
Infected by an Idea with Jorge Heraud of TerraBlaster
Our latest podcast episode features Jorge Heraud, co-founder and CEO of TerraBlaster , a company putting laser spectroscopy behind a tractor to measure soil nutrients in real time. Jorge's career reads like a history of precision agriculture, a start at Trimble, co-foundering Blue River Technologies, an exit to Deere, leading robotics at Deere, and now Terrablaster. Jorge shared a story from the start of Blue River around 2010. He had a good idea, a co-founder, and a few people willing to listen to him. He also had a spreadsheet analyzing financial scenarios of staying with Trimble versus starting a business. The numbers looked terrible. He shared the numbers with his wife, they talked it through, and decided to go for it. At Stanford, he said, they call it being infected by an idea. Today at TerraBlaster, he's infected by an idea of changing the way crop farmers utilize their most expensive input, fertilizer. Technology that spans from Mars rover to corn and soybean fields in Iowa.










