
Why Family Businesses Sell by Gen 3 — and How Marshall Rabil's of Hubs Peanut Didn't | The Family Biz Show Ep. 138
What does it take for a family business to reach the third generation when so many others in its industry have sold? You don't have to choose between growing the business and protecting what makes it special. "How do we make it to the next generation without selling?" "How long should a succession plan really take?" "How do we build accountability without losing our culture?" "What happens when family members want to keep their board seats forever?" This conversation shows you what it looks like from the inside. In this episode of The Family Biz Show, Michael Palumbos welcomes back Marshall Rabil, third-generation CEO of Hubs Peanuts. When Marshall first joined the show in Episode 75, his family was in the middle of a leadership transition. Three years later, he's on the other side of it. Founded by his grandparents in Sedley, Virginia, in 1954, Hubs created the specialty peanut category. Marshall shares how several brands in the category didn't plan for the move from the second to the third generation and sold to private equity, and why he believes a private equity buyer would close the Vine, the community space Hubs keeps open even when it doesn't make sense on paper. His own succession took more than a decade. His mom, Lynn, brought him into every meeting with bankers, suppliers, and customers from day one, and they worked side by side for years. That long runway, Marshall says, is why the handoff felt seamless. As CEO, he brought in a coach and an operating system, redefined the company's core values, and introduced a value share plan so every employee, from the production floor to the executive team, shares in the company's profitability. Now he's facing the next challenge: moving from a family board to a family council and bringing in independent board members. In This Episode, You'll Learn: Why several brands in Hubs' category sold to private equity between the second and third generations What a private equity buyer would cut first, and why Hubs keeps it anyway How a 10+ year handoff prepared Marshall to lead Why bringing in a coach and an operating system strengthened accountability How a value share plan lets every employee share in the company's success How core values guide hiring, feedback, and the hardest people decisions Why moving from family board seats to a family council is the next governance challenge Marshall's advice for next-generation leaders stepping into the CEO role Succession doesn't have to be rushed. Whether you're an owner planning your transition, a next-generation leader preparing to take the seat, or an advisor guiding a family through change, this conversation shows what patient, intentional succession looks like in practice. Learn more about Hubs Peanuts: https://www.hubspeanuts.com/ Explore more episodes of The Family Biz Show and discover insights to help your family business navigate leadership, succession, communication, and long-term continuity: https://www.familybusinessflywheel.com/podcast















