
Living Your Values
Living Your Values With Dr Dennis Jaffe and Dr Cynthia Scott What if your family's values are not the tidy list on the wall, but something far messier and far more powerful? In this episode, Russ sits down with Dr Dennis Jaffe and Dr Cynthia Scott, married co-authors of Living Your Values , the follow-up to their groundbreaking 1993 work on values in families and organisations. Between them they bring decades of research into resilience, culture change, and what actually holds hundred-year family businesses together. The conversation gets straight to the point Dennis and Cynthia have built their careers on: values are not words, they are actions. A word like "respect" or "integrity" on a poster tells you nothing until someone can point to a story that shows what it actually looks like in practice. Highlights include: Why Dennis's research into hundred-year, multi-generational family businesses found one answer, far above any other, for what kept them together The difference between legacy values, current values, espoused values and aspirational values, and why families so often confuse them Why picking five values "out of a hat" is the least effective route any family or organisation can take The personal values pyramid: why understanding your own values has to come before a family can agree on shared ones How storytelling, not word lists, is what makes values genuinely stick across generations Why healthy families do not need identical values, and how diversity within a family can be a source of strength rather than division What it really means to be a "values champion", and why that question produces far richer conversations than simply asking "what are our values?" This is a conversation about doing the harder, more honest work of turning belief into behaviour, and why that work never really finishes. Links Get the book: Living Your Values: Connecting Personal, Family, and Organizational Values to Build Purpose and Clarity Learn more about Russ and The Family Business Partnership: familybusinesspartnership.com





