313 | What Agents Get Wrong About Social Media (and the Simple Fix) with Expert Ellen Nichols
Interested in generating more deals from referral relationships? Learn more here: https://proinsight.info/faithful Have questions or need help? 📧 Email Me - garrett@garrettmaroon.com --------------- With 50.6K Instagram followers and nearly 20 years of marketing experience , Ellen Nichols, founder of The Simple Agent, knows a thing or two about building a successful social media presence. But her advice to real estate agents might surprise you. You don't need to post every day, chase viral videos, or spend hours creating content to build a successful business. In fact, Ellen believes social media should be making your business simpler, not stealing your time, attention, and peace. So what's actually working on social media, and how can agents use it to build genuine relationships without sacrificing what matters most? Summary In this episode of The Faithful Agent , Garrett Maroon and Cole Ordiway sit down with Ellen Nichols, founder of The Simple Agent , to talk about simplifying social media, overcoming comparison, and building a business that reflects your faith and priorities. With nearly 20 years of marketing experience, Ellen helps real estate agents take the overwhelm out of social media so they can create meaningful content, build genuine relationships, and spend less time glued to their phones. Together, they tackle a question many agents are afraid to ask: Is social media actually necessary to build a successful real estate business? From the pressure to constantly post to the temptation to compare our success with other agents, Ellen shares practical advice for showing up consistently without sacrificing your peace, your family, or your purpose. But the conversation goes much deeper than marketing. Ellen opens up about her personal testimony, how Jesus freed her from addiction, and how a renewed hunger for God's Word completely transformed the way she approaches her business and her life. This episode is a powerful reminder that you don't need a million views to make an impact. You just need to be faithful with what God has given you. Key Takeaways You don't need to go viral to be successful. Social media isn't about reaching millions of people. It's about staying connected, building trust, and helping people get to know the person behind the business. Social media is a tool, not a requirement. If your business is thriving through genuine relationships and referrals, you don't have to abandon what's working just because everyone else is doing something different. Consistency beats intensity. Start with one or two posts a week, build a sustainable rhythm, and focus on showing up faithfully rather than trying to do everything at once. Comparison can steal your peace. Following other agents should inspire you, not leave you feeling inadequate. Sometimes the healthiest business decision is to unfollow someone. Protect your time and attention. There's a difference between using social media intentionally to grow your business and mindlessly scrolling through content that distracts you from your priorities. Let your faith be part of your business. Ellen shares how seeking God first, spending time in Scripture, and openly sharing her faith changed her perspective on success and the way she serves others. Seek the Kingdom first. Rather than constantly chasing the next transaction, what would happen if we focused on loving God, loving people, and faithfully stewarding the opportunities He's given us? Connect with Ellen Nichols Ellen is the founder of The Simple Agent , a real estate marketing membership designed to help agents simplify their marketing, save time, and build genuine connections through social media. Website: https://thesimpleagent.com Email: ellen@thesimpleagent.com Instagram: https://www.instagram.com/thesimpleagentofficial/ Need help winning at work without losing at life? I'm here for you! 📖 Get the FREE E-Book — The 10 Biblical Principles for Real Estate Agents ebook is my gift to you; it's full of biblical truths about your calling, reflection questions, and practical steps to win at work without losing at life. Download it here: https://www.garrettmaroon.com/freegift 📱 Want to talk business? Shoot me an email: garrett@garrettmaroon.com


