The Follow-Up Funnel Podcast

Hosted by Giles Tsegah - The Follow-Up Funnel Guy

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Latest episode

Jun 2026

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EN-US

About the show

This is a podcast for Online Coaches and E-commerce brand owners where we discuss the best strategies, tactics and techniques for following up with leads, prospects and customers using email marketing and email copywriting so they can generate more income and impact, while doing less work. Our mission is to help Online Coaches and E-commerce brand owners such as yourself across any industry or niche, and aspiring, active or veteran copywriters grow their online influence with the only traffic source that can truly be owned on the internet, your email list.

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15 recent

June 24, 20268 min

Why Your Followers Aren’t Turning Into Sales

What’s the point of going viral… if none of it turns into real revenue? In this episode of the Follow-Up Funnel Podcast, Giles breaks down one of the biggest mindset shifts most Online Coaches and E-comm brand owners need to understand in 2026: 👉🏾 Social media builds attention. 👉🏾 Email marketing builds businesses. You’ll learn: • Why followers don’t automatically equal sales • The dangerous flaw in relying ONLY on social media • Why email gives you more control over your business growth • How 7, 8 and 9-figure brands actually use social + email together • The real role of email in customer conversion & retention • Why follow-up is where the money is really made If you’re an Online coach, E-commerce brand owner, Creator, or Entrepreneur trying to grow consistently online… This episode is for you. FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE https://subscribepage.io/freeemailmistakesguide DOWNLOAD THE MASTER WELCOME SEQUENCE TEMPLATE: subscribepage.io/welcomesequencetemplate BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 INSTAGRAM https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y= LINKEDIN (31) Giles Tsegah | LinkedIn FACEBOOK https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d TWITTER Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter TIKTOK https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 THREADS https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== X ...

May 27, 20269 min

The Psychology of a High Converting Welcome Sequence (And How to Build One)

In 2026 most email lists don’t fail because email marketing is “dead.”... One of the biggest reasons they fail is because they don’t start the inbox relationship properly. In this episode of The Follow-Up Funnel Podcast, Giles (The Follow-Up Funnel Guy) breaks down the psychology behind a high-converting welcome sequence and how to structure the first emails your subscribers receive. Inside you’ll learn: • Why attention is highest at the moment of opt-in • The trust gap every new subscriber experiences • How belief shifts drive buying behavior • The psychological structure of a high-converting welcome sequence • The 6 emails that turn curiosity into customers If you want your email funnel to convert faster and better… This is exactly where you need to start. #emailmarketingstrategy #emailfunnels #upsellfunnels #crosssellfunnels #ecommerce #followupfunnels #emailmarketer #ecommerceemailmarketing FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE https://subscribepage.io/freeemailmistakesguide DOWNLOAD THE MASTER WELCOME SEQUENCE TEMPLATE: subscribepage.io/welcomesequencetemplate BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 INSTAGRAM https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y= LINKEDIN (31) Giles Tsegah | LinkedIn FACEBOOK https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d TWITTER Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter TIKTOK https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 THREADS https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== X ...

March 19, 202610 min

The 3 Email Automations Every Online Coach & Ecomm Brand MUST Have

If you’re an online coach or ecommerce brand owner and your email marketing feels random, inconsistent, or underwhelming… this episode is for you. In today’s episode of The Follow-Up Funnel Podcast, I break down: ✅ The first 3 email automations you need ✅ Why most funnels fail before they ever convert ✅ How to build leverage instead of relying on manual broadcasts ✅ The exact structure of each automation ✅ How to increase sales without increasing ad spend If you don’t have these 3 automations set up properly… Then you’re quietly bleeding revenue every single week. And this episode will walk you through how to fix that. FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE https://subscribepage.io/freeemailmistakesguide DOWNLOAD THE MASTER WELCOME SEQUENCE TEMPLATE: subscribepage.io/welcomesequencetemplate BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 INSTAGRAM https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y= LINKEDIN (31) Giles Tsegah | LinkedIn FACEBOOK https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d TWITTER Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter TIKTOK https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 THREADS https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== X ...

March 3, 202616 min

Why Most Email Funnels Don’t Work (And How to Fix Yours Fast)

Many Online Coaches and Ecommerce brands swear “Email Marketing is Dead”. But that's just not true. The reality is that most email funnels don’t fail because email is “dead.” They fail because they’re built wrong. In this episode of The Follow-Up Funnel Podcast, I’m breaking down: • The 5 hidden reasons most email funnels don’t convert • Why your welcome sequence might be costing you sales • The #1 mistake killing lifetime customer value • How to structure a funnel that actually prints revenue • And the 6-layer framework I use to rebuild broken funnels If you’ve got subscribers but not enough sales… Your open rates look decent but revenue feels inconsistent… Or your funnel feels like it’s running on “vibes” instead of structure… Then this episode is 100% for you. FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE https://subscribepage.io/freeemailmistakesguide DOWNLOAD THE MASTER WELCOME SEQUENCE TEMPLATE: subscribepage.io/welcomesequencetemplate BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 INSTAGRAM https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y= LINKEDIN (31) Giles Tsegah | LinkedIn FACEBOOK https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d TWITTER Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter TIKTOK https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 THREADS https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== X ...

February 17, 20265 min

How to Use Email to Upsell & Cross-Sell (Without Being Pushy)

If you only make one sale per customer… Then you're leaving a huge chunk of money on the table. In this episode of the Follow-Up Funnel Podcast, Giles (aka The Follow-Up Funnel Guy) breaks down how to use cross-sells and upsells to drive repeat sales, increase customer loyalty, and boost your Average Order Value, without sounding like a sales-hungry maniac. You’ll learn: The difference between upsells and cross-sells When to send the right email at the right time The psychology of email follow-ups that actually work Plus real-world copywriting tips to make your emails convert like clockwork So if you’re always chasing new customers to increase revenue, you can now slow down and focus on making more off your current customers. Enjoy! FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE https://subscribepage.io/freeemailmistakesguide DOWNLOAD THE MASTER WELCOME SEQUENCE TEMPLATE: subscribepage.io/welcomesequencetemplate BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 INSTAGRAM https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y= LINKEDIN (31) Giles Tsegah | LinkedIn FACEBOOK https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d TWITTER Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter TIKTOK https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 THREADS https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== X ...

February 13, 20265 min

How to Use Email to Drive Loyalty and Repeat Sales

Email marketing is purely follow up marketing. It consists of making multiple touch points across the customer journey to provide enough information to subscribers to make a buying decision. And one of the most important touchpoints that drive sales and increases brand loyalty is exactly what we’ll dive into in this episode. So if you’re an online coach or ecomm business owner looking to turn over more profit and increase brand loyalty. Then Kick back… Grab a pen and paper or open the notes app on your phone or tablet, and let’s dive right in. Enjoy! FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE https://subscribepage.io/freeemailmistakesguide DOWNLOAD THE MASTER WELCOME SEQUENCE TEMPLATE: subscribepage.io/welcomesequencetemplate BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 INSTAGRAM https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y= LINKEDIN (31) Giles Tsegah | LinkedIn FACEBOOK https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d TWITTER Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter TIKTOK https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 THREADS https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== X ...

February 4, 20267 min

Why Nobody Opens Your Emails (And How to Fix it)

If your emails aren’t being opened by your subscribers then this episode is for you. In this episode, we'll be diving into why no one seems to be interested in what you have to say in the email inbox. And I’ll share why this happens, how to fix it, and how to stop it from happening in the first place. Enjoy! FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE https://subscribepage.io/freeemailmistakesguide DOWNLOAD THE MASTER WELCOME SEQUENCE TEMPLATE: subscribepage.io/welcomesequencetemplate BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 INSTAGRAM https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y= LINKEDIN (31) Giles Tsegah | LinkedIn FACEBOOK https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d TWITTER Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter TIKTOK https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 THREADS https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== X ...

January 25, 20266 min

The Future of Email Marketing (And What You Need to Know to Stay Ahead)

Since the introduction of AI in the digital space, there’s been multiple new developments in the email marketing world. And in this episode of The Follow-Up Funnel Podcast, you’ll learn the latest most relevant Email Marketing trends driving results for online businesses in 2026. So pay attention, grab a pen and paper if you have to, and get yourself up to speed. Enjoy! FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE https://subscribepage.io/freeemailmistakesguide DOWNLOAD THE MASTER WELCOME SEQUENCE TEMPLATE: subscribepage.io/welcomesequencetemplate BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 INSTAGRAM https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y= LINKEDIN (31) Giles Tsegah | LinkedIn FACEBOOK https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d TWITTER Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter TIKTOK https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 THREADS https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== X ...

April 8, 2024Episode 212 min

Email List Segmentation Magic: How to squeeze MORE cash from your email list without generating new leads

Generating new leads in 2024 can be very expensive. And it doesn’t matter whether you choose to use paid media, organic marketing or both. Either way, you’re either spending money to get new leads… Or time and energy to create content that can attract new leads. Which is why in this episode of The Follow-Up Funnel Podcast we’ll be talking about… A proven strategy that seasoned online marketers have used to turn in big bags of cash without generating new leads. Enjoy! FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE https://subscribepage.io/freeemailmistakesguide DOWNLOAD THE MASTER WELCOME SEQUENCE TEMPLATE: subscribepage.io/welcomesequencetemplate BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 INSTAGRAM https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y= LINKEDIN (31) Giles Tsegah | LinkedIn FACEBOOK https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d TWITTER Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter TIKTOK https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 THREADS https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== X ...

March 4, 2024Episode 19 min

The Most Important Email Marketing Update of 2024

Are you up to speed with the newest Anti-Spam updates in the Email Marketing world? If not, then this episode is a definite MUST for you to checkout. Inside, you’ll learn all the new Anti-Spam requirements the Email Marketing gods have bestowed upon us mere mortal email users… And how you can make sure you’re compliant with these new requirements… So that your marketing emails don’t end up in the dark and dingy email dungeon (i.e the dreaded spam folder) Happy listening! FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE https://subscribepage.io/freeemailmistakesguide DOWNLOAD THE MASTER WELCOME SEQUENCE TEMPLATE: subscribepage.io/welcomesequencetemplate BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 INSTAGRAM https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y= LINKEDIN (31) Giles Tsegah | LinkedIn FACEBOOK https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d TWITTER Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter TIKTOK https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 THREADS https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== X ...