Welcome to The DK Show, where I chat with industry leaders, creatives, and marketers on everything from entrepreneurship and B2B digital marketing to personal growth, AI, and technology. Sit back and tune in. Grab your pen and take notes. Time to grow together. Live life with me on Instagram: https://www.instagram.com/dylankohlstadt Grow with me on Linkedin: https://www.linkedin.com/in/dylan-kohlstädt Follow me on Facebook: https://www.facebook.com/dylankohlstadt/ Grow your B2B business: www.shiftonedigital.com Train yourself or your team with The Digital Marketing Academy: https://digitalmarketingacademy.co.za/ About Dylan: Dylan Kohlstädt is the founder and CEO of Shift ONE Digital and the Digital Marketing Academy. She’s a B2B digital marketing expert with over 25 years of experience, an MBA, and an IMMA Marketing Diploma, and she is passionate about helping leading B2B brands grow through digital marketing.
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October 13, 202628 min
The Global Economy in 2026: Oil Shocks, the Rand & What's Next
Freddie Mitchell, Chief Economist at Aluma Capital, joins me again to unpack the global economy, and this conversation could not be timelier. We cover the conflict in the Middle East and its knock-on effect on oil prices and the Strait of Hormuz, why the rand has gained ground despite South Africa's own economic challenges, and what rising energy costs are doing to earnings and margins for companies worldwide. Chapters: 0:00 – Welcome back: Freddie Mitchell, Chief Economist at Aluma Capital 1:04 – The global economy in three words: uncertainty, Hormuz, conflict 1:50 – Oil price swings and why the rand is gaining strength 2:52 – The knock-on effect on global business earnings and margins 3:45 – How fuel costs are hitting services and inflation 5:14 – Are we moving away from globalisation? 6:29 – What multinational and local businesses should watch for 8:32 – Tariffs, subsidisation and the social cost of cheap imports 10:28 – Which regions are best positioned for growth 12:36 – How businesses can prepare for a volatile global economy 16:13 – AI, data centres and the risk to jobs 19:00 – When should governments step in with regulation? 20:12 – How vulnerable is the global economy to the next shock? 25:01 – Where the next big opportunities lie: energy, rare earths and AI 27:27 – Closing thoughts and thank you LinkedIn: / freddie-mitchell-economist Aluma Capital: https://aluma.co.za
October 2, 202625 min
Why You're Losing Tenders (And How to Win More) with Larissa Cornelius
Over November and December we submitted six tenders and didn't land a single one. I blamed price, so I asked Larissa Cornelius, CEO and Chief Win Strategist, where we really went wrong. Her answer changed how I'll approach every bid from here. Larissa Cornelius, the CEO of Nfold and her team help companies win more proposals, tenders and pitches, and she has sat across the table from enough procurement teams to know exactly what gets a bid binned. It was the most practical half hour I've spent on business development this year. In this episode: Why compliance still knocks out more bidders than price ever does The mistake of treating your proposal like a company profile The difference between pricing to compete and pricing to win Price-sensitive, functionality and quality buyers, and how each one decides Why win rates are falling even as AI-written proposals multiply The quickest way to lift your win rate by bidding on fewer opportunities Chapters: 0:00 Intro 0:45 Winning Proposals and Tenders 4:11 Common Tendering Mistakes 9:09 Pricing and Value Strategy 14:31 Read and Filter Tender Requirements 17:14 Planning and Proposal Presentation 22:40 Services and Training Packages If your business chases RFPs, RFQs or tenders, this conversation will save you weeks of wasted effort. Get in touch with Larissa Cornelius: https://www.linkedin.com/in/larissa-cornelius-winbusiness-proposals-salescollateral/n Nfold: https://www.nfold.com/ Get in touch with Dylan Kohlstadt: https://www.linkedin.com/in/dylankohlstadt/ Shift ONE B2B: https://shiftone.co.za/ #TheDKShow #Tenders #ProposalManagement #B2BSales #BusinessDevelopment
September 25, 202635 min
He Went Net Negative Before He Got Rich: Jose Berlanga on the Ugly Side of Success
Everyone sees the finished home, the successful developer, the published author. Nobody sees the years Jose Berlanga spent worse than broke, more debt than assets, wondering if he'd ever make money again. In this episode, the real estate developer behind Tricon Homes and Onix Residential (2,000+ homes built) gets brutally honest about what building a business actually costs. Jose Berlanga and Dylan Kohlstadt talk about why "success is never linear," why the less you have the more you should be willing to risk, and why chasing money instead of purpose is one of the fastest ways to fail. Jose also opens up about his own struggle to delegate, why he thinks he might be the reason his businesses stay dependent on him, and the difference between building a business and building a practice that can't survive without you. If you've ever felt like everyone else has it figured out and you're the only one struggling, this conversation is the reality check you need. In this episode: Why "how bad you want it" matters more than any business plan Debunking the myth that hardship as a child guarantees drive as an adult What it actually means to go "backwards to negative," not just back to zero Jose's philosophy on risk: the less you have, the more you can afford to lose Why his early motivation was money, and what eventually replaced it Choosing business partners like you'd choose a spouse The addictive trap of becoming the business instead of building one Why writing four books hasn't made the process any easier Connect with Jose Berlanga: Website: https://joseberlanga.com/ LinkedIn: https://www.linkedin.com/in/jose-berlanga-900a9518/ Connect with Dylan Kohlstadt: LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Website: https://dylankohlstadt.com/ Contact Dylan Kohlstadt for consulting: dylan@shiftone.co.za Work with Shift ONE to outsource your B2B marketing: shiftone.co.za #TheDKShow #Entrepreneurship #RealEstateDevelopment #BusinessLessons #Resilience Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/ Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/
August 31, 202635 min
How to Build a Positive Workplace | Andre du Toit on Optimism, Leadership & Business
In this episode of The DK Show, Dylan Kohlstadt, CEO of Shift ONE, sits down with Andre du Toit, “The Big Positive Guy,” for a powerful conversation about optimism, leadership, workplace culture, and building a better future. Andre shares why optimism isn’t about blindly believing that everything will be okay. It’s about believing that tomorrow can be better than today and having an action plan to make it happen. They explore how business owners and leaders can help their teams stay motivated, manage negativity, avoid burnout, and create a workplace where people believe in the future. In this episode, they discuss: • How CEOs and business owners can create a more positive workplace • How leaders can motivate employees and manage negativity • The difference between optimism and blind positivity • Why having a clear action plan is essential to optimism • How social media and constant phone use can affect our mental space • Finding purpose in business and leadership • Why successful entrepreneurs continue working even after achieving financial success • How optimism can influence leadership teams, suppliers, and employees • Building a company that believes in its future • Staying positive when difficult things keep happening • Why walking, disconnecting, and getting away from your phone can make a difference Whether you’re a CEO, entrepreneur, business owner, manager, or employee, this conversation offers practical insights into creating a more positive mindset and a stronger workplace culture. Connect with Andre du Toit: LinkedIn: / bigpositiveguy Facebook: / andredt Connect with Dylan / Shift ONE: info@shiftone.co.za https://shiftone.co.za #Leadership #Business #Entrepreneurship #WorkplaceCulture #Optimism #PositiveLeadership #BusinessGrowth #CEO #Entrepreneur #ShiftONE #TheDKShow Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/ Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/
May 8, 2024Episode 941 min
Company Growth and Building Your Board | Kieron McRae
"A Sirdar is not someone who tells you what to do. They climb with you every step of the way," says Kieron McRae. Beautifully put by the managing partner of the Sirdar Group, Kieron McRae. Kieron joined me to discuss corporate governance and its role in business growth and improving operational efficiency. Watch the conversation to learn: - The foundational principles of corporate governance. - The parallels between leadership in business and guiding people on a mountain expedition. - The fascinating origin of Sirdar and their approach to partnering with businesses. - How to bridge generational gaps within family businesses. - The intricacies of building a high-performing board. - And much more. Whether you're an entrepreneur seeking to scale your business, a family business owner navigating generational transitions, or an individual with a keen interest in corporate governance, this conversation is for you. Give it a watch, and let me know your thoughts! Are you looking to scale your business? Do you have a strategic board in place? #CorporateGovernance #Leadership #BusinessGrowth #CEOAdvice #DigitalMarketing #Podcast #MarketingStrategy Remember to follow Kieron McRae on his social platforms: LinkedIn: https://za.linkedin.com/in/kieron-mcrae-board-governance-specialist Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/ Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/
AskDK Show - Season 4 - In the third episode of season 4 I interview Cathy Lund, Content Director at Woolworths. I interview Cathy Lund the Content Director at Woolworths South Africa and discusses the latest content marketing trends and major changes over the past few years. We also discuss the different sales strategies in content marketing and answer burning questions like; Do you check your posts thoroughly before sending them out? Why content builds stronger relationships? How to create successful content and the major significant changes in content marketing. You can reach Cathy on Linkedin here: https://www.linkedin.com/in/cathy-lund-53691757/ In season 4 we interview top marketing managers and thought leaders who can inspire others in the industry. Let's Connect! Live life with me on Instagram https://www.instagram.com/dylankohlstadt Be inspired LinkedIn https://www.linkedin.com/in/dylan-kohlst%C3%A4dt-9109525/ Chat to me on Twitter: https://twitter.com/dylankohlstadt Follow me on Facebook https://www.facebook.com/dylankohlstadt/ Check my Website https://dylankohlstadt.com/ Dylan Kohlstadt has over 20 years of marketing and digital management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital. She has extensive local and international experience (South Africa, UK, and Australia), and has managed global and national brands in multiple languages and countries. Dylan has an IMM in Marketing as well as an MBA. She’s married and a mother of two young girls, and is the CEO and Founder of Shift ONE Digital, the Digital Marketing Academy and DylanKohlstadt.com. Check out my businesses! Shift ONE will do the work for you. Digital Marketing Academy will teach and train you on how to do it yourself. And Dylan Kohlstadt (that's me) can coach and mentor you and help you work out your strategy. Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/ Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/
June 18, 2024Episode 1030 min
Building a Purpose-Driven Brand | Norbert Elnar
"People follow people who are real, rather than people who are right." This is just one of many insights quoted by Norbert Elnar, the latest guest on my podcast show and a seasoned brand builder. Norbert, born in the Philippines and now living in Germany, is the founder and CEO of Masterpiece Kingdom Brands, where he specialises in helping purpose-driven organisations craft their professional brands. Tune in to hear more about: - The journey of Masterpiece Kingdom Brands and Norbert’s role as a Chief Creative Officer. - How to build brands for purpose-driven organisations. - The importance of aligning brand values with organisational leadership. - Norbert’s unique framework for brand building. - How personal experience across different cultures has influenced Norbert’s branding approach. - Tips for future-proofing your brand and ensuring it stays relevant and impactful. If you're serious about brand building, watch this video. You'll learn how to build a brand with purpose and impact. P.S. Here's a handy guide on how you, as a CEO, can use video to inspire your staff: https://www.shiftone.co.za/ceos-how-using-video-can-help-you-motivate-and-inspire-your-staff/ Also, remember to follow Norbert on his social platforms: Website: https://masterpiecebrands.com/ Instagram: https://www.instagram.com/masterpiece.mvmnt/ LinkedIn: https://www.linkedin.com/in/norbert-elnar-b647217/ Facebook: https://www.facebook.com/masterpiecefaithmovement/?_rdc=2&_rdr YouTube: https://www.youtube.com/channel/UC07Iny3TgpzEAPKzJQ3iIvA Get your free brand assessment here: https://masterpiecebrands.com/futureproofyourbrand Buy Nortbert's book here: https://masterpiecebooks.com/ Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/ Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/
September 18, 202625 min
He Went Unbooked for 2 Years, Then Built a Personal Brand That Never Stops Working
If you think personal branding is about bragging, this episode will change your mind. Andre Du Toit, "The Big Positive Guy," went two years without a single speaking booking after declaring himself a professional speaker. What he did next built him a career spanning nearly 20 years and a personal brand so strong that people recognise his wife from his posts alone. In this episode, Andre breaks down what actually separates speakers who get booked from speakers who don't, and why most CEOs are sitting on a thought leadership opportunity they're too nervous to use. Andre and Dylan dig into why authenticity beats polish every time, how to figure out your personal values instead of confusing them with goals, and why giving content away for free is the fastest way to build trust that converts into business. Andre also shares his personal content model, the "silent majority" mindset that's shaped his public voice, and practical advice for any CEO or founder wondering how to step into the spotlight without losing themselves in the process. In this episode: Why Andre went two years without a booking, and what he did with that time The difference between personal brand as self-promotion and personal brand as authenticity How to identify your real values instead of chasing goals Andre's content ratio for balancing personal and business posts Why giving content away builds more trust than selling ever will The "silent majority" approach to staying positive in a noisy world Practical starting points for CEOs ready to build a public profile Connect with Andre Du Toit: LinkedIn: https://www.linkedin.com/in/bigpositiveguy/ Facebook: https://www.facebook.com/GoodNewsSouthAfrica Connect with Dylan Kohlstadt: LinkedIn: linkedin.com/in/dylankohlstadt #TheDKShow #PersonalBranding #ThoughtLeadership #B2BMarketing #PublicSpeaking Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/ Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/
July 11, 202338 min
Growing Your Business from Garage to Global | Anthony Damian
#AskDKShow In the latest episode of season 5 of the #AskDKShow I interview Anthony Damian, founder of global shipping software and AI technology company, Solverminds. In this episode, we discuss starting a company, his acquired experience, applying AI with big data, and how data analytics can help a business when done properly. You're invited to join us in this informative conversation, where you'll gain valuable knowledge about the intersection of technology and entrepreneurship. From the humble beginnings in a garage to the global impact of Solverminds, this episode promises to shed light on the intricacies of marketing a business in the ever-evolving landscape of the shipping industry. Subscribe to my podcast Book me for a Keynote: https://dylankohlstadt.com/keynote-speaker/ Get mentored: https://dylankohlstadt.com/about-dylan/ Make sure to stay up to date and connect with me on all social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/ Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/ Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/ Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/
October 16, 2025Episode 81 hr 0 min
B2B Leaders Series: Creating a Marketing Strategy in a Rapidly Changing World
While the basics of marketing, like audience and persona identification, may seem straightforward, they’re often overlooked - yet remain critical for success. As B2B marketing shifts from cold outreach to relationship-driven approaches, longer buying cycles demand that marketers refine their strategies. In this webinar, we’ll walk you through the key pillars of B2B marketing that will help you adapt and thrive in a changing world: Key Webinar Takeaways: - Target Persona: Learn how to understand your Ideal Customer Profile (ICP), key decision-makers, and KPIs. We’ll also share a downloadable Target Market Table to assist in persona creation. - Content Strategy: Explore strategies for long-form content, inbound lead generation, short-form videos, and user-generated content (UGC). - Channel Strategy: Why LinkedIn should be your primary B2B platform, and how email marketing continues to play a vital role. - Sales & Marketing Alignment: Discover how relationship-building and Account-Based Marketing (ABM) contribute to achieving higher ROI. - Data, Tools & Technology: Dive into the best practices for Conversion Rate Optimization (CRO), attribution, HighLevel CRM, AI tools for content, and automation to drive more effective decisions. The session concludes with a real-world case study highlighting how omni-channel lead generation can deliver remarkable results, showcasing how precise targeting and data-driven campaigns drive success. Key Resources: - Downloadable Target Market Table (available on the Shift ONE website) - B2B Persona Tool: https://share.google/PduPJRZxPZlXqWU7J - Shift ONE’s AI Webinar on YouTube: https://youtu.be/Ykk04EMPZR8 - HighLevel CRM: https://www.gohighlevel.com/ This talk will help you rethink your audience understanding, align content to personas, and harness the power of campaigns and automation. By embracing these strategies, you’ll be well-positioned to navigate and succeed in a rapidly changing marketing world. Don’t forget to subscribe to our channel for more webinars, insights, and strategies to help you level up your marketing game. Follow Shift ONE Digital: Facebook: https://www.facebook.com/shiftONEdigital Instagram: https://www.instagram.com/shiftone_digital/ LinkedIn: https://www.linkedin.com/company/shiftonedigital/ #B2BMarketing #MarketingStrategy #DigitalMarketing #LeadGeneration #ContentMarketing #AIinMarketing #SalesAndMarketingAlignment #Automation #MarketingTools #ShiftONEWebinar #TargetPersona #AccountBasedMarketing Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/ Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/
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