The Encore Entrepreneur

In this New Year update of The Encore Entrepreneur Podcast, Lori Lyons announces exciting changes aimed at better serving midlife and encore entrepreneurs. The podcast will shift from an interview-based format to a more educational approach, featuring hot seat sessions, coaching, and audits. Lori introduces the Midlife Business Academy (MBA) to help entrepreneurs navigate midlife business challenges. She emphasizes building a supportive community and invites listener engagement through feedback and topic suggestions. The goal is to provide actionable strategies, inspiration, and a stronger sense of community for entrepreneurs over a certain age. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Lori explores the transformative impact of artificial intelligence (AI) on business operations. Lori's enthusiasm is evident as she discusses how AI can enhance efficiency, decision-making, and competitiveness. Key insights include practical applications such as chatbots for customer service, AI-generated content for marketing, and data analysis for strategic planning. Lori advises entrepreneurs to start small with AI to avoid feeling overwhelmed and highlights the importance of community support and experimentation. Overall, the episode demystifies AI and encourages business owners to embrace its potential for positive transformation. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this episode, Lori and guest Duff Gardner explore the transformative potential of artificial intelligence (AI) for business owners. Duff shares insights on categorizing AI users, the importance of data, and setting clear goals. He introduces his "Jumpstart with AI" program, designed to help entrepreneurs integrate AI without feeling overwhelmed. The discussion addresses common fears and misconceptions about AI, emphasizing a human-centered approach. Practical applications, such as using AI for content generation and task automation, are highlighted. The episode concludes with encouragement for business owners to thoughtfully embrace AI as a valuable tool. Duff's Free Gift: A CODE for the Jumpstart with AI bootcamp. Connect with Duff:Duff's Website LinkedIn: Duff Gardner Facebook: Off My Duff Instagram: @duffgardner Twitter: @offmyduff YouTube: DUFFGARDNER Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this episode of "The Encore Entrepreneur," Lori explores the exciting opportunities retirement offers for pursuing one's dream job. She emphasizes that retirement is a new beginning, allowing individuals to explore passions and interests that may have been sidelined during their careers. Lori encourages listeners to identify their hobbies and skills, set clear goals, and consider starting small businesses or freelance work. She highlights the freedom and flexibility of retirement, inspiring retirees to think creatively about generating income while enjoying fulfilling activities. The episode aims to motivate retirees to turn their passions into rewarding post-career endeavors. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this episode of The Encore Entrepreneur podcast, Lori Lyons, a marketing strategist and coach, welcomes Don Fleming, an attorney turned alchemist and midlife reinvention expert. Don shares her journey from facing financial difficulties during the 2008 crash to relocating to Florida and eventually Iceland, where she transformed a property into a boutique hotel. The episode emphasizes the importance of clarity, mindset, health, and community in achieving a fulfilling midlife. Don offers practical advice for overcoming obstacles and taking action towards one's dream life, highlighting that it's never too late to reinvent oneself and pursue new passions. Dawn's Free Gift: The Ultimate Insiders' Guide to Starting Your Overseas Dream Life  (Top 10 FAQs I get about retiring abroad). Connect with Dawn:Dawn's Website Linktree: Over Seas Pats Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this episode of "The Encore Entrepreneur," Lori delves into the legalities of business and brand protection, building on a previous discussion with brand attorney Cheryl Hudson. Key topics include the importance of protecting intellectual property through trademarks and copyrights, the necessity of strong contracts to prevent disputes, and the role of liability insurance. Lori advises consulting a qualified business attorney for tailored legal support and emphasizes proactive legal measures. Practical steps and real-life examples underscore the need for regular legal reviews to safeguard business interests, encouraging listeners to seek professional legal assistance. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this episode of The Encore Entrepreneur Podcast, Lori talks with her guest Cheryl Hodgson, a business attorney specializing in trademarks, copyrights, and intellectual property through her firm, Remarkable Brand Legal. They discuss the critical importance of protecting intellectual property for business owners. Cheryl explains the differences between trademarks and copyrights, the legal processes involved, and the significance of thorough searches to avoid conflicts. She emphasizes viewing intellectual property as a valuable asset and addresses common misconceptions and mistakes. The episode serves as a comprehensive guide for entrepreneurs, offering practical advice on safeguarding their creative assets and navigating legal complexities. Cheryl's Free Gift: A Free Guide to Protecting Confidential Information and Trade Secrets  (and every business has both) Connect with Cheryl:Cheryl's Website LinkedIn: Cheryl Hodgson Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this podcast episode, Lori delves into the intricacies of credit card processing for businesses, particularly coaches and consultants. Emphasizing the importance of selecting the right provider, the speaker shares personal experiences and practical advice on navigating fees, ensuring good customer support, and understanding billing structures. Key points include the benefits of personalized service from smaller providers, the significance of PCI compliance, and the potential cost savings from switching providers. The episode serves as a comprehensive guide for entrepreneurs to make informed decisions, ultimately enhancing their business's profitability and operational efficiency. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this episode of "The Encore Entrepreneur," Lori interviews Derek Chard, owner of TWC Payments, to explore the complexities of credit card processing for small business owners, particularly coaches and consultants. They discuss the importance of understanding fees, transitioning from platforms like PayPal to traditional processors, and the necessity of clear contracts to prevent chargebacks. Derek emphasizes the benefits of negotiating fees and funding times, and the role of technology in streamlining payment processes. The episode aims to empower entrepreneurs with knowledge to make informed decisions about payment processing and manage associated risks effectively. Connect with Derek:Derek's Website LinkedIn: Derek Chard Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this podcast episode, Lori Lyons emphasizes the critical importance of visibility for entrepreneurs in the digital age. She discusses how a strong online presence can attract clients, establish credibility, and differentiate businesses from competitors. Lori shares practical strategies for enhancing visibility, including optimizing websites, engaging on social media, creating valuable content, and building relationships through networking and collaborations. She also highlights the benefits of video content, LinkedIn, and offering free resources. Lori encourages entrepreneurs to take actionable steps to increase their visibility and grow their businesses, emphasizing that it’s never too late to start. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori