Find partners
The Entrepreneur Next Door 🏡

The Entrepreneur Next Door 🏡

Hosted by Zev Asch

BusinessEntrepreneurshipInterviews guests

Episodes

91

Latest episode

Aug 2026

Language

EN-US

About the show

My name is Zev Asch; welcome to The Entrepreneur Next Door Podcast. I've spent my entire career in what I call "the trenches of small business and entrepreneurship." I spent three decades as a successful corporate marketing executive in small and family-owned businesses, an academic career as a Graduate Marketing Professor and director of Entrepreneurship and leadership at Touro University Graduate School of Business, and over a decade as a business transformation coach. As an avid podcast listener, I've always craved one that features unknown, grounded non-celebrities and entrepreneurs who can be my next-door neighbors. Join me for intimate, unfiltered conversations with everyday people who took a leap into entrepreneurship and openly share their journey from failure to success. I spend hours preparing for each interview and asking intimate and challenging questions; one insight can make a profound difference in your business or life. Finally, I promise that my podcast will never be used as a platform for me or my guests to self-promote. I strictly prohibit it and ensure each guest understands before being featured on my show. My goal is to ensure that every episode delivers at least one insight that can help you improve your business or one aspect of your personal life. Listen, subscribe, and share this channel with my thanks. Music courtesy of ZakharValaha at Pixabay.

Listen to episodes

60 recent
September 3, 202649 min

Why "Come On, You Can Do It" Is the Wrong Advice.

"Come on, you can do it." Adam Roach says that's the wrong thing to tell someone who's stuck, and he explains exactly why in this episode: it's hero language, not guide language, and the difference determines whether someone actually climbs out of a hard spot or stays stuck in it. Adam breaks down a framework he uses with the people he coaches: four roles everyone cycles through when things get hard. The victim, who isn't ready to change. The villain, who keeps others stuck. The hero, cheering from the sidelines with encouragement that doesn't actually help. And the guide, the only one who gets someone out, because a guide gives specific steps instead of just belief. He walks through it with a simple story: someone stuck in a hole, and what the person at the top says (or doesn't say) that actually gets them out. If you're a business owner in a rough patch right now, or trying to help someone on your team who is, this framework will change how you show up for them, and for yourself. What you'll learn: Why "you've got this" is often the wrong thing to say to someone stuck The four roles: victim, villain, hero, guide, and how to spot which one you're playing What separates a guide from a cheerleader, and why it matters more than good intentions A simple way to know if you're actually helping someone or just making yourself feel better Connect with Adam: LinkedIn : https://www.linkedin.com/in/adamrroach/ Web: ilovecoachingco.com Newly created intro gingle to get you in the mood about my intimate yet exciting conversation with my guest.

August 21, 202643 min

The #1 Reasons Businesses Fail!

What is the #1 reason that causes businesses to fail? Entrepreneurs, founders and small business owners take notice! Rami Cassis reveals what he's learned firsthand, after many years buying and fixing and growing distressed companies. In this conversation we get into : What actually happens when Rami walks into a company that's losing money with no clear future. Why cutting costs is the easy part and building the next three years is the hard part. Why business owners sign off on growth numbers they know are fantasy, and what that does to a team. Why self-awareness matters more than any strategy document. We talk about AI, and whether it's about to expose every business that never had a real plan. Connect with Rami: LinkedIn: https://www.linkedin.com/in/rami-cassis/ Web: parabelluminvestments.com Subscribe to The Entrepreneur Next Door for real conversations with people who've actually built and fixed businesses, no fluff, no theory. #Entrepreneurship #BusinessTurnaround #SmallBusiness

July 23, 202654 min

Intuition as Business Brand Foundation

Trust Your Gut in Business: Sunil Godse on Intuition, Branding, and Better Decisions Entrepreneur and brand strategist Sunil Godse joins The Entrepreneur Next Door to explain intuition as a biological, measurable pattern-recognition system that helps entrepreneurs make better decisions. He shares how he left civil engineering against his family’s wishes, invested his savings into a Señor Frog’s restaurant, and learned branding through mentor Sig Goutier, later scaling a healthcare company from $1.5M to $20M in revenue. Sunil breaks down four types of intuition—creative, experiential, relational, and situational—describing how signals can be positive, negative, or “maybe,” and why overanalysis, emotional overrides, and the wrong advisors lead to costly mistakes, including examples of a $10,000 loss and a CEO losing $2M. He contrasts intuition with AI, emphasizes protecting yourself in service contracts, and stresses that strong brands start with employees as the frontline of customer trust. 00:00 Intuition as Business Brand Foundation 02:41 The Mexican Restaurant Story 07:09 What Is Intuition? 26:30 The Four Types of Intuition 34:50 AI vs. Intuition 50:17 Intuition in Branding & Hiring 54:25 Outro & How to Find Sunil Connect with Sunil: LinkedIn: https://www.linkedin.com/in/sunilgodse/ Web: intuitivebranding.com Email: sunil@sunilgodse.com

June 17, 202629 min

[90] A Father’s One Wish

What is GNAI1 syndrome? In this special episode, I sit down with my good friend Chris B. to discuss his 11-year-old son Brayden’s diagnosis with GNAI1 syndrome, an extremely rare genetic disorder with only around 25 known cases in the United States. If this powerful story of tenacity, grit, and special needs parenting moves you, please consider supporting Chris and Melanie directly to help offset mounting medical and equipment expenses. Every dollar goes directly to Brayden's care. 🔗 Support Brayden’s Care (Venmo): @ChrisBVolleyball 👉 Last 4 digits of cell phone for verification: 5884 Behind Chris’s positive demeanor on the #pickleball #pickleballpodcast courts is a profoundly inspiring look into a family's daily journey navigating a rare neurodevelopmental condition. From identifying early warning signs like infantile spasms and tracking issues at 4 months old, to receiving a definitive genetic mutation diagnosis at age 8, Chris shares the raw reality of high-cost specialized equipment, dealing with insurance roadblocks, and coping with medical emergencies like pediatric ICU stays. This isn't just a story about a rare disease disability. It's a masterclass in maintaining a positive outlook when life deals you an incredibly tough hand, and what love actually looks like when it asks everything of you. If this episode moves you, please consider supporting Chris and Melanie directly; your generosity will help offset ongoing and mounting expenses needed to care for Bray Bray. The link to donate is below. Every dollar goes toward Brayden's care. CHAPTERS: 00:00 Introduction 01:58 Brayden's Birth 03:10 Early Warning Signs 06:43 The GNAI1 Diagnosis 09:18 A Day in the Life 16:35 The Fight for Coverage 23:11 The Fundraiser & Final Thoughts 24:59 Shave (Poem) & Closing 26:51 Donating.

May 21, 202637 min

[89] How to Build a Thriving Pickleball Club in a Crowded Market

Michael Glover went from Lehman Brothers to an #entrepreneur of one of Long Island's new showcase #pickleball clubs. He'd be the first to tell you he had no idea what he was doing when he started. In this episode, we talk about how Michael stumbled into pickleball, why he jumped into a second, bigger facility even as competition was exploding, and what actually keeps people coming back to his club even with a flood of new facilities on Long Island. We also get into why this game caught fire the way it did, what the banger vs. dinker debate says about where pickleball is heading, and why the rating system drives people crazy. Michael has great insights and advice on how to keep Pickleball sane and fun. For existing and would-be entrepreneurs, the best part of this conversation is what Michael says is the only way you keep customers coming back. Spoiler-alert, it has nothing to do with marketing, sponsors or big events. Newly created intro gingle to get you in the mood about my intimate yet exciting conversation with my guest.

January 15, 2026Episode 8848 min

[88] Why Employees Won’t Step Up Until the Owner Changes This!

If you are a small business owner, a founder, or an entrepreneur, this episode offers insights from clinical psychologist Dr. Manuel Blasini-Mendez, a licensed clinical psychologist specializing in Performance Psychology and Eco-Leadership Coaching, who has helped executives and teams navigate burnout, leadership transitions, and culture transformations with clarity and purpose. Discover how Dr. Manuel Blasini uses his clinical psychology background to help entrepreneurs and small business owners rethink growth and align their business strategies with personal values and purpose. This episode covers why understanding people is vital to business success, the role of listening and empathy in leadership, and how hidden workplace dynamics affect productivity. Gain practical advice on resolving conflicts, building trust, and harnessing emotions as strengths. Newly created intro gingle to get you in the mood about my intimate yet exciting conversation with my guest.

November 4, 202536 min

[87] Stop Selling. 97% of Your Audience Isn't Ready!

Are your paid ads failing? Are you worried AI is making your marketing obsolete? You're not alone. Marketing expert Noa Eshed reveals why 97% of your audience isn't ready to buy and how the shift from "search engines" to "answer engines" changes everything. In this episode of Entrepreneur Next Door, Zev Asch sits down with Noa Eshed , owner of the Bold Digital Marketing Agency , Amazon #1 bestselling author , and host of the top 10% ranked podcast, " Real Life Superpowers ." They discuss the single biggest mistake founders make, why "trust" is your most important metric, and how to adapt your marketing for a world run by AI. #B2BMarketing #StartupMarketing #DigitalMarketing #AIMarketing #SEO2025 #StartupAdvice Newly created intro gingle to get you in the mood about my intimate yet exciting conversation with my guest.

September 18, 2025Episode 8639 min

[86] How To Lead Without Selling Your Soul

If you’re an aspiring manager, a seasoned leader looking to up your #leadership, or you're a member of the #neurodivergent or #lgbtq community, this episode is for you. In this inspiring conversation, Laurence shares her deeply personal journey—from studying film in Montreal to leading marketing for Vestas, the world’s largest wind energy company. 🎬 Along the way, Laurence opens up about: ✅ Burnout and the pressure of fitting into traditional leadership molds ✅ The power of vulnerability in creating safety, respect, and inclusivity ✅ Finding the courage to be authentic , even when it feels risky Laurence’s story is a reminder that leadership isn’t about perfection ; it’s about humility, honesty, and staying true to your principles. If you want to learn how vulnerability can build stronger teams and better workplaces, you won’t want to miss this episode. Newly created intro gingle to get you in the mood about my intimate yet exciting conversation with my guest.

June 9, 202533 min

[85] The Pickleball Entrepreneur. From Police Officer to Sales to Mega Success

Ashley Owen, co-founder of Court Reserve, discusses her amazing transformation from law enforcement to sales professional to pickleball industry leader in this captivating episode. Having no formal entrepreneurial experience, Ashley shares personal insights into the struggles and achievements of creating disrupting club court reservation software. Discover how Ashley's resilience, dedication, and Southern charm transformed Court Reserve from bootstrapped start-up to pandemic-fueled success. Learn about CourtReserve's innovative features, its social impact, and the role it plays in the explosive growth of the game. 00:44 Introducing Ashley Owens 02:09 The Birth of Court Reserve 04:54 Challenges and Growth 06:32 The Importance of Relationships 08:31 Court Reserve's Technological Innovations 14:43 Hiring the Right People 22:14 Future of Pickleball and Court Reserve 32:48 Concluding Thoughts Newly created intro gingle to get you in the mood about my intimate yet exciting conversation with my guest.

May 16, 202541 min

[84] From Au Pair to Franchisor. The Single Mom That Won't Quit

How to go from a tiny studio to a thriving small business, all while raising two kids and dealing with life-changing crises? Join me for an inspiring conversation with Hannah Perry, founder of The Giggling Pig Arts and Pottery Studios, to learn about her amazing entrepreneurial journey. HIGHLIGHTS: ➡️ How to build a business with no background in #entrepreneurship ➡️ Recovering from a devastating disaster and a life-changing challenge ➡️ Hannah's key to success is how she picks franchisees ➡️ The role of community support in small business ➡️ How to achieve happiness with no regrets Connect with Hannah: LinkedIn: https://www.linkedin.com/in/hannah-perry-a8117b23/ Web: http://www.thegigglingpig.com/ Newly created intro gingle to get you in the mood about my intimate yet exciting conversation with my guest.

Is this your show?

Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.

Claim this listing

More Business podcasts