S1 E5 Tasha and Rob Programmatic Marketing
Think Minority Report—but make it practical. Today, Rob welcomes Tasha Grantham of Exact Digital to unpack how programmatic advertising lets you reach exactly the right buyers, at the right time, across Connected TV (CTV/OTT), display, streaming audio, and social—without wasting budget.We dig into:Why programmatic is the “wild west” (in a good way) compared to Google/Meta targetingBuilding rifle-shot audiences (e.g., “roofs >10 years,” “bedbug intent,” “returning-to-school”)A full-funnel blueprint: CTV → display → site → social retargeting → leadGeofencing with device IDs and how it powers real-world outcomesFirst-party data, lookalikes, and CRM match for cheaper, better reachThe SEO reality in an AI world—and when paid beats “posting every day”If you run a local service business (roofing, HVAC, pest control, banks, colleges, healthcare), this episode shows how to stop guessing and start converting.Programmatic = automated, data-driven buying across CTV/OTT, display, audio, and more.Precision beats volume: stop “spray and pray,” target by behaviors, locations, and signals.Retargeting is non-negotiable—most buyers don’t convert on first touch.First-party data is your moat in a cookie-constrained future.Budgets don’t need to be huge; strategy and sequencing do the heavy lifting.Key Takeaways
