The Electrical Company Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Mar 2026

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About the show

Tune in to "The Electrical Company Marketing Podcast," an engaging 12-episode series designed specifically for electrical businesses. Hosted by industry expert Matt Law, this podcast delivers a wealth of marketing knowledge, tailored to the unique needs of electrical contractors. From leveraging SEO to mastering customer engagement, the series offers a treasure trove of strategies and tips to power up your business. Whether you're just starting or looking to spark new growth, join us for invaluable insights into marketing success in the electrical industry!

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30 recent

March 12, 2026Episode 3044 min

Episode 30 – AI Tools for Electrical Companies – Scheduling, Chat, and Automations

Electricians often juggle multiple service requests, installations, and consultations throughout the week. In this episode, we discuss how AI tools can simplify scheduling and communication through automated calendar booking, intelligent chat responses, and AI-powered answering services. Customers can quickly schedule appointments while receiving immediate responses to common questions. When these tools are connected through a CRM system, electrical companies gain a streamlined approach to managing leads, follow-ups, and job scheduling.

February 13, 2026Episode 2944 min

Episode 29 - Electrical Company Marketing - What's Working in 2026

Electrical companies are seeing shifts in how customers search and choose providers, and this episode outlines the strategies that are winning right now. Learn how local SEO, optimized Google Ads, and review-driven trust signals are helping electricians stand out in competitive markets. We also discuss how AI-powered follow-up and scheduling tools improve response time without adding extra workload. If you want a clear marketing roadmap for electrical services in 2026, this episode breaks it down.

October 24, 2025Episode 2834 min

Episode 28 – AI Automation & Scheduling for Electricians

Wire up your calendar with AI. In this episode, we walk through scheduling automations, text replies, and calendar syncing tools that help electrical companies book faster and communicate better.

October 24, 2025Episode 2749 min

Episode 27 – Meta Ads and Lead Forms for Electricians

Electricians can spark new growth using Meta lead forms. We’ll show how to write ads that attract real buyers, set up smart forms that qualify instantly, and run follow-up automation that seals the deal.

September 17, 2025Episode 261 hr 18 min

Episode 26 – Scaling Your Electrical Business – Part 4 – Marketing

Most electrical companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for electrical businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

September 17, 2025Episode 2549 min

Episode 25 – Scaling Your Electrical Business – Part 3 – Systems

Scaling a electrical business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every electrical company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.

September 17, 2025Episode 2443 min

Episode 24 – Scaling Your Electrical Business – Part 2 – Leadership

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a electrical business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not seeing results, this episode will challenge you to grow yourself first.

September 17, 2025Episode 2338 min

Episode 23 – Scaling Your Electrical Business – Part 1 – Staffing

Most electrical businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the electrical space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you down. If your company is stuck, it’s probably a people problem. This episode helps you fix it.

July 21, 2025Episode 2246 min

Bonus Episode – The Growth-Ready Electrical Company: What Successful Electrical Businesses Have in Common

In this bonus episode of The Electrical Company Marketing Podcast, we outline the traits of electrical companies that consistently grow. Discover why trust, clear goals, capital, and accountability are the foundation of a scalable business. If you’re wondering why some companies break through and others stall, this episode answers that question.

June 30, 2025Episode 2131 min

Episode 21 – Appointment Automation for Electrical Companies: More Jobs & Less Hassle

Join us in The Electrical Company Marketing Podcast as we dive into how electrical contractors can use appointment automation to book more jobs with less effort. Learn how to offer online scheduling, send booking links via text, and sync everything with your calendar and CRM. If you want to make it easier for customers to say yes, this episode is a must-listen.