The Floral CEO

Hosted by Jeni Becht

Business Entrepreneurship

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Episodes

366

Latest episode

Jun 2026

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About the show

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements. Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸 Connect & learn more: Website & free resources: http://floralceo.com Instagram & Facebook: @‌thefloralceo Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time. Website- floralceo.com Social @‌thefloralceo.com

Listen to episodes

60 recent

June 15, 2026Episode 18718 min

How to Muster Creativity When Life Feels Chaotic

In this episode, Jen talks about something every florist and creative business owner faces at some point: how hard it can be to access creativity when life feels loud, heavy, overstimulating, and exhausting. Between loss, motherhood, summer schedules, consultations, weddings, and the everyday chaos of life, it can feel like creativity gets buried under stress.But Jen shares an important reminder: chaos does not mean you lost your talent. It does not mean something is wrong with you. It may simply mean your nervous system is overloaded, your energy is depleted, and your creativity needs a softer, more intentional way back in.This episode is all about how to reconnect with your creative self when life feels hard — not by forcing brilliance, but by creating space, lowering the pressure, using supportive inspiration, and giving yourself more grace.In this episode, Jen talks about:Why chaotic seasons can make creativity feel far awayHow stress, grief, motherhood, and exhaustion impact your ability to createWhy creativity needs spaceWhy waiting for the “perfect mood” is not realisticHow to lower the pressure on your creative processWhy you do not need genius — you need momentumHow to use inspiration banks like Instagram folders, Pinterest boards, linens, venues, textures, and flowers to spark ideasWhy outside input can support your creativity when your brain feels tiredHow constraints can actually make creating easierWhy protecting tiny pockets of quiet and mental space mattersHow your body, energy, rest, and nervous system affect your creativityWhy chaos does not mean you are brokenHow creativity can become healing instead of another demandKey takeawayYou did not lose your creativity.When life feels chaotic, your creativity may simply need more space, more softness, and less pressure. You do not need to be brilliant on demand — you just need little moments of movement, beauty, and reconnection.Why this episode mattersIf you are a florist, designer, creative business owner, or mom in a hard or heavy season, this episode is a reminder that your gift is still there. You may just need a gentler path back to it.

June 10, 2026Episode 18621 min

How Carol Quit Her Floral Job After 35 Years and Booked 19 Weddings

In this special interview episode, Jen sits down with Carol from Blissful Bloom Studio, one of her favorite flower friends inside the Floral CEO Mastermind. Carol shares the story of how she went from working in the floral industry for 35 years — including years in a demanding corporate floral job — to finally stepping out and building a business of her own.This conversation is for any florist who feels stuck, overwhelmed, scared to make a big move, or like it might be “too late” to change their life or business. Carol opens up about what pushed her to start something for herself, how she found support and confidence through workshops and the Mastermind, and how she recently left her job and already has 19 weddings booked this year — after setting a goal of just 20 for the entire year.Jen and Carol talk honestly about:what it felt like to work harder with less support after Covidwhy Carol knew something had to changehow attending a workshop lit a spark in herwhat it was like joining the Floral CEO Mastermindhow support, systems, and getting uncomfortable helped her growwhy being authentic in your communication matters so muchhow Zola became a lead source for her businesswhat finally pushed her to leave her corporate floral jobwhy it is not too late to build something newhow much lighter and happier she feels now that she bet on herselfWhy this episode mattersCarol’s story is such a reminder that:it is not too late to startyou do not have to stay where you are stuckthe right support can change everythingand building your own business can create more freedom, confidence, and joy than you ever imaginedConnect with CarolInstagram: @‌blissfulbloomstudioWebsite: blissfulbloomstudio.comMentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

June 8, 2026Episode 1869 min

3 Things You Need to Know Before Starting a Floral Business

3 Things You Need to Know Before Starting a Floral BusinessIf you have been dreaming about starting a floral business—or you have already started and feel like you are not getting the momentum you want—this episode is for you. Jen breaks down three foundational truths every florist needs to understand before building a business around flowers.Because the truth is, loving flowers is not enough.You can love flowers deeply and still struggle if you do not understand how to run a business, price profitably, communicate clearly, and build something that actually supports your life. In this episode, Jen walks through three critical things she wishes every florist knew from the beginning.In this episode, Jen talks about:Why loving flowers is not enough to make a floral business successfulThe difference between making beautiful flowers and making moneyWhy florists need to understand pricing, sales, systems, boundaries, and client communicationWhy knowing your numbers early is foundationalThe importance of markup, labor, delivery, setup fees, overhead, and profitWhy undercharging becomes a dangerous habit if you start thereWhy profit is not a dirty wordHow to think about business expenses before you get too deepWhy you need to decide what kind of floral business you actually wantThe problem with saying yes to everythingHow building a business that does not fit you can lead to burnout fastKey takeawayA successful floral business is not just built on beautiful work. It is built on clarity, strategy, numbers, and deciding what kind of business you actually want to run.If this episode resonatesJen reminds listeners that there is an entire library of free podcast episodes to help florists grow, and reviews on the podcast mean so much.

June 3, 2026Episode 18522 min

Where to Prioritize Your Time in Your Floral Business

If you have ever looked at your to-do list and thought, I am doing so much… but am I actually doing the right things? — this episode is for you.In this minisode, Jen breaks down one of the biggest struggles florists and creative business owners face: figuring out where to spend their time for the greatest impact. Because the truth is, not everything in your business deserves your time equally. Some tasks feel productive because you are checking a box, but they are not actually creating traction, momentum, or revenue.Jen talks about how many florists get pulled into low-value admin work, overcomplicating tiny details, reacting too fast, doing things themselves that someone else could do, and spending time in ways that make them feel busy—but not effective. This episode is a reminder that if you want to grow your floral business, you need sharper priorities, not just more hours in the day.In this episode, Jen talks about:Why being busy does not automatically mean you are being effectiveHow to identify revenue-producing activities in your floral businessWhy consultations, proposals, follow-ups, content, and networking deserve more of your timeThe problem with spending CEO time on entry-level tasksHow a “full spaghetti plate” keeps you from creating growthWhy you need space in your schedule to be visionary, strategic, and proactiveHow to spend more time on what only you can doWhy templates, systems, SOPs, and better workflows matterHow to prioritize the highest-return activities in your businessThe difference between urgent tasks and important tasksWhy peace is a productive use of your timeHow to think differently if you are in a growth season versus a scaling seasonKey takeawayYou do not need more time. You need sharper priorities.When you stop spending your time reacting, overcomplicating, and doing everything yourself, you make space for the work that actually grows your business—more visibility, better systems, stronger offers, more profit, and a lot more peace.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

June 1, 2026Episode 18512 min

From Surviving to Thriving This Summer

In this minisode, Jen talks about the very real shift that happens when school gets out, summer begins, and suddenly motherhood, wedding season, and business all collide at once. As a mom with kids home for summer and a floral business to run, Jen shares how she is approaching this season differently—and why summer does not have to feel like survival mode.This episode is all about creating more peace, more structure, more support, and more intention so that summer can feel less like chaos and more like something you can actually enjoy. Jen shares practical strategies for florist moms who want to stop just getting through summer and start creating a version of it that feels calmer, simpler, and more aligned.In this episode, Jen talks about:Why summer asks more of you as a mom and as a business ownerWhy summer may need a completely different operating system than springWhat success could look like in this seasonHow structure and family rhythms create more peaceWhy it is okay to lower your standards on things that do not matterThe importance of asking for and accepting more supportHow to protect your energy before you are completely friedWhy feeling stretched does not mean you are failingHow to be more intentional about joy during summerWhy thriving often comes from subtraction, not additionKey takeawaySummer does not have to feel like drowning. You can build more support, more structure, and more peace into this season—and create a summer that feels better for you, your family, and your business.

May 27, 2026Episode 18416 min

Airbnb for Florists? A New Way to Find Studio Space and Freelancers

In this episode, Jen sits down with Melanie and Michelle, the founders of Fleurspace, a brand new platform designed to help florists solve some very real problems in the floral industry — like finding temporary studio space, renting cooler space, hiring freelancers, finding setup crews, and getting support in new markets.If you have ever wondered how you would pull off a bigger wedding, work in another state, find freelance floral help, or rent studio space for a few days, this episode will introduce you to a tool that could make all of that easier. Melanie describes Fleurspace as “Airbnb for florists” — a place where florists can list studio space, workshop space, freelance services, and support roles, and where other florists can search for the help they need.Melanie shares her background as a florist with 22 years of experience, while Michelle talks about her entrepreneurial background and how the idea for Fleurspace came together. Together, they explain how the platform works, who it is for, and why they believe it can create more flexibility and opportunity in the floral world.In this episode, they cover:What Fleurspace is and how it worksWhy it is being called “Airbnb for florists”How florists can list studio space, workshop space, and cooler accessHow freelancers, drivers, setup crews, and strike crews can list their servicesHow florists can rent space or hire help as neededWhy this could be a game changer for destination work, larger events, or home-based studiosHow payments and bookings work through the platformWhy this could help florists take on bigger weddings with less panicHow Fleurspace is already growing beyond the United StatesWhy this matters for floristsThis episode is especially valuable for florists who:run a home-based studioneed temporary cooler spacewant to freelance moreneed setup or strike helpwant to expand into larger weddingsneed more flexibility without committing to permanent studio overheadwant to work in new markets or new statesKey takeawayYou do not always need to build everything from scratch in your business. Sometimes the right support, the right space, or the right freelancer can help you take on opportunities you otherwise would have passed up. Fleurspace is trying to make that support more accessible for florists.Connect with FleurspaceWebsite: http://fleur-space.comInstagram: @‌fleurspaceofficialEmail: hello@fleur-space.com

May 25, 2026Episode 18411 min

Focus on What You Can Control in Your Floral Business

There is a lot of noise in the wedding industry right now.People are talking about slower wedding seasons, lower booking projections, market changes, and all the reasons to panic. And when that kind of energy is everywhere, it can be really easy to start spiraling and focusing on everything that feels uncertain.In this episode, Jen shares a powerful reminder: stop spending your energy on everything you cannot control and start focusing on what you can.Because while you may not be able to control the economy, industry projections, or what everyone else is doing, you can control how you show up in your business, how you price, how you market, how creative you are, and how intentional you are with your strategy.This episode is all about protecting your energy, staying present, and making sure your time is being spent in the places that will actually move your floral business forward.In this episode, Jen talks about:Why anxiety keeps pulling you into fear about the futureHow to stay focused on what is actually in your controlWhy showing up consistently in your business matters so muchHow pricing for profit can make a bigger impact than obsessing over revenueWhy you do not need to be the cheapest florist in town to winHow to attract your ideal client through strategy, creativity, and alignmentWhy chasing dollars without alignment can leave you stuckHow to create more impact by thinking outside the boxWhy your creativity and passion can help you stand out in your marketHow to make this year powerful, even if the industry feels uncertainKey takeawayIf the sky is falling, hold your own umbrella.Stop wasting time worrying about all the things you cannot fix, control, or predict. Focus on what you can do inside your own business to create momentum, attract the right people, and build something that feels profitable and aligned.Mentioned in this episodeThe Floral CEO MastermindInstagram: @‌thefloralhustleEmail: jenny@thefloralhustle.com

May 20, 2026Episode 18334 min

How to Keep It Together During Busy Season

Busy season does not have to mean losing yourself.In this episode, Jen shares practical strategies for staying grounded, protecting your peace, and leading your business well when life and work both feel full. After coming off a busy weekend with two weddings, family responsibilities, and everything else that comes with real life, she reflects on why she felt calm instead of cracked in half — and what has shifted in the way she approaches busy seasons now.This episode is for florists and creative business owners who are tired of feeling like stress, chaos, and burnout are just “part of the job.” Jen talks about how busy season does not create chaos — it reveals it — and how better boundaries, stronger systems, clearer priorities, and more intentional self-care can completely change how you experience your busiest times of year.In this episode, Jen talks about:Why busy season reveals the weak spots in your businessHow to protect your mornings and start your day with intentionThe difference between what feels urgent and what is actually urgentWhy you need boundaries before you are already drowningHow to stop saying yes to everything during busy seasonWhy your team needs clearer roles and expectationsThe importance of taking care of your body during high-stress seasonsHow to reduce decision fatigueWhy you do not need to absorb other people’s chaosThe power of having a reset planWhy giving yourself permission to do less can actually help you do betterHow peace can become part of your business strategyKey takeawayPeace is not lazy. Peace is leadership.If you want to make it through busy season feeling more grounded, more prepared, and less reactive, this episode will help you rethink the way you approach your time, your energy, and your business.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

May 18, 2026Episode 18321 min

Feedback Isn’t Failure: How Florists Can Use It to Get Better

In this episode, Jen talks about something that can feel uncomfortable but can completely change your business: feedback. After receiving some difficult client feedback this week, Jen breaks down how she handled it, what she learned from it, and why feedback is one of the most important tools florists can use to improve their consultations, client communication, and overall wedding experience.If you are a florist, wedding vendor, or creative business owner, this episode will help you understand how to ask for feedback, how to sort useful feedback from emotional noise, and how to use both positive and negative feedback to strengthen your business instead of spiraling.In this episode, Jen covers:Why feedback is information, not a personal attackHow to ask for feedback after a client goes in a different directionWhat Jen learned from a difficult consultation and follow-up conversationWhy not all feedback is created equalHow to separate feedback from your identity as a business ownerWhy patterns in feedback matter more than one-off commentsHow to use client feedback to improve consultations, onboarding, communication, timelines, and systemsWhy positive feedback matters just as much as critical feedbackThe CEO mindset for handling feedback without drowning in itHow feedback can help you refine your brand, process, and client experienceWhat florists can learn from feedbackJen shares a real story from a recent inquiry where a bride felt like the consultation was not the right fit. Instead of reacting emotionally, Jen asked for feedback, reflected on what she could improve, and used that experience as an opportunity to refine the questions she asks during consultations. This episode is a powerful reminder that feedback can reveal growth opportunities — even when the person giving it is difficult.Key takeawayFeedback is not always fun, but it can be incredibly valuable. The most successful florists are not the ones who never receive hard feedback — they are the ones who know how to use it to improve their systems, communication, and client experience.If you are a florist struggling with:difficult client feedbackwedding consultation improvementproposal and onboarding communicationcreating a better client experienceconfidence in your floral business…this episode will help you think like a CEO and use feedback as a growth tool instead of making it mean something devastating about your worth.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

May 13, 2026Episode 18223 min

10 Things to Stop Worrying About in Your Floral Business

In this episode, Jen dives into one of the biggest things holding florists back: worry. From specific flower varieties not coming in, to imposter syndrome, to worrying about what other florists are doing, this episode is a reminder that so much of what drains your energy is not actually helping your business move forward.Jen shares 10 things she wants florists to stop worrying about, along with practical shifts to help you let go of what is slowing you down and focus more on what actually matters.In this episode:Why you should stop promising specific bloomsHow to handle people saying no to your businessWhy someone judging your business should not stop youHow to stop letting imposter syndrome run the showWhy flower shortages and delayed product do not need to own your brainHow comparing yourself to other florists wastes your energyWhy you are not “too much” for showing up onlineWhy trying to be for everyone waters your business downWhy nothing needs to be perfect the first timeWhy waiting until you “know more” is keeping you stuckKey takeawayWorry is not helping you book more, design better, or build the business you want. The more you let go of trying to control everything, please everyone, or be perfect before you begin, the more freedom you create for real growth.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind