The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

Hosted by Josh Coffy

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272

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Nov 2026

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About the show

Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.

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November 9, 2026Episode 27016 min

Behind On Black Friday? Here’s Why You’re Going To Be Okay

Black Friday is 18 days away, and if you feel behind on your BFCM ads, emails, and offers, here’s the good news: your November is still going to be great. Shoppers are ready to buy, and they’ll buy from ecommerce brands that didn’t plan a massive campaign months in advance. In this episode, Dylan shares the encouraging advice he gave an overwhelmed brand owner on a recent coaching call, and why feeling behind on Black Friday Cyber Monday doesn’t mean you’ve missed the opportunity. Inside this episode: Why shoppers are already in buying mode right now (and what that means for the Meta ads you’re already running) How Black Friday Cyber Monday can set a new revenue baseline for your store, and what that looks like for a brand doing $60K a month The simplest Black Friday sale you can still pull off, even if you haven’t planned a thing Why the rough late-October stretch for Meta ads is easing now that the midterm elections are behind us Why November might be the best month of the year to build the ads and email foundation you’ve been putting off The one question that tells you whether to go all out or keep it simple this year How to enjoy Thanksgiving and Christmas with your family while your store still has a strong holiday season Why the overachiever drive that made you a founder doesn’t need to run the show in Q4 You don’t have to catch up to have a great holiday season. Your ads, your emails, and your sales can all still do great, and this episode shows you why. Loved this episode? Drop us a rating because we’re going for #1 ecommerce podcast in the world and every single rating moves the needle. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

November 2, 2026Episode 26910 min

Increase AOV Quickly With These 3 Shipping Strategies

Your free shipping threshold is one of the most overlooked levers in ecommerce for raising average order value (AOV) and profit, and most brands have no idea what theirs should be. Set it too low and you’re covering shipping on tons of small orders that eat into your margin. Set it too high, like a $150 threshold on $35 t-shirts, and shoppers give up before they ever try to reach it. In this episode, Josh breaks down three ways to set a free shipping threshold that pushes AOV up without wrecking your margins, and you can put any of them live overnight. Inside this episode: Why Amazon turned free shipping into an expectation, and the survivorship bias that convinces founders customers will happily pay for shipping The “ish” rule built off your best-selling product’s price (and why the half matters more than the whole number) A dead-simple formula based on your current AOV, ideal for higher-ticket stores or brands where customers rarely buy in multiples (and why a threshold like $52.80 is the wrong one to test) The item-count threshold that turns your clearance rack into cash instead of dead inventory sitting on a shelf Why Josh builds loopholes in on purpose (and lets customers think they found a hack) The product mix red flag that can make the item-count approach backfire, and when it doesn’t actually matter What to monitor after you change your threshold, from AOV shifts to conversion rate, plus the one number that matters most Before you throw more Meta ad spend at a profit problem, look at the number sitting in your Shopify shipping settings. You can change it tonight, and every order you’re already getting runs through it. 💬 Which of the three are you testing first? Tell us in the comments. ⭐ Loved this episode? Drop us a rating because we’re going for #1 ecommerce podcast in the world and every single rating moves the needle. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

October 26, 2026Episode 26853 min

10 AI Hacks Ecommerce Founders Aren’t Using (But Should Be)

These are the 10 AI hacks for ecommerce founders that we actually use to run our business, and most people aren’t doing them yet. One of them turns a single raw video take into 12 finished ad variations with captions and motion graphics, and one reel it edited pulled 800+ shares in its first three days. In this Halloween episode, Josh (dressed as Bob Ross) and Dylan (dressed as a pickle) trade five AI hacks each, pulled from two completely different roles inside The Ecommerce Alley. Inside this episode: The one word to put in your prompts that makes Claude or ChatGPT ask sharper questions before it builds anything (and why it should only ask one question at a time) How Josh built a vibe video editing agent in Claude Code that cuts every hook, body, and CTA combo from one long take (and why his review time dropped to under 15 minutes) Why relying on ChatGPT or Claude memory will burn you when you switch tools, and the “brand canon” we built so the whole team and every AI skill pull from the same brain The Shopify and Klaviyo connection that lets AI design and schedule full promo emails, plus the free site we use for email inspiration Why handing AI last year’s best promo won’t recreate the results (and the one file you should save instead) Qualitative data analysis with AI: what’s hiding in your 2-star and 4-star reviews, why we don’t let AI set Meta ads strategy, and the coaching call grader that gave Josh a 5 out of 10 Why long AI workflows should be split into separate Claude skills before you build an orchestrator, including the podcast skill that helped drive three straight months of record downloads How ChatGPT’s goal mode and browser control dug through three months of vacation rental guest messages while Josh made pancakes The two questions to ask before you build any AI tool (most people skip the second one) The “prep my day” command Josh runs from the gym that sets up his entire day in Notion and keeps unfinished tasks from vanishing You don’t need to be technical for any of this. Code scared both of us too, and if a hack sounds out of reach, the first one on this list is how you start. 💬 Our download data says you like longer episodes, and we want to hear it from you. If you made it to the end, email team@ecommercealley.com , drop a comment on YouTube or Spotify, or DM Josh on Instagram @joshcoffy and tell us. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

October 19, 2026Episode 26714 min

Opt Out Of Meta’s New Feature Before It Costs You New Customers This BFCM

Starting October 28th, Meta says it will add product browsing to existing ads unless you opt out. That means catalog products show up alongside your ad, and people can shop inside Facebook or Instagram instead of landing on your site, where your upsells and the rest of your funnel live. Meta’s notice says businesses see about 3% more conversions on average. Dylan thinks that’s probably true, and that’s the problem. Heading into Black Friday and Cyber Monday, those extra conversions most likely come from existing customers and people who were already going to buy, which means fewer new customers from the campaigns you set up to find them. Dylan covers which brands should worry most: if Meta already spends a big share of your broad campaigns on existing and engaged audiences, this will hit you harder. He also walks through two ways it can muddy your read on performance: Results drop and you blame creative fatigue or scaling, when Meta is really pushing your $5 refill instead of the $80 product you’re advertising Results jump and you credit the creative, when the catalog did the selling, and Ads Manager won’t tell you which sales came from where Even Meta’s own AI, when someone asked, said to turn it off if you want control over where clicks land. His recommendation: opt out before BFCM, then test product browsing afterward on a few clearly labeled ad sets so you can actually measure it. Dylan likes the feature. His problem is the timing, and that most advertisers won’t know it’s on. How to opt out: If you got Meta’s email about this, search your inbox for “product browsing” and opt out from there. If not, use the link below, but don’t tap it straight from your podcast app. Paste it into a note first, swap the 123456789 placeholders for asset_id and business_id with your own IDs (you can pull them from the URL at business.facebook.com), then open it and click Opt Out. If it says your ads aren’t scheduled for product browsing, you’re already clear. If nothing happens, assume you were opted in and are now opted out. Opt-out link: https://business.facebook.com/latest/home?asset_id= 123456789 &ir_qe_exposed=1&business_id= 123456789 &pb_auto_upgrade_optout=1&pb_auto_upgrade_optout_surface=email_deeplink Dylan expects October 28th to show up as a bad day for a lot of accounts. 🎯 Did Meta have a bad day? Find out: https://ecommercealley.com/bad ⭐ Loved this episode? Drop us a rating because we’re going for #1 ecommerce podcast in the world and every single rating moves the needle. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

October 12, 2026Episode 26619 min

Use This Giveaway Strategy To Rapidly Grow Your Email List

A $5,000 giveaway added nearly 5,600 leads to a Disney fine art brand’s email list in about two weeks, almost doubling it, and roughly broke even after ad spend and cost of goods. In this episode, we walk through exactly how that giveaway was built for The Quirky Mouse, one of our partner brands, and how to run the same play before Black Friday or as an ongoing list-growth engine. Here’s what’s covered: Why giving away your own product beats cash, iPads, or vacations (and how a $1,500 prize cost about $100 to fulfill) The thank-you page setup: an instant 10% off code plus 25 bonus entries for every friend referred, built with tools like UpViral or Gleam Extra entries for follows, shares, browsing collections, and a survey that 1,570 people completed The three-day tiered offer after the winner draw, and how it doubled as a Black Friday discount test The full numbers: $0.40 CPC, $0.89 cost per lead, nearly 3,000 free referred visitors, and $7,943 in sales Why to keep each cycle under 30 days and cap ongoing spend at 5 to 10% of your ad budget This is a lead gen play, not direct response. The goal is to cover costs inside 30 days, then profit from a much bigger list when it counts. Loved this episode? Drop us a rating because we’re going for #1 ecommerce podcast in the world and every single rating moves the needle. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

October 5, 2026Episode 26541 min

Molly Pittman's AI Agents Run A $100K/mo Ecom Brand

Molly Pittman launched a pet supplement brand at the end of June, crossed $100K in sales, and runs it with just one or two humans and a team of AI agents for ecommerce. Her "aha" moment came when an agentic AI system built an entire week-long promotion (emails, landing page, design, and Meta ads) live on a Zoom call in about ten minutes, which would have taken her team 2–3 weeks by hand. In this live episode recorded at Acquire 26, Josh sits down with Molly Pittman, CEO of Smart Marketer and co-founder of Longer Together, to break down how her team uses AI agents to run ecommerce brands, where she draws the line on AI autonomy, and the part of AI productivity almost every founder gets wrong. Inside this episode: How the system is structured: one super agent per brand, sub agents for email, CRO, and paid media, and why talking to 30 AI agents at once falls apart Gary, the "wizard" agent trained on over 36,000 touchpoints of Smart Marketer IP (and the AI risk that makes your own IP more valuable than ever) Why you can build an AI agent in 2–3 hours, but the real problem shows up afterward The Slack setup that stops your team from building AI tools in silos that never talk to each other How their CRO agent proposes, runs, and reports on landing page tests, and how much it's allowed to do without approval The Eight Sleep story: $100M a year in email marketing with no email marketing director (and why Molly isn't fully buying it) How AI cut landing page builds to 15 minutes and turned a weeks-long Black Friday Cyber Monday analysis into an 8-hour job Ben Bennett's "AI possible" idea and the AI automation tasks you're wasting time on right now Most founders who use AI to save time just fill that time with more work. Molly makes the case for doing something very different with it. Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

September 28, 2026Episode 2641 hr 2 min

Ecom Customer Experience That Increases LTV (+20 Ideas To Steal)

What would your ecommerce brand do if you could never spend another dollar on ads, send another email, or post on social media? The only way left to grow would be a customer experience so good that people never leave, buy only from you, and refer everyone they know. In this episode, Josh sits down with Isaac, TEA's director of client experience, to break down how to engineer unforgettable customer experiences that increase customer lifetime value (LTV), lower churn, and turn DTC customers into raving fans. Inside this episode: The "no marketing allowed" thought experiment that exposes where your customer retention strategy is falling short How Poppy went from $0 to $500K a month in under a year with a customer onboarding approach most founders would call unscalable The 95/5 rule from Unreasonable Hospitality (and the valet parking story that shows what the "foolish" 5% can buy you) Why one apparel founder doing $140K a month films a quick video for almost every customer, and what it built for him The client who started texting every customer from a separate phone line, and what happened as he scaled from around $60K to nearly $500K a month How Sweetwater uses candy on one end of the spectrum and named sales reps on the other to own their category The small packaging details (tape, a signed card, even scent) that make customers look forward to opening your box The refund empowerment threshold every ecommerce team should set so small problems never turn into lost customers The 1922 speakeasy mastermind experience TEA built in about two afternoons with the help of AI Three customer experience books every Shopify founder should add to their list This isn't an episode about being nice to customers. It's about the growth lever most brands staff at minimum wage while pouring everything into acquisition, and why the things that don't scale might be the ones that scale the most. ⭐ Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

September 21, 2026Episode 26333 min

Why Meta Ad Performance Tanked In September 2026 (+5 Ways To Respond)

Meta ad performance fell off a cliff this month, and the bad days started earlier than most advertisers noticed. August 21st. Then the 26th through the 28th. Then September 1st, when Meta itself reported high disruptions with revenue reporting. By September 8th, almost everyone running Meta ads was feeling it. In this episode, Josh sits down with Robert Reyes, our Director of Coaching and Community, who works with several hundred ecommerce clients, to break down what actually happened and the five things you can control the next time Meta goes sideways. Inside this episode: The two windows every single year when Meta goes heavy on product development and performance gets shaky (and why a bloody September is actually better news than a bloody November) The panic cycle almost every advertiser runs: Reddit, mass shutoffs, a wrecked ad account, regret (and why trying to time a Meta recovery is exactly like trying to time the stock market) Why launching ads every week stays non-negotiable no matter how bad the numbers look, plus the 50/50 split between iterating on a proven angle and testing something totally new Ad spend percentage as your true north metric, the 15–35% range we work inside, and the exact point where we start pulling back instead of killing How to offset ad costs with non ad spend activity: email flows, SMS, pop-ups that should be converting 8–10% of your site traffic, and the 72-hour promo sprint when you need an immediate cash injection The segmentation move that gets you to seven emails a week without writing seven emails The optimization rule that keeps you from killing your best creative during a bad stretch (hint: the last seven days of data might be worth nothing) "Bricks in the castle," the build-mode concept for every hour you're not spending panicking, including the AI agent Josh watched schedule a full client email inside GoHighLevel from one voice command This isn't a "Meta is broken forever" episode. Meta will do this again, roughly twice a year, pretty predictably. The difference between brands that come out of it scaling into Q4 and brands that spend October digging out of a hole is entirely what they do during the two weeks it lasts. 🎯 Did Meta have a bad day? Find out: https://ecommercealley.com/bad ⭐ Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

September 16, 2026Episode 26222 min

Are Popups Worth It? The Math Behind A $33 To $17 CPA Drop

Most ecommerce brands kill their website popup to protect margin, and they end up paying more to acquire every customer. On $10,000 in ad spend, a 15% welcome offer moves CPA from $33.33 down to $25 on day one, then down to $17.24 once the email list does its job. Josh walks through every scenario with the numbers on screen. Inside this episode: The World War II bomber study that explains why "people buy from me without a discount" is the wrong conclusion to draw about your own store The full $10,000 ad spend breakdown: 3% vs 4% conversion rate, $33.33 vs $25 CPA, and why a lower AOV still collected $2,600 more Why 15% off outperforms the 10% everybody else runs, plus the 8 to 10% opt-in benchmark and what it means if you are above it The trail effect, and what the 600 people who opted in but did not buy on day one are actually worth over the next 90 days The repeat purchase rule of thumb we use (40% place a second order, then cut it in half every order after) and the $104 lifetime value it adds up to Five popup types mapped to customer lifecycle stage, starting with the reminder popup for subscribers who never used their code The one-time buyer popup, and the loyalty and subscription popup for anyone who has already bought twice Three ways to capture emails without discounting, including the play a luxury brand can run without touching price The change to make to your welcome offer before Black Friday Cyber Monday so your offers stop stacking The real question is not whether to run a popup. It is what the offer costs you today, what the list is worth in 90 days, and whether you have any way to follow up with the people who showed up and walked. 💬 DM Josh on Instagram @joshcoffy and let him know your take. ⭐ Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

September 8, 2026Episode 26124 min

Fix These 5 Things Before Going From $30K To $100K Months

We know ecommerce brands doing $200,000 a month on Meta ads with a negative 5% profit margin, losing $10,000 to $20,000 every single month. They got past $100K without fixing five things first, so now they're starting over at the foundations. In this episode, Josh and Dylan get into the five things you have to fix while you're still in the $30K trench, drawn from six years of coaching and more than 700 ecommerce businesses. Inside this episode: The five economics Josh treats as non-negotiables (gross profit margin, AOV, break even ROAS, ad spend percentage, net profit margin) and the ranges he calls healthy vs. excellent Why under 50% gross profit margin almost never scales, and the one kind of business that gets away with it The one-line math for your break even ROAS (and why a 30% margin has you chasing a 3.33 that no account holds at scale) The median AOV, CPA, and cost per click across high-spend brands inside Breezeway, and why a $23 CPA can sit right next to a 1.4 ROAS The welcome offer pop-up conversion rate to hit, what it says about your offer if you're under it, and why being over it is also a problem The five email flows to build out of the gate, and why getting email to 20 to 30% of revenue works like a raise on your Meta performance without touching your ads The cash management system that explains why the profit on your P&L never matches your bank balance, plus Josh's rules on which debt is worth taking and which one buries brands Why scaling while you're sitting at your break even number is the fastest way to run a bigger business for free If you're at 30K a month and the plan for the next level is just more ad spend, listen to this one first. Growth on a hot ad account feels incredible right up until you open the bank account. Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |