A cozy, thoughtful podcast for sensitive, intuitive creatives, neurodivergent business owners, and anyone building a values-led business outside of hustle culture. Each episode offers honest, heart-centered conversations about slow marketing, ethical strategy, money, creativity, and the everyday realities of doing business with care and integrity. Join us at https://pinkwellstudio.com/
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September 8, 20268 min
Last chance to join the Kind Business Community at the founder's rate
Hey everyone, just wanted to pop in here to tell you about my new Kind Business Community one last time before the price goes up on Thursday. As a reminder, its based around three things: regular co-working sessions, monthly themed workshops and a rich library if pre-recorded courses you can work through in your own time. You'll meet amazing, like-minded people, feel less alone as you built your business and have a space to get your questions answered. More info is here: https://pinkwellstudio.com/community/ There is a 14 day free trial, so you can come to the first workshop and see if you like it. Love, Yarrow
September 7, 202620 min
#186 Can we grow our businesses without building a team?
In this episode, I explore whether we can grow our businesses without building a team, coming at it as a hardcore introvert who has thought about this a lot over the years. I talk about the two dominant narratives online, the lone wolf who does everything alone and the builder who scales by hiring out anything they don't love, and I share why the truth usually sits somewhere in between depending on the stage of life and business you're in. I get into the real benefits of hiring, like freeing up time, energy, and headspace, alongside the ethical complexity I feel around profiting from someone else's labour, and I talk honestly about where automation makes sense to me versus where I think a human touch still matters, especially given how seriously I take labour rights and the impact of AI on jobs. I also share what I've actually chosen to hire out over the years, like photography and briefly bookkeeping, versus what I've kept doing myself because it genuinely suits me, along with where I turn to mentors and classes instead of employees. I end with a little glimpse into my own fantasy of an island retirement where someone else handles the selling and shipping of my art, and what that fantasy reveals about the tasks I actually enjoy versus the ones I'd love to hand off, plus some thoughts on non-monetary skill swaps as another way to get support without hiring. My hope is that this episode gives you a more honest, less binary way of thinking about growth and support in your own business. The Kind Business Community is open for enrolment with a special price until September 10th over here: https://pinkwellstudio.com/community/ Thanks for listening! Love, Yarrow
August 31, 202611 min
#185 We're Ready for You: Inside the New Kind Business Community
This week is a big one. The Kind Business Community is officially open, and I wanted to walk you through the thinking behind it, what you can expect, and how it all works. Some of you will remember the Livelihood Community, which ran from 2019 to 2023 and grew to about 60 members. I loved that space, but by 2023 I needed a proper break to replenish my own well. Coming back into teaching happened gradually, starting with Rooted, the three month programme I ran this spring with 15 people. What stood out most from that experience was how much people wanted to keep working together and keep the conversation going, which is really what led me back to an ongoing membership model. I talk through how the Kind Business Community is structured: two coworking sessions a month, a monthly themed workshop starting with intention-setting and mapping the season ahead before moving into marketing and finding confidence in your own voice, and a growing library of pre-recorded courses covering things like kind marketing, newsletter strategy, and questioning social media. I share who this is really for (any stage, any kind of creative values-led business), what the pricing looks like, and the scholarship spot available for every ten people who join. You can learn more here: https://pinkwellstudio.com/community/ Thanks for listening! Love, Yarrow
August 24, 202623 min
#184 How to bake generosity into your business
In this episode, I explore what it looks like to bake generosity into a business, especially while still holding good boundaries. I talk about starting with accessibility to ourselves first, meaning we get clear on our own needs before we can be sustainably generous with others, and I share moments from my own journey where saying yes out of guilt led to resentment rather than real generosity. I unpack the difference between authentic and performative generosity, particularly around opt in offers and marketing tactics that can feel extractive even when they're dressed up as generous, and I talk about why transparency and giving people genuine agency matters so much in how this all lands. I also walk through concrete examples from my own business, from long lead times and deposits on web design projects to free podcast knowledge, scholarships, and payment plans, alongside the places where I'm intentionally more stingy, like not offering free brain picking calls or engaging with spammy pitch emails. I share some practical ideas you might try in your own business, like building in payment plans without penalty, giving people a heads up about your seasons and rhythms, and thinking of your work as a steady companion rather than something that always has to reinvent itself. My hope is that this episode gives you a fuller, more honest picture of what generosity can look like when it's paired with real boundaries. Here is more info about the Kind Business Community I mentioned: https://pinkwellstudio.com/community/ Thanks for listening! Love, Yarrow
August 17, 202618 min
#183 Is passive income a myth?
In this episode, I dig into whether passive income is really a myth, drawing on my own experience running two businesses since 2015. I talk honestly about how the online course world in the 2010s oversold the idea of easy passive income, often without acknowledging the privilege and structural advantages that made it easier for some people, and I share a personal experience of being pressured into a course that didn't feel worth the investment. From there I unpack what passive income actually means, including affiliate income, pre-recorded courses, and book royalties, and I explain why I only ever turn practical, learnable skills into pre-recorded courses, while anything more transformative and long term stays as live group work with real community and accountability. I also get into what actually goes into building something that looks passive from the outside, from expertise and the right tech setup to the long, unglamorous work of building an audience before a course can even be worthwhile. I share some honest numbers around conversion rates and newsletter growth, and I talk about how affiliate income and royalties from my book Rituals have added up over time even though neither replaced my main income. My hope is that this episode leaves you feeling less pressured by the passive income hype and more grounded in figuring out what mix of income streams actually fits your business and your life. You can learn more about the Kind Business Community over here: https://pinkwellstudio.com/community/ Thanks for listening! Love, Yarrow
August 12, 202611 min
Announcing the Kind Business Community
The Kind Business Community is opening its doors soon and in this episode I'm telling you what it is, who it's for, and why I built it this way. This community is an evolution of everything I've learned running Pink Well Studio since 2015 including my program Rooted, my Patreon, and the Livelihood Community before that. It's a year-round home for creative, values-led business owners who want steady support, honest strategy, and people in their corner who won't push them toward hustle. In this episode, I talk about: Why I wanted a year-round space rather than a fixed-length programme What the three parts of the community actually look like: coworking, themed workshops, and the course library Who this is for, and why business stage matters less than shared values The kind marketing focus we'll be exploring together this autumn The details: Enrollment opens 31st August The community officially opens on 10th September , with our first live workshop that day £25/month for anyone who enrolls before 10th September, grandfathered in at that rate for as long as you stay a member Join the waitlist to be the first to know when doors open: pinkwellstudio.com/community
August 10, 202614 min
#182 How to reduce overhead and save on software subscriptions
In this episode, I get into the nerdy but genuinely satisfying topic of lowering overhead and finding the best software deals for your business. I share how I keep my baseline overhead around £150 a month, plus variable costs for things like education and materials, and I walk through how tracking where your time actually goes each week can point you toward the parts of your business worth automating. I talk about the tools I rely on day to day, including 17hats for client bookings, agreements, invoicing and podcast guest scheduling, and Podia for hosting my courses and groups, and I explain how mapping your software needs against your customer's journey, from first contact through to booking and delivery, can help you figure out where automation actually serves you. I also share some practical tips for getting better deals, like making the most of free trials, keeping an eye out for Black Friday offers even if I have mixed feelings about the day itself, asking around for affiliate links, and negotiating with providers when an introductory discount is about to end. My hope is that this episode gives you a useful starting point for thinking through your own systems with a bit more ease. And if you want to go deeper with me, my new Kind Business Community and Kind Marketing course launch in September, so get on my newsletter to hear when enrolment opens. You can learn more about the Kind Business Community over here: https://pinkwellstudio.com/community/ and this is my recommendations page: https://pinkwellstudio.com/stuff-i-use-in-my-business/ Thanks for listening! Love, Yarrow
August 3, 202617 min
#181 Financial planning for creative business owners
In this episode, I dig into financial planning for creative business owners, a topic I'm genuinely passionate about even though I'm not a financial planner. I talk about releasing shame around money and understanding the stories we inherited, whether that's scarcity, guilt, or the belief that there's never enough. I share my own journey from paycheck to paycheck living in my twenties to feeling steady and grounded now, and I walk through the practice of mapping personal risk factors, from illness to living alone to not having children, as a way to turn vague anxiety into something workable. I also get into the systemic side of things, naming how much easier this could be if we met more of these risks collectively rather than individually. From there I move into practical systems: how I handle my own bookkeeping and tax planning, why I keep a simple monthly tracking sheet for income and expenses, and how that habit has helped me notice which parts of my business actually feel good and profitable versus which ones just drain me. I also open up about insurance, pensions, and planning for aging, including the accident that shaped how seriously I take this now. My hope is that this episode offers a gentle, honest starting point if you've ever felt overwhelmed by your numbers. And if you want to keep exploring this with me, my new course and community launches in September, so get on my newsletter for details. You can learn more about the Kind Business Community over here: https://pinkwellstudio.com/community/ Love, Yarrow
July 27, 202643 min
#180 It's Safe to Be Generous: Keri Jarvis on Building an Anti-Capitalist Business
In this episode I'm joined by Keri Jarvis, a really wonderful coach, thought partner, and community activist based in Essex, UK. Keri describes her work as helping people navigate relational complexity, from building businesses fit for this moment to staying connected to each other and refusing the ways dominant systems push us toward isolation. We talk about her business model, built around a platform called the Portal, including her free live conversation series Spiral and her community space Composting. Keri shares why she left Instagram, what changed for her once she did, and how a culture of ongoing conversation and shared context makes it harder to be quick to judge one another. We also get into aligning our values with our work and her creative process and her weekly newsletter, written more as a devotional practice than a content strategy. Towards the end we talk about AI as an attachment technology rather than an attention technology and why choosing to be available and generous with each other is so important. Keri Jarvis is a Leftist Developmental Coach, Thought Partner & Community Activist. She believes that you deserve a meaningful, dignified, satisfying life, and so does everybody else. Her work supports people to expand their capacities for complexity and reclaim their relational skills so that we can meet this moment of polycrisis together. www.kerijarvis.com Thank you for listening and supporting Keri’s work! Love, Yarrow
July 20, 202615 min
#179 How to Use Slow Summer Months to Strengthen Your Business
In this episode, I’m talking about how we can use the slower summer months to tend to the foundations of our businesses with more care, creativity, and intention. If summer feels quieter financially or professionally, I know how stressful that can be. I remember those years very clearly, but I also want to explore how slower seasons can become an opportunity to strengthen your systems, refresh your creative work, and build foundations that support you when busier seasons return. This episode is full of gentle, practical ideas for creative business owners, freelancers, and service providers who want to work more sustainably and make the most of spacious time without falling into panic or hustle. You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: https://pinkwellstudio.com/free/ and you can book a feeler call over here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb Thanks for listening! Love, Yarrow
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