The Events Cast

Hosted by Francesca R. Balit

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Latest episode

Sep 2024

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About the show

The Events Cast is a show dedicated to all things event marketing where, in each episode, we dive into the marketing tactics and strategies that will help you attract new attendees, grow your audience, and sell out your events. This podcast is your weekly dose of coaching, guidance and inspiration to help you achieve your marketing goals and boost your events. Through interviews with event marketers and professionals and solo episodes with Francesca, you'll learn practical tips and strategies to better market your events along with real-world advice and trends happening in the wild and wonderful world of events. Subscribe now if you are ready to level up your event marketing, and for all the show notes, links and resources, head to theeventscast.com

Listen to episodes

60 recent

September 2, 2024Episode 9537 min

#95: Maximize Event Success with Strategic Content Marketing with Gina Clarke

Content marketing is crucial for event promotion as it helps increase visibility, engage your audience, and drive ticket sales. By creating and sharing valuable content, you can build anticipation, provide key information, and foster a deeper connection with potential attendees. Effective content marketing not only boosts awareness but also enhances the overall event experience, leading to higher satisfaction and repeat attendance. In this episode of The Events Cast Podcast, we have the pleasure of speaking with Gina Clarke about strategic content marketing for event promotion. We explore essential strategies and tips for effective content marketing to promote your events, how to plan and maintain a content calendar, create high-performing content, and understand your target audience. We also discuss setting clear goals, leveraging the best tools for content creation, and distributing your content for maximum reach. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: https://theeventscast.com/gina-clarke/ Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

August 12, 2024Episode 9441 min

#94: Using Behavioural Science to Create Unforgettable Event Experiences with Siri Brudevold

Crafting meaningful, memorable experiences is more important than ever before in B2B events. Event professionals can significantly enhance the effectiveness of their campaigns by leveraging insights from behavioural science. From creating a sense of urgency and exclusivity while selling tickets to increasing the engagement of attendees at your event. In this episode of The Events Cast Podcast, we talk with Siri Brudevold, Global Events Manager, Brompton Bicycle about how psychology can help create unforgettable event experiences. We discuss what behavioural science is, why event professionals should use it to help promote their events and what results they can expect. Siri also shares with us some real-life examples used at their events and provides practical phycology triggers you can start using right away to improve your attendee engagement. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: https://theeventscast.com/siri-brudevold/ Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

July 29, 2024Episode 9316 min

#93: Enhance Your Event Experience Digitally

Creating a world-class event doesn't begin and end on the event day. It starts the moment someone buys a ticket or registers and continues long after the event concludes. In the latest episode of The Events Cast Podcast, we spoke with Oliver Bailey from IMEX Exhibitions about how they foster meaningful experiences for their audience. This episode will share my insights on this topic and offer ideas inspired by our conversation. Oliver emphasized that building a successful event experience requires truly understanding your audience—knowing what's happening in their lives and how your event fits into that context. Inspired by Oliver's insights, I've explored how to translate this understanding into the digital realm and improve your event website to enhance the overall experience. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: https://theeventscast.com/digital-event-experience Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

July 22, 2024Episode 9237 min

#92: Unlocking the Power of Experiential Events at IMEX with Oliver Bailey

In this episode of The Events Cast Podcast, we have the honor of speaking with Oliver Bailey from IMEX Exhibitions, the brilliant mind behind many of the experiential aspects of their events, focusing on experiential activations. We discuss what an experiential event means for IMEX, how they create these activations, how they measure success, the differences between experiential and traditional activations, and the benefits of making your event more experiential. Tune in to discover how experiential activations can elevate your event and create lasting impressions in the minds of your audience. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: https://theeventscast.com/oliver-bailey/ Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

July 15, 2024Episode 9113 min

#91: Update: We are Back With a New Episode Type For You

The Events Cast Podcast is back after a short break! In this celebratory episode, I share an update on what has been going on over the past months over at The Events Cast Podcast and at Bbr Web Design and we introduce a new episode type that we will be producing for you. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

March 11, 2024Episode 9023 min

#90: Designing for Delight: Optimizing User Journeys on the Web

In this episode, we delve into the intricacies of user journeys and experiences on event websites, exploring the path users take from their initial entry to registering for your event. Tune in to this episode as we take you behind the scenes of launching and revamping Informa's new websites for their major events, CPHI and Foods. Learn why personalization is key in today's digital landscape and how to tailor your website to cater to individual needs. We explore the importance of understanding your audience, mapping out user journeys, and focusing on solving their problems and achieving their goals. Plus, gain practical tips on project management, leveraging analytics, and involving your audience in the redesign process. Don't miss out on these actionable takeaways and a firsthand look at the successful website launches for CPHI, Foods, and more. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/event-website-user-journey Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

February 19, 2024Episode 8938 min

#89: Unlocking Event Promotion Success Through Podcasting with Amanda Ciccatelli

In today's episode, we are talking with Amanda Ciccatelli, Senior Director, Marketing at HLTH about how their podcast has helped them connect with their audience and boost their marketing efforts. We discuss the intricacies that go in to creating a podcast, the type of content they produce on the podcast and the benefits and results they are seeing from this medium. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend. Find out more at: www.theeventscast.com/amanda-ciccatelli/ Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

February 5, 2024Episode 8847 min

#88: How Customer Psychology Increases Ticket Sales with Victoria Matey

Understanding the psychology of consumer behaviour is fundamental to crafting effective marketing campaigns for your events. By leveraging emotional connections, storytelling, social proof, scarcity, personalization, and authenticity, marketers can create immersive and memorable experiences that resonate with consumers. In this episode, will explore with Victoria Matey, Event Psychology Advisor some of the key insights from consumer psychology and how they help promote our events to increase registrations, ticket sales and retention. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/victoria-matey/ Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

January 22, 2024Episode 8734 min

#87: Building a Strong Event Marketing Team with Haydn Gush

In this week's episode of The Events Cast podcast, we sit down with Haydn Gush the Marketing Director at TEMBO IMPACT and a real expert in the world of event marketing and building marketing teams. Together, we explore the art of building a successful event marketing team. We discuss the ideal team structure, including roles and responsibilities, the qualities to look for when hiring for an event marketing team, the importance of training and development, agile working, systems and processes, how to identify gaps in your marketing team, and so much more. Tune in to gain a deeper understanding of the foundations that make a strong event marketing team and learn how to navigate the ever-evolving challenges in the industry. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/haydn Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

January 8, 2024Episode 8630 min

#86: The IBTM World Trends Report 2024 with Alistair Turner

In this episode of The Events Cast Podcast, we have the pleasure of hearing from Alistair Turner, the latest trends that are affecting the meetings and events industry taken directly from the IBTM World Trends Report 2024. We will hear how AI and technology are impacting events and the impacts they have on sustainability, accessibility and equity. We also discuss the top cultural trends affecting the industry and how budget constraints are affecting corporate events. We finish off by discussing personalisation and how it is creeping its way into events and what are the top trends in events for 2024. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/alistair-turner Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/