The Electrical Company Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Aug 2026

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About the show

Tune in to "The Electrical Company Marketing Podcast," an engaging 12-episode series designed specifically for electrical businesses. Hosted by industry expert Matt Law, this podcast delivers a wealth of marketing knowledge, tailored to the unique needs of electrical contractors. From leveraging SEO to mastering customer engagement, the series offers a treasure trove of strategies and tips to power up your business. Whether you're just starting or looking to spark new growth, join us for invaluable insights into marketing success in the electrical industry!

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34 recent

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for Electrical Contractors – The Secrets of Magnetic Growth – Part 2

What happens when an electrical lead comes in while you're on another job, already on the phone, or asleep at 11:00 at night? In Part 2, Matt Law explains how to build a follow-up ecosystem that keeps valuable opportunities from disappearing. Learn how CRM technology, AI backup, phone systems, automated nurturing, calendars, texting, and measurable marketing can help electrical companies convert more of the leads they're already paying to generate.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for Electrical Contractors – The Secrets of Magnetic Growth – Part 1

Electrical contractors are constantly being pitched the promise of “more leads,” but leads don't automatically produce revenue. In Part 1, Matt Law breaks down the paid advertising channels that can actually generate opportunities, including Google Ads, Local Service Ads, Meta, and more. You'll also learn why your reviews, website, landing pages, USPs, targeting, and sales preparation can determine whether those advertising dollars turn into profitable electrical jobs.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for Electrical Contractors – Part 2

No two homeowners make buying decisions the same way. In Part 2, Matt Law teaches electrical contractors how to identify four common personality types and adapt every sales conversation accordingly. Learn how understanding your customer can improve communication, reduce objections, and increase your closing percentage.

August 4, 2026Episode 3145 min

Episode 31 – The Art of Selling for Electrical Contractors – Part 1

Selling electrical projects isn't about pressure—it's about earning trust. In Part 1 of this two-part series, Matt Law shares practical sales strategies that help electrical contractors improve their close rates through preparation, professionalism, better questions, and a clear sales process. Learn how to communicate value instead of price and give homeowners the confidence to choose your company.

July 31, 2026Episode 301 hr 10 min

Episode 30 – The Balanced Electrical Contractor - 7 Life-Changing Habits of Growing Electrical Company Owners

The best electrical contractors don't just generate more leads—they build better businesses. In this episode, Matt Law explores the seven habits shared by successful electrical company owners who continue to grow year after year. Discover practical lessons on leadership, hiring, systems, marketing, and creating a business that gives you freedom instead of burnout.

February 13, 2026Episode 2944 min

Episode 29 - Electrical Company Marketing - What's Working in 2026

Electrical companies are seeing shifts in how customers search and choose providers, and this episode outlines the strategies that are winning right now. Learn how local SEO, optimized Google Ads, and review-driven trust signals are helping electricians stand out in competitive markets. We also discuss how AI-powered follow-up and scheduling tools improve response time without adding extra workload. If you want a clear marketing roadmap for electrical services in 2026, this episode breaks it down.

October 24, 2025Episode 2834 min

Episode 28 – AI Automation & Scheduling for Electricians

Wire up your calendar with AI. In this episode, we walk through scheduling automations, text replies, and calendar syncing tools that help electrical companies book faster and communicate better.

October 24, 2025Episode 2749 min

Episode 27 – Meta Ads and Lead Forms for Electricians

Electricians can spark new growth using Meta lead forms. We’ll show how to write ads that attract real buyers, set up smart forms that qualify instantly, and run follow-up automation that seals the deal.

September 17, 2025Episode 261 hr 18 min

Episode 26 – Scaling Your Electrical Business – Part 4 – Marketing

Most electrical companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for electrical businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

September 17, 2025Episode 2549 min

Episode 25 – Scaling Your Electrical Business – Part 3 – Systems

Scaling a electrical business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every electrical company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.