The Equestrian Business Podcast

Hosted by Rhiannon-Amber - The Equestrian Business Specialist

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Latest episode

Jun 2025

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About the show

The show that talks about business for equestrians! I'm Rhiannon-Amber, serial entrepreneur, founder of 5 companies, a sales psychology and marketing expert and guest lecturer at the country's leading equine colleges. The Equestrian Business Podcast is the show that talks all about business, for equine business owners. I'll be showing you how to bring in more clients, earn more money and have a better mindset. Warning - This is a no-fluff zone. You will be held accountable and there are some curse words.

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60 recent

June 5, 202514 min

3 Things I’d Fix First If I Took Over Your Marketing Tomorrow

If your content feels all over the place, your offers aren’t converting, and you’re constantly second-guessing your marketing… this episode is for you.I’m breaking down the exact 3 things I’d fix first if I stepped into your business tomorrow and had to sort out your sales and marketing from the inside out. These are the foundational shifts I make with 1:1 clients and the truth is, they don’t require more time or effort. They just require clarity.In this episode, I’ll show you:Why your current marketing might be confusing your audienceHow to stop selling from a place of panic and start building a real strategyWhat to focus on in the next 90 days to create actual momentum (and income💡 Here’s What You’ll Learn:The #1 reason most equestrian businesses aren’t making consistent salesWhy your offer isn’t the problem (but your messaging might be)How to build a simple, sustainable sales system that actually works📥 IT'S BACK AND IT'S FREE!I created the 90-Day Sales Planner to help you stop winging it and finally feel in control of your business again. It’s totally free (until the end of June) and it walks you through everything I talk about in this episode.👉 Download it here: equestrianbusinessspecialist.com/the-sales-planner💬 Let’s Connect:If this episode hit home, share it on Instagram and tag me @equestrianbusinessspecialist or send me a DM I always love hearing what landed for you.Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60aFREE STUFF!I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!https://www.equestrianbusinessspecialist.com/freestuff

June 3, 202512 min

Why You’re Not Making Sales: How to Fix It in 90 Days

IT'S BACK!The 90 day sales planner is back and free for the entirety of June! If you’re showing up, posting, maybe even launching — but the sales just aren’t landing this episode is for you.I’m exploring the real reason your marketing isn’t converting and why it’s not your pricing, your content, or your mindset. It’s that no one ever gave you a clear, practical structure for building a sales plan that actually works.In this episode, I’ll walk you through:Why your marketing feels like a full-time job that doesn’t payHow to build a 90-day sales plan that doesn’t burn you out🎯 What You’ll Take Away:Clarity on why things aren’t convertingSimple steps to get your strategy back on trackA smarter way to plan your marketing that leads to more income not just more posts and more "EnGagEmEnT"📥 Grab My Free 90-Day Sales Planner:If this episode hit home, go download the FREE planner I created to help equestrian entrepreneurs stop guessing and start selling with purpose.👉 equestrianbusinessspecialist.com/the-sales-planner💬 Come Say Hi:Got a question or takeaway from today’s episode?Tag me on Instagram @equestrianbusinessspecialist or drop into my DMs I’d love to hear from you.Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60aFREE STUFF!I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!https://www.equestrianbusinessspecialist.com/freestuff

May 26, 202520 min

Brain Friendly Marketing Series: Ep. 7: This is why you're not motivated with business & marketing

If marketing your business feels harder than it should, you’re not alone and you’re definitely not lazy, you're not bad at your job or bad at business.In this final episode of the Brain-Friendly Marketing series, I’m flipping the script.We’ve spent 6 episodes talking about how to make your marketing easier for your customer/client’s brain to process.Now we’re talking about your brain, as a business owner.This one’s for you if you feel like you’re constantly playing catch-up, second-guessing yourself, or avoiding marketing altogether. It’s not a discipline issue. It’s a neurological one and it’s fixable.What you'll learn:Why your prefrontal cortex is overwhelmed, not unmotivatedThe brain’s response to decision fatigue, content pressure, and constant stimulusWhy “just post more” is terrible advice for a brain without a systemHow structure creates safety, clarity, and motivationA better way to plan your marketing that supports your brain and your businessThis episode is your permission slip to stop winging it.And if you’re ready to get clarity, structure, and a strategy designed for how your brain actually works book a Sort Your Sh*t Out session.We rebuild your plan from the inside out.Less noise. More momentum.Book here: https://equestrianbusinessspecialist.setmore.com/services/e9654bf5-c986-4f2a-b72d-3300a62f8e98Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60aFREE STUFF!I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!https://www.equestrianbusinessspecialist.com/freestuff

May 21, 202522 min

Brain Friendly Marketing Series - Ep 6- Why Buyers Freeze - The science of overwhelm & cart abandonment

You’ve got people watching your stories, liking your posts, maybe even messaging you… but not booking or buying... So what’s going on?Today, we break down the neuroscience behind buyer inaction why your audience might feel interested but still not take the next step. (And no, it’s not just about your pricing.)You’ll learn how the prefrontal cortex and amygdala work together to keep your potential clients in “freeze mode” when your marketing feels overwhelming, vague, or too mentally demanding.If you’re tired of getting ghosted after enquiries or feeling like you’re “almost there” with clients who never convert or you can't work out why people sy they love your products and never check out... this episode explains exactly why it’s happening and how to fix it.You'll learn:The brain’s freeze response (and why it kicks in when there’s confusion)What triggers overwhelm in your marketing (you’re probably doing this unknowingly)How to reduce cognitive friction and help your audience say yes with easeWhy clarity and simplicity are sales tools, not just nice-to-havesThe brain-based structure your marketing needs to convert without pressureReady to unfreeze your sales?This is the exact work we do inside a Sort Your Sh*t Out session. We untangle your messaging, offers, and visibility strategy so your audience stops stalling and starts saying yes.Book yours here or DM me “SYSO” on Instagram.https://equestrianbusinessspecialist.setmore.com/services/e9654bf5-c986-4f2a-b72d-3300a62f8e98Was this episode helpful?Enjoyed the episode?Screenshot and share it to your story tag me and let me know what landed!Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60aFREE STUFF!I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!https://www.equestrianbusinessspecialist.com/freestuff

May 20, 202514 min

Brain Friendly Marketing: Ep 5- The Dopamine Trap - Is your marketing rewarding?

The neuromarketing series:In this episode, we’re diving into the dopamine system the brain’s motivation and momentum centre and why your marketing might be falling flat not because it’s bad, but because it’s not rewarding enough for your audience’s brain to engage withIf you’re an equestrian business owner and you feel like your content isn’t converting, this episode is going to change how you approach everything from Instagram posts to calls-to-action.You're going to understand the neuroscience behind why people take action and how to make your content work with the brain, not against it.You'll learn:What dopamine really does (and why it’s not just about “happy feelings”)Why vague CTAs and fluffy messaging lead to dead endsHow to use anticipation to drive momentum and engagementWhat equestrian service providers can learn from product brands about rewardHow to rewrite your content strategy to make your audience’s brain want to buyWant your marketing to actually work?This is exactly what we tackle inside a Sort Your Sh*t Out session. You bring the chaos, I bring the structure.Book yours here or DM me “SYSO” on Instagram.https://equestrianbusinessspecialist.setmore.com/services/e9654bf5-c986-4f2a-b72d-3300a62f8e98Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60aFREE STUFF!I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!https://www.equestrianbusinessspecialist.com/freestuff

May 15, 202517 min

Brain Friendly Marketing Ep 4. Mirror Neurons and "Me too!" Marketing

Have you ever seen someone stub their toe and flinched on their behalf? This happens because of what we call mirror neurons!Mirror neuros play a big role in marketing, especially when it comes to making people feel seen, heard and understood. In this episode of Brian Friendly Marketing, we're talking all about how you can use mirror neurons in your content and copy writing to make people feel seen and build trust and the "me too!" effect.🧠 In This Episode, You'll Learn:What are Mirror Neurons and their role in marketingHow to write copy that makes people feel instantly seen and understoodWhy stories are much more relatable than facts or screenshots and factsHow to bypass logic and hit empathy circuits of the brainMy books are now open to book a power hour with me to help you infuse your marketing with neuroscience!Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60aFREE STUFF!I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!https://www.equestrianbusinessspecialist.com/freestuff

May 12, 202527 min

Brain-Friendly Marketing Series. Episode. 3 The Psychology of Trust

In this episode, we'll explore the psychology of trust.Trust underpins every sale you've ever made (or lost)So how do you create trust in marketing without being the loudest most extroverted person in the room?Building trust is so important in a high emotion industry like the equestrian world. Trust is a core fundamental surrounding our horses and the equine industry.🧠 In This Episode, You'll Learn:1. How trust and safety are neurologically intertwindDoes your marketing make people feel safe?2. Conscious decision making Your brain won't store things to long term memory if it doesnt feel trust or safety3. How to build instant trust in the first impressionTrust is made or broken in the first 5 seconds. How do we get it right?4. How to sweat the small stuffBody language and facial expressions matter!How your voice, tone, and posture can make or break trust.My power-hours are open for booking if you want my help infusing your marketing with neuroscience!Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60aFREE STUFF!I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!https://www.equestrianbusinessspecialist.com/freestuff

May 8, 202514 min

Brain-Friendly Marketing Series - Ep. 2 Is marketing harder in 2025?

If you’ve been feeling like marketing just isn’t working the way it used to, you’re not imagining it!In this episode, we dive into what’s really happening under the surface—from content fatigue to dopamine burnout, and how the buyer’s brain has changed post-2020.We’ll break down the neuroscience behind why people aren’t buying, what the modern brain is scanning for, and how to adapt your strategy so it actually lands.Whether you’re burnt out, baffled by your metrics, or just sick of doing more for less you’ll walk away with clarity and next steps.🧠 In This Episode, You'll Learn:1. Marketing Fatigue Is RealAttention spans haven’t shrunk—they’ve become more selectiveThe prefrontal cortex is protecting energy, and buyers are tuning out noiseWhy the “just show up more” advice is burning you out and not converting2. The Buyer’s Brain Has ChangedCOVID, cost of living stress, and dopamine burnout have created risk-averse, sceptical buyersThe amygdala is on high alert which is why hypey, manipulative tactics backfireWhy women in particular are rejecting outdated sales tactics3. Neuromarketing Isn’t Optional AnymoreYou can’t out-hustle the algorithm—but you can work with the brainBrains crave clarity, calm, and credibilityThe brands winning in 2025 are clear, not clever. Calm, not chaotic. Emotional, not manipulative.4. What You Can Do Differently NowUse trust triggers: social proof, consistent tone, and real storiesSimplify everything—your offer suite, your website, your CTAsUse dopamine wisely to reward, not overwhelmDitch mass marketing focus on message-market matchMy power-hours are open for booking if you want my help infusing your marketing with neuroscience!Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60aFREE STUFF!I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!https://www.equestrianbusinessspecialist.com/freestuff

May 5, 2025Episode 119 min

Why "Hype Bro" marketing gives you "The Ick" The Neuromarketing Series Episode 1

Welcome to the Neuromarketing series! Where brain science, psychology and marketing collide!In this episode, I’m digging into why that style of high-pressure, loud, overhyped marketing triggers a full-body cringe response and what’s actually happening in the buyer’s brain when they experience the “ick.”We’ll look at the neuroscience behind trust, cognitive dissonance, and emotional mismatch, and why some people fall for the hype while others run a mile.If you’ve ever thought “I don’t want to be salesy,” but also don’t want to be invisible this one’s for you.🧠 In This Episode, You’ll Learn:Why your brain flags hypey marketing as a threatThe difference between authentic authority and performative posturingWhat gives your ideal client the “ick” (and what builds trust instead)Why hype works better on men and why it backfires on women.If you have any questions about brain friendly marketing, any topic you'd like me to cover or anything you want to know about marketing... Make sure you shoot me your questions to rhiannon@equestrianbusinessspecialist.com or drop me a message on social media!Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60aFREE STUFF!I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!https://www.equestrianbusinessspecialist.com/freestuff

April 9, 20251 hr 7 min

This is the future of equestrian business! - Sophie Clark from Cavago

This might just be my favourite episode yet!I sat down with Sophie Clark, Managing Director of Cavago, to talk about building a revolutionary equestrian app, scaling a global brand, and what it really takes to lead from the front in a fast-moving industry.Cavago is like Airbnb meets booking.com but also a management software for your equine business... From lessons to retreats, experiences to livery—you can list your services or book unforgettable riding experiences around the world.Cavago becomes a booking management system for the business and a directory and booking platform for the consumer.If you’re an equestrian business owner and you’re not on Cavago yet—go and check it out.This is where the industry is heading!Sign up here: https://www.mycavago.comLearn more: https://newsroom.mycavago.comFREE marketing course: https://www.equestrianbusinessspecialist.com/challenge-page/c6c10506-37f9-4174-b1e7-a56987d197d2Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60aFREE STUFF!I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!https://www.equestrianbusinessspecialist.com/freestuff