The FMCG Guys

Hosted by Dwyer Partners

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405

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Aug 2026

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About the show

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

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60 recent

September 9, 202646 min

347. Roman Putsch, Chief of Marketing & Digital at UEFA: Champions League Football, Hero Brand Assets, Visibility + Emotional Connection, Data

Roman Putsch is the UEFA 's Chief of Marketing and Digital, helping shape and grow some of the most iconic brands in world football, including the UEFA Champions League and the Euros. In this episode, we go behind the scenes of the game to explore why football commands attention like few other platforms can, what makes the Champions League such a powerful and consistent global brand, and how UEFA is helping partners turn passion and fandom into real commercial impact. From sponsorship and first-party data to retail media, cultural relevance and the power of iconic brand assets, we unpack what FMCG marketers can learn from football. Together, we speak about: Roman's journey from automotive into what many would consider a dream job in football What makes the UEFA Champions League one of the most powerful brands in sport Why iconic assets, consistency and emotion matter so much in building a global brand How football combines attention, passion, visibility and cultural relevance How sports sponsorship is moving beyond logos and eyeballs into measurable business impact The role of first-party data, digital activation and retail media in modern sponsorship How UEFA approaches the Champions League, Europa League, Conference League and national team football as distinct brands What FMCG brands can learn from the way football builds engagement and fandom Follow us on Instagram: https://www.instagram.com/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

September 5, 202648 min

346. Tony Lorman, President – EMEIA Pacific at Edgewell Personal Care: Challenger Mentality, Heritage, New Brands, Memory Structures, Leadership

Tony Lorman is the President – EMEIA Pacific at Edgewell Personal Care , the company behind iconic brands like Hawaiian Tropic, Wilkinson Sword, Bulldog and Wet Ones. In this episode, we say goodbye to summer by evoking childhood memories through the unique scent of an iconic suncream, explore a business built on a mix of heritage and new-generation brands that share a common challenger mindset, and learn how Tony approaches leadership in this context and in today's environment. Tune in to hear about: How scents, memories and distinctive brand assets can turn products like Hawaiian Tropic into enduring symbols of summer What it means to operate as a challenger across highly competitive categories such as shaving, grooming and sun care How Edgewell has sharpened its portfolio, including reducing complexity to focus investment behind the brands and products with the strongest right to win Why challenger brands need to bring retailers something different, from new consumers and stronger margins to greater agility and collaboration The role of retail media, e-commerce and emerging consumer trends in shaping the next chapter of growth in personal care Tony's approach to leadership, culture and engagement. Why listening, relationships and "your network is your net worth" have shaped his career Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

September 2, 202649 min

345. The State of Supply Chain in 2026 with Özge Kaya (Head of Supply Chain LATAM at Henkel) and Federico Marchesi (VP Supply Chain at SIG Group): Hormuz, Cost Pressures, Leadership, AI

Our yearly "State of Supply Chain" episode is back! One can argue whether the world is getting better or worse, but one thing is clear: it isn't getting any simpler. Operations teams arguably feel this instability more than most, as they deal with rising costs, disrupted trade routes, geopolitical tensions and plenty of other "fun" challenges. To explore the biggest challenges and opportunities facing Supply Chain today, how the function can become more strategic to the business, and what it takes to lead through constant disruption, we're joined by two leaders based on opposite sides of the Atlantic: Federico Marchesi , VP Global Supply Chain at packaging leader SIG Group , who joins us for the fourth time and has become our de facto Operations Expert; and Özge Kaya , Head of Supply Chain and Manufacturing Operations LATAM at Henkel Consumer Brands . Together, we speak about: A review of the main events shaping global logistics, like the blockage of the Strait of Hormuz and Cost Pressures How to deal with crises as an Operations Leader LATAM-specific disruptions in Özge's case Keeping a team engaged and amidst instability Making Supply Chain ever-more strategic to the business Leading Gen Z The growing role of AI in Supply Chain Outlook for 2027 Check out Federico's other appearences on the podcast HERE Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

August 29, 202643 min

344. Camille Lavenant, Global Sales and Category Director at Danone: Global Sales, eCommerce, Transformation, Going International, AI

Camille Lavenant is Global Sales and Category Director at Danone , where she leads the sales agenda for the company's Specialized Nutrition Division across Baby and Medical Nutrition. With a career spanning Nielsen, Campbell's, Kimberly-Clark and Danone, Camille has built her experience across data, category management, trade marketing, e-commerce and global sales, consistently embracing new markets, functions and ways of working. In this episode, we discuss: Why staying curious and moving fast has shaped Camille's career How working across France, the UK and the Netherlands has influenced her leadership style The evolution of e-commerce from a specialist function into an integrated part of the business Why AI and agentic commerce may follow a similar path to e-commerce Balancing short-term commercial priorities with preparing for long-term transformation How the profile and capabilities required of global sales leaders are changing The importance of embracing uncertainty, learning continuously and staying close to the consumer More Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

August 26, 202648 min

343. Marco Kormann, WW Partner Leader, Retail at AWS and Mike Charalambous, Co-CEO at Threedium: 3D, Product Development, Consumer Experience, Scale, AI

Our AWS x The FMCG Guys series is back! In this episode, Efrain and Daniel are accompanied by AWS ' WW Partner Leader for Retail, Marco Kormann and Mike Charalambous , Co-CEO at Threedium . Threedium and AWS partner to help companies maximise the power of 3D. How? By being a key enabler in the entire product lifecycle, from product development and packaging, manufacturing, eCommerce, Marketing and, of course, Consumer Experience. Tune in to hear about: - How brands are using 3D to accelerate speed to market - Reducing cost inefficiencies and respond faster to consumer trends - AI-ready product data in a time of agentic discovery and personalisation - Creating richer, more personalised consumer experiences for brands - How combining cloud, 3D and AI can unlock business impact More Find the other episodes with AWS: https://www.fmcgguys.com/?s=aws&post_type=post Follow us on Instagram: https://www.instagram.com/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

August 19, 202632 min

342. Juan Lavista, VP Marketing Commerce at Mercado Libre: eCommerce in LATAM, Retail Media, Challenger Mentality, P&G Background

Watch on YouTube: https://youtu.be/OHuzgvaa5KU Juan Lavista is VP Marketing Commerce at Mercado Libre , leading marketing across Latin America's largest commerce ecosystems. In this episode, recorded live from Cannes, he sits with Efrain and Daniel to speak about how Mercado Libre combines speed, local relevance and a challenger mentality to drive growth across the region. Drawing on his 12 years at P&G, Juan discusses brand building, retail media, creators, AI and why breaking down silos is critical for e-commerce success. Tune in to hear about: *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-WEB:c27fde35-a528-4042-a724-f592331c563d-4" data-turn-id-container= "request-WEB:c27fde35-a528-4042-a724-f592331c563d-4" data-testid= "conversation-turn-10" data-turn="assistant"> How Juan moved from P&G's structured brand-building culture to Mercado Libre's faster, more entrepreneurial environment. Why Mercado Libre combines a challenger mentality with strong local relevance to stay ahead across Latin America. How breaking down silos between marketing, sales and trade can unlock stronger e-commerce growth. How Mercado Ads uses first-party data to connect brand building with measurable sales outcomes. Juan's views on creators, AI, creativity and the importance of taking risks with conviction.

August 12, 202645 min

341. Vidyut Kaul, President - Head of Growth Region at Philips live from Cannes: Gen Z, Global South, Leadership

Watch on YouTube: https://youtu.be/31JGipOYt4U Vidyut Kaul is the SVP of Philips ' Consumer Growth Region, overseeing a vast and diverse group of markets spanning Asia Pacific, India, the Middle East, Africa and Latin America. In this episode, recorded in Cannes, he reflects on a career built across multiple cultures and markets, sharing how consumer understanding, adaptability and a willingness to challenge established playbooks have shaped his leadership. From the rise of OneBlade and engaging Gen Z to leading across radically different cultures, Vidyut explains why human truth—not the latest technology—remains at the heart of sustainable growth. Tune in to hear about: Building and scaling brands across high-growth and emerging markets How OneBlade helped Philips connect with younger consumers Why understanding culture is essential to effective leadership Rethinking the traditional marketing funnel for Gen Z Giving Gen Z employees and creators a real voice in the business Why technology and AI should enable human insight—not replace it

August 5, 202630 min

340. Olin Novák, CEO International at Rohlik Group: Profitable Online Grocery, Rapid Delivery with Quality, Reducing Food Waste, Retail Media & AI

Olin Novák is the CEO International at Rohlik Group , one of Europe's leading online grocery retailers, combining a supermarket-sized assortment with high-quality fresh produce and rapid delivery. Based in Prague, they put Quality and Convenience at the Forefront Recorded live at Shoptalk Europe in Barcelona, this episode explores how Rohlik is using proprietary technology, automation and AI to transform online grocery. Olin explains how the company delivers thousands of products within tight delivery windows, reduces food waste, improves customer service and builds a profitable e-commerce model across multiple European markets. The conversation also covers Rohlik's approach to retail media, its AI-powered virtual assistant, the importance of customer experience and why the future of grocery will depend on combining speed, quality and operational efficiency. Tune in to hear about: How Rohlik combines a supermarket-sized assortment with rapid grocery delivery The role of proprietary technology and automation in making online grocery profitable How AI is improving customer service, product recommendations and the shopping experience Rohlik's approach to reducing food waste through real-time pricing and demand forecasting Why freshness, quality and tight delivery windows are key to customer loyalty How retail media can connect brand awareness directly to conversion The future growth potential of online grocery across Europe More Listen to Rohilk Group's other appearence on the Podcast: https://www.fmcgguys.com/petr-lizner/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

August 1, 20261 hr 3 min

339. Maurits Priem, FMCG, Retail & Media Leader: Responsible Advertising (Emissions, Data, Content and Context), FMCG since 11, Influence vs Power

Maurits Priem is a Leader with Experience in Consumer Goods, Retail and Commerce Media, who was last VP Monetization at Ahold Delhaize. Also an occasional singer and politician, he's been a regular collaborator in our Candid Commerce Events, where he's joined us as panelist, moderator and "Event Dean". We've finally brought him to the podcast to chat with him about a series of articles he's posted on LinkedIn about his point of view on Advertising (find them HERE ). The current picture, the good, the bad and the ugly and, ultimately, how that trillion dollar force can be a force for good. Tune in to hear about: Maurits' passion for Consumer Goods and Retail from a very young age How the balance between Power and Influence market his career Why advertising can become a force for positive change The four pillars of responsible advertising: emissions, data, content and context How digital advertising creates carbon emissions The importance of privacy, integrity and data sovereignty Why brands should consider what they advertise and where their ads appear How advertising budgets can influence media platforms, social media and AI Why responsible advertising can strengthen performance, trust and brand reputation More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

July 29, 202647 min

338. Ronnie Kwesi Coleman, CEO and Co-Founder at PunttAI: AI Packaging Reviews, Faster Go-to-Market, Serial Entrepreneurship, Agentic Search

Ronnie Kwesi Coleman is a serial entrepreneur whose career has centred on using technology to solve complex, labour-intensive problems. After building a global creative marketplace that created more than 100,000 jobs across Africa, scaling content operations for Fortune 500 marketing teams and co-founding a workforce platform that exited for $40 million, he turned his attention to one of the most overlooked bottlenecks in consumer goods: the manual review of packaging and marketing content. Ronnie founded PunttAI after seeing companies spend millions on repetitive checks for brand consistency, claims, legal requirements and regulatory compliance—and watching talented people become frustrated by the work. In this episode, he explains how AI can reduce rework, accelerate approvals and free teams to focus on more strategic decisions, sharing tangible results including review cycles shortened from one week to two hours and accuracy improving from 70% to 95% in just three weeks. Tune in to hear about: Why manual packaging reviews are slowing down time to market How AI can reduce costly rounds of rework Improving review accuracy from 70% to 95% Reducing approval cycles from one week to two hours Supporting legal and regulatory teams without replacing human judgment Preparing packaging for AI search and the new digital shelf More Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.