Episode 172: Revisiting the 3way with Royce Lennox and Steve Brown
The Drywall Podcast — Episode 172: Revisiting The 3way with Royce Lennox & Steve Brown Can you believe it’s been three years? On this episode of The Drywall Podcast, we are doing one of my absolute favorite things: revisiting past guests to see just how far their journey has taken them. Back in 2023 on Episode 37, I sat down with Royce Lennox and Steve Brown just as they were launching what would become an industry-changing product: the 3way. Now, they are back for their second appearance, and we are diving deep into the grueling, rewarding, and fascinating world of product development and marketing. Breaking a new product into the drywall space is notoriously difficult. It’s a traditional industry where pros stick to what they know. But Royce and Steve cracked the code. While Royce brings over 40 years of elite, hands-on drywall finishing experience to the table as the brains behind the product, it was Steve’s visionary marketing perspective that changed everything. Steve persuaded them to take a massive leap of faith—not just by taking a financial risk on a new idea, but by essentially giving the 3way concept away to the masses to build an organic, unstoppable movement. What to Expect in This Episode: The Blooper Reel: We kick things off a bit differently this time. Enjoy a hilarious montage of technical blunders spliced together into a mosaic of comedy before we dive into the heavy hitting topics. The Marketing Grind: An honest conversation about the grit it takes to inject a brand-new tool into a stubborn market and win over old-school finishers. The Leap of Faith: How a brilliant idea transitions from a jobsite hack into a mass-manufactured, international product. Get Paid to Post: Find out how sharing your own experience with their product on Instagram could land a few hundred dollars in your pocket. Royce and Steve are truly as nice as they come in this trade, and by the time the credits roll, you might just find yourself planning to have a 3way on your next project. Tune In & Connect: Learn more about the product: www.3way.ca Follow on Instagram: @3way.ca (Keep an eye out for their video posting cash incentives!) This episode of The Drywall Podcast is proudly brought to you by Fresco Harmony. Discover the future of specialty wall finishes, custom textures, and architectural surfacing at www.frescoharmony.com.




