The Diversify Show with Eric Lindsey

Hosted by Eric Lindsey

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178

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Aug 2026

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About the show

Looking for inspiration to elevate your business journey and personal development? Join us on the Diversify Show, where we spotlight high achievers who have successfully built businesses, investment portfolios, real estate businesses, and achieved massive success within various industries ranging from sports to academia. We place a strong concentration on the "how-to" side of things and personal development so that we can share in their success within our own lives as well. Tune in for expert interviews, practical tips, and the motivation you need to thrive as a high achiever.

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September 10, 202645 min

How Jasper Cool Built a Remote Real Estate Wholesaling Business From Scratch

Episode Summary Jasper Cool discovered real estate in 2018 while working as a restaurant server and looking for a way to create more income and freedom. With little money and no real estate experience, he learned wholesaling through YouTube, driving for dollars, and eventually real estate coaching. After his first contract fell through, Jasper closed his first successful deal for $4,700 and continued building from there. In this episode, Jasper explains how consistency, cold calling, texting, and long-term follow-up helped him build a remote wholesaling operation. He also shares how he uses virtual assistants, builds trust with sellers from a distance, evaluates deals in today's market, and tracks the numbers that matter when scaling a real estate business. Key Takeaways How Jasper went from waiting tables to pursuing real estate full-time. Why his first wholesale deal fell through and what happened next. How driving for dollars helped him find his first opportunity. Why cold calling became the foundation of his wholesaling strategy. How Jasper built a fully virtual team using virtual assistants. How cold calling and text messaging work together to generate leads. Why consistent follow-up can turn old leads into future deals. How to build trust and credibility when working with sellers remotely. What Jasper is seeing in today's wholesaling market. Why understanding KPIs, expenses, and profit is essential for scaling. What This Means for W2 Professionals Jasper's journey shows how someone with limited money and no real estate experience can begin building a business while working a job. His experience highlights the importance of learning the fundamentals, taking consistent action, following up, and eventually building systems that can create more freedom without relying entirely on your own time. About Jasper Cool Jasper Cool is the founder of Bright Home Offer, a North Carolina home-buying company focused on helping homeowners sell their properties off-market. Since 2018, Jasper and his team have helped hundreds of homeowners navigate the selling process and built a remote-focused operation serving North Carolina. Guest Links LinkedIn: https://www.linkedin.com/in/jasper-cool-96a441176/ Website: https://www.brighthomeoffer.com/ Bright Closings: https://www.brightclosings.com/ Connect with Eric Lindsey / Moonlight Equities Free e-book: https://moonlightcre.com/ebook_download/ Website: https://moonlightcre.com/ Schedule a call: https://calendly.com/moonlightequitiesgroup/scheduled-conversation Learn more: https://linktr.ee/ericlindsey Suggested Hashtags #RealEstateInvesting #RealEstateWholesaling #WholesalingRealEstate #CreativeFinancing #W2ToWealth

September 3, 202635 min

From W-2 to Financial Freedom: Joey Schneider on Real Estate Investing and Passive Income part 2

Episode Summary Joey Schneider built a successful career in the pharmaceutical industry while quietly building a real estate portfolio on the side. What started with a home build and fix-and-flips eventually grew into single-family rentals, multifamily investments, and a full-time real estate business. In this episode, Joey shares how he and his wife transitioned from demanding W-2 careers to real estate investing, and how busy professionals can use smart investing to create more freedom, flexibility, and passive income. Key Takeaways Start while working your W-2: Learn how Joey built his real estate business while maintaining a demanding corporate career. Scale step by step: Joey shares how he progressed from home construction and fix-and-flips into single-family and multifamily investing. Use your existing skills: Leadership, sales, project management, and relationship-building skills from a career can translate directly into real estate. Build before you leap: Joey explains how years of consistent investing helped create the foundation for transitioning into real estate full time. Focus on ownership: Building wealth is not only about earning more, but also about creating assets and income streams that can provide greater control over your time. What This Means for W2 Professionals You don't have to quit your career to start building wealth through real estate. Joey's journey shows how busy professionals can start on the side, use their existing skills, stay consistent, and gradually build a portfolio that can create additional income and greater financial flexibility. About Joey Schneider Joey Schneider is the Founder and CEO of Trinity Peak Partners and an experienced real estate investor. His experience includes fix-and-flips, single-family rentals, multifamily investments, and construction projects. He also works in Investor Relations at Ironton Capital, helping investors explore passive real estate opportunities. Guest Links Trinity Peak Partners: ⁠https://www.trinitypeakpartners.com/⁠ Ironton Capital: ⁠https://irontoncapital.com/⁠ Schedule a Call with Joey: ⁠https://calendly.com/joey-tpp⁠ LinkedIn: ⁠https://www.linkedin.com/in/joey-schneider/⁠ Connect with Eric Lindsey / Moonlight Equities Free e-book: ⁠https://moonlightcre.com/ebook_download/⁠ Website: ⁠https://moonlightcre.com/⁠ Schedule a call: ⁠https://calendly.com/moonlightequitiesgroup/scheduled-conversation⁠ Learn more: ⁠https://linktr.ee/ericlindsey⁠ Suggested Hashtags #RealEstateInvesting #PassiveIncome #W2ToWealth #RealEstateInvestor #FinancialFreedom

August 27, 202616 min

From W-2 to Financial Freedom: Joey Schneider on Real Estate Investing and Passive Income part 1

August 20, 202639 min

How Turnkey Real Estate Can Create Passive Income for Retirement | MICHAEL DREW

Episode Summary In this episode, we explore how turnkey real estate investing can help create passive income and provide an alternative path toward retirement. Our guest shares how RealEstateDone4u handles the heavy lifting — from finding and purchasing properties to rehabbing and managing rental homes — helping investors build income that isn't solely dependent on the stock market. Key Takeaways Retiring on rent: Learn how rental properties can generate passive or residual income designed to support long-term financial independence. Turnkey investing: RealEstateDone4u handles the process of buying, rehabbing, and managing single-family rental properties for investors. Real estate in an IRA: Investors can potentially own real estate and its rental income within an IRA, opening another avenue for retirement planning. The power of referrals: With 75% of the business coming from repeat clients and referrals, the company has built its model around long-term investor relationships. 1031 exchanges: The company welcomes investors looking to use 1031 exchanges as part of their real estate strategy. What This Means for W-2 Professionals For professionals looking to build income beyond their W-2 careers, turnkey real estate can provide a way to invest without personally handling every part of the process. By outsourcing property acquisition, rehabbing, and management, investors can work toward building rental income while maintaining their primary careers. About the Guest The guest is the CEO and CMO of RealEstateDone4u.com and the author of Retire on Rent . With more than seven years of professional speaking experience and presentations to over 50,000 people across the United States and Canada, they built RealEstateDone4u to help investors develop passive and residual income through turnkey single-family rental properties. The guest has also launched NutritionforMen.com and NutritionforWomen.com, expanding into the informational marketing space. Guest Links Website: RealEstateDone4u.com Nutrition for Men: NutritionforMen.com Nutrition for Women: NutritionforWomen.com Book: Retire on Rent Connect with Eric Lindsey / Moonlight Equities Free e-book: https://moonlightcre.com/ebook_download/ Website: https://moonlightcre.com/ Schedule a call: https://calendly.com/moonlightequitiesgroup/scheduled-conversation Learn more: https://linktr.ee/ericlindsey Suggested Hashtags #RealEstateInvesting #TurnkeyRealEstate #PassiveIncome #RentalProperties #RetirementPlanning

August 13, 202636 min

How to Build Financial Freedom Through Strategic Real Estate Investing | Zach Lemaster

Episode Summary Zach Lemaster built financial independence while serving as a U.S. Air Force Captain and practicing as an optometrist. Instead of relying on his local market, he strategically invested in high-growth markets across the U.S., consistently acquiring rental properties that generated cash flow, appreciation, and equity. Within a few years, his portfolio replaced his active income, eventually leading him to found Rent To Retirement, one of the nation's leading turnkey real estate investment companies. Financial freedom through consistency: Zach replaced his living expenses in about four years and surpassed his W-2 income within six years through disciplined investing. Think beyond your backyard: Investing in stronger out-of-state markets dramatically accelerated his portfolio's growth and returns. High-interest rates create opportunities: Less competition, below-market acquisitions, and future refinancing can outperform waiting on the sidelines. Leverage and tax strategy matter: Zach explains how tools like 1031 exchanges, cost segregation, and creative financing help investors build long-term wealth. You don't need to quit your job to build wealth through real estate. Zach's journey demonstrates how consistent investing, choosing the right markets, and leveraging smart financing strategies can gradually replace active income while maintaining the security of a full-time career. Zach Lemaster is the Founder & CEO of Rent To Retirement, a leading turnkey real estate investment company that helps investors build cash-flowing rental portfolios across the United States. A former U.S. Air Force Captain and licensed optometrist, Zach has built a nationwide real estate portfolio and is widely recognized for his expertise in market analysis, turnkey investing, and wealth-building through real estate. Free e-book: ⁠⁠⁠⁠⁠https://moonlightcre.com/ebook_download/⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠https://moonlightcre.com/⁠⁠⁠⁠⁠ Schedule a call: ⁠⁠⁠⁠⁠https://calendly.com/moonlightequitiesgroup/scheduled-conversation⁠⁠⁠⁠⁠ Learn more: ⁠⁠⁠⁠⁠https://linktr.ee/ericlindsey⁠⁠⁠⁠⁠ Connect with Eric ⁠⁠⁠ BusyBeeAdvisors.com⁠⁠⁠ ⁠⁠⁠INeedBookkeeping.com⁠⁠⁠ #RealEstateInvesting#TaxStrategy#PassiveIncome#RealEstateProfessional#W2ToWealth

August 7, 202619 min

Damon Boudreaux | Creative Wholesaling Creative Financing Investor | 20+ Years in Real Estate Part 2 — The First Deal That Changed Everything

No Bank, No Money Down: The Deal-by-Deal Playbook Part 1 was the leap. Part 2 is the system Damon actually runs - deal after deal, with no bank involved. The Problem With Today's Market High interest rates are freezing buyers out. Sellers who need to move are stuck holding payments they can't afford. Damon doesn't wait for rates to drop. He works around them. The Toolkit Lease options. Seller financing. Subject-to. Land contracts. No bank. No qualifying. No hoops. Just a negotiation, directly with the seller. Inside a Real Deal A seller was carrying two mortgage payments. It was draining their savings. They didn't want cash. They wanted the problem gone. Damon put the property under a four-year lease option. No money out of pocket. He found a buyer. $15,000 down. $375 a month in cash flow, every month. When the buyer eventually closes, Damon collects a back-end payday of roughly $25,000. Passive investors don't need flashy numbers. They need proof an operator can execute with discipline, not luck. The Exit Plan Not every buyer closes on time. Damon builds in room — up to 24 months to perform. Still can't close? Go back to the seller. Ask for more time. Worst case, hand the property back. No bank loan in his name. No forced exit. No debt he's stuck holding. How the Leads Actually Show Up Damon doesn't cold call anymore. Direct mail. Referrals. Consistency. Marketing that brings sellers to him — instead of the other way around. What Damon Tells New Investors This isn't a get-rich-quick play. It's a couple of focused hours a day, done consistently, for a couple of years. Get the knowledge. Find a mentor if you can. Then take action — even on a small budget. Track every number. Keep expenses low. Reinvest profits into more marketing. What This Means for W2 Professionals You don't need a bank to start. You don't need a big war chest either. You need a system — and the discipline to run it the same way, deal after deal. Connect With Damon Boudreaux Website: https://damonboudreaux.com/ YouTube: https://www.youtube.com/@damonboudreaux Email - Cameron@selenebrighthouse.com Free e-book: https://moonlightcre.com/ebook_download/ Website: https://moonlightcre.com/ Schedule a call: https://calendly.com/moonlightequitiesgroup/scheduled-conversation Learn more: https://linktr.ee/ericlindsey Connect with Eric: BusyBeeAdvisors.com INeedBookkeeping.com #RealEstateInvesting #CreativeFinancing #PassiveIncome #NoMoneyDown #W2ToWealth

August 6, 202614 min

Damon Boudreaux | Creative Wholesaling Creative Financing Investor | 20+ Years in Real Estate Part 1 — The First Deal That Changed Everything

Damon Boudreaux started his real estate business with $13 out of pocket. Not $13,000. $13. That single deal changed the direction of his entire career. 🎙️ Damon Boudreaux | Creative Wholesaling Creative Financing Investor | 20+ Years in Real Estate Part 1 — The First Deal That Changed Everything Damon was working a W2 job when he found real estate. No savings. No connections. No experience. He started small — nights and weekends only. His First Deal He negotiated a lease option with a homeowner behind on payments. No money down. No bank. No mortgage in his name. He controlled the property. He found a buyer with cash to put down. He collected cash flow every month. He collected a payday when the buyer eventually purchased. Total cost to get in the deal: $13. For a For Sale sign. Passive investors don't need flashy numbers. They need proof an operator can execute with discipline, not luck. The Turning Point Damon kept working his job. He kept doing deals on weekends. Then the layoff came. He had just closed deal one. He was mid-contract on deal two. Go find another job. Or go all in on what was already working. He went all in. What This Means for W2 Professionals Damon didn't quit on a whim. He built proof first. He tested the model on weekends. The exit came from momentum — not an impulsive leap. Real estate does not require abandoning income before you've replaced it. It requires a working model. It requires consistency. It requires proof before the leap. Connect With Damon Boudreaux Website: ⁠https://damonboudreaux.com/⁠ YouTube: ⁠https://www.youtube.com/@damonboudreaux⁠ Email - Cameron@selenebrighthouse.com Free e-book: ⁠⁠⁠⁠⁠⁠⁠⁠https://moonlightcre.com/ebook_download/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠https://moonlightcre.com/⁠⁠⁠⁠⁠⁠⁠⁠ Schedule a call: ⁠⁠⁠⁠⁠⁠⁠⁠https://calendly.com/moonlightequitiesgroup/scheduled-conversation⁠⁠⁠⁠⁠⁠⁠⁠ Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/ericlindsey⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Eric ⁠⁠⁠⁠⁠⁠ BusyBeeAdvisors.com⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠INeedBookkeeping.com⁠⁠⁠⁠⁠⁠ #RealEstateInvesting#TaxStrategy#PassiveIncome#RealEstateProfessional#W2ToWealth

July 30, 202621 min

How Cameron Hastings Built a Real Estate Side Hustle While Working as an Architect Part 2

In this episode, Cameron shares insights on real estate investing, focusing on niche strategies like small retail centers, market analysis, and partnership dynamics. Learn how to navigate market cycles, funding options, and build a successful real estate business. keywords Real estate investing, retail centers, market analysis, partnership, funding, syndications, property management key topics Niche real estate strategies: small retail centers Market analysis and timing in real estate Funding options: debt, equity, partnerships Risk management with anchor tenants and property types Market cycles and interest rate impacts Partnerships and local market expertise Property improvements and perception management Return targets and cap rate analysis takeaways Focus on properties with clear value-add opportunities that are not distressed. Avoid big box stores to reduce competition and risk from large national tenants. Partner with experienced local operators to leverage market knowledge. Use a mix of debt and equity tailored to each deal's needs. Target stable, cash-flowing properties with moderate risk for consistent returns. Mastering Small Retail Centers: A Niche Strategy How to Navigate Market Cycles in Real Estate sound bites "Focus on properties with clear value-add opportunities." "Avoid big box stores to reduce risk." "Partner with local market experts." Chapters 00:00 Introduction to real estate side hustles and market focus 01:00 Criteria for selecting value-add retail properties 01:56 Risk management and market cycle considerations 02:49 Why avoid big box retail centers 03:46 Market focus: Southern California and Dallas 05:08 Partnering with local market experts 06:04 Impact of interest rates on property values 07:58 Recent transaction overview and property details 09:46 Funding strategies: individual vs pooled investments 11:14 Return targets and cap rate analysis 13:09 Debt options and working with lenders 15:03 Advice for new investors: market knowledge and partnerships 16:06 Starting with services if no capital or experience 18:02 Passive investing benefits: stability and control 19:00 Recommended reading: '2 10X is Better Than 2' 19:54 Closing remarks and contact information resources Selene Brighthouse - https://selenebrighthouse.com '2 10X is Better Than 2' by Grant Cardone - https://www.amazon.com/10X-Better-Than-Grant-Cardone/dp/1234567890 guest links Email - Cameron@selenebrighthouse.com Free e-book: ⁠⁠⁠⁠⁠⁠https://moonlightcre.com/ebook_download/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠https://moonlightcre.com/⁠⁠⁠⁠⁠⁠ Schedule a call: ⁠⁠⁠⁠⁠⁠https://calendly.com/moonlightequitiesgroup/scheduled-conversation⁠⁠⁠⁠⁠⁠ Learn more: ⁠⁠⁠⁠⁠⁠https://linktr.ee/ericlindsey⁠⁠⁠⁠⁠⁠ Connect with Eric ⁠⁠⁠⁠ BusyBeeAdvisors.com⁠⁠⁠⁠ ⁠⁠⁠⁠INeedBookkeeping.com⁠⁠⁠⁠ #RealEstateInvesting#TaxStrategy#PassiveIncome#RealEstateProfessional#W2ToWealth

July 23, 202616 min

How Cameron Hastings Built a Real Estate Side Hustle While Working as an Architect Part 1

From Architect to Real Estate Investor: Building a Side Hustle Beside a W-2 — Part 1 A strong career can provide stability. But it can also leave you dependent on one paycheck and one source of income. In Part 1, Cameron Hastings explains how he moved from architecture into real estate while still working a full-time job. After architecture school, Cameron worked on high-rise office projects in New York, Los Angeles, and Washington, D.C., designing more than one million square feet of office space. While working with developers and institutional investors, he realized he was more interested in the investment side of real estate than the design side. So he began flipping houses in New Jersey on nights and weekends. That experience taught him two important lessons: • Knowing buildings is not the same as understanding real estate finance• Competing with full-time contractors is difficult when you can only operate part-time Instead of forcing a strategy that did not fit his schedule, Cameron strengthened his financial knowledge and expanded his understanding of capital markets. He later worked with a multifamily developer, supported approximately $100 million in ground-up development, and moved into portfolio strategy at Newmark, where he advised large investors across several property types. One of his biggest lessons was that institutional investors do not simply chase the highest return. They focus on the relationship between risk and return. For passive investors and high-income professionals, that matters. The strongest investment may not be the one with the highest projected IRR. It may be the one with better downside protection, a capable operator, a strong market position, and a realistic execution plan. Cameron also explains that W-2 professionals do not always need to begin by buying and managing property themselves. They may start by: • Investing alongside experienced operators• Learning through public real estate investments such as REITs• Providing useful services to operators• Helping source properties or capital• Building experience before assuming full operational responsibility For active investors, Cameron offers another important lesson: Do not compete where the largest players already have every advantage. Look for fragmented markets, less crowded property types, and opportunities where smaller operators can create an edge. The key takeaway from Part 1 is simple: You do not have to rush into ownership. You need the right strategy, the right education, and a clear understanding of the risk you are taking. Listen to Part 1 of the Moonlight Real Estate Side Hustles and Syndication Show to hear how Cameron built his path from W-2 architect to full-time real estate professional. Free e-book: ⁠⁠⁠⁠⁠https://moonlightcre.com/ebook_download/⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠https://moonlightcre.com/⁠⁠⁠⁠⁠ Schedule a call: ⁠⁠⁠⁠⁠https://calendly.com/moonlightequitiesgroup/scheduled-conversation⁠⁠⁠⁠⁠ Learn more: ⁠⁠⁠⁠⁠https://linktr.ee/ericlindsey⁠⁠⁠⁠⁠ Connect with Eric ⁠⁠⁠ BusyBeeAdvisors.com⁠⁠⁠ ⁠⁠⁠INeedBookkeeping.com⁠⁠⁠ #RealEstateInvesting#TaxStrategy#PassiveIncome#RealEstateProfessional#W2ToWealth

July 16, 202622 min

From Small Multifamily to Syndications: Choosing the Right Role in Real Estate — Part 2

A high income can create opportunity—but it can also leave you dependent on one job, one company, and one primary source of income. In Part 2, Michael Parks explains how he progressed from owning smaller multifamily properties to participating in larger real estate investments as both a general partner and limited partner. The biggest question is not simply: “What property should I buy?” It is: What role should I play? Active investing may require finding deals, underwriting, arranging financing, overseeing renovations, managing teams, and solving operating problems. Passive investing allows someone to invest capital while an experienced operator executes the business plan. For busy W-2 professionals and business owners, the right approach depends on available time, experience, financial goals, and interest in daily operations. Michael’s journey also highlights why passive investors must evaluate more than projected returns. Before investing, potential limited partners should understand: • Who is operating the property • Whether the sponsor has executed a similar business plan • How income and expenses were calculated • What type of debt is being used • How much reserve capital is available • What could cause the plan to fall behind • How frequently investors will receive updates • How the sponsor is financially aligned with investors A strong presentation does not guarantee a strong investment. Renovations can cost more than expected. Interest rates can change. Insurance, taxes, and operating expenses can increase. A refinance or sale can take longer than projected. Investors should examine both the opportunity and the downside. Michael also discusses the differences between real estate equity and real estate debt. Each may serve a different purpose, but investors should understand where their money sits in the capital structure, how returns are generated, how repayment is expected to occur, and what happens if the original plan does not work. For active side-hustle investors, Michael’s progression provides another important lesson: Grow in stages. Learn how to analyze a property. Build a dependable team. Develop relationships before you need them. Work with experienced partners. Understand financing. Create systems that allow real estate to operate beside your career instead of becoming another full-time job. Key takeaway: Passive does not mean risk-free. The property matters, but the people, assumptions, financing, reserves, communication, and execution matter just as much. Listen to Part 2 of the Moonlight Real Estate Side Hustle & Syndication Show to learn how Michael moved beyond small multifamily and developed a broader approach to syndications, passive investing, and real estate decision-making. #PassiveInvesting #RealEstateSyndication #MultifamilyInvesting #W2Investor #RealEstateSideHustle Free e-book: ⁠⁠⁠https://moonlightcre.com/ebook_download/⁠⁠ ⁠⁠⁠⁠⁠ Website: ⁠⁠⁠https://moonlightcre.com/⁠⁠⁠ Schedule a call: ⁠⁠⁠https://calendly.com/moonlightequitiesgroup/scheduled-conversation⁠⁠⁠ Learn more: ⁠⁠⁠https://linktr.ee/ericlindsey⁠⁠⁠ Connect with Eric ⁠ BusyBeeAdvisors.com⁠ ⁠INeedBookkeeping.com⁠ #RealEstateInvesting#TaxStrategy#PassiveIncome#RealEstateProfessional#W2ToWealth