The Dreamy CEO

Hosted by Vicky Phan

Business Marketing

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Episodes

Latest episode

Aug 2024

Language

EN-CA

About the show

The Dreamy CEO Podcast with your host Vicky Phan//business and marketing mentor and some of your favourite CEOs in the digital space to help female founders grow and scale their online business through business foundations, marketing and sales.

Listen to episodes

40 recent

August 26, 202423 min

39. Strategic Partnerships and Campaign Ideation with Kaiya

In this podcast episode, Vicky interviews Kaiya Williams, a marketing and PR expert known for her experience in branding, partnerships, and reputation management. Kaiya shares her journey from revamping her family's business marketing to representing professional athletes, explaining how her work expands across industries, from athletes to founders and creators. The conversation delves into the essentials of successful partnerships, emphasizing the importance of synergy, authenticity, and long-term relationship building. Kaiya also offers practical advice for small business owners and female founders on managing partnerships, leveraging platforms like LinkedIn, and dealing with imposter syndrome. The episode concludes with tips on getting comfortable with rejection and developing a robust PR strategy. CONNECT WITH KAIYA CONNECT WITH VICKY⁠⁠⁠ ⁠⁠⁠THEDREAMYCEOPODCAST⁠⁠⁠ ⁠⁠⁠WORK WITH ME

August 19, 202421 min

38. Conversion Issue is a Community Issue with Ashley

The episode of the Dreamy CEO Podcast features host and guest Ashley discussing Ashley's journey from being a pediatric ICU respiratory therapist to becoming a lash artist and business mentor. The conversation delves into the importance of community and personal branding in the beauty industry. Ashley shares her insights on successful client interactions, balancing hard and soft selling, and leveraging social media to build and nurture a community. They emphasize authenticity, passion, and focusing on client experience as key drivers for a thriving business. CONNECT WITH ASHLEY CONNECT WITH VICKY⁠⁠ ⁠⁠THEDREAMYCEOPODCAST⁠⁠ ⁠⁠WORK WITH ME

August 12, 202423 min

37. All Things Legal! Contracts, Trademarks, Copyrights with Chandler

In this episode of the Dreamy CEO Podcast, Chandler, a legal expert, joins the host to discuss crucial legal aspects for online businesses. Chandler emphasizes the importance of setting a solid legal foundation, including the establishment of business entities, the use of contracts, and protecting intellectual property. The conversation also delves into common mistakes business owners make, the necessity of privacy policies, and the complexities of handling trademarks. Chandler offers valuable insights into preventing legal risks and ensuring business continuity. Additionally, she briefly shares her experiences as a tattoo artist and provides practical advice for online entrepreneurs, highlighting the importance of professional legal guidance and resources. CONNECT WITH CHANDLER CONNECT WITH VICKY⁠⁠ ⁠⁠THEDREAMYCEOPODCAST⁠⁠ ⁠⁠WORK WITH ME

August 5, 202433 min

36. Running a Successful Biz/Podcast While Traveling with Chelsea

In this podcast episode, Vicky welcomes Chelsea Riffe, a podcasting expert who started her own show, 'In My Non Expert Opinion,' in 2017. Chelsea, now a top 1% podcaster, shares insights into her journey and how she balances travel with podcasting. She discusses the importance of organization, the tools she uses like Google Calendar and Notion, and emphasizes staying authentic and unpolished. The conversation covers essential tech tools, the significance of community engagement, and current podcasting trends. Chelsea also provides practical advice for beginners and highlights the benefits of leveraging AI tools. Additionally, she mentions her upcoming Pitch Perfect Boot Camp and other resources for aspiring podcasters. CONNECT WITH CHELSEA CONNECT WITH VICKY⁠⁠⁠ ⁠⁠⁠THEDREAMYCEOPODCAST⁠⁠⁠ ⁠⁠⁠WORK WITH ME

July 22, 202439 min

35. Soft Pivoting from Service Provider to Creator Brand with Morgan

In this episode of the Dreamy CEO Podcast, host interviews Morgan Markowski who shares her journey of transitioning from a service provider to a creator brand. Morgan talks about her soft pivot, balancing work with life, and helping other service providers make similar transitions. She emphasizes the importance of building a personal brand, showing up consistently on social media, and engaging with your community to attract ideal clients. Morgan discusses her background in graphic design, the challenges she faced with burnout, and her steps towards forming habits to share content more authentically. The conversation covers advice on pivoting, including redefining your vision, leveraging your skills, and the power of vulnerability in creating connections with your audience. Morgan also offers tips on staying consistent in content creation and shares information about her programs and resources for those interested in making a similar transition. CONNECT WITH MORGAN CONNECT WITH VICKY⁠ ⁠THEDREAMYCEOPODCAST⁠ ⁠WORK WITH ME

May 21, 202418 min

34. Prepping Your Business Before You Step Out of Office

In this solo EP, your host, Vicky Phan talks all things mindset around enjoying your fruits of labout when it comes to taking time off, vacationing and truly living the dream life that you've been able to build for yourself. We also dive into the sustainable systems and processes to put in place in order to be organized and have a fall back when you do go OOO, feeling under the weather or even enjoying the best vacation. TUNE IN Join That Entrepreneur Club CODE: MEMBER for $29 USD/mo CONNECT WITH ME

May 15, 202444 min

33. Solopreneur to Scaling A Team Virtually with Gabrielle

In this EP we welcome Gabrielle, founder of Assist Her Agency with a team of experts help you scale your business w/ various DFY marketing, project management & systems services. Gabrielle shares her journey from being a solopreneur to scaling an agency with 10 team members across different time zones. She discusses the importance of understanding each team member's goals and personalities for effective communication and creating a positive team culture. Gabrielle emphasizes establishing clear boundaries between professional and personal relationships from the start. She also highlights the need for documenting processes and having systems in place when expanding the team. Gabrielle emphasized the importance of using digital tools for documentation and planning as a solopreneur, noting that it enhances scalability and allows for better team access. She advised Vicky to try out new tools for a fair amount of time before deciding whether they work for her, and to customize these tools according to her own vision and needs. Vicky agreed with Gabrielle's points, highlighting the value of long-term planning and the recognition that different approaches can lead to the same end result. Vicky and Gabrielle discussed the process of onboarding new team members at Gabrielle's company. Gabrielle emphasized the importance of providing a supportive learning environment and using various tools such as documentation, video tutorials, and calls to help new team members adjust. Gabrielle also stressed the value of understanding and respecting the unique learning styles and needs of each new hire. Furthermore, Gabrielle highlighted the interconnectedness of the company's team and client relationships and the importance of treating people with care and openness to feedback. CONNECT WITH GABRIELLE ASSIST HER AGENCY WEBSITE JOIN HER CLICK UP MASTERCLASS CODE: DREAMYPOD CONNECT WITH VICKY THEDREAMYCEOPODCAST WORK WITH ME

April 15, 202435 min

32. Emotional Wellbeing When Building Our Personal Brand with Daria

⁠In this EP, we welcome Daria- Personal Branding Coach helping biz owners get more clients + sales on Instagram. We dive into how to leverage your lived experiences into your personal brand by looking back at your money milestones and mirroring it towards what you do now and all of the obstacles that you've overcome. While also changing the narrative on how you're perceived in the online space via your personal brand, brand messaging and brand voice. CONNECT WITH DARIA https://www.instagram.com/dariaast/ https://dariaast.com/ig-bootcamp CONNECT WITH VICKY https://www.instagram.com/thedreamyceo/ https://www.instagram.com/iamvickyphan/

March 26, 202436 min

31. Preparing to Scale Your Online Business via Systems with Emily

In today's EP, we welcome Emily Ramsden who is an Online Business Manager specializing in all things systems, processes, SOPs and the CEO mindset behind setting yourself up for success. We dive into different areas of business systems and SOPs, while outlining when and where you should be mapping everything out to sustain your business as a female founder and to create the best client experience to those you welcome in your world. FOLLOW EMILY ON INSTAGRAM CHECKOUT EMILY'S WEBSITE FOLLOW VICKY ON INSTAGRAM WORK WITH ME

March 12, 202443 min

30. The Beginner's Guide to Email Marketing

In this solo EP your host Vicky Phan, business mentor talk all things email marketing for your business as a female founder. Diving into important methods that led her to seeing 3X industry standards for open rates, CTRs and CTORs. Leaning into growing, retaining and converting those on your email list to create an effective and efficient marketing funnel. While also diving into topics such as creating an email newsletter, promotional email sequences for special occasions and a pre-sale waitlist/early bird email funnel to maximize profitability and sales. https://www.instagram.com/iamvickyphan/ https://www.instagram.com/thedreamyceo/ https://iamvickyphan.com/that-entrepreneur-club https://iamvickyphan.com/1-1-coaching https://iamvickyphan.com/business-resources