£100k in Dropshipping Sales: How Much Do You Actually Keep? (Episode 209)
👉 Want to understand the numbers behind a UK dropshipping business? Start here → https://dropshipunlocked.com/start?utm_source=podcast&utm_medium=podcast&utm_campaign=ep209-100k-in-dropshipping-sales-how-much-do-you-actually-keep 🗣 A store makes £100,000 in sales — but how much is actually left? Lewis Smith and James Eardley work through an illustrative month, looking at VAT, supplier costs, advertising, payment processing and the other costs of running a high-ticket ecommerce business. They discuss the assumptions behind their roughly £25,000 example, why your own results could look very different, and which decisions can improve or reduce your margins. Plus, they answer a listener’s question about starting with one Performance Max campaign or splitting campaigns by brand. 🎥 Prefer to watch instead? Watch on YouTube → https://youtu.be/FDssjKrc-xE 🧭 Topics Discussed ★ What The Sales Figure Leaves Out — Why a Shopify sales notification is only the starting point when you’re working out what remains in the business. ★ VAT And Supplier Costs — Lewis and James explain the difference between VAT-inclusive sales, sales excluding VAT and the amount left after paying for products. ★ The Advertising Lesson They Learned The Hard Way — How their early experiences with low-ticket products showed them the importance of leaving enough margin to acquire a customer. ★ The Costs Beyond Products And Ads — Payment processing, Shopify, email, apps and a professional phone line all feature in the example. ★ Why The Same Revenue Can Produce Different Results — How supplier terms, ad efficiency, product mix and unnecessary costs can change the outcome. ★ Listener Q&A: One Performance Max Campaign Or Several? — Lewis explains his approach of starting simply, gathering data and separating strong performers later. 🛠 Links & Resources Mentioned 🛒 Shopify → https://dropshipunlocked.com/shopify 📞 Professional Phone Line → https://dropshipunlocked.com/circle 📊 Dropship Unlocked Profit Tracker — The member tool Lewis and James discuss for checking order margins and VAT. 📣 Google Ads / Performance Max — Discussed in the advertising breakdown and listener Q&A. 🛍 AliExpress — Mentioned in Lewis and James’s experiences with low-ticket products. 📧 Google Workspace — Mentioned as part of the store’s running costs. 💡 Key Takeaways ★ Revenue Is Only Part Of The Story — Look beyond the sales total and understand what remains after the costs discussed. ★ Know Your Supplier Margins — Product costs account for a large part of the example, making supplier relationships and negotiated terms worth paying attention to. ★ Leave Room To Acquire The Sale — Lewis and James’s low-ticket experiences show how advertising can absorb the margin you expected to keep. ★ Treat The Example As An Example — The hosts stress that their roughly £25,000 result depends on assumptions and is not a fixed profit margin. ★ Let Campaign Data Guide The Next Step — Lewis recommends starting with one Performance Max campaign for suitable products, then using the results to identify what deserves its own budget. 📲 Follow Us Instagram → https://www.instagram.com/dropshipunlocked/ X / Twitter → https://twitter.com/DropshipUnlockd LinkedIn → https://uk.linkedin.com/company/dropship-unlocked YouTube → https://www.youtube.com/c/dropshipunlockedlewissmith Website → https://www.dropshipunlocked.com/ 🚀 Free Training 🌏 Want to create location, time, and financial freedom? Watch our free training → https://dropshipunlocked.com/start?utm_source=podcast&utm_medium=podcast&utm_campaign=ep209-100k-in-dropshipping-sales-how-much-do-you-actually-keep
