Frontline Mobility Edge

Hosted by BlueFletch

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Latest episode

Jun 2026

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EN-US

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Frontline Mobility Edge takes a look at mobility in the enterprise, focusing on workforce devices, business applications, and the technology behind them.

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56 recent

June 11, 202639 min

MDM vs. MTD: What Most Companies Get Wrong About Mobile Security

Most companies manage their mobile devices. Far fewer actually secure them. There's a difference, and it matters more than ever.Brett Cooper sits down with Paul Troisi, founder of Troy Mobility, to break down the gap between mobile device management (MDM) and mobile threat defense (MTD), why device count isn't the same as risk, and what a real mobile security strategy looks like from day one through day two and beyond.In this episode:→ MDM vs. MTD vs. UEM: What the acronyms actually mean and where they fall short→ The mobile threat landscape in 2025: phishing, smishing, quishing, and app vulnerabilities→ BYOD vs. corporate-owned: The privacy policies most IT teams don't fully understand→ Why "set it and forget it" is the most dangerous approach to mobile security→ Zero trust and why mobile devices need the same security parity as laptops→ How Troy Mobility runs a mobility assessment (and what it reveals)Whether you're running 50 devices or 5,000, risk drives the strategy, not fleet size.━━━━━━━━━━━━━━━━━━━━━━━The Frontline Mobility Edge is hosted by Brett Cooper, COO of BlueFletch. New episodes explore how enterprise mobility, security, and identity are reshaping the frontline workforce.

May 13, 202633 min

The State of Enterprise MDM/UEM in 2026 (feat. Dipesh Hinduja, Stratix Corporation)

Brett Cooper sits down with Dipesh Hinduja, Senior Director of Mobile Solutions at Stratix Corporation, to break down the state of enterprise mobile device management in 2026. Stratix is the largest pure-mobility managed services provider in the country, managing millions of devices across their Mobile Operations Center, and they've partnered with BlueFletch for over 15 years.They cover how frontline device management differs from knowledge worker endpoints, why security models built for corporate laptops are finally reaching shared-device environments, and the real operational burden most companies underestimate when deploying an MDM at scale (including those 2 AM change windows nobody wants to own).Other topics include mixed-fleet vs. single-OEM strategies, Samsung's foldable play for field workers, whether BYOD is dead for frontline teams, whether MDM is truly a commodity, and how Stratix guides enterprise customers through tiered MDM selection, from OEM-specific tools like Knox Configure up through full enterprise platforms like Omnissa, SOTI, and Intune.

May 7, 202627 min

AI in Healthcare: What's Ready, What's Next, & What's Not

Every healthcare conference in 2026 has the same message: AI is the answer. But is it? Brett Cooper and Lee DeHihns break down what's actually working, what's still hype, and who's looking out for patients when the technology moves faster than the guardrails.In this episode:→ Augmenting vs. replacing: Where AI fits in a doctor's toolkit today (and where it doesn't)→ Shadow AI: Clinicians are already using unapproved tools, and the HIPAA risks are real→ Patient advocacy: How patients are using AI to prep for appointments, decode insurance forms, and get second opinions→ The healthcare CIO's dilemma: Where to invest limited budgets when 60% of hospitals run at a loss→ Why "buy a screwdriver, look for screws" is the wrong approach to AI adoptionBrett and Lee draw from months of healthcare conferences, real doctor visits, and frontline conversations to separate signal from noise.

April 28, 20261 hr 6 min

AI at the Edge: What's Working for Frontline Workers (and What's Not) | Justin Griffith, StayLinked

AI is supposed to transform the frontline. But in warehouses, hospitals, and retail stores, the math doesn't always work.Brett Cooper talks with Justin Griffith, CTO of StayLinked, about what AI at the edge actually looks like when it hits real operations. Justin's team has spent over a decade studying technology adoption in environments that run on terminal emulation built in 1969 and still power 70% of the world's warehouses.They cover the three main edge AI use cases: vision, voice, and workflow automation, and why each one hits a different wall. Vision AI drains batteries too fast for full-shift use. Voice AI adds inference latency that warehouse workers can't afford. And workflow automation requires WMS integrations that take years and carry existential risk.Justin frames the core problem: AI right now is a solution in search of a problem. For the middle 80% of the market (i.e. companies that need technology to work and need their investment to see a return) AI hasn't cleared the barrier of viability yet. The top 10% can afford to experiment. The bottom 10% can't afford to move. Everyone else is stuck calculating whether the juice is worth the squeeze.They also dig into data ownership, the OEM hardware arms race, why memory prices have tripled, and what happens when a robotics company turns out to be a data company in disguise.

April 20, 202617 min

MODEX 2026 Recap: What's Actually Changing in Warehouse Technology

MODEX 2026 just wrapped at the Georgia World Congress Center in Atlanta: 4 million square feet, 6,000 exhibitors, and a clear signal that the warehouse industry is in the middle of a fundamental shift.In this episode of The Frontline Mobility Edge, Brett Cooper and Richard Makerson break down their top 8 takeaways from the show floor, covering everything from robotic forklifts to AI-powered workflows to why one warehouse manager is ripping out RFID in favor of cameras.→ Why the warehouse conversation has shifted from products to systems, and why vendors that can't play in an orchestrated ecosystem are getting left behind→ Same problems, different maturity levels: why there's no one-size-fits-all in warehouse tech→ AI is no longer a marketing buzzword. It's embedded infrastructure driving real workflow improvement→ Vision technology is advancing fast: LIDAR, drones doing shelf inventory, cameras replacing RFID for tracking→ Frontline mobility is getting smaller, smarter, and more hands-free with AI on the edge→ Robots are everywhere, but humanoid robots in the warehouse are still a question mark→ Buyers care about stubborn operational pain, not flashy demos, and BlueFletch's agentic login demo hit that nerve→ Don't boil the ocean: one warehouse veteran's advice on solving problems one bite at a time→ The flexibility vs. throughput debate: is the industry prioritizing smarter over faster?Whether you run a warehouse, manage a supply chain, or make technology purchasing decisions for frontline operations, this is a ground-level look at where the industry is heading in 2026 and beyond.Learn more about BlueFletch: https://bluefletch.comRequest a demo: https://bluefletch.com/book-a-demo/#MODEX2026 #WarehouseTechnology #SupplyChain #Robotics #AIinWarehousing #FrontlineWorkers #EnterpriseMobility #WarehouseAutomation #FrontlineMobilityEdge #BlueFletch #ManufacturingTech #LogisticsTech

April 15, 202644 min

From Barcode to Digital Identity: The Future of Warehouse Tracking & RFID (feat. Dan Quagliana)

Most warehouses still run on 1D barcodes, but the economics and regulations have finally shifted. In this episode of the Frontline Mobility Edge, Brett Cooper sits down with Dan Quagliana from Seagull Software (BarTender) to break down what's actually driving RFID adoption, how track and trace is evolving beyond simple inventory counts, and why 110 billion labels per year is now an AI-ready data asset.→ Why companies are consolidating labeling systems to cut costs in an unstable economy→ How FSMA, MOCRA, and the EU Digital Product Passport are forcing supply chain visibility→ The GS1 Sunrise initiative and the shift from 1D to 2D barcodes by 2027→ RFID tag costs dropping below 5 cents and what that means for mid-market adoption→ Real-world deployments: Chipotle's RFID food safety program with Zebra and Avery→ Getting started with RFID track and trace for under $10,000→ How BarTender is building agentic AI interfaces on top of labeling dataWhether you manage a warehouse, distribution center, or retail supply chain, the labeling layer is becoming the foundation for operational intelligence, not just identification.Learn more about BlueFletch: https://bluefletch.comLearn more about BarTender: https://bartendersoftware.comRequest a demo: https://bluefletch.com/demo

April 7, 202639 min

AI in the Warehouse: What's Real, What's Hype, and Where to Start (feat. Wes Coleman from Zebra)

AI is transforming warehouse operations, but not in the way most people think. In this episode of the Frontline Mobility Edge, Brett Cooper sits down with Wes Coleman, Warehouse Industry Principal at Zebra Technologies, to break down what's actually working in warehouse technology today and what's still years away.Wes brings 36+ years of hands-on warehouse and logistics experience, from loading trucks at UPS as a teenager to running operational excellence for a major logistics operation. He now walks customer warehouses for Zebra, identifying where technology can make the biggest impact.In this conversation, Brett and Wes cover:→ Why replacing a warehouse worker actually costs $19,000 (not $6,000) according to a Zebra/Oxford Economics study→ How poor workplace technology drives 30% higher turnover→ The difference between process automation and physical automation — and why ROI timelines are drastically different→ Voice 2.0: How on-device AI is eliminating the 90-day ramp for voice picking→ Where AI is delivering real results today: dynamic slotting, labor planning, computer vision, and AI-powered coaching→ Why "automate the constraint" is the most underrated operations principle→ Zebra's own use of AI digital twins for real-time inventory placement in Kenosha, WI→ Why humanoid robots in warehouses are still 5+ years out (and may not need legs)→ The 3-step framework: digitize the base → automate bottlenecks → layer AI on topWhether you're a warehouse operator, supply chain leader, or IT decision-maker evaluating automation investments, this episode delivers practical, no-hype guidance on where to spend your next dollar.🔗 Learn more about BlueFletch Enterprise Solutions → https://bit.ly/4tunRZR📅 Request a Demo → https://bit.ly/4dxws9u📊 Download Zebra's Warehouse Vision Study → zebra.com📍 Come see the BlueFletch team at MODEX 2026 — April 13-16 in Atlanta, GA → Lowry Solutions Booth A2529 📍 Catch Wes speaking at MODEX 2026 — April 13-16 in Atlanta, GA→ Zebra Booth B11902 | Wes speaking Wednesday in Theater B

February 11, 202627 min

Nurses Want Better Mobile Tech. Here's What 100s of Them Told Us

In this episode of the BlueFletch Frontline Mobility Edge, Brett Cooper and Lee DeHihns break down the results of a new survey of hundreds of frontline nurses across U.S. hospitals, clinics, and home healthcare settings.They cover the top 5 mobile device frustrations nurses face, from login headaches and battery life to software crashes and lack of IT support, and explore what nurses actually want from their technology, including better system integration, advanced AI diagnostic tools, and improved mobile apps.Key topics discussed:- Why 27% of nurses say login and security make devices hard to use- The surprising stat that 52% still rely on username and password- How 98%+ of nurses say mobile devices improve quality of care- Which EHR systems nurses are using (Epic, Meditech, athenahealth, Oracle Cerner)- Why 95% of nurses are positive about AI adoption- The #1 technology improvement nurses want (it's not AI)The full white paper will be available soon on our website and social media.BlueFletch provides enterprise mobility solutions, including SSO, device security, and mobile device management for healthcare, retail, and more. Book a demo: https://bit.ly/4bP4fKuLearn more about BlueFletch: https://bit.ly/4tr0dONListen to the Frontline Mobility Edge podcast: https://bit.ly/400a5BsCatch BlueFletch at Booth 817 - ViVE 2026 in Los Angeles: https://bit.ly/4abzvlxCatch BlueFletch at Booth 4401 - HIMSS 2026 in Las Vegas: https://bit.ly/4abzJcn#healthcareit #Nursing #MobileDevices #HealthIT #AI #FrontlineWorkers #HospitalTechnology #HIMSS #ViVE #nursetok

February 3, 202639 min

5 Phases of a Successful Clinical Mobility Deployment (feat. Tony Belisch from Zebra)

Most clinical mobility deployments fail before the first device hits a nurse's hands.In this episode of The Frontline Mobility Edge, Brett Cooper and Lee DeHihns sit down with Tony Belisch, Executive Sales Engineer at Zebra Technologies (Healthcare), to break down the 5 phases of a successful clinical mobility solution. This is a framework his team developed from years of real-world healthcare IT deployments.Whether you're deploying 50 devices or 5,000, this conversation covers what separates successful rollouts from costly failures.Tony shares the common mistakes he sees, like IT security teams stepping in after the fact, MDMs that can't push OS updates, and why nurses don't want to be technologists.If you're in healthcare IT, nursing informatics, or clinical operations, this is a must-watch.Book a demo with BlueFletch: https://bit.ly/4k6zCSILearn more about BlueFletch: https://bit.ly/4qTeeTIListen to the Frontline Mobility Edge podcast: https://bit.ly/3NNHo82#healthcareit #ClinicalMobility #MDM #EnterpriseAndroid #FrontlineWorkers #Zebra #DeviceDeployment #BlueFletch

January 27, 202631 min

The Top 8 Takeaways From NRF 2026

On this episode of the Frontline Mobility Edge podcast, BlueFletch COO Brett Cooper and CRO Lee DeHihns share their biggest takeaways from the top 8 trends they saw at NRF 2026. The future looks bright for retail, and Brett and Lee discuss how AI, holograms and digital signage will make a huge impact in the coming year and beyond.Book a demo with BlueFletch: https://bluefletch.com/book-a-demo/Learn more about BlueFletch: https://bluefletch.com/Listen to the Frontline Mobility Edge podcast: https://bluefletch.com/resources/#podcasts