The Fake Marketer

Hosted by James Urquhart

Business Marketing

Website RSS feed

Episodes

116

Latest episode

Aug 2025

Language

EN-GB

About the show

Do you know how to spot a Fake Marketer?!?! What if I told you EVERY Marketer was once a fake, or actually never anything else but a FAKE?!? I’m here, with the help of industry experts, to get to the bottom as to why we are ALL fakes in some way or another, and why we still have to learn every day in this fast paced online and offline market.

Listen to episodes

60 recent

August 12, 2025Episode 11630 min

Our Podcast Isn’t Growing: Is This The End?

In today's episode, James and Nick reach a crossroads: The Fake Marketer has stagnated and, after more than 100 episodes, isn't doing much for our business outside of enjoyment for us. So, with that in mind, we discuss how we could potentially pivot the podcast, what are objectives are for it and whether it would be better to focus on YouTube growth for our channels and retire the podcast for good...Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/Xnlh2PnoQpwNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digitalThanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

August 1, 2025Episode 11533 min

Selling the Dream: The New Digital Ponzi Scheme

In this episode, James and Michael dive into the booming world of digital products, online course-selling, and the growing obsession with "easy money from home." From so-called “Digital Marketing Starter Kits” to £360 PDFs promising passive income, they unpack the psychology behind these trends—and call out the rise of what James calls the “new Avon lady.” We break down faceless wealth creation, Facebook ads, and why many of these online business models start to look a lot like modern-day Ponzi schemes. If you've ever been tempted by a “secret sauce to success,” maybe think twice before spending your hard-earned money on a dodgy course. Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/XftwkMD90HsNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digitalThanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

July 25, 2025Episode 11436 min

Why Quantity Over Quality is VITAL for Growing Your Social Media

In this episode, James and Michael dive into the truth behind what really works on social media: posting more, worrying less. From our own personal experience, we share why pumping out consistent content - without obsessing over perfection - is the key to learning, improving, and actually growing your audience. James also has some more gripes with customer service to share, our response to comments on our 'viral' clips and whether comedy-style content will actually get you more revenue.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/0aRSm79_1QcNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digitalThanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

July 18, 2025Episode 11336 min

The Shady Side of Influencer Marketing: Creatine Gummies and TikTok Shop

In this episode, Nick, James and Michael are all back together to discuss a recent scandal in the world of supplements and influencer marketing. We explore the shady business of creatine gummies getting exposed, the growing role of influencers in promoting products as well as discuss industry accountability and examine how marketing can obscure the truth from everyday consumers. We also discuss our recent viral successes, Michael getting burned by some good adverts and the slippery slope of TikTok Shop.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/CmcxAhEdtPENeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digitalThanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

July 10, 2025Episode 11230 min

Why We're Changing Up Our Marketing Funnel

In this episode of The Fake Marketer, James and Michael give an update on Rupert's marketing efforts and why we're switching it up: moving away from sending leads to our website in favour of a Facebook lead form. We discuss the trials and tribulations of lead gen campaigns, following up with nurture campaigns as well as changing the mindset around our Rupert free trial. Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/CmcxAhEdtPENeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digitalThanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

July 4, 2025Episode 11122 min

Don’t Be Afraid to Take Inspiration For Your Content

In this episode, James and Michael are without Nick but ready to jump into more marketing discussions! This time, we explore the power of taking inspiration from other content creators without fear of imitation. They discuss how adapting proven formats, especially from different industries, can lead to original, engaging content. The conversation also dives into the surprising virality of a pizza oven review clip, the patterns behind successful posts, and lessons from TikTok performance. They reflect on personal content strategies, including their own vlog and SaaS ventures, offering practical insights for creators looking to grow through experimentation and smart repurposing.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/7VZKa9dhGTwNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digitalThanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

June 27, 2025Episode 11033 min

Co-op Headsets & The Death of Customer Service?

In this episode, a familiar voice returns after a seven-week break! Welcome back James. The crew dives into a brutally honest rant about modern customer service, with a spotlight on retail workers glued to headsets and the decline in real human interaction. They share personal experiences, call out bad behaviour in shops, and reflect on the struggles of working in the retail sector.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/s9Qfls_Xug8Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digitalThanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

June 24, 2025Episode 10927 min

'Retarget for Dummies': Our Top Tips

In this episode, Nick Boddington and Michael Harris break down the mechanics and psychology behind retargeting ad campaigns. From tracking website visits to building custom audiences and leveraging platform algorithms, they explore how brands use retargeting to guide users through the customer journey. The conversation also touches on interruption marketing, email strategies, and the challenge of standing out in an increasingly algorithm-driven landscape. If you want to get the best out of your retargeting campaigns, this is the episode for you.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/NDjd1wWalWMNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digitalThanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

June 13, 2025Episode 10821 min

How AI is Changing our Personal & Professional Lives

In today's episodes, Nick and Michael once again are talking about AI: but this time how tools like ChatGPT is not only being used in our professional lives, but also our personal ones. An article from The Hustle sparks conversation around some interesting uses for ChatGPT including therapy and eulogies, the ethical implications and how the future might look with AI continuing to advance at a rapid pace.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/VXJmCy6VpSUNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digitalThanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

June 6, 2025Episode 10732 min

Gozney Pizza Ovens & Developing Brand Loyalty

In this episode of The Fake Marketer, Nick talks about a new product that has taken over his life: his new Gozney Dome Pizza Oven. We break down why he settled on this one after his research, emotional vs rational buying patterns, how loyalty is developed and fostered and the big part that brand plays in purchasing decisions, especially on premium products. We also take about Bombas socks and how 'seeing the value' can make the difference between a purchase and failure to connect.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/RDBLsfVVdvkNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 30-day free trial at https://rupert.digitalThanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer