The Disruptionists

Hosted by Jess Singh

Business Marketing Education

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Nov 2025

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About the show

Welcome to The Disruptionists – the podcast for visionary entrepreneurs and business owners who are ready to redefine marketing and branding. Hosted by Jess Singh, a leader in innovative marketing, this channel explores transformative branding, advanced marketing tactics, and enhancing the customer journey. Each episode offers practical insights on brand strategy and business leadership, crafted to revolutionize the approaches of SME owners. Whether you're refining your marketing, exploring new engagement methods, or seeking competitive differentiation, The Disruptionists is your guide. Subscribe for advice on navigating modern marketing complexities, embracing new branding technologies, and crafting impactful customer experiences. Join Jess and industry experts in creating standout strategies that resonate deeply with customers. Tune in to lead the change in a dynamic marketplace. Don't miss out – follow us now and be part of a community that embraces innovation and disruption.

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48 recent

November 4, 202511 min

#048 - How Jillian Michaels Built a Brand That Lasts (And Why Most Don’t) 🧠🔥

In this new episode of The Disruptionist , Jess Singh sits down with global fitness icon Jillian Michaels to unpack what it really takes to build a brand with staying power. From battling media narratives to staying radically consistent, Jillian shares the truth behind her longevity, and why authenticity still wins. Whether you're a founder, coach, or content creator, this episode is a masterclass in brand integrity, audience loyalty, and the kind of messaging that cuts through noise and lasts. Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA Follow Jess: https://www.instagram.com/itsjesssingh/ https://www.facebook.com/itsjessjsingh/ https://www.linkedin.com/in/its-jess-singh/ Follow Jillian Michaels: https://www.instagram.com/jillianmichaels/?hl=en https://www.facebook.com/jillianmichaels/ https://www.youtube.com/c/JillianMichaels Timestamps: 00:00:00 - Introduction 00:00:55 - Jillian Michaels on Authenticity and Integrity 00:02:12 - Realizing Fame and Brand Evolution 00:04:09 - Challenges of Being Known for The Biggest Loser 00:05:09 - The Importance of Consistent Branding 00:06:09 - Maintaining Authenticity in Media and Marketing 00:07:02 - Consistent Messaging and Audience Connection 00:08:05 - Targeting the Right Demographic 00:09:35 - Jillian Michaels' Legacy and Honesty

October 21, 202510 min

#047 - Why Your Marketing Isn’t Working (And How to Fix It for Good) 🔧📉

In this new episode of The Disruptionist , Jess Singh reveals why most marketing fails, and it’s not because of effort. From broken CTAs to misaligned messaging, this episode is a deep dive into the blind spots quietly sabotaging your growth. Jess walks through five overlooked areas every business should audit: digital footprint, competitor gaps, customer journey, brand voice, and strategic prioritisation. Whether you’re a founder, coach, or service-based entrepreneur, this is your roadmap to fixing what’s broken and finally building marketing that converts. Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA Follow Jess: https://www.instagram.com/itsjesssingh/ Timestamps: 00:00:00 - Introduction 00:01:03 - The Importance of an Online Presence Audit 00:02:16 - Identifying Blind Spots in Your Business 00:03:09 - Conducting a Marketing Gap and Competitor Analysis 00:04:13 - Understanding the Customer Journey 00:05:27 - Mapping Out the Customer Journey 00:06:21 - Prioritizing Your Marketing Efforts 00:07:56 - Aligning Your Brand Message Across Channels 00:09:01 - The Role of Strategy in Marketing Success

October 7, 20257 min

#046 - AI Won’t Save Your Marketing Strategy (Here’s What Will) 🧠🚀

In this new episode of The Disruptionist , Jess Singh tackles the AI hype head-on, revealing why speed without strategy is a trap, and how to avoid building a fast but hollow brand. From misused tools to forgettable messaging, this is a wake-up call for founders chasing shortcuts. Jess breaks down how to blend AI with real strategic thinking, showing why clarity, positioning, and emotional resonance still need a human touch. Whether you're scaling content or refining your brand voice, this episode is a masterclass in leading with vision, not just automation. Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA Follow Jess: https://www.instagram.com/itsjesssingh/ Timestamps: 00:00:00 - Introduction 00:01:03 - AI's Role in Marketing Strategy 00:01:24 - Common Misconceptions About AI 00:01:55 - Strategy vs. Speed 00:02:27 - Human Element in Strategy 00:03:10 - Case Study: ChatGPT and Brand Voice 00:03:41 - Using AI to Scale What Works 00:04:12 - Dangers of Outsourcing Thinking to AI 00:04:25 - Support for Small Business Owners 00:04:56 - AI as a Support Tool, Not a Leader 00:05:17 - The Paradox of Ignoring vs. Relying on AI 00:05:49 - Marrying AI with Strategy 00:06:10 - Leadership and Vision in Marketing 00:06:31 - AI Strategy Starter Guide 00:06:42 - Explosion of Bad Content Due to AI

September 23, 20259 min

#045 - Building A Stranger A Complete Marketing Strategy in 10 Minutes 🧠⚡

In this new episode of The Disruptionist , Jess Singh builds a complete marketing strategy for a real-world business, in just 10 minutes. No prep, no fluff, just sharp positioning, audience clarity, and scalable tactics for service-based brands that want to stop blending in. From redefining ideal client personas to crafting high-trust funnels and strategic messaging, this episode is a masterclass in how to market smarter. Whether you're an accountant, consultant, or SME owner tired of generic marketing, this breakdown shows you how to reposition your brand and attract premium clients, without becoming a social media celebrity. Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA Follow Jess: https://www.instagram.com/itsjesssingh/ Timestamps: 00:00:00 - Introduction 00:00:32 - Creating a Marketing Strategy in 10 Minutes 00:01:04 - Identifying Goals for Precision Numbers Accounting 00:01:36 - Defining the Ideal Client Persona 00:03:54 - Building Brand Positioning 00:05:29 - Crafting a Core Message and Marketing Hook 00:06:42 - Selecting Strategic Marketing Channels 00:07:37 - Auditing the Client Journey 00:08:31 - Conclusion: From Generic to Strategic

September 9, 202514 min

#044 - REACTING to Campaigns That Broke the Internet 🌐💥

In this new episode of The Disruptionist, Jess Singh breaks down the boldest brand moves shaking up marketing, from sleep tape launches with cult-like community vibes to jazz-filled guerrilla campaigns in NYC. These aren’t just clever tactics, they’re strategic plays that build emotional connection, drive loyalty, and cut through the noise. Jess reacts to viral campaigns, AI-powered branding, sonic storytelling, and the rise of creator-led marketing. Whether it’s Sleep or Die’s gamified launch or Maison’s ice-block reveal, this episode is a masterclass in how to stand out without selling out. If you’re tired of cookie-cutter content and want to build a brand people rave about, this one’s for you. Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA Follow Jess: https://www.instagram.com/itsjesssingh/ Timestamps: 00:00:00 - Introduction 00:01:22 - Marketing 101: Sell the Outcome, Not the Product 00:03:25 - Building Community Before Launch: Sleep or Die's Strategy 00:06:24 - Innovative Social Media Campaigns: Brands That Stand Out 00:09:15 - The Power of Experiential Marketing and Sound Branding 00:11:17 - The Future of Marketing: Storytelling and Video Production

August 26, 20257 min

#043 - I’ve Created Countless Marketing Strategies – This Is How You Do It 🧠📈

In this episode of The Disruptionist, Jess Singh reveals the five most overlooked reasons your marketing isn’t converting, despite having a solid offer, slick website, and daily content. These aren’t surface-level mistakes, they’re deep misalignments that silently erode trust, repel ideal clients, and bleed belief from your funnel. Whether it’s a $30K consulting offer that reads like a budget gig, automated emails that crack customer confidence, or content that speaks to the wrong buying stage, Jess breaks down the invisible disconnects that cost businesses thousands. It’s not about doing more, it’s about doing what actually moves the needle. Watch now to learn how to audit your strategy, realign your message to market, and build a brand that converts with clarity, consistency, and confidence. Because when your funnel flows and your promise lands, growth isn’t a grind, it’s inevitable. Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA Follow Jess: https://www.instagram.com/itsjesssingh/ Timestamps: 00:00:00 - Introduction 00:01:46 - Lesson 1: Website vs. Offer Misalignment 00:02:40 - Lesson 2: Speaking to the Right Ideal Client 00:03:21 - Lesson 3: Trust Leakage in Your Funnel 00:04:14 - Lesson 4: Content and Customer Buying Stages 00:05:06 - Lesson 5: The Danger of Over Marketing 00:05:48 - Conclusion: The Power of Strategic Alignment

August 12, 20258 min

#042 - The BEST Marketing Collaborations Of All Time 🔥🤝

In this episode of The Disruptionist, Jess Singh breaks down the most brilliant brand collaborations of all time, from billion-dollar tacos to luxury meme culture. These aren’t just viral moments, they’re strategic masterstrokes that reshaped industries, sparked emotion, and built lasting brand equity. Whether it’s Taco Bell and Doritos creating flavour-fuelled chaos, Apple and Nike embedding purpose into daily habits, or Barbie teaming up with over 100 brands to dominate culture, Jess reveals what makes a collab truly transformational. It’s not about hype, it’s about behaviour change, emotional resonance, and strategic alignment. Watch now to learn how to think like a collab strategist—and why the right partnership can multiply your brand’s value overnight. Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA Follow Jess: https://www.instagram.com/itsjesssingh/ Timestamps: 00:00:00 - Introduction 00:00:43 - Case Study: Taco Bell and Doritos 00:01:39 - Case Study: Apple and Nike 00:03:38 - Case Study: Balenciaga and Crocs 00:04:43 - Support for Small Business Owners 00:05:04 - Case Study: Barbie's Brand Takeover 00:05:58 - Case Study: James Bond, Omega, and Aston Martin 00:06:51 - Becoming a Collab Strategist 00:07:23 - Engagement and Final Thoughts

July 30, 202512 min

#041 - Why Sensory Marketing Isn’t Always a Snack 🥴🧃

In this episode of The Disruptionist, Jess Singh throws precision punches at overplayed branding tactics, from cheesy sensory marketing to luxury palettes gone stale. No scripts, no filters, just hot takes and sharper strategy. Across a rapid-fire stream of viral reactions, Jess dissects the emotional gaps in today’s branding playbook and reclaims clarity from the clutter. What unfolds is not just critique, but a masterclass in recalibrating relevance. Jess exposes how tactics like “authenticity overload” and Gen Z aesthetics can backfire if they lose emotional grip. Instead, she spotlights the power of selling relief over features , and why resonance is greater than polish. The challenge? To cut through the noise while staying human. The lesson? Aesthetic doesn’t equal connection, strategy does. Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA Follow Jess: https://www.instagram.com/itsjesssingh/ Timestamps: 00:00:00 - Introduction 00:00:28 - Viral Video Reactions: Primary Colors in Branding 00:02:28 - Sensory Marketing: Making Products Appealing 00:04:25 - Selling the Problem: Creating Customer Relief 00:05:31 - Innovative Chewing Gum Brand Concept 00:07:49 - Gen Z Marketing: Trends and Fads 00:09:28 - Volvo's Marketing Strategy: Target Audience Analysis

July 21, 202514 min

#040 - Experts REACT to Iran’s Role in Rising Global Instability 😱🧨

In this episode of The Disruptionist, Jess Singh confronts the uncomfortable truths reshaping global leadership and business strategy. Referencing guest Dave Walker’s insight on America’s declining fiscal control and the rising influence of Iran, the episode draws powerful parallels between geopolitical instability and reactive decision-making in entrepreneurship. From military power plays to unresolved tariff tensions, Jess spotlights how uncertainty, whether global or internal, can quietly sabotage business momentum. Dave's decades-long economic foresight reminds us that ignoring debt, strategy, and global signals leaves companies vulnerable to chaos. This episode challenges founders to rise above fear and short-term thinking. The message is clear: power without discipline collapses, and strategy, not guesswork, is the path forward. Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA Follow Jess: https://www.instagram.com/itsjesssingh/ Timestamps: 00:00:00 - Introduction 00:01:51 - America's Superpower Status 00:03:33 - The Global Ripple Effect of U.S. Actions 00:04:53 - Advice for Entrepreneurs on Debt and Expenses 00:06:36 - The Importance of Long-Term Planning 00:08:35 - Identifying Mega Trends 00:10:40 - Reforms Needed for U.S. Government Finances 00:11:32 - Promoting "America in 2040"

July 1, 20258 min

#039 - How One Wrong Marketing Move Can Kill Your Business 💀🚫

Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA In this episode of The Disruptionist, Jess Singh unpacks the biggest marketing mistakes that quietly kill momentum, like weak positioning, rushing into tactics, and trying to speak to everyone. She challenges the idea that playing it safe works, reminding us that random marketing leads to random results. From ignoring your brand to guessing what your audience wants, Jess calls for a bold shift: ditch the templates, listen to your market, and lead with strategy. If you’re ready to market with purpose and clarity, this one’s for you. Follow Jess: https://www.instagram.com/itsjesssingh/ Timestamps: 00:00:00 - Introduction 00:00:21 - Wrong Positioning 00:01:04 - Marketing Failures 00:01:25 - Mistake #1: Positioning 00:02:28 - Mistake #2: Too Soon 00:04:04 - Mistake #3: Everyone Trap 00:04:57 - Mistake #4: No Brand 00:06:02 - Mistake #5: Ignoring Market 00:06:45 - Recap 00:07:17 - CTA: Free Checklist 00:07:48 - Conclusion