The E-Comm Show

Hosted by Andrew Maff

Business Marketing ManagementExplicit

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Episodes

326

Latest episode

Aug 2026

Language

EN-US

About the show

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.

Listen to episodes

60 recent

August 19, 2026Episode 24125 min

How Dilworth Coffee Drives 60% of B2B Leads Through SEO | EP. #241

What if SEO could become one of your strongest B2B sales channels? In the 241st episode of The E-Comm Show , Andrew Maff sits down with Dilworth Coffee CEO Jeff Vojtar to discuss how the wholesale coffee company built a digital-first B2B e-commerce strategy that now generates roughly 60% of its leads through SEO. Learn how Dilworth attracts high-intent B2B buyers, converts first orders into repeat customers, manages wholesale margins and fulfillment, expands into high-ticket products, and uses AI to scale its e-commerce and marketing efforts with a lean team. What You'll Learn: How to use B2B SEO to generate qualified leads Why search intent can outperform traditional outbound sales How to increase repeat B2B purchases How to protect margins while managing freight and fulfillment How AI can support SEO, content, and customer segmentation How to scale B2B e-commerce without a massive team CONNECT WITH THE GUEST 🌐 Website: https://www.dilworthcoffee.com/ 📸 Instagram: https://www.instagram.com/dilworthcoffee/ 📱 Facebook: https://www.facebook.com/DilworthCoffee CONNECT WITH US 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

August 12, 2026Episode 24025 min

Amazon Is Getting Too Expensive…Here’s What Sellers Should Do Next | EP. #240

Amazon isn't going away, but your dependence on it should. In this 240th episode of The E-Comm Show, host Andrew Maff breaks down the growing cost of selling on Amazon, from rising FBA fees and CPCs to inventory penalties, inbound placement costs, and the countless smaller charges slowly eating away at seller margins. If Amazon fees are crushing your margins or your business still depends heavily on the marketplace, this episode is a wake-up call to start building beyond it. What You'll Learn: Why Amazon seller margins keep getting squeezed Where Amazon appears to be investing next How to use Amazon as a customer acquisition channel Why omnichannel diversification is becoming essential CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr/ 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

August 5, 2026Episode 23923 min

AI Shopping Agents Are Coming. Is Your Brand Ready? | EP. #239

The brands that win with AI won't be the ones trying to game the system; they'll be the ones customers already trust. In this episode of The E-Comm Show, Andrew Maff explains what AI shopping agents mean for e-commerce, how consumer behavior is evolving, and what brands should focus on today to remain competitive as AI-powered shopping becomes mainstream. What You'll Learn: How AI shopping is changing product discovery Why brand mentions are becoming more valuable than ever The truth about GEO vs. traditional SEO How to prepare your brand for AI-powered commerce CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr/ 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

July 29, 2026Episode 23823 min

Why Your Q4 Success Starts in Q3 | EP. #238

The strongest Q4 brands aren't simply better at running promotions, they're better at preparing for them. In this 238th episode of The E-Comm Show, Andrew Maff shares practical strategies for planning ahead, lowering customer acquisition costs, building stronger audiences, and creating a Q4 strategy that continues paying off long after the holiday season ends. What You'll Learn: Why Q4 planning should start now How to lower acquisition costs before the holidays Why customer lifetime value matters more than holiday revenue How to build a stronger Black Friday audience before Q4 CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr/ 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

July 22, 2026Episode 23725 min

Building a Brand That Lasts: 20+ Years of Lessons from dogIDs | EP. #237

Building a successful e-commerce business isn't about chasing every trend—it's about making the right trade-offs. In this 237th episode of The E-Comm Show, Andrew Maff talks with Clint Howitz, Founder and CEO of dogIDs , about manufacturing, DTC growth, AI, and building a brand that stands the test of time. Learn how dogIDs has navigated more than two decades of change while staying focused on quality, customization, and customer relationships. What You'll Learn: How dogIDs has thrived for over 20 years The realities of manufacturing in-house Why AI is changing product discovery How to build a lasting DTC brand CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com Connect with the Guest 🌐 Website: https://dogids.com 📻 LinkedIn: https://www.linkedin.com/company/dogids/ ▶️ YouTube: https://www.youtube.com/@Dogids 📌 Pinterest: https://www.pinterest.com/dogids/

July 15, 2026Episode 23625 min

How Purpose Built an Eight-Figure Brand: The Calyan Wax Co. Story | EP. #236

Purpose isn't just good for business, it's what gives customers a reason to care. In this episode of The E-Comm Show, Andrew Maff talks with Jacob Johnson, Founder and CEO of Calyan Wax Co., about building an eight-figure omnichannel brand through authentic storytelling, retail partnerships, and purpose-driven leadership. Learn how Calyan is balancing mission, marketing, and sustainable growth in today's competitive e-commerce landscape. What You'll Learn: How purpose can become a competitive advantage Why wholesale can accelerate online growth How CTV is driving Amazon performance What it takes to scale from founder to CEO CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST 🌐 Website: https://calyanwaxco.com 📸 Instagram: https://instagram.com/calyanwaxco 📘 Facebook: https://facebook.com/calyanwaxco 🎵 TikTok: https://tiktok.com/@calyanwaxco

June 17, 2026Episode 23524 min

The Truth About Selling Your E-Commerce Business | EP. #235

Selling an e-commerce business is often the biggest financial transaction a founder will ever make. In this episode of The E-Comm Show, Andrew Maff talks with Paul Rafelson, Founder of Rafelson Law and SellerBasics , about business valuations, acquisitions, legal pitfalls, and what founders need to know before entering the M&A process. Learn how to protect yourself, maximize value, and avoid the mistakes that cost sellers millions. What You'll Learn: How e-commerce valuations have changed since the aggregator boom The biggest mistakes founders make when selling their business How broker agreements can impact your exit What buyers look for in today's acquisition market CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com Connect with the Guest 🌐 Website: https://www.ecom.law/ 🌐 SellerBasics: https://www.sellerbasics.com/ 📧 Email: paul@ecom.law

June 10, 2026Episode 23424 min

How to Protect Your Brand on Amazon Before It Costs You Millions | EP. #234

Protecting your brand isn’t just about defending your intellectual property; it’s about protecting your revenue, your customer experience, and your business valuation. In this 234th episode of The E-Comm Show, Andrew Maff talks with Mario Simonyan, Founder of ESQgo, about the realities of brand enforcement, unauthorized sellers, and marketplace arbitration. Learn what steps brands should take today to protect themselves before small issues turn into expensive problems. What You’ll Learn: How to remove unauthorized sellers and copycats Why trademarks and IP protection matter more than ever When to involve an attorney in marketplace disputes How brand protection impacts business valuation CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com Connect with the Guest 🌐 Website: https://www.esqgo.com/ 📻 LinkedIn: https://www.linkedin.com/in/mariosimonian/ This episode is sponsored by ESQgo, the e-commerce law firm helping brands fight back against copycats, rogue resellers, and marketplace headaches. From Amazon arbitration to brand enforcement, ESQgo gives sellers the legal expertise they need to protect revenue, preserve brand value, and stay one step ahead of bad actors.

June 3, 2026Episode 23322 min

Why Most Amazon Ad Accounts Are Overcomplicated (And Quietly Burning Budget) | EP. #233

Too many Amazon ad accounts are being built for complexity instead of performance . In this episode of The E-Comm Show , Andrew Maff breaks down why hyper-granular Amazon PPC structures are causing brands to lose efficiency, miss scale opportunities, and waste budget without realizing it. Learn how to identify bloated campaign structures, improve impression share, simplify optimization, and build Amazon advertising systems that actually scale profitably. What You’ll Learn: Why over-segmented Amazon accounts fail How small budgets hurt keyword performance Why Sponsored Brands matter more than ever How to scale campaigns strategically The biggest PPC mistakes agencies still make CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

May 27, 2026Episode 23223 min

Why Brands Keep Killing Ads That Are Actually Working | EP. #232

Your customers are not shopping in a straight line anymore. In this episode of The E-Comm Show , Andrew Maff explains why attribution has become one of the biggest challenges in modern e-commerce and how brands are unknowingly hurting growth by evaluating channels in isolation. Learn how Meta ads can drive Amazon sales, why TikTok creates branded search demand, and how to properly evaluate omni-channel marketing performance before cutting spend too early. What You’ll Learn: Why attribution is broken in modern e-commerce How social ads influence Amazon sales The hidden value of omni-channel marketing Why ROAS alone can be misleading How to evaluate total business impact CONNECT WITH US 📱 Facebook 📸 Instagram 📻 LinkedIn 🐤 X 📧 Email: info@bluetuskr.com