The Elite Nurse Practitioner Show

Episode 214 - Building a Resilient Practice in a Changing Market

Episode 213 - Freedom, Flexibility, and Full-Time Success

In this episode, Justin sits down with Jennifer Jersan, a family nurse practitioner of 16 years and owner of Elevate HRT. After 16 years in the traditional primary care setting, Jennifer turned in her notice and is officially betting on herself full-time.On their conversation they talk through practical strategies for building momentum, creating a service model that fits both the provider and the patient, and keeping the process simple while laying the foundation for long term success. The conversation also touches on balancing career goals with lifestyle goals, and how small consistent steps can create meaningful growth over time.Whether you are a solo practitioner looking to scale, or an employee looking for the confidence to finally quit your day job, this episode is packed with the raw, common-sense business advice you need to grow a profitable, cash-based practice.

Episode 212 - Starting Small and Growing with Purpose

In this episode, Justin sits down with Tawana to talk through the realities of stepping into private practice and building something from the ground up.Their conversation covers everything from choosing the right services and keeping startup costs manageable, to building confidence early on and avoiding the trap of overcomplicating the process. Justin and Tawana also dive into the bigger picture of what practice ownership can create long term, including more flexibility, independence, and control over your future.If you’ve been thinking about starting your own practice but keep waiting for the “perfect time,” this episode is a reminder that momentum starts with taking the first step

Episode 211 - Turning Clinical Experience Into a Thriving Practice

In this episode, Justin sits down with Felicia, a nurse practitioner currently working in urgent care who is preparing to launch a wound care and foot care clinic. Together, they walk through key decisions around choosing a service area, office setup, and navigating cash versus insurance based models. The conversation also explores the long term opportunities that come with practice ownership, including creating more flexibility, building financial independence, and leveraging specialized clinical experience into a growing business. Overall, this episode offers a practical and encouraging look at how nurse practitioners can turn their experience into a focused and sustainable practice of their own

Episode 210 - Creating Structure as Your Practice Grows

In this episode, Justin sits down with Jill, a nurse practitioner who is balancing a growing integrative medicine practice alongside a contract role, and is looking for a more efficient way to manage both.They walk through practical strategies for improving time management, reducing day to day workload, and making better use of support staff. The conversation highlights how documenting processes, creating simple training systems, and delegating effectively can help free up time and create more consistency in the business.They also explore ways to build momentum through consistent community engagement and patient driven growth, along with simple approaches to increasing visibility and strengthening patient relationships.Overall, this episode offers a practical look at how to bring more structure into a growing practice, creating a smoother,  more sustainable path forward.

Episode 209 - Turning Your Practice Plans Into Reality

In this episode, Justin works with a nurse practitioner who is ready to open her hormone and wellness practice and wants a clearer path to launch with confidence. Together, they break down practical decisions around pricing, memberships, marketing, and how to keep a new practice simple in the early stages. The conversation also explores how steady growth often comes from clarity and consistency, not complexity, and why getting started matters more than waiting for everything to feel perfect. From working through competition to building momentum with local outreach, this episode offers a practical roadmap for turning preparation into progress.

Episode 208 - How to Integrate New Services Into Your Practice

In this episode, Justin sits down with a chiropractor who is preparing to become a nurse practitioner and is looking to expand his existing practice by integrating medical services.They walk through how to approach this transition strategically, including how to introduce services like hormone therapy and injections, how to ease into a new scope of practice, and how to use an existing patient base to build momentum.The conversation also highlights practical ways to grow without relying on paid advertising, focusing instead on word of mouth, patient experience, and simple content strategies that build trust and visibility over time.Overall, this episode offers a clear and grounded look at how to expand a practice step by step while creating new opportunities for growth and long-term success

Episode 207 - How to Get More Patient Volume

In this episode, Justin sits down with Samantha to break down the real challenges she’s facing while trying to grow her HRT practice. Like many new practice owners, Samantha has already taken the leap, but now she’s dealing with the frustrating reality of low patient volume, slow growth, and uncertainty around what to focus on next.Together, they unpack what’s likely holding her back, where her strategy may be falling short, and what she should be prioritizing to start gaining traction in a competitive HRT space. This episode is a real-world look at what happens after you launch, when things don’t grow as fast as expected, and what it actually takes to turn things around.If you’re building an HRT or men’s/women’s health practice and feel stuck, Samantha’s situation will probably sound very familiar.

Episode 206 - Launch Your Practice Without Leaving Your 9 to 5

In this episode, Justin sits down with a pediatric neurology nurse practitioner who is looking to start a women’s health and HRT practice without leaving her full-time job.They walk through the key decisions behind getting started, including choosing a niche in a saturated market, why focusing locally can outperform a fully telemedicine approach, and how to keep startup costs low with just a few thousand dollars.The conversation also breaks down a smarter growth strategy built on patience, community engagement, and adding just one to two new patients per week. No ads, no overwhelm, just consistent progress that can realistically grow into a ten to twenty thousand dollar per month practice over time.For anyone trying to build something on the side without taking big risks or burning out, this episode shows what that path can actually look like.

Episode 205 - Cutting Back Your Job to Bet on Your Practice

In this episode, Justin sits down with Tarvette, a dual-certified family and psychiatric nurse practitioner who’s in the early stages of building her own practice.After nearly a year of slow growth, she’s now making a major shift, cutting back to part-time employment, investing in a physical location, and going all-in on scaling her business. But like many new practice owners, she’s facing challenges with traction, marketing, and confidence in her next steps. Justin breaks down what’s likely holding her back, how transitioning from telemedicine to a brick-and-mortar clinic changes the game, and what she should be focusing on to actually grow.If you’re in that phase where your practice exists but isn’t gaining momentum, this episode will help you understand what to fix, and where to focus next.