The Electrical Company Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Oct 2026

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About the show

Tune in to "The Electrical Company Marketing Podcast," an engaging 12-episode series designed specifically for electrical businesses. Hosted by industry expert Matt Law, this podcast delivers a wealth of marketing knowledge, tailored to the unique needs of electrical contractors. From leveraging SEO to mastering customer engagement, the series offers a treasure trove of strategies and tips to power up your business. Whether you're just starting or looking to spark new growth, join us for invaluable insights into marketing success in the electrical industry!

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41 recent

October 30, 2026Episode 4132 min

Episode 41 - Organic Social Media Marketing for Electrical Businesses

Is your electrical company's social media helping you win customers, or has it been sitting untouched for months? Matt Law shares a practical approach to organic social media that doesn't require hiring a full-time content creator. Discover how to turn everyday electrical projects, helpful homeowner tips, customer reviews, and short videos into consistent content. Learn how scheduling tools and automated direct messages can keep your company visible and help turn social engagement into service calls and estimates.

October 23, 2026Episode 4034 min

Episode 40 - Getting Tons of Referrals for Your Electrical Business

How many of your electrical customers are sending new business your way? Matt Law shares how one service company generated more than $5 million through customer referrals and explains how electrical contractors can create similar opportunities. Learn why delivering an outstanding customer experience comes first, followed by simple thank-you packages, review requests, referral cards, and incentives. Discover how to track referrals inside your CRM and build a system that encourages customers to recommend your electrical company.

September 30, 2026Episode 3956 min

Episode 39 - The Four Keys to Compounding Growth for Electrical Companies

What actually causes an electrical company to grow year after year? Matt Law walks through four connected areas of growth: saying the right things through strong USPs, growing your prospect and customer database, generating opportunities through a diversified marketing arsenal, and automating follow-up. Instead of disconnected marketing tactics, learn how to build one system designed to compound results.

September 23, 2026Episode 3852 min

Episode 38 - The Focused & Productive Electrical Company Business Owner

If everything in your electrical company feels urgent, it's difficult to focus on the work that actually creates growth. Matt Law shares a practical system for identifying priorities, protecting your Big Rocks, planning your weeks and months, organizing projects, delegating work, and building repeatable checklists. The goal isn't doing more—it's consistently getting the right things done.

September 16, 2026Episode 3732 min

Episode 37 - AEO for Electrical Companies - A Complete Guide to AI Optimization

What happens when someone asks ChatGPT or Google AI to recommend an electrician in your area? Matt Law explains Answer Engine Optimization and what electrical companies can do to increase their chances of appearing in AI-generated answers. Learn how website health, service pages, local information, reviews, citations, content, social channels, and authority all help AI understand and trust your company.

September 9, 2026Episode 3639 min

Episode 36 - The Electrical Company Marketing Score

You may have Google Ads, SEO, a website, and even AI—but is your electrical company's overall marketing actually healthy? Matt Law explains how to measure the complete system, identify the gaps costing you leads and customers, and determine where to focus next.

August 28, 2026Episode 3537 min

Episode 35 – Buying an Electrical Company – The Ugly Truth to Growth

Thinking about buying an electrical company or adding another location through acquisition? Matt Law breaks down the realities buyers need to consider before making the deal. Learn what to investigate in the financials, revenue, marketing spend, staffing, customer base, and seller’s plans. You’ll also discover why weak marketing can actually represent major upside—and how making too many changes too quickly after taking ownership can destroy the value you just purchased.

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for Electrical Contractors – The Secrets of Magnetic Growth – Part 2

What happens when an electrical lead comes in while you're on another job, already on the phone, or asleep at 11:00 at night? In Part 2, Matt Law explains how to build a follow-up ecosystem that keeps valuable opportunities from disappearing. Learn how CRM technology, AI backup, phone systems, automated nurturing, calendars, texting, and measurable marketing can help electrical companies convert more of the leads they're already paying to generate.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for Electrical Contractors – The Secrets of Magnetic Growth – Part 1

Electrical contractors are constantly being pitched the promise of “more leads,” but leads don't automatically produce revenue. In Part 1, Matt Law breaks down the paid advertising channels that can actually generate opportunities, including Google Ads, Local Service Ads, Meta, and more. You'll also learn why your reviews, website, landing pages, USPs, targeting, and sales preparation can determine whether those advertising dollars turn into profitable electrical jobs.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for Electrical Contractors – Part 2

No two homeowners make buying decisions the same way. In Part 2, Matt Law teaches electrical contractors how to identify four common personality types and adapt every sales conversation accordingly. Learn how understanding your customer can improve communication, reduce objections, and increase your closing percentage.