
EP #388 - Strategies to scale your Amazon brand into DTC - Sarah Carusona
Strategies to scale your Amazon brand into DTC Welcome to the eCommerce Lab Podcast! In this episode, we’re joined by Sarah Carusona, CEO at BA-Commerce, to explore how Amazon brands can successfully expand into Direct-to-Consumer (DTC) and build a stronger, more diversified e-commerce business. We’ll discuss the strategies, challenges, and opportunities involved in moving beyond Amazon, including how brands can leverage their existing customer base, strengthen their brand presence, and create a successful DTC strategy. 🎙️ In this conversation, we’ll cover: • Key strategies for scaling an Amazon brand into DTC • How to build a successful DTC channel alongside Amazon • Common challenges brands face when expanding beyond marketplaces • Customer acquisition and retention strategies • Building a stronger and more sustainable e-commerce brand • Lessons and insights from Sarah’s experience in e-commerce Whether you’re an Amazon seller, e-commerce entrepreneur, brand owner, or simply interested in the future of online retail, this conversation is packed with practical insights you won’t want to miss. 🎧 Watch the full conversation and discover how to take your Amazon brand to the next level. #ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo















