The E-Comm Show

Hosted by Andrew Maff

Business Marketing ManagementInterviews guestsExplicit

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Episodes

319

Latest episode

Jun 2026

Language

EN-US

About the show

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.

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60 recent

June 10, 2026Episode 23424 min

How to Protect Your Brand on Amazon Before It Costs You Millions | EP. #234

Protecting your brand isn’t just about defending your intellectual property; it’s about protecting your revenue, your customer experience, and your business valuation.In this 234th episode of The E-Comm Show, Andrew Maff talks with Mario Simonyan, Founder of ESQgo, about the realities of brand enforcement, unauthorized sellers, and marketplace arbitration. Learn what steps brands should take today to protect themselves before small issues turn into expensive problems.What You’ll Learn:How to remove unauthorized sellers and copycatsWhy trademarks and IP protection matter more than everWhen to involve an attorney in marketplace disputesHow brand protection impacts business valuationCONNECT WITH US📱 Facebook: https://www.facebook.com/BlueTuskr📸 Instagram: https://www.instagram.com/bluetuskr/📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/🐤 X: https://twitter.com/bluetuskr📧 Email: info@bluetuskr.comConnect with the Guest🌐 Website: https://www.esqgo.com/📻 LinkedIn: https://www.linkedin.com/in/mariosimonian/This episode is sponsored by ESQgo, the e-commerce law firm helping brands fight back against copycats, rogue resellers, and marketplace headaches. From Amazon arbitration to brand enforcement, ESQgo gives sellers the legal expertise they need to protect revenue, preserve brand value, and stay one step ahead of bad actors.

June 3, 2026Episode 23322 min

Why Most Amazon Ad Accounts Are Overcomplicated (And Quietly Burning Budget) | EP. #233

Too many Amazon ad accounts are being built for complexity instead of performance.In this episode of The E-Comm Show, Andrew Maff breaks down why hyper-granular Amazon PPC structures are causing brands to lose efficiency, miss scale opportunities, and waste budget without realizing it.Learn how to identify bloated campaign structures, improve impression share, simplify optimization, and build Amazon advertising systems that actually scale profitably.What You’ll Learn:Why over-segmented Amazon accounts failHow small budgets hurt keyword performanceWhy Sponsored Brands matter more than everHow to scale campaigns strategicallyThe biggest PPC mistakes agencies still makeCONNECT WITH US📱 Facebook: https://www.facebook.com/BlueTuskr📸 Instagram: https://www.instagram.com/bluetuskr/📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/🐤 X: https://twitter.com/bluetuskr📧 Email: info@bluetuskr.com

May 27, 2026Episode 23223 min

Why Brands Keep Killing Ads That Are Actually Working | EP. #232

Your customers are not shopping in a straight line anymore.In this episode of The E-Comm Show, Andrew Maff explains why attribution has become one of the biggest challenges in modern e-commerce and how brands are unknowingly hurting growth by evaluating channels in isolation.Learn how Meta ads can drive Amazon sales, why TikTok creates branded search demand, and how to properly evaluate omni-channel marketing performance before cutting spend too early.What You’ll Learn:Why attribution is broken in modern e-commerceHow social ads influence Amazon salesThe hidden value of omni-channel marketingWhy ROAS alone can be misleadingHow to evaluate total business impactCONNECT WITH US📱 Facebook 📸 Instagram 📻 LinkedIn 🐤 X 📧 Email: info@bluetuskr.com

May 6, 2026Episode 23125 min

Why Amazon Keeps Raising Fees…And What Sellers Need to Do Next | EP. #231

Amazon isn’t going anywhere, but the way brands use it has to change.In this 231st episode of The E-Comm Show, Andrew Maff breaks down the reality of selling on Amazon in 2026 and what brands need to do to stay competitive. Learn how to adapt your strategy, diversify your channels, and build a more sustainable e-commerce business beyond the marketplace.What You’ll Learn:Why Amazon's margins are shrinkingHow to compete in a saturated marketplace Why DTC is becoming essentialHow to future-proof your e-commerce brandCONNECT WITH US📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

April 29, 2026Episode 23025 min

Why Success in One Market Fails in the Next with Woowind | EP. #230

Scaling an e-commerce brand today isn’t about finding one winning channel; it’s about building a system that works across all of them.In this episode of The E-Comm Show, Andrew Maff talks with Konstantinos Chatziioannou, CEO & Partner at Ventus Growth and Woowind, about scaling a global brand across Amazon, DTC, and offline channels. Learn how Woowind is navigating cross-border complexity, building omnichannel strategies, and adapting to the realities of modern e-commerce growth.What You’ll LearnHow omnichannel expansion strengthens your entire businessWhy global markets require completely different strategiesThe importance of product and price segmentation across channelsHow offline marketing impacts online performanceCONNECT WITH US📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.comCONNECT WITH THE GUEST📸 Instagram: https://www.instagram.com/woowindofficial/ 📻 LinkedIn: https://www.linkedin.com/in/konstantinoschatziioannou/

April 22, 2026Episode 22923 min

Meta Just Entered the TikTok Game…Here’s What It Means for E-Commerce | EP. #229

Meta just stepped into the TikTok Shop game, and it could change social commerce fast.In this 229th episode of the E-Comm Show, Andrew Maff breaks down Meta’s new affiliate and product-tagging features, how they compare to TikTok, and why this shift matters for both Amazon and DTC brands. If you’re testing TikTok, working with influencers, or building an affiliate strategy, this episode will help you understand where things are heading and how to stay ahead.What You’ll Learn:How Meta’s new affiliate features workWhy TikTok struggles with profitabilityHow affiliate is becoming a primary growth channelWhat this means for Amazon vs DTC strategyCONNECT WITH US📱 Facebook: https://www.facebook.com/BlueTuskr📸 Instagram: https://www.instagram.com/bluetuskr/📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/🐤 X: https://twitter.com/bluetuskr📧 Email: info@bluetuskr.com

April 8, 2026Episode 22822 min

Why Most Amazon Brands Scale Too Slowly…and Pay for It Later | EP. 228

Why do so many Amazon brands grow slower than they should…even when demand is there?In Episode #228 of The E-Comm Show, Andrew Maff talks with Andy Voggenthaler, Founder of Nonaste, about the real cost of underinvesting in growth. From Amazon strategy and subscription models to retail expansion and supply chain challenges, this episode breaks down what it actually takes to scale a consumable brand in today’s market.What You’ll Learn:Why slow Amazon spend can cost you more long-termSubscription as the key to profitable growthAmazon vs. DTC: where each channel fitsBuy With Prime and modern consumer behaviorThe operational challenges behind scaling a physical product brandBuilding a niche brand for active lifestyles (and pets)CONNECT WITH US📱 Facebook: https://www.facebook.com/BlueTuskr📸 Instagram: https://www.instagram.com/bluetuskr/📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/🐤 X: https://twitter.com/bluetuskr📧 Email: info@bluetuskr.comConnect with the Guest🌐 Web: https://nonaste.com📸 Instagram: https://www.instagram.com/nonastelife📸 Instagram (Pets): https://www.instagram.com/nonaste_pet📱 Instagram (Andy): https://www.instagram.com/avoggenthaler📻 LinkedIn: https://www.linkedin.com/in/andy-voggenthaler-1645053/📻 Company LinkedIn: https://www.linkedin.com/company/nonaste/?viewAsMember=true

April 1, 2026Episode 22725 min

TikTok Isn’t Profitable…And That’s the Point | EP. 227

TikTok isn’t profitable for most brands…and that’s not a problem.In this 227th episode of the E-Comm Show, Andrew Maff breaks down what’s really happening on TikTok in e-commerce today. After speaking with hundreds of brands, the pattern is clear: very few are making money on the platform, but many are still scaling it aggressively.Why? Because TikTok isn’t a profit channel, it’s a customer acquisition engine.In this episode, you’ll learn how to think about CAC vs. LTV, why breaking even can be a winning strategy, and how TikTok fits into a smarter omnichannel approach alongside Amazon and DTC. If you’re trying to decide whether TikTok is worth the investment, or why your numbers don’t make sense, this episode will help you rethink how to measure success.What You’ll Learn:Why profitability on TikTok is rare (and often the wrong goal)How TikTok actually drives customer acquisitionThe role of CAC vs. LTV in evaluating performanceWhy breaking even can unlock long-term growthCONNECT WITH US📱 Facebook: https://www.facebook.com/BlueTuskr📸 Instagram: https://www.instagram.com/bluetuskr/📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/🐤 X: https://twitter.com/bluetuskr📧 Email: info@bluetuskr.com

March 25, 2026Episode 22624 min

Creative Is the New Targeting: Why E-commerce Ads Fail Without Better Creative | EP. 226

Creative has become the most important factor in e-commerce advertising.In this 226th episode of The E-Comm Show, Andrew Maff breaks down one of the biggest shifts happening in e-commerce advertising: creative has replaced targeting as the primary driver of performance on platforms like Meta and TikTok.This episode is for you if your ecommerce ads used to perform well but now feel unpredictable, expensive, and harder to scale.What You’ll Learn:How your ad creative now determines who the algorithm shows your ads to.The biggest mistake brands make when they spend on ads but ignore creative.Why authentic UGC ads consistently outperform polished brand ads.The hidden reason winning ads suddenly stop performing.How to test and reuse creative so your best ads drive results everywhereCONNECT WITH US📱 Facebook: https://www.facebook.com/BlueTuskr📸 Instagram: https://www.instagram.com/bluetuskr/📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/🐤 X: https://twitter.com/bluetuskr📧 Email: info@bluetuskr.com

March 18, 2026Episode 22525 min

E-commerce Cash Flow Problems: The Hidden Reason Your Marketing Isn’t Working | EP. 225

A lot of e-commerce brands think their marketing is broken when the real problem is cash flow.In this 225th episode of The E-Comm Show, Andrew Maff breaks down the hidden financial and operational issues that hurt e-commerce growth, from inventory forecasting and contribution margin to agency churn, blended CAC, and omnichannel attribution. Learn how to scale more profitably by fixing the structure behind your marketing.What You’ll Learn:How cash flow issues impact marketing performanceWhy ROAS doesn’t tell the full storyHow blended CAC and contribution margin guide better decisionsWhy agency switching can make things worseHow omnichannel marketing affects real e-commerce growthCONNECT WITH US📱 Facebook: https://www.facebook.com/BlueTuskr📸 Instagram: https://www.instagram.com/bluetuskr/📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/🐤 X: https://twitter.com/bluetuskr📧 Email: info@bluetuskr.com