
Beyond the Data: What Really Drives Foodservice Sales?
This Episode is Sponsored By: Tibersoft Foodservice manufacturers have access to more data than ever, but understanding what actually influences an operator’s purchasing decision still remains a challenge. Tibersoft ’s Suzanne Cwik and Kinetic12 ’s Art Bell join The Food Institute Podcast to explore how connecting commercial activity to operator behavior can help manufacturers measure what works, improve trade investments, and make smarter sales and marketing decisions. More about Suzanne Cwik: Suzanne Cwik is Vice President of Commercial and Client Services at Tibersoft. With deep experience across foodservice finance, trade, and sales, Suzanne understands both the fragmented data manufacturers work with and how a single source of operator-level truth resolves it. She helps manufacturers to govern trade spend, sharpen sales strategy, and ultimately grow. Across two decades in the industry, Suzanne has become a trusted voice on foodservice data and trade strategy. More about Art Bell: Art brings more than 25 years of experience in consulting, client service, and manufacturer marketing & sales and is one of the leaders of establishing best practices in collaborative planning within the foodservice industry. Art consults with both B2B and B2C clients in areas such as growth opportunity identification, customer & channel analytics, competitive analysis & assessment, route-to-market strategy, category management, and pricing & trade spend strategy. Art along with the other founding partners of Kinetic12 received the 2017 Presidents Award from the International Foodservice Manufacturers Association (IFMA). Prior to co-founding Kinetic12, Art was a partner at The Partnering Group. Earlier in his career, Art held various marketing and pricing/trade strategy roles at Sara Lee and was a consultant at Deloitte Consulting. Art has an MBA from the University of Michigan and received a BS in Commerce from the University of Virginia. More about Tibersoft: Tibersoft is the data authority for food-away-from-home. Since 1996, Tibersoft has helped manufacturers work from one verified source of operator-level truth, resolving the fragmented data that moves between manufacturers, distributors, and operators. Tibersoft powers trade governance and location-level intelligence, giving world-leading foodservice manufacturers the foundation to protect every trade dollar and make confident decisions for growth. To learn more, visit tibersoft.com .















