The Export Impact

Hosted by Export Development Canada

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Dec 2025

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About the show

Join host Bruce Croxon—Canadian entrepreneur, founder of Round13 Capital and former dragon on CBC’s Dragons’ Den—as he explores the world of global business on the Export Impact Podcast. You’ll hear from industry experts about current market trends and discover Canadian businesses that have grown beyond borders. Whether you want to expand into new markets or finetune your global strategy, you’ll get actionable insights and strategies to help you succeed internationally. For legal disclosures, please visit: https://www.edc.ca/en/export-impact-podcast/disclaimer.html

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37 recent

December 10, 202522 min

Exporting furniture to the U.S. and Mexico

Discover how LH Home, a Canadian furniture importer and distributor, overcame tariffs and supply chain challenges to grow in the U.S. and Mexico. Vice President Jade Merriman shares real-world strategies for adapting to trade shifts, diversifying markets and maintaining strong customer relationships. Key topics discussed: How tariffs impact Canadian exporters and ways to manage risk Strategies for market diversification in the furniture industry How to maintain transparency and trust with partners during uncertainty Using EDC solutions to support global growth Listen now for actionable insights on exporting furniture and navigating global trade challenges.

November 26, 202526 min

Scaling Canadian cybersecurity services globally

Discover how Protexxa, a Canadian cybersecurity firm launched and quicklyscaled internationally. CEO Claudette McGowan shares how her team manages cyber risk, protects sensitive data and adapts to new markets. Key topics discussed: How to identify global customer problems and confirm demand What it takes to scale a tech business across borders How EDC supports digital exporters through financial solutions and insights into market access How to improve global competitiveness How Protexxa uses artificial intelligence (AI) to stay ahead of digital threats Listen now for actionable insights on exporting digital services and technology.

October 29, 2025Episode 1025 min

Exporting Asian flavours to Latin America

From sushi rolls in Ottawa to packaged Asian food on store shelves in Latin America, Ran Foods is redefining Canadian food trade exports. In this episode, discover how they broke into new markets, tackled supply chain challenges and turned onshoring production into a competitive advantage with the support of EDC. Key topics discussed: Opportunities in Latin American market Managing supply chain disruptions and benefits of onshoring production in Canada Adapting offers to local culture EDC’s role in supporting Canadian food export businesses Listen now to gain valuable insights and inspiration for your export journey.

September 24, 202524 min

Building customer loyalty in men’s apparel business successfully

Discover how four Canadian entrepreneurs turned their dream into a growing men’s clothing brand. Robert Marzin shares the story of Manmade's startup success, navigating global expansion, ethical sourcing and building loyalty in a competitive market. Key topics discussed: Global expansion for Canadian entrepreneurs entering the U.S. market Ethical clothing manufacturing in Vietnam and Sri Lanka Strategies for building a direct-to-consumer fashion brand Tips for creating strong apparel brand loyalty Exporting strategies for startups and navigating challenges How EDC support helped fuel business growth Listen now to gain valuable insights and inspiration for your entrepreneurial journey.

August 27, 2025Episode 525 min

Exporting edtech solutions globally

How did a small startup from Québec successfully export to 40 countries? Dive into Lü Interactive Playground's exporting story with founder Vincent Routhier. This episode takes you behind the scenes of a company’s rapid global expansion. Learn how Lü overcame barriers in logistics, regional laws and certifications to scale their edtech business internationally. Key topics include: The integration of tech in education and its benefits Strategies to export educational products internationally Navigating challenges in today’s global markets Tune in now to gain inspiration and actionable insights for your own exporting ventures. Don’t forget to subscribe for more episodes like this!

July 30, 202529 min

Overcoming barriers of Indo-Pacific markets

Discover how Genetec, a Montreal-based leader in video surveillance and cybersecurity, achieved global success, scaling its presence into 159 countries. In this episode of the Export Impact Podcast, host Bruce Croxon sits down with Michel Chalouhi, VP of Global Sales at Genetec, and Diane Belliveau, regional VP at Export Development Canada (EDC), to uncover the strategies behind Genetec’s international growth. Learn about: Strategies for breaking into international markets Challenges and lessons from expanding to the Indo-Pacific region The convergence of physical and cybersecurity solutions Whether you're a business leader exploring international opportunities or simply interested in global market trends, this episode is packed with valuable wisdom.

June 25, 202529 min

Scaling a global photography business

Join Nicole Smith, founder and CEO of Flytographer, and Paulina Cameron, COO, as they share their incredible entrepreneurial story on the Export Impact Podcast. Discover how they revolutionized vacation photography, building a global network of more than 600 photographers across 350 destinations. Learn about: Overcoming logistical hurdles and cultural sensitivities in global markets Finding strategies to meet customer needs and grow sustainably Managing seasonal cash flow challenges in the travel industry Packed with actionable advice, this episode is perfect for anyone looking to grow a business internationally. Tune in now for inspiration and practical tips.

May 28, 2025Episode 522 min

Navigating export hurdles to achieve global success

Discover how two entrepreneurial minds turned a personal challenge into global success. This episode dives into the inspiring story of LouLou Lollipop’s co-founders, including: Strategies for scaling sustainably Tips for navigating export challenges (compliances, potential tariffs, trademarks) Insights on how to build a brand with effective social media Whether you’re an entrepreneur or a sustainability advocate, this episode offers expert advice and actionable takeaways. Tune in to uncover the secrets behind their global triumph.Get trade insights from EDC: Join a nationwide community of business leaders | EDC

April 23, 202523 min

Inspiring sustainability through smarter water solutions

Join Amielle Lake, co-founder of CarboNet, as she dives into her inspiring entrepreneurial journey. Discover how CarboNet tackled funding challenges, scaled operations and became a leader in water sustainability innovation. Lake shares insights into navigating growth in a niche industry and why water is emerging as a vital investment opportunity for the future. What you’ll learn: Overcoming financial barriers to grow a sustainable company Strategies for scaling operations in challenging markets The future of water sustainability and its investment potential Whether you’re an entrepreneur or a sustainability advocate, this episode offers expert advice and actionable takeaways. Tune in for a thought-provoking discussion on transforming the water sector.

April 9, 2025Episode 320 min

Urban sustainability: Building greener cities—one hive at a time

Bruce Croxon sits down with Alex McLean to uncover how Alvéole brings nature to the rooftops of urban centres worldwide. Find out how Alvéole partners with commercial buildings to install beehives, improve biodiversity and engage tenants in sustainability.