The Fence Company Marketing Podcast

Hosted by Gro.Inc

Business Marketing

Website RSS feed

Episodes

Latest episode

Aug 2026

Language

About the show

Welcome to "The Fence Company Marketing Podcast," a dynamic 12-episode series created for fence industry professionals. Expertly guided by marketing guru Matt Law, this podcast is a treasure chest of specialized strategies and insights for fence builder growth. Dive into topics from SEO optimization to client relationship management, all tailored to the fencing business landscape. Whether you're honing your marketing skills or seeking new avenues for expansion, this series is an essential tool for fence companies aiming to climb the ladder of success. Join us and build a stronger business.

Listen to episodes

34 recent

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for Fence Contractors – The Secrets of Magnetic Growth – Part 2

Generating a fence lead is only the beginning. In Part 2, Matt Law walks through the systems that need to kick into action the moment someone calls, submits a form, sends a message, or requests an estimate. From immediate follow-up and appointment scheduling to AI, CRM automation, nurturing, and ROAS tracking, discover why successful fence companies need a complete conversion system—not another list of leads.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for Fence Contractors – The Secrets of Magnetic Growth – Part 1

Before you pay another company promising hundreds of fence leads, listen to this episode. Matt Law shares what he's learned from real lead-generation campaigns and why cheap leads can become incredibly expensive when they don't turn into jobs. In Part 1, discover how Google Ads, LSA, Meta, landing pages, reviews, compelling offers, and authentic messaging fit together to create a lead generation campaign designed around revenue—not impressive-looking lead counts.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for Fence Contractors – Part 2

Every customer has a different buying style. In Part 2, Matt Law breaks down four common personality types and shows fence contractors how to tailor their sales presentation for each one. Learn how adapting your communication style builds trust and helps you close more estimates with confidence.

August 4, 2026Episode 3145 min

Episode 31 – The Art of Selling for Fence Contractors – Part 1

Winning more fence projects starts with building trust. In Part 1 of this special sales series, Matt Law explains how fence contractors can improve conversion rates through preparation, professionalism, education, and asking the right questions. Discover why homeowners buy confidence—not just the lowest estimate—and how to position your company as the clear choice.

July 31, 2026Episode 301 hr 10 min

Episode 30 – The Balanced Fence Contractor - 7 Life-Changing Habits of Growing Fence Company Owners

Why do some fence companies seem to grow effortlessly while others constantly struggle? In this episode, Matt Law uncovers the seven habits that separate thriving fence contractors from everyone else. Learn how healthy leadership, better systems, balanced living, and intentional growth create businesses that last for decades—not just busy seasons.

February 13, 2026Episode 2944 min

Episode 29 - Fence Company Marketing - What's Working in 2026

Fence companies need steady lead flow to keep crews busy, and this episode focuses on the marketing systems that deliver results in 2026. We talk through local SEO strategies, how Google Ads and LSA campaigns are evolving, and how AI tools are improving customer communication and booking efficiency. You’ll hear how better targeting and review management are helping fence contractors stand out in local markets. If you want practical strategies for increasing visibility and converting more estimates, this episode is for you.

October 24, 202534 min

Episode 28 – AI Automation & Scheduling for Fence Companies

Automate your way to more installs. In this episode, we discuss how to use AI to handle scheduling, track estimates, and make sure every customer inquiry gets a fast, professional response.

October 24, 2025Episode 2749 min

Episode 27 – Meta Ads and Lead Forms for Fence Companies

Fence leads shouldn’t be a mystery. We’ll walk you through how Meta Ads and lead forms can bring in consistent inquiries. Learn how to qualify leads instantly and set up follow-up systems that convert.

September 17, 2025Episode 261 hr 18 min

Episode 26 – Scaling Your Fence Business – Part 4 – Marketing

Most fence companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for fence businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

September 17, 2025Episode 2549 min

Episode 25 – Scaling Your Fence Business – Part 3 – Systems

Scaling a fence business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every fence company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.