THE ECOMMERCE EDGE Podcast with Jason Greenwood

Hosted by Jason Greenwood

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721

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Aug 2026

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EN-US

About the show

Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface). - THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology. - With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.

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60 recent

September 4, 202639 min

📈 How to Scale eCommerce Profits with Automated A/B Testing, Price Experiments & AI Agents | Jeffrey Lin - ABConvert | E724

Deets & Links Guest: Jeffrey Lin , Founder of ABConvert Website: https://www.abconvert.io Episode Overview In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Jeffrey Lin, Founder of ABConvert. Jeffrey shares his inspiring journey from a fresh graduate in Taipei experimenting with drop shipping to creating Shopify's leading A/B testing platform for price optimization, shipping rates, checkout experiences, and URL redirects. Together, Jason and Jeffrey explore the art and science of conversion rate optimization (CRO) for eCommerce merchants. Jeffrey breaks down how to overcome hypothesis fatigue, how to avoid common testing traps like p-hacking and emotional early stops, and how AI agents, Model Context Protocol (MCP), and clean data schemas are turning A/B testing into an automated, hands-off infrastructure. If you want to learn how to squeeze more profit out of your existing store traffic without overcomplicating your tech stack, this episode is packed with actionable insights. Timestamps [0:00:00] - Welcome Jeffrey Lin, Founder of ABConvert & late-night Taipei banter [0:02:10] - From grad school freshman to SaaS founder: The origin story of ABConvert [0:04:30] - Inspired by "Confessions of the Pricing Man": Building a Shopify price testing prototype [0:07:16] - The core challenge of website testing: How to build actionable hypotheses [0:10:48] - Studying Ron Kohavi and developing an operator's sense for CRO analytics [0:14:44] - Bootstrapping data benchmarks, heatmaps, and building an internal idea bank [0:19:15] - The future of hands-off A/B testing: Predictive analytics and automated experiment generation [0:22:49] - Becoming invisible infrastructure: Connecting ABConvert with Claude, Sidekit, and MCP [0:26:23] - Overcoming p-hacking: How autonomous AI prevents emotional and irrational testing stops [0:30:55] - The evolution of SaaS: Transitioning from cluttered dashboards to clean data schemas [0:33:56] - The product roadmap: Operator X autonomous agents, Shopify Sidekit, and Slack workflows [0:36:43] - Off the clock: Culinary A/B testing and replicating restaurant dishes in a Taiwanese kitchen [0:38:52] - Flipping the script: Jeffrey asks Jason about personalized, prompt-driven AI podcasts THE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast

September 2, 202654 min

🔎 How To Make B2B eCommerce Visible | Brittany Gibbs - White Cap | E723

Deets & Links Guest: Brittany Gibbs , Senior Manager Digital Merchandising for White Cap Website: https://about.whitecap.com Episode Overview In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Brittany Gibbs, Senior Manager Digital Merchandising for White Cap. Brittany shares her fascinating career evolution across high-velocity merchandising, from distribution cheese snob to Home Depot, NAPA Auto Parts, and now White Cap—a building materials behemoth spanning 500 branches, 11,000 employees, and 200,000 professional customers. Together, Jason and Brittany unpack the massive structural shift facing B2B distribution: navigating a buyer demographic where over 70% are millennials or Gen Z, facing an impending silver tsunami of sales rep retirements, and replacing manual order entry with agentic AI spec sheet parsing. They discuss White Cap's semi-gated digital catalog strategy, why B2B needs its own Dominos Pizza Tracker for job-site deliveries, how vendor managed inventory creates unbreakable customer stickiness, and why AI will redefine junior talent pipelines across the eCommerce industry. Timestamps [0:00:00] - Welcome Brittany Gibbs and Georgia shoulder season weather [0:01:23] - From cheese snob to Home Depot: Brittany's career trajectory [0:02:26] - Integrating Blinds.com and launching digital paint walls during COVID [0:03:51] - Transitioning NAPA Auto Parts from B2C to a dedicated B2B Pro team [0:05:00] - The scale of White Cap: 500 branches, 11k employees, and 200k pro customers [0:07:00] - The B2B perfect storm: COVID, Gen Z buyers, and the 80% silver tsunami rep retirement [0:09:36] - Digitizing construction: AI spec sheet reading, SSO logins, and automated procurement [0:11:42] - Wholesale margin realities: Saving half a point and selling complete job solutions [0:13:50] - Personalization in B2B: Custom price lists, account-level entitlements, and security [0:17:13] - Gated vs ungated catalogs: Why White Cap adopted a semi-gated SEO approach [0:21:45] - Headless B2B commerce: Intercepting RFQs over WhatsApp, Slack, and Teams [0:25:24] - Operationalizing feedback: Why reliance on account managers blinds B2B suppliers [0:30:01] - The Domino's Pizza Tracker effect: Managing complex multi-DC job site deliveries [0:33:47] - Creating extreme stickiness: VMI, brand advocates, and OSHA safety service setups [0:36:34] - The McMaster-Carr blueprint: How CAD file integration locks in contractor loyalty [0:40:05] - Practical AI in action: Spotting failed search trends and identifying $100k opportunities [0:44:28] - Chat-first interfaces vs taxonomy: The future of B2B site search and navigation [0:47:48] - Off the clock: Softball team mom and running a custom charcuterie cart business [0:50:25] - Flipping the script: Brittany asks Jason what keeps him up at night about AI and junior talent pipelines THE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast

August 31, 202653 min

🔐 The Amazon + TikTok Shop Flywheel Unlocked | Tom Cochrane - Eleviam | E722

Links & Deets Guest: Tom Cochrane , Founder & CEO of Eleviam Website: https://eleviam.io Episode Overview In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Tom Cochrane, Founder & CEO of Eleviam. Tom shares his unconventional journey from nuclear medicine tech to national sales manager scaling startups from six to eight figures, before investing nearly $5 million of his own capital across CPG products and founding Eleviam. Together, Jason and Tom dissect the powerful dual-engine flywheel combining TikTok Shop's top-of-funnel awareness with Amazon's conversion and trust layer. Tom details how 37% of TikTok conversions actually close on Amazon, how Eleviam leverages in-house AI tools to scrape reviews and optimize listings, and why brand content is becoming the ultimate competitive moat. They also explore the rise of agentic shopping, Model Context Protocol (MCP), local LLMs, and why domain expertise is required to catch AI hallucinations. Timestamps [0:00:00] - Welcome Tom Cochrane, Founder & CEO of Eleviam [0:00:45] - From nuclear medicine to 8-figure CPG sales: Tom's origin story [0:02:15] - Founding Eleviam: Investing $5M in CPG brands and scaling over 40 products [0:03:00] - In-house AI infrastructure: Automating data workflows and scraping listing reviews [0:05:15] - The Amazon and TikTok Shop flywheel: Combining mass awareness with trust layers [0:08:15] - Qualifying brand fit: Why Eleviam targets CPG brands doing $1M+ annual revenue [0:10:00] - Three costly brand mistakes: Catalog overwhelm, poor creator briefs, and misaligned metrics [0:13:30] - End-to-end execution: Managing Amazon logistics, contribution margins, and TikTok creators [0:18:00] - Future marketplace trends: Logistics moats, agentic shopping, and user trust [0:24:00] - The omni-channel imperative: Leveraging creator spark codes and halo traffic [0:28:00] - Headless AI administration: The rise of Model Context Protocol (MCP) in eCommerce [0:32:00] - Content as the ultimate moat: Why every brand must operate like a media company [0:36:00] - Domain expertise vs. AI hallucinations: Why human operators remain essential [0:39:30] - The future of eCommerce agencies: Local LLMs, self-hosted AI, and custom tech deployments [0:45:15] - Off the clock: Building an 18-foot mahogany jet boat from scratch [0:46:15] - Flipping the script: Tom asks Jason about his decade outlook and bullish view on humanity THE ECOMMERCE EDGE Podcast Home⁠

August 28, 202645 min

🥠 How AI Agents are Eating eCommerce CRO | Georgi Petrov - Uxify | E721

Links & Deets Guest: Georgi Petrov , Founder of Uxify Website: https://uxify.com Episode Overview In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Georgi Petrov, Founder of Uxify. Georgi shares his legendary career trajectory as a serial tech founder behind foundational eCom solutions like SMSBump (acquired by Yotpo), NitroPack (acquired by WP Engine), and ConsentMo, before launching Uxify. Together, Jason and Georgi explore the dawn of the self-optimizing web. Georgi breaks down how Uxify utilizes autonomous operational AI agents to constantly monitor real user sessions, eliminate friction, fix layout shifts, and capture lost revenue. From automated fixes for the 14% of mobile users who misclick buttons to analyzing the last 10 seconds of abandoned sessions like a car crash dashcam, Georgi outlines a masterclass in next-generation conversion rate optimization. Timestamps [0:00:00] - Welcome Georgi Petrov, Founder of Uxify & Miami tech ecosystem [0:01:10] - Serial eCom tech founder: From OpenCart's top vendor to SMSBump, NitroPack, and ConsentMo [0:06:38] - What is Uxify? Defining AI agents for a self-optimizing web [0:09:07] - Operational AI vs customer-facing chat: How autonomous infrastructure agents optimize conversions [0:13:04] - Fixing the 14% mobile fat-finger problem: Automated misclick handling [0:15:00] - From simple chat to agentic loops: Reinforcement learning without updating underlying LLMs [0:18:33] - Safe real-time code fixes: How Uxify's overlay layer prevents site crashes [0:22:03] - Automated A/B testing: Moving beyond manual hypotheses and months of waiting [0:26:36] - The shift in buyer behavior: Search Engine Optimization vs. Conversational AI discovery [0:30:17] - Navigating buying intent: Inspiration browsing vs. 40% conversion rate AI traffic [0:33:05] - Investigating the exit car crash: Analyzing the last 10 seconds of user sessions [0:34:37] - Democratizing AI CRO: Self-service pricing and pay-for-performance models [0:36:35] - Uxify roadmap: Reality 2.0 RUM platform, Shopify native app, and bi-weekly agent drops [0:39:53] - Off the clock: Playing Padel and European house plans [0:41:37] - Flipping the script: Georgi asks Jason what excites and scares him about AI and the ant conundrum THE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast

August 27, 202648 min

📈 How To Grow Wholesale eCommerce Revenue Without Growing The Workload | Sawyer Frank - RepSpark | E720

Links & Deets Guest: Sawyer Frank , SVP of Sales at RepSpark Website: https://www.repspark.com Episode Overview In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Sawyer Frank, SVP of Sales at RepSpark and a renowned B2B eCommerce authority. Sawyer details his career trajectory from collegiate athlete and safety glove territory manager to leading sales at Elastic Suite, OroCommerce, and now RepSpark. Together, Jason and Sawyer dismantle the complexities of modern B2B wholesale distribution across apparel, footwear, and golf. They explore the shift from COVID-driven panic adoption to strategic digital infrastructure, why vertical specialization beats generic platforms and how RepSpark's strategic alignment with the PGA of America powers a 14,000 dollar average lift per member-guest golf tournament. They also discuss RepSpark's 22 million dollar private equity backing, headless conversational AI across Slack and Teams, and why embedded supply chain infrastructure is redefining the B2B buyer-seller relationship. Timestamps [0:00:00] - Welcome Sawyer Frank, SVP of Sales at RepSpark and B2B eCommerce authority [0:01:10] - From collegiate athlete to industrial safety glove rep: Sawyer's origin story [0:03:15] - Entering B2B tech: Scaling Elastic Suite, OroCommerce, and transitioning to RepSpark [0:05:38] - The silver tsunami and COVID-19: Catalyst moments forcing digital shift in B2B [0:08:56] - Decoding RepSpark: Solving wholesale procurement for apparel, footwear, and accessories [0:11:25] - Dominating golf wholesale: Strategic alignment with PGA of America and B2B2C tournament models [0:14:42] - Independent pro shops vs. big box retail: Why the big B wins in EDI [0:18:50] - High-end white-glove customization: Embroidery, embellishments, and unified buyer portals [0:22:20] - Vertical specialization vs. generic platforms: Faster time-to-value without heavy customization [0:28:50] - The future of RepSpark: 22 million dollar PE backing, M&A strategy, and network effects [0:33:00] - Becoming embedded infrastructure: How B2B2C models (PCNA, Granger) protect market share [0:38:35] - Conversational AI and headless B2B: Conducting commerce over WhatsApp, Slack, and Teams [0:44:50] - Beyond the screen: Two kids under two, car collecting, and swapping Alfa Romeo transmissions [0:46:37] - Flipping the script: Sawyer asks Jason about getting locked in a karaoke security room THE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast

August 24, 20261 hr 8 min

🚚 The Dirty Secret of 3PL Matchmaking: How AI is Fixing eCommerce Logistics | Mentoring Moments #200 w/Guest Mentor Phil Rees | THE ECOMMERCE EDGE Podcast E719

Links & Deets Guest: Phil Rees , Founder of SHIPMAX Website: https://www.shipmaxinternational.com Episode Overview In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood is joined by Phil Rees, Founder of SHIPMAX and MD UK & Ireland of Gothia Digital Solutions. Phil pulls back the curtain on the opaque world of third-party logistics, exposing why traditional 3PL directories are failing brands and how ShipMax is disrupting the space with a fully vetted, zero-commission matchmaking service. Phil also details how Gothias's OCR and AI technologies are eradicating decades-old paper trails in customs clearance. From surviving the unpredictable waves of day-rate consulting to deploying autonomous AI agents, second brains, and digital avatars to scale his business, Phil shares a masterclass in modernizing supply chain operations. If you want to know how to navigate the complex world of eCommerce fulfillment or leverage AI for massive productivity gains, this is a must-listen. Timestamps [0:00:00] - Welcome Phil Rees and the confession of a terrible podcast guest [0:01:45] - The quest for a company car: Phil's accidental entry into postal logistics [0:04:30] - Killing paper trails: How Goteo uses AI and OCR to automate customs clearance [0:10:00] - Beyond freight forwarding: The true scope of ShipMax consulting and logistics [0:16:00] - The Trump effect: How trade tariffs birthed ShipMax's global 3PL matchmaking network [0:18:00] - The dark side of 3PL directories: Why zero due diligence is hurting eCommerce brands [0:24:00] - A zero-commission model: How ShipMax aligns operational, commercial, and cultural fit [0:33:00] - Escaping the day-rate trap: Scaling a consulting business into a recurring revenue marketplace [0:39:00] - Categorizing 3PLs: From local heroes to enterprise giants and frozen freight gaps [0:47:00] - AI productivity hacks: Using Claude, Eleven Labs, and scraping agents for lead generation [0:55:00] - The magic wand: Solving the devastating environmental impact of global eCommerce waste [0:58:30] - Flipping the script: Jason reveals the selfish truth behind recording 700 podcast episodes THE ECOMMERCE EDGE Podcast Home⁠

August 21, 202652 min

E718 GOOGLE IS DEAD: HOW AI ANSWER ENGINES & AEO ARE HIJACKING BRAND DISCOVERY | EMMA JONES - AMP'D | THE ECOMMERCE EDGE Podcast

Links & Deets Guest: Emma Jones , Founder of Amp'd Website: https://www.ampdaxo.com/en/ Episode Overview In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Emma Jones, Founder of AMPD and former Strategic Partnerships Lead for the UK Department for Business and Trade. With over 25 years of experience in digital marketing—ranging from launching one of Dubai's first digital agencies to navigating the transition from early 5-cent Google AdWords to modern SaaS platforms—Emma brings a wealth of hard-earned expertise to the table. Together, Jason and Emma break down the seismic shift from traditional Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). They explore why rigid 1-to-3 word Google search queries are giving way to context-rich, conversational AI prompts across platforms like ChatGPT, Claude, Perplexity, and Copilot. Emma details how AMPD's AI citation intelligence platform empowers challenger and enterprise brands alike to gain visibility across 10 chat LLMs in 18 languages, build authentic brand authority on channels like Reddit and Substack, and future-proof their eCommerce discovery strategies. Timestamps [0:00:00] - Welcome Emma Jones, Founder of AMPD & London B2B eCommerce World Event recap [0:01:45] - 25 years in digital: Launching Dubai's first digital agency and 8 years with the UK Department for Business and Trade [0:03:30] - The evolution of digital marketing: Transitioning from physical media to Google Analytics and 5-cent AdWords [0:08:00] - Early SEO battlegrounds: Black-hat tactics, OS Commerce, Flash sites, and the 2013 mobile-first shift [0:11:00] - Search engines vs. LLMs: Why the current AI discovery wars feel like the mid-1990s [0:12:30] - The death of 3-word searches: Conversational AI prompts vs. traditional Google keyword queries [0:15:00] - Leveling the playing field: How chat LLMs allow challenger brands to steal market share from incumbent giants [0:17:30] - Automatic commerce vs. conversational discovery: How modern AI shoppers evaluate and buy products [0:22:00] - Beyond LinkedIn: Building AI-indexed brand authority on Reddit, Substack, and podcasts [0:25:30] - Overcoming content fatigue: Why the "human in the loop" is essential for AI creative strategy [0:27:30] - What is AMPD? End-to-end AI citation intelligence across 10 chat LLMs in 18 languages [0:30:00] - The AMPT Framework: Analyze, Map, Produce, and Deploy AI brand citations [0:36:00] - Measuring AI ROI: Converting citation frequency into traffic, CAC benchmarks, and schema tools [0:39:30] - The future of AMPD: Live API integrations connecting product catalogs, PIMs, and DAMs directly to LLMs [0:43:00] - Secret anthropologist: Global travel, language skills, and understanding cross-border eCommerce behavior [0:47:00] - Flipping the script: Emma asks Jason about rescue dogs and leaving Southern California for NZ and Mexico THE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast

August 19, 202653 min

E717:📦 YOUR B2B ECOMMERCE IS INVISIBLE - UNGATE IT! | JASON GUESTS ON 'ECOMMERCE EXPLORED' | B2B COMMERCE CORNER #167

Episode deets & links: 📦 In this special episode of the Pod, Jason is one of 3 expert guests on this B2B eCommerce focused episode of the 'eCommerce Explored' Webinar series, hosted by Chloë Thomas 📦 Chloë: Hosts the eCommerce MasterPlan and Keep Optimising Podcasts Is Editor-in-Chief at eCommerce Tech Has been in eCommerce for nearly 20 years, including 10 years running a marketing agency Is a LinkedIn Retail Top Voice Has written 5 bestselling books about eCommerce marketing & success 📦 This episode originally aired in 2025 but the lessons are still very applicable & relevant today! 📦 Thanks for hosting us Chloë! In this webinar, the panel of B2B eCommerce experts are discussing what you need to do to make B2B eCommerce work for your brand. This session is for you if: You're a B2B business looking to grow your online sales You're a DTC brand looking to grow wholesale sales to other retailers You want to grow online sales to business customers Tune in to find out: How to work out what you should be doing with B2B eCommerce The functionality that's a must-have Tips on growing B2B sales The Expert Panel includes: Alex Weston, SparkLayer Kathleen Sullivan Garman, SullyGarman & Associates Jason Greenwood, Greenwood Consulting

August 17, 202653 min

E716:🎓 THE DEATH OF THE FACELESS BRAND: WHY ECOMMERCE FOUNDERS MUST SHOW UP OR FAIL | MENTORING MOMENTS #199 W/GUEST MENTOR NICOLETTE MCINTYRE | THE ECOMMERCE EDGE Podcast

Links & Deets Guest: Nicolette McIntyre, Co-Founder & CCO of Milked Media Inc. Website: https://www.milkedmedia.com LinkedIn: https://www.linkedin.com/in/nicolettemcintyre Episode Overview In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Nicolette McIntyre, Co-Founder & Chief Creative Officer of Milked Media Inc. Nicolette shares her inspiring journey from fashion designer and stylist to co-founding an award-winning digital creative agency specializing in fashion, beauty, jewelry, and lifestyle eCommerce brands. Nicolette breaks down why niching down transformed their business model, how to talk clients "off the ledge" during short-term ROAS fluctuations and why an over-reliance on a single marketing channel poses massive risk for growing retailers. They also explore practical AI integration - from using Claude for agency operations and bid strategy to Adobe Firefly for creative production - and why authentic brand storytelling and visible founder leadership are non-negotiable for scaling eCommerce brands today. Timestamps [0:00:00] - Welcome Nicolette McIntyre, Co-Founder & CCO of Milked Media Inc. & California climate banter [0:01:45] - From fashion designer and stylist to agency co-founder: Nicolette's origin story [0:03:00] - Niching down into eCommerce fashion, beauty, jewelry, and lifestyle brands [0:04:30] - Managing agency dynamics: Client retention, managing expectations, and preventing burnout [0:08:00] - Talking clients "off the ledge": Avoiding tunnel vision on daily ROAS fluctuations [0:10:30] - Single-channel reliance risk: Why retailers must diversify across paid ads, email, and organic [0:12:30] - Holistic growth strategy: Balancing wholesale, brick-and-mortar, and direct-to-consumer [0:14:30] - AI in agency operations: Leveraging Claude for bid strategies and agency workflows [0:17:30] - Human critical thinking vs. AI hallucinations: Why domain expertise still trumps AI bots [0:20:00] - Treating AI as a digital employee: Prompt engineering and continuous training [0:23:30] - Post-production efficiency: Using AI tools to accelerate creative output [0:25:30] - Harnessing AI in creative design: Adobe Firefly, generative fill, and authentic brand storytelling [0:27:30] - Fractional agency teams vs. in-house FTEs: Scaling brands to $300k–$1M+ monthly revenue [0:30:30] - Agency business metrics: Transitioning from "agency yacht" dreams to operational profitability [0:34:00] - Client acquisition channels: Balancing cold email, agency organic content, and referrals [0:38:00] - Founder visibility in 2026: Why brand leaders must be the visible face of their business [0:41:00] - Award-winning milestones: Winning the 2025 Meta Agency Award and aiming for Cannes Lions [0:44:30] - Magic wand moment: Raising design standards and making eCommerce visually compelling [0:47:30] - Flipping the script: Nicolette asks Jason about recording 700 podcast episodes and paying it forward THE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast

August 14, 202639 min

E715 DEMYSTIFYING PROGRAMMATIC ADS, HOUSEHOLD TARGETING & FIRST-PURCHASE CAC | SKIP WILSON - DRAFT MEDIA PARTNERS | THE ECOMMERCE EDGE Podcast

Episode Overview In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Skip Wilson, CEO of Draft Media Partners - a premier advertising technology and execution platform. Skip shares his fascinating journey from a 16-year-old copywriter learning WordPress from a Barnes & Noble book to executive roles at Time Warner and Vice President of Digital Media at iHeartMedia, before founding Draft. Skip unpacks how Draft evolved from a SaaS ad forecasting tool into an all-in-one ad execution infrastructure providing programmatic media buying, cross-channel attribution, and household-level targeting with zero platform fees or retainers. Together, Jason and Skip tackle the truth behind the "cookiepocalypse", why cookie consent banners add needless friction, how to execute TikTok Shop and retail media strategies, and why Customer Acquisition Cost (CAC) profitability on the first order must be every eCommerce brand's north star metric. Guest Info & Links Guest: Skip Wilson , Founder & CEO of Draft Media Partners Website: https://draftmediapartners.com Timestamps [0:00:00] - Welcome Skip Wilson, CEO of Draft Media Partners & South Carolina weather banter [0:01:00] - From 16-year-old copywriter to iHeartMedia VP: Skip Wilson's origin story [0:02:00] - The pivot of Draft Media Partners: From SaaS forecasting tool to execution platform [0:03:30] - Building a 10-module all-in-one ad management, reporting, and attribution platform [0:05:30] - Demystifying programmatic advertising: Audience-first vs. website-first media buying [0:07:30] - Omnichannel household targeting across Connected TV, social, audio, and direct mail [0:09:00] - Unlocking retail media networks: Amazon, Walmart, and Target PPC without high minimums [0:11:00] - TikTok Shop strategies: Storytelling top-of-funnel vs. retargeting bottom-of-funnel [0:12:30] - Automated ad audits: Benchmarking campaign metrics against industry standards [0:14:30] - Solving attribution: Why household-level NAPE data beats last-click search bias [0:18:00] - The "cookiepocalypse" red herring: Browser-level tracking and consumer targeting realities [0:21:00] - Privacy fiction vs. friction: Cookie consent banners, SMS opt-ins, and user behavior [0:24:30] - Ideal Customer Profile (ICP): Empowering agency partners and brand marketing teams [0:25:30] - The zero-fee model: How Draft monetizes through spend volume without retainers [0:27:00] - Preparing for future ad fragmentation: ChatGPT, Disney, and Apple ad networks [0:29:30] - AI in ad ops: Reducing media plan and match-back turnaround times from 72 hours to instant [0:31:30] - The North Star metric: Why Customer Acquisition Cost (CAC) is the only metric that matters [0:32:30] - First-purchase profitability vs. the dangerous myth of the repeat purchase "be-back bus" [0:34:00] - Flipping the script: Jason Greenwood predicts the future of chat-driven eCommerce interfaces THE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast