Ep. 171 - Merchandising Tactics: Executing the Store of the Future
Retailers catering strictly to the middle class are losing ground fast. Smurfit Westrock VP of Insights Leon Nicholas explains how to merchandise for a divided consumer base. Walking the newest Northwest Arkansas retail formats reveals a distinct strategy shift. Big-box stores now demand a dual approach to capture the K-shaped economy, balancing high-end challenger brands alongside aggressive opening price points. We unpack the operational demands of side-counter modulars and how private labels are claiming prime real estate to co-market within the retailer's ecosystem. For consumer goods operators fighting for shelf space, this walkthrough provides exact tactics to maintain brand visibility. Subscribe and share this episode with a category manager navigating changing modulars. Which department's visual upgrade has forced the biggest change in your packaging strategy? 0:00 Intro & Smurfit Westrock Background 4:58 Inside the Sam's Club Remodel 9:02 The Power of Member's Mark 18:12 Walking the New Walmart Supercenter 22:30 Merchandising for a K-Shaped Economy 34:09 Adapting National Brands to Walmart Learn more about Doing Business in Bentonville: www.dbbnwa.com






