The Flooring Contractor Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Aug 2026

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About the show

Step into "The Flooring Contractor Marketing Podcast," a specially curated 12-episode series for flooring professionals. Led by marketing expert Matt Law, this podcast unveils a range of strategies and insights tailored for the unique challenges of the flooring industry. From effective SEO techniques to nurturing customer relationships, each episode is packed with valuable tips to help flooring contractors lay a solid foundation for business growth. Ideal for those seeking to polish their marketing skills or expand their market footprint, this series is your guide to thriving in business.

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34 recent

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for Flooring Contractors – The Secrets of Magnetic Growth – Part 2

A flooring lead isn't valuable if nobody follows up. In Part 2, Matt Law shows how to build the system behind successful lead generation. Discover how automated SMS and email, CRM pipelines, AI assistance, phone systems, appointment calendars, and long-term nurturing help convert prospects who aren't ready to buy today. Then learn how tracking actual revenue back to its source allows you to invest confidently in the channels producing real growth.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for Flooring Contractors – The Secrets of Magnetic Growth – Part 1

What does it really take to consistently generate profitable flooring leads? In Part 1, Matt Law goes beyond the hype and breaks down the advertising channels, landing pages, targeting, reviews, offers, and unique selling points that influence whether homeowners choose your flooring company. You'll learn why some campaigns generate revenue while others burn through cash—and why the quality of your entire marketing foundation affects your results.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for Flooring Contractors – Part 2

Every flooring customer communicates differently. In Part 2, Matt Law explains how to recognize personality types, understand what motivates each buyer, and present your recommendations in a way that earns trust. These simple adjustments can dramatically improve your closing rate and customer experience.

August 4, 2026Episode 3145 min

Episode 31 – The Art of Selling for Flooring Contractors – Part 1

Closing more flooring projects begins long before you present the estimate. In Part 1 of this two-part series, Matt Law shares proven sales techniques that help flooring contractors establish trust, communicate value, prepare effectively, and overcome objections. Learn how a better sales process leads to more signed contracts and fewer price shoppers.

July 31, 2026Episode 301 hr 10 min

Episode 30 – The Balanced Flooring Contractor - 7 Life-Changing Habits of Growing Flooring Company Owners

Building a successful flooring company requires more than installing beautiful floors. Matt Law shares seven life-changing habits that help flooring contractors create healthy businesses, loyal teams, and long-term growth. If you've been chasing the next marketing trick, this episode will help you focus on the principles that truly move a business forward.

February 13, 2026Episode 2944 min

Episode 29 - Flooring Contractor Marketing - What's Working in 2026

Flooring contractors face longer sales cycles and heavy competition, which is why the right marketing mix matters. In this episode, we break down how flooring companies are using SEO, Google Ads, and strong local signals to drive showroom traffic and booked estimates. We also discuss how AI tools help with response time, appointment scheduling, and follow-up without losing the personal touch customers expect. If you want to understand what’s working for flooring marketing in 2026, this episode delivers practical insight.

October 24, 2025Episode 2834 min

Episode 28 – AI Automation & Scheduling for Flooring Contractors

Tired of chasing leads and playing phone tag? Let AI do the work. In this episode, we talk through automated follow-ups, calendar syncing, and AI tools that help you stay organized and book more jobs.

October 24, 2025Episode 2749 min

Episode 27 – Meta Ads and Lead Forms for Flooring Contractors

In-home estimates start with great lead forms. This episode reveals how flooring companies can use Meta Ads and lead forms to capture real buyers, automate appointment setting, and get more showroom visits.

September 17, 2025Episode 261 hr 18 min

Episode 26 – Scaling Your Flooring Business – Part 4 – Marketing

Most flooring companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for flooring businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

September 17, 2025Episode 2549 min

Episode 25 – Scaling Your Flooring Business – Part 3 – Systems

Scaling a flooring business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every flooring company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.