The Fundraising Everywhere Podcast

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Episodes

100

Latest episode

Oct 2026

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About the show

We’re Fundraising Everywhere and Everywhere+. With over 30 years’ of fundraising experience between us, we know fundraisers dedicate their careers to good causes…but often without access to formal training or support. Fundraising Everywhere is a community for people like you - fundraisers and future charity leaders - to: ● find community and make connections ● discover new developments and strategies ● learn from experts and one another Then get back to work with improved clarity, confidence and conviction. Run by fundraisers for fundraisers, Fundraising Everywhere helps you raise your confidence, your skills and charity income.

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60 recent

October 29, 2026Episode 36830 min

Closing the engagement gap: the missing piece to turn leads into donors

Tune in to Florian Engel's session from our 2026 Individual Giving Conference "Closing the engagement gap: the missing piece to turn leads into donors" A common challenge in digital fundraising is the failure to engage supporters effectively before making a financial ask. This is what we call the ‘Engagement Gap’.This session explores how to cultivate deeper relationships through meaningful engagement actions. We will discuss designing strategies that go beyond simple clicks to build lasting trust and connection. Using real-world examples and actionable insights, you will learn to create experiences where supporters feel truly valued. We will also demonstrate how you can integrate wider engagement with your donation asks. By closing the engagement gap for your organisation you can improve the long-term results of your individual giving program. Key learnings from this session: Why engagement matters so much in digital fundraising. How to identify the engagement gap in the supporter experience. Practical ideas and examples for engagement actions that will inspire you. If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

October 24, 2026Episode 36730 min

Embedding Legacy Conversations Across the IG Supporter Journey

Tune in to Sinem Bilen-Onabanjo's session from our 2026 Individual Giving Conference "Embedding Legacy Conversations Across the IG Supporter Journey" Legacy giving shouldn’t be treated as a separate fundraising product or conversation. Instead, it should emerge naturally from the relationships we build with supporters throughout their journey. This session explores how Individual Giving programmes can create the conditions for meaningful legacy engagement by focusing on supporters’ motivations, values and identities rather than channels or fundraising asks. Drawing on practical examples from Oxfam’s supporter journeys, persona development, stewardship programme and the *Stay in the Fight* campaign, it will demonstrate how legacy can be introduced as a natural continuation of a supporter’s lifelong commitment to a cause. The session will also challenge the idea that legacy fundraising belongs solely to specialist teams, exploring how stewardship, volunteering, campaigning and supporter care all play a role in creating opportunities for legacy conversations. Ultimately, successful legacy fundraising is less about identifying the perfect moment to ask and more about embedding legacy thinking across the supporter experience, enabling people to see how the values they champion today can continue to shape the future long after they’re gone. Key learnings from this session: Understand why legacy fundraising should be embedded across the Individual Giving supporter journey rather than treated as a standalone fundraising product. Learn how supporter motivations, values and identities can be used to create more meaningful and authentic legacy engagement. Discover practical ways to introduce legacy conversations long before asking for a gift, using stewardship and relationship-building rather than transactional asks. Explore how legacy opportunities arise across volunteering, campaigning, supporter care and fundraising, and why every team has a role in enabling them. Gain practical examples from Oxfam’s supporter journeys, persona development, stewardship programme and *Stay in the Fight* campaign that can be adapted to your own organisation. Leave with ideas for creating a more integrated supporter experience where legacy becomes a natural expression of a lifelong relationship with your cause. If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

October 16, 2026Episode 36629 min

Grant makers: spotting an AI doozy – and what to do instead

Tune in to Ugo Ikokwu's session from our 2025 Trusts and Major Donors Conference "Grant makers: spotting an AI doozy – and what to do instead" “Grant makers: spotting an AI doozy and what to do instead” is a practical, myth-busting session designed for fundraisers navigating the new reality of AI-powered bid writing. As more charities turn to tools like ChatGPT to save time, funders are increasingly encountering applications that sound polished but hollow, generic or ethically risky. This session will help you understand what funders are actually looking out for and how you can use AI well without undermining your voice, credibility or case for support. We’ll cover the essentials: what AI is (in plain English), how it can genuinely support your fundraising, the ethical considerations you must keep in view, and the common “AI doozies” that immediately raise red flags for funders. Drawing on my experience assessing hundreds of applications and using AI in my own grant-making and social investment work at Trust for London, I’ll show you how to use AI to enhance clarity and storytelling while keeping lived experience, accuracy and authenticity front and centre. You will leave with practical tips, examples, and questions to ask yourself before submitting any AI-supported application, helping you write smarter bids that still sound powerfully you. Key learnings from this session: Attendees will learn where AI genuinely adds value, editing, structuring, simplifying, sense-checking without replacing their expertise or diluting their organisation’s voice. Funders increasingly spot tell-tale signs of poorly used AI: generic language, inaccurate claims, mismatched data, and applications that sound professional but say very little. You’ll learn how to avoid these traps. You’ll understand what red flags funders look for, why some AI-written bids get rejected immediately, and how to make sure your application still reflects authenticity, lived experience and clear need. Don't forget to join us at our Trusts and Major Donors Conference, happening on Thursday 10th December. Learn more here If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

October 11, 2026Episode 36531 min

Why Won't You Let Me Donate?

Tune in to Eoghan Beecher's session from our 2025 Individual Giving Conference "Why Won't You Let Me Donate?" There are many reasons why someone would choose to donate to a charity of their choice, but there are also many reasons why they might not donate. In this session, we will explore areas that may prevent a supporter from completing an online donation. We will focus on a variety of areas, including creative journeys, user experience and technical implementation. Our goal is to increase revenue from those who already want to give, but have his an entirely avoidable barrier. Key learnings from this session: UX design Payment technology Cyber security Digital Marketing Don't forget to join us at our Individual Giving Conference, happening on Thursday 15th October. Learn more here If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

October 2, 2026Episode 36450 min

Ask The Experts: Major Donor FAQs

In this episode of the Fundraising Everywhere Podcast, host Simon Scriver sits down with Jeff Schreifels (Principal & Owner) and Andy Milligan (Managing Director, UK & Europe) from Veritus Group for an "ask the expert" session tackling the most frequently asked questions from fundraisers about major and mid-level donor programs. The conversation covers practical, numbers-backed guidance on: Touch points & channels - Whether newsletters, mass emails, and appeals count as real touch points, and how to blend direct response with personal cultivation Caseload size - Why 150 donors is the benchmark for a full-time major gift officer (and 500–700 for mid-level), plus how to scale that down for one-person shops Qualifying donors - How to identify donors ready for a major gift approach, and why current giving behaviour beats wealth screening Justifying the investment - Why organisations hesitate to fund major gift programs, the ROI comparison with direct response, and why you should budget for at least two years Re-engaging lapsed donors - A multi-channel approach, and why you shouldn't let re-engagement come at the detriment of active donors Contact frequency - At least one touchpoint per month for major donors, and why most organisations are under-contacting rather than over-contacting Value attrition - The overlooked metric that's costing nonprofits 40–60% of revenue from existing donors year over year, and why year-over-year growth can mask the problem Program costs & core costs - How to work with finance teams to present full-cost donor offers, and why major donors understand overhead better than we think A huge thank you to Veritus for being our headline for our Trusts and Major Donors Conference, happening on the 10th December. Learn more here Check out Veritus' upcoming webinars Take the free donor assessment Contact Veritus If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

September 18, 2026Episode 36331 min

Navigating the World of Theatre Fundraising: A Fundraising Everywhere Member Spotlight

In this episode of the Fundraising Everywhere podcast, host Simon Scriver has a conversation with proud FE member Sarah Shooter, Head of Development at Theatre Royal Wakefield. This episode delves into Sarah's journey as a fundraiser, the unique challenges and successes she’s experienced in the arts sector, and the importance of community and personal touch in fundraising. Discover insights on membership, corporate fundraising, and the art of balancing various fundraising activities within a small team. Whether you're a seasoned fundraiser or new to the field, this episode offers valuable lessons on maintaining passion and optimism in the face of challenges. Click here to find out more about Fundraising Everywhere membership If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

September 10, 2026Episode 36235 min

Clearer Guidance, Bigger Opportunities: Email Soft Opt-In, Part 2

A few months ago, we broke down the incoming UK email soft opt-in regulation and what it could mean for charities. Now, the guidance is finally here - and a lot has changed. Josh Leigh from Hynt returns to the Fundraising Everywhere podcast with three specialists to unpack the latest ICO guidance and the fundraising regulator's new framework. Fundraising regulation strategist Cam St-Omer Donaldson explains where the two bodies differ, what third-party platforms mean for your data, and why a Legitimate Interest Assessment should be your first step. People and processes consultant Kirsty Mooney breaks down how to map your data flows, document your decisions, and get your team trained and confident. And digital fundraising strategist Sarah Crowhurst explores the opportunities beyond compliance - from smarter segmentation and welcome journeys to SMS, telemarketing, and boosting supporter retention by up to 9%. Whether you're a small charity wondering where to start or a major organisation navigating complex partner ecosystems, this episode will help you turn regulation into opportunity. Listen to part 1 here If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

September 4, 2026Episode 36136 min

The Squiggly Career of Fundraising- building a fundraising career with purpose

In this episode of the Fundraising Everywhere podcast, host Simon Scriver sits down with Robin Peake, Deputy CEO of Wycliffe Bible Translators and author of the newly updated Complete Fundraising Handbook (8th edition, published by the Directory of Social Change), to talk about what it takes to build a resilient, confident, and effective fundraising career. Robin shares the story behind writing the book — a nearly 400-page reference designed for fundraisers in the first five years of their careers, especially those working solo or in small teams. They dig into the "squiggly career" path many fundraisers find themselves on, why fundraising is hard (but not complicated), and how to build the confidence to push back when senior colleagues offer opinions that aren't grounded in evidence. The conversation also covers: - Time management - Stephen Covey's urgent/important matrix, the Pareto principle, and why "being busy" shouldn't be worn as a badge of honor - Resilience and self-care - how to develop an inner sense of security that doesn't depend on whether a funder says yes or no - Career development - the progression from managing tasks to managing projects, people, and change, plus the powerful question of "what's the job after your next job?" - Practical starting points - how to carve out time for learning and development when your to-do list never ends Become a Fundraising Everywhere member for ongoing support Purchase The Complete Fundraising Handbook — available from the Directory of Social Change

August 28, 2026Episode 36042 min

Banned, Blocked & Back: Your Meta Ads Questions Answered

Following our "Banned and Blocked" webinar on Meta advertising for digital fundraising, we're diving deeper into the questions we didn't have time to answer on the day. Simon Scriver sits down with Josh Leigh from Hynt to tackle the Meta challenges charities are facing right now - from realistic ad budgets and lead generation strategies to navigating Meta's ever-changing restrictions on social issue content. We cover: What budget do you really need? Why £500 won't cut it for donor acquisition on Meta - and what a realistic starting budget looks like From lead to donation: How to turn guide downloads and lead form sign-ups into actual gifts, and why you should ask sooner than you think Finding your "why": Using Simon Sinek's Golden Circle to craft messaging that stops the scroll in 0.7 seconds Meta lead forms vs. landing pages: Which performs better and why Meta doesn't want you leaving the platform Advantage+ targeting, social issue ad approvals, health content restrictions, and more — practical answers to the questions fundraisers submitted Check out the full Banned & Blocked Webinar On-Demand Why not become a member? Where you'll get full access to all of our Fundamentals, including our Digital Fundamentals, created in partnership with Hynt If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

August 24, 2026Episode 35936 min

Navigating rapid change: How Medical Aid for Palestinians transformed its IG programme

Navigating rapid growth, fame and change. Medical Aid for Palestinians rose from an organisation with an annual income of £10m to over £50m in less than a year. From a small, niche, and dedicated supporter base to attracting tens of thousands of new supporters from over 150 countries through digital channels. Find out more about how the charity has adapted its ways of working and fundraising programme to deliver on ambitious goals, whilst also planning for a future where the media and public interest fades, but the need continues to be great. Key learnings from this session: A case study of a small team shifting their approach in response to rapid organic growth / an emergency How to drive reactive giving Focusing in on sustainable giving Want to continue your learning? Join us at our Individual Giving Conference on the 15th October 2026 If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

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