
Ep. 187 From Minding 100 Dogs at 10 to Pet Insurance CEO | Alex Bedwani
Guest: Alex Bedwani, Founder and CEO of PetsOnMe, EO Sydney Member since 2025 Host: Linh Podetti, EO Sydney member since 2022, CEO of Outsourcing Angel. Alex Bedwani started his first business at 10 years old, minding dogs because his parents wouldn't let him have one of his own. Within a year he'd looked after more than 100 dogs and was subcontracting the work to his friends. That side hustle grew into a pet care marketplace, until COVID wiped out 90% of it almost overnight. In this episode of the EO Business Podcast, Alex and Linh Podetti talk about how being sacked as an interim startup CEO led him to launch PetsOnMe, a pet insurance challenger, with no insurance experience. They cover why he refuses to compete on ad spend with the big brands, the employee-benefits channel no one else was using, and why his team is encouraged to tell customers "we're probably not the best option for you." Alex also shares the hotel lesson from his dad that shaped how he leads, why he sees rejection as redirection, how he learned to let go and trust his team, and why he believes comfort is more dangerous than failure. ABOUT ALEX Alex Bedwani is the Founder and CEO of PetsOnMe, a pet insurance challenger built to give pet owners a real alternative in a market where one company sat behind 90% of the brands. Before PetsOnMe, Alex built and ran a dog walking and pet sitting marketplace that began when he was just 10 years old. His customers kept asking which pet insurance they could trust, and when he couldn't find one he'd recommend, he built his own. A member of Entrepreneurs' Organization, Alex defines success as freedom, and he's passionate about creating opportunities for others and backing people when everyone else tells them no. CONNECT WITH ALEX Website: www.petsonme.com.au LinkedIn: https://www.linkedin.com/in/alexbedwani/ Instagram: https://www.instagram.com/a_bedders/ -------------------- ABOUT EO Entrepreneur's Organization (EO) is a global business network of 18,000 + influential business owners in over 220 chapters across 76 countries. We offer world-class events that encompass engaging entrepreneur and business stories, skills-specific workshops, and exciting social gatherings. Our mission is to drive both business and personal growth through peer-to-peer learning, providing support for the holistic entrepreneur experience covering business, family, community, and personal aspects. As a not-for-profit organization, all our funds directly contribute to member benefits. If you're a business owner with revenues ranging from US$250k to US$1m, you can join our Accelerator Program. If your revenues exceed US$1m, you can join the main EO Program in your nearest local chapter. To join or find out more about your nearest chapter, visit https://www.eonetwork.org/why-join/apply-for-membership-form. For further information, please contact: Podcast Host Linh Podetti: linh@outsourcingangel.com.au General Inquiries: support@eonetwork.org.au EO Sydney: www.eosydney.com.au EO Global: https://hub.eonetwork.org/















