
#322 Budai Media Specials: The Deliverability Playbook That Saved a $20M Jewelry Brand
You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world.A $20 million US jewelry brand rebranded their entire business. Within weeks, their average email open rate dropped from 40% to 24%. Their spam complaint rate hit 0.5% - ten times higher than what Google recommends. Their domain reputation tanked.And with 764,000 emails and nearly half a million phone numbers on their list, the problem wasn't going to fix itself.They came to us in full panic mode. The instinct was to blame the creatives. It wasn't the creatives.It was a reputation problem - and fixing it the wrong way would have made everything worse.We got their open rate back up to 53%, doubled their campaign revenue in under two months, and brought their domain reputation to the highest score possible on Google Postmaster. This is exactly how we did it.👉 Book an audit to scale your ecommerce store: https://thebudaimedia.com/contact-us/ 💡 What You'll Learn:Why rebranding without the right email strategy can destroy years of sender reputation overnightThe technical foundations most brands haven't set up correctly - and how to check yours todayThe audience variety problem hiding inside large email lists that almost nobody talks aboutThe engagement-based provider warm-up strategy that fixed deliverability for this brand's 764,000-person listWhy blasting a rebranding announcement to your whole list is one of the worst things you can doThe exact order of operations for announcing a rebrand without tanking your deliverabilityThe flow filters that automatically remove problem contacts before they damage your sender scoreIf you're managing a large email list, planning a rebrand, or watching your open rates drop without a clear reason, this episode gives you the playbook to diagnose and fix it.Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don't forget to hit the notification bell so you never miss an update! 🔔Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/ Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signupClick on the link below to learn more about us: https://www.thebudaimedia.com/Check out some previous episodes: https://www.thebudaimedia.com/podcastThanks for tuning in! Hosted on Acast. See acast.com/privacy for more information.



