The Flooring Contractor Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Oct 2026

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About the show

Step into "The Flooring Contractor Marketing Podcast," a specially curated 12-episode series for flooring professionals. Led by marketing expert Matt Law, this podcast unveils a range of strategies and insights tailored for the unique challenges of the flooring industry. From effective SEO techniques to nurturing customer relationships, each episode is packed with valuable tips to help flooring contractors lay a solid foundation for business growth. Ideal for those seeking to polish their marketing skills or expand their market footprint, this series is your guide to thriving in business.

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41 recent

October 30, 2026Episode 4132 min

Episode 41 - Organic Social Media Marketing for Flooring Businesses

Your flooring transformations deserve to be seen, but you don't need a full-time social media team to make that happen. Matt Law shares a streamlined system for turning completed flooring projects, before-and-after images, customer testimonials, and educational videos into consistent social media content. Discover how to batch your work, schedule posts, and use automated direct messages to help interested homeowners request estimates while strengthening your company's online reputation.

October 23, 2026Episode 4034 min

Episode 40 - Getting Tons of Referrals for Your Flooring Business

Your best flooring customers can become your most valuable source of new projects. Matt Law reveals how a contractor generated more than $5 million through referrals and breaks down the systems behind that success. Discover how flooring contractors can create raving fans by delivering an exceptional installation experience, thanking customers with meaningful gifts, requesting reviews, and offering referral incentives. Learn how to track referred projects and turn customer satisfaction into measurable growth.

September 30, 2026Episode 3956 min

Episode 39 - The Four Keys to Compounding Growth for Flooring Contractors

Great marketing isn't one campaign—it is a connected growth system. Matt Law breaks down four principles flooring contractors can use to compound results: create compelling USPs, continually grow your database, build a broad marketing arsenal, and automate communication with prospects and customers. See why improving all four can produce dramatically different results over time.

September 23, 2026Episode 3852 min

Episode 38 - The Focused & Productive Flooring Contractor Business Owner

Being busy doesn't necessarily mean you're productive. Matt Law shares how flooring company owners can escape constant crisis mode and intentionally spend more time on the work that improves their companies. Learn about the Four Quadrants, Big Rocks, calendar blocking, weekly planning, Basecamp, checklists, delegation, and creating systems for repeatable work.

September 16, 2026Episode 3732 min

Episode 37 - AEO for Flooring Contractors - A Complete Guide to AI Optimization

Will AI recommend your flooring company when a homeowner asks who they should hire? Matt Law explains Answer Engine Optimization and the online signals that help AI determine which local companies it can trust. Learn how service pages, location content, FAQs, structured data, citations, reviews, social media, case studies, and useful content can strengthen your visibility in AI-generated answers.

September 9, 2026Episode 3639 min

Episode 36 - The Flooring Contractor Marketing Score

How would you score your flooring company's marketing from 1 to 100? Matt Law explains what should actually be measured and how weaknesses in your website, advertising, SEO, reviews, referrals, follow-up, automation, and messaging can quietly limit growth.

August 28, 2026Episode 3537 min

Episode 35 – Buying a Flooring Company – The Ugly Truth to Growth

An established flooring company with loyal customers and a strong reputation can look like the perfect acquisition—but there may be much more happening beneath the surface. Matt Law shares lessons from working with business owners through acquisitions and breaks down what buyers should examine before closing. From clean financials and sustainable revenue to marketing opportunities, staffing, and leadership, learn how to identify the upside while preparing for the inevitable bumps that come with taking over an existing company.

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for Flooring Contractors – The Secrets of Magnetic Growth – Part 2

A flooring lead isn't valuable if nobody follows up. In Part 2, Matt Law shows how to build the system behind successful lead generation. Discover how automated SMS and email, CRM pipelines, AI assistance, phone systems, appointment calendars, and long-term nurturing help convert prospects who aren't ready to buy today. Then learn how tracking actual revenue back to its source allows you to invest confidently in the channels producing real growth.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for Flooring Contractors – The Secrets of Magnetic Growth – Part 1

What does it really take to consistently generate profitable flooring leads? In Part 1, Matt Law goes beyond the hype and breaks down the advertising channels, landing pages, targeting, reviews, offers, and unique selling points that influence whether homeowners choose your flooring company. You'll learn why some campaigns generate revenue while others burn through cash—and why the quality of your entire marketing foundation affects your results.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for Flooring Contractors – Part 2

Every flooring customer communicates differently. In Part 2, Matt Law explains how to recognize personality types, understand what motivates each buyer, and present your recommendations in a way that earns trust. These simple adjustments can dramatically improve your closing rate and customer experience.