The Extra Shot

Hosted by May King Tsang & Amanda Webb

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Jan 2025

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About the show

Ready for a wild ride through the ever-changing world of Digital Marketing? Meet May King Tsang and Amanda Webb as they unravel the latest digital marketing trends and social media news. They'll keep you in the loop with the latest news so that you can continue your online marketing success. Hold on tight, they always deliver top-notch insights but they don't always agree.

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57 recent

January 20, 20253 min

Coming Soon - That Analytics Podcast

Coming soon from Amanda Webb... Learn how measuring your marketing can save you time and money, attract more customers, make smarter decisions, and grow your business without the overwhelm. That Analytics Show is the podcast for small business owners and marketers who want to make better use of their data. Join Amanda Webb as she talks to experts about practical ways to improve your website, marketing, and online sales. From LinkedIn strategies to making sense of Google Analytics 4, each episode is packed with tips that are easy to understand and simple to use. Learn more about your ad choices. Visit megaphone.fm/adchoices

January 14, 202544 min

The Last Ever Extra Shot - What's Next From May King & Amanda?

Learn more about your ad choices. Visit megaphone.fm/adchoices

May 1, 202411 min

Bonus - AI influencers for TikTok

Will we be able to tell the difference between AI influencers and real people? What will it look like when they test face cream? That's the topic of this week's bonus chat with May King Tsang and Amanda Webb Learn more about your ad choices. Visit megaphone.fm/adchoices

April 29, 202426 min

034 - Why has it taken so long to get DMs on Threads?

Grok loses the internet this week for creating fake news. And a tractor company wins. Plus, Threads just added direct messaging but it happens in a weird way. Learn more about your ad choices. Visit megaphone.fm/adchoices

April 22, 202412 min

033 - What is UTM tracking and why is it magic?

A change to our normal schedule as both May King and Amanda are on the road. So we took the opportunity to talk about Amanda's favourite thing, something that seems complicated but is actually dead simple. UTM tracking. Learn more about your ad choices. Visit megaphone.fm/adchoices

April 17, 202420 min

Bonus - What content drives the best results on social media?

A report from Hubspot reveals the content types that deliver the best ROI for marketers. May King and Amanda discuss the top 10. Learn more about your ad choices. Visit megaphone.fm/adchoices

April 15, 202436 min

032 - Social network notification spam isn't going away

Instagram just launched a new sticker for stories that allows users to get notifications when you post content. Which seems like a good idea but won't it end up annoying your audience? Plus, the man who thinks he knows more about the song 'Blackbird' than Paul McCartney and why M&S uses Aldi wine Learn more about your ad choices. Visit megaphone.fm/adchoices

April 8, 202440 min

031 - Is April Fools Relevant In The Fake News Era?

An April fools joke backfired in Ireland, causing Meta to disable a brands social media accounts. With so much weirdness in the real world and the proliferation of fake news, is April Fools still relevant. Amanda May King and guests discuss that, Uber Lyft & Beyonce, and how more women are listening to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

March 30, 202413 min

Bonus - LinkedIn Ads and Dynamic UTMs

Amanda gets to nerd out about one of her favourite things UTM links as we discuss the latest update from LinkedIn ads that will make tracking success way easier. Learn more about your ad choices. Visit megaphone.fm/adchoices

March 27, 202411 min