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The Flower Files: The Wildly Native Podcast

The Flower Files: The Wildly Native Podcast

Hosted by Liza Goetz

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Episodes

127

Latest episode

Aug 2026

Language

EN-US

About the show

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business . Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them. Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips , and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers , growing locally, and building a thoughtful, sustainable flower farming business that fits real life. Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.

Listen to episodes

60 recent
August 11, 2026Episode 12735 min

Ep 127 - Is It a Bug or a Disease?

Holes in leaves, yellowing, black spots, and sudden decline can make it tempting to reach for a spray bottle—but the right diagnosis always comes first. In this episode, we show you how to identify the difference between pests, diseases, and environmental stress by looking beyond a single damaged leaf and reading the bigger picture. You'll learn how weather, watering, and growing conditions can mimic plant problems, helping you avoid unnecessary treatments and make more confident decisions.We also break down the key signs of common pests, fungal diseases, and viral infections, from chewing damage and sticky honeydew to powdery mildew, spider mites, and mosaic patterns. With a simple step-by-step approach to diagnosing plant issues, you'll know when to treat, when to monitor, and how to build a healthier, more resilient garden or flower farm with confidence.The Flower Files Podcast Instagram 🌿https://www.instagram.com/the.flowerfilespodcastWildly Native Flower Farm Instagram 🌸https://www.instagram.com/wildlynativeflowerfarmFind more of everything on our website!!https://wildlynativeflowerfarm.com/Grab a copy of our latest guide - The Garden Planning Guide 🪴https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

August 4, 2026Episode 12634 min

Ep 126 - The Flower Files x Flower Forward

That bouquet on the grocery store rack may have traveled thousands of miles before it reached your table—and the journey affects everything from vase life to fragrance. In this episode, we’re joined by Jacob from Flower Forward to unpack the hidden realities of the flower industry, including why nearly 80% of flowers sold in the U.S. are imported and what that means for freshness, sustainability, and waste. We explore how local sourcing changes the equation when flowers are cut to order, designed around seasonality, and delivered closer to home.We also dive into the operational side of sustainable floristry—from vetting farm partners and managing delicate stems to educating customers about seasonal design and “designer’s choice” arrangements. With practical insight for flower farmers, florists, and anyone who values locally grown blooms, this conversation offers a clearer look at what it takes to build a fresher, more intentional flower supply chain.The Flower Files Podcast Instagram 🌿https://www.instagram.com/the.flowerfilespodcastWildly Native Flower Farm Instagram 🌸https://www.instagram.com/wildlynativeflowerfarmFind more of everything on our website!!https://wildlynativeflowerfarm.com/Grab a copy of our latest guide - The Garden Planning Guide 🪴https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

July 28, 2026Episode 12530 min

Ep 125 - It's Hot, How Do I Water My Plants?

Your flowers look wilted, the sun is blazing, and your first instinct is to grab the hose—but watering more isn't always the answer. In this episode, we break down the most common summer watering mistakes and show you how to tell the difference between thirsty plants, heat stress, and deeper root issues. You'll learn why timing matters, how to water for stronger roots, and what your plants are really trying to tell you.We also head into the hoop house for a hands-on look at hose nozzles, watering wands, and drip irrigation systems that deliver moisture where it counts. From gentle watering techniques for seedlings to simple drip line setups for efficient, deep watering, you'll leave with practical strategies to grow healthier plants while using less water. If you're ready to stop guessing and start watering with confidence, this episode is for you.The Flower Files Podcast Instagram 🌿https://www.instagram.com/the.flowerfilespodcastWildly Native Flower Farm Instagram 🌸https://www.instagram.com/wildlynativeflowerfarmFind more of everything on our website!!https://wildlynativeflowerfarm.com/Grab a copy of our latest guide - The Garden Planning Guide 🪴https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

July 21, 2026Episode 12442 min

Ep 124 - Seed Packets - What Does The Stuff On the Back Mean?

Seed packets are small, but the information they hold can shape your entire growing season. In this episode, we break down the details most growers overlook and show you how to use them to make smarter decisions—from crop timing and germination rates to spacing, height, and variety selection. Whether you're growing a backyard garden or managing a cut flower farm, understanding what’s on the packet can save time, space, and frustration.We also decode common seed terminology, including F1 hybrids, heirlooms, open-pollinated varieties, and the seed technologies that can improve germination and sowing success. From pelleted and primed seed to the most common ordering mistakes growers make, this episode gives you the confidence to read seed packets like a professional and plan your season with intention.The Flower Files Podcast Instagram 🌿https://www.instagram.com/the.flowerfilespodcastWildly Native Flower Farm Instagram 🌸https://www.instagram.com/wildlynativeflowerfarmFind more of everything on our website!!https://wildlynativeflowerfarm.com/Grab a copy of our latest guide - The Garden Planning Guide 🪴https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

July 14, 2026Episode 12342 min

Ep 123 - Behind the Seed Carousel: Seed Supply Insights

A seed packet may be small, but the system behind it is anything but. In this episode, we sit down with the team at GOC to follow the journey of wholesale flower seeds—from forecasting and inventory management to packing, fulfillment, and shipping. If you've ever wondered what happens before a seed packet arrives at your farm, this conversation offers a fascinating look behind the curtain.We also explore the realities growers face every season, including seed shortages, allocation, import regulations, germination testing, and the factors that influence seed pricing. Along the way, you'll gain practical insight into planning ahead, improving crop success, and making the most of the resources seed suppliers provide. Whether you're a home gardener or commercial grower, this episode will help you better understand the supply chain that powers your season.The Flower Files Podcast Instagram 🌿https://www.instagram.com/the.flowerfilespodcastWildly Native Flower Farm Instagram 🌸https://www.instagram.com/wildlynativeflowerfarmFind more of everything on our website!!https://wildlynativeflowerfarm.com/Grab a copy of our latest guide - The Garden Planning Guide 🪴https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

July 7, 2026Episode 12234 min

Ep 122 - Planting Seeds of Success - Park Seed

A seed catalog can feel equal parts treasure map and strategy guide, especially when you're growing for real customers and real deadlines. In this episode, we sit down with the team behind GeoSeed and Park Seed to explore what happens behind the scenes of a modern seed company—from customer service and inventory management to fulfillment systems that help get seeds, plugs, and liners into growers’ hands. We also unpack how brands like Park Seed, GeoSeed, Twilley, and Jackson & Perkins fit together under one larger vision.Beyond the logistics, we dive into how new varieties make their way to market and the trends shaping the future of flowers. From pelletized seed technology and breeder trials to the growing demand for crops like lisianthus, stock, sunflowers, and eucalyptus, this conversation offers a rare look at the decisions that influence what growers plant years before those blooms ever reach the field. If you love flowers, seeds, or the business behind them, this episode is packed with insight.The Flower Files Podcast Instagram 🌿https://www.instagram.com/the.flowerfilespodcastWildly Native Flower Farm Instagram 🌸https://www.instagram.com/wildlynativeflowerfarmFind more of everything on our website!!https://wildlynativeflowerfarm.com/Grab a copy of our latest guide - The Garden Planning Guide 🪴https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

June 30, 2026Episode 12130 min

Ep 121 - What I Wish Someone Had Taught Me Before I Started Flower Farming

Social media makes flower farming look effortless, but the reality is far more complex—and far more valuable to learn from. In this episode, I share my journey from agriculture teacher to flower farmer, the lessons I learned the hard way, and why I feel called back to teaching through this podcast and the flower farming community. If you've ever wondered why growing more flowers doesn't always mean making more money, this conversation is for you.We dive into the common mistakes new growers make, from chasing trendy crops to overlooking demand, pricing, and production planning. You'll learn why bouquet math matters, how different crops behave in the field, and why the right sales channel can make all the difference. Whether you're just starting out or looking to grow more strategically, this episode offers practical insight to help you build a flower business that actually works.The Flower Files Podcast Instagram 🌿https://www.instagram.com/the.flowerfilespodcastWildly Native Flower Farm Instagram 🌸https://www.instagram.com/wildlynativeflowerfarmFind more of everything on our website!!https://wildlynativeflowerfarm.com/Grab a copy of our latest guide - The Garden Planning Guide 🪴https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

June 23, 2026Episode 12041 min

Ep 120 - Beyond Honey Bees: The Pollinators Your Garden Really Needs

Your yard can be full of flowers and still fall short when it comes to supporting pollinators. In this episode, we look beyond nectar plants to explore what bees, butterflies, moths, bats, beetles, and birds actually need to thrive—nesting sites, host plants, shelter, and habitat that isn’t stripped down to mulch and stone. We uncover the often-overlooked roles these species play in keeping gardens, farms, and ecosystems resilient.We also dive into practical ways to create a truly pollinator-friendly landscape, from leaving stems standing and planting host plants to reducing pesticides and rethinking outdoor lighting. Along the way, we tackle common misconceptions, the rise of “pollinator-friendly” marketing, and what meaningful conservation looks like in practice. If you want your garden to support more than just blooms, this conversation will change how you see the landscape around you.The Flower Files Podcast Instagram 🌿https://www.instagram.com/the.flowerfilespodcastWildly Native Flower Farm Instagram 🌸https://www.instagram.com/wildlynativeflowerfarmFind more of everything on our website!!https://wildlynativeflowerfarm.com/Grab a copy of our latest guide - The Garden Planning Guide 🪴https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

June 16, 2026Episode 11925 min

Ep 119 - How To Help My Garden Have Less Weeds

We’re standing in the middle of a working flower farm in early spring talking about the one crop that never fails: weeds. In this episode, we break down what common weeds are actually telling you about your soil, moisture, light, and growing systems—and why weed pressure isn’t a personal failure, it’s information. From bindweed and thistle to surprise woody seedlings, we walk through how to read your fields with a more strategic eye.We also share the weed suppression methods we truly rely on, including landscape fabric, mulch systems, crop-specific strategies, and the hard lessons behind what works long term versus what only looks good at first. From peonies and dahlias to annual production beds, we explain how different crops require different approaches to heat, airflow, and maintenance. If you’re tired of fighting weeds blindly, this episode will help you build a cleaner, smarter system from the ground up.The Flower Files Podcast Instagram 🌿https://www.instagram.com/the.flowerfilespodcastWildly Native Flower Farm Instagram 🌸https://www.instagram.com/wildlynativeflowerfarmFind more of everything on our website!!https://wildlynativeflowerfarm.com/Grab a copy of our latest guide - The Garden Planning Guide 🪴https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

June 9, 2026Episode 11844 min

Ep 118 - I Love To Be Outside, Do I Really HAVE To Wear Sunscreen?

A sunburn you forgot about might be the one your skin never does. In this episode, I’m joined by Christina DeLeon of Well Ave Dermatology to talk about skin cancer prevention, sunscreen myths, and what it really takes to protect your skin when you spend your life outdoors. From melanoma awareness and skin checks to the truth about sunscreen ingredients, we break through the noise with practical, evidence-based guidance that actually makes sense.We also dive into everyday skincare—sensitive skin, barrier repair, UV-protective clothing, and the overwhelm of viral skincare trends. Christina keeps it refreshingly simple: build a strong foundation first, then add treatments intentionally instead of chasing every new product online. Whether you’re a gardener, farmer, beach lover, or just someone trying to take better care of your skin, this conversation will help you protect it for the long haul.The Flower Files Podcast Instagram 🌿https://www.instagram.com/the.flowerfilespodcastWildly Native Flower Farm Instagram 🌸https://www.instagram.com/wildlynativeflowerfarmFind more of everything on our website!!https://wildlynativeflowerfarm.com/Grab a copy of our latest guide - The Garden Planning Guide 🪴https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

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