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The Disobedient Business® Podcast

The Disobedient Business® Podcast

Hosted by The Disobedient Business Co.

Episodes

53

Latest episode

Jun 2024

Language

EN-GB

About the show

Hosted by Disobedient Business® Coach Pippa Parfait, and somewhat more Obedient Tech & Systems Strategist, Lucy Parfait, this podcast will help you find ways to escape the boring AF business BS, lead with integrity, fuck some business shit up and actually make money doing it. Join us as we dig into all the parts of running a service-based business, from Marketing and HR to Tech Support to Operations. We’ll take a look at what the conventional wisdom would like you to do (AKA usually some shady shit) and help you to find the disobedient ways to do it better (AKA with a sack ton of integrity and a big old middle finger up to the status quo). Looking for more? You can find us on Instagram at @disobedientbusinessco and at disobedientbusiness.com.

Listen to episodes

53 recent
June 4, 202432 min

Ops and tech - but make it fun

This week Lucy is flying solo - eek!This episode delves into the essential aspects of tech and operations for new or new-ish business owners. Building on the conversation from the previous episode with Dom Marshall, this episode focuses on whether a new business needs a website and tips for smoothing out the process. We offer advice on balancing tech needs without the overwhelm, emphasising that initial business focus should be on acquiring the first few clients through personal connections! We talk about mapping out client journeys and identifying areas where tech can enhance or simplify business operations and practical and personal experiences are shared to help you streamline their new business operations effectively.LinksThe Disobedient Business SchoolMiro - a flowchart and diagramming toolWhatsApp Lucy to talk about booking a call to sort out your systems and techKey Moments in this episode00:00 Introduction and Welcome00:59 Continuing from Last Episode01:16 Website Essentials for New Business Owners02:42 Tech and Operations Overview04:15 Client Acquisition and Initial Steps05:54 Evaluating and Improving Client Experience09:55 Mapping the Customer Journey16:35 The Dilemma of Business Tools16:57 Anecdotes and Advice18:35 Navigating Business Beginnings21:43 The Role of Technology in Business23:59 Balancing Automation and Personal Touch28:26 Continuous Improvement and Adaptation29:43 Concluding Thoughts and Future Episodes🚨 BIG NEWS YOU GLORIOUS HUMANS 🚨Disobedient Business® LIVE; the newbie palooza is coming June 2024! A 4-day virtual summit aimed at helping newbie business owners with wtf this online biz thing is and how tf it all works! Tickets available real soon, get on the VIP list and be the first to hear at disobedientbusinesslive.comOur group programme The Disobedient Business® Mastermind is now enrolling - check it out. Visit our website at disobedientbusiness.comCome say hi at hello@disobedientbusiness.com Come and chat on Instagram at @disobedientbusinessco

May 28, 202442 min

To website or not to website that is the question

Welcome back to another exciting episode of the Disobedient Business Podcast! This week, we're diving deep into the world of website creation for early-stage businesses. Pippa is joined by the wonderful Dom Marshall from DMARZ Designs, an expert in SquareSpace and UX design. Together, they discuss everything from the pros and cons of building a website in your business's first year to the practical steps and middle grounds for those just starting out. If you've ever been hung up on selecting fonts, colours, or even the decision to create a website, this episode is packed with actionable advice and humorous anecdotes to help you launch your online presence without getting trapped in a design vortex. Whatever your new business is, this episode offers valuable insights and tips to get your website off the ground effortlessly. Tune in for an engaging discussion that mixes practical tips with a fun, relatable approach!Key points in this episode:00:00 Welcome to the episode!00:30 Website Essentials for New Businesses04:00 Designing for User Experience17:10 Efficient Website Creation Strategies21:35 Overcoming Website Design Challenges39:11 Final Thoughts and Guest ConnectionAbout DomDominique Marshall is the founder of Dmarzdesigns, a Squarespace website and UX design studio. She specialises in working with coaches, wellness practitioners, and service providers, helping them simplify and strengthen their online presence so they can go from shying away to showing up confidently with an intuitive, intentional, and impactful website. Dom offers multiple website design services, including two-week sprints, VIP design days, and website audits.Where to find DomWebsiteInstagramLinkedIn🚨 BIG NEWS YOU GLORIOUS HUMANS 🚨Disobedient Business® LIVE; the newbie palooza is coming June 2024! A 4-day virtual summit aimed at helping newbie business owners with wtf this online biz thing is and how tf it all works! Tickets available real soon, get on the VIP list and be the first to hear at disobedientbusinesslive.comOur group programme The Disobedient Business® Mastermind is now enrolling - check it out. Visit our website at disobedientbusiness.comCome say hi at hello@disobedientbusiness.com Come and chat on Instagram at @disobedientbusinessco

May 21, 202441 min

Let's talk Sales & Marketing

What's this episode about?In this episode of the Disobedient Business Podcast, host Pippa Parfait dives into the challenges and realities of sales and marketing for new service-based business owners. She chats about the all too common "ick"  for sales and marketing, emphasizing that effective strategies do not have to feel too sales-y or inauthentic to you.  Pippa shares insights on the difference between marketing and sales, the importance of visibility, and offers practical advice for the folks who might be struggling to embrace these aspects of their business. The episode also outlines ten actionable tips for disobedient business owners on how to effectively market and sell their services without tripping into the perfectionism trap, highlighting the importance of persistence and building something special over seeking quick wins.Key points in this episode:00:00 Welcome to the Disobedient Business Podcast!01:44 The Dreaded Elevator Pitch: A New Perspective04:19 The Reality of Sales and Marketing for Newbies10:16 Marketing vs. Sales: Understanding the Difference14:24 Visibility and Its Importance in Business21:40 Practical Tips for New Business Owners39:11 Wrapping Up and Looking Ahead🚨 BIG NEWS YOU GLORIOUS HUMANS 🚨Disobedient Business® LIVE; the newbie palooza is coming June 2024! A 4-day virtual summit aimed at helping newbie business owners with wtf this online biz thing is and how tf it all works! Tickets available real soon, get on the VIP list and be the first to hear at disobedientbusinesslive.comOur group programme The Disobedient Business® Mastermind is now enrolling - check it out. Visit our website at disobedientbusiness.comCome say hi at hello@disobedientbusiness.com Come and chat on Instagram at @disobedientbusinessco

May 14, 202438 min

Throw out the elevator pitch and introduce yourself in all your brilliance

What's this episode about?In this episode of The Disobedient Business Podcast, Pippa hosts a conversation with Ellie Kime, a personal branding copywriter specialising in helping small business owners articulate their value. Diving into the theme of 'Throwing out the ick elevator pitch, and introducing yourself in all your brilliance,' this episode is packed with advice for newbie business owners, particularly those building service-based businesses, navigating the early overwhelm of presenting their business. Ellie shares insights from her journey, emphasising the significance of genuine self-representation and moving beyond traditional, stagnant elevator pitches towards making meaningful connections. We also tackle some of the networking challenges and embrace personal quirks (like loving One Direction), and the importance of 'being yourself' in professional settings. We wrap the episode up with practical advice for novice business owners on crafting their introductions and using personalised communication in fostering some bangin' business relationships.Key Points in this Episode00:00 Welcome to the Disobedient Business Podcast!01:10 The Art of Selling Yourself Without the Ick01:39 Meet Ellie Kime: The Personal Branding Copywriter03:39 Rethinking the Elevator Pitch: A New Approach06:30 Networking in the Digital Age: Beyond the Elevator Pitch21:24 Introducing Yourself with Brilliance34:51 Final Thoughts and Where to Find EllieAbout EllieEllie is a personal branding copywriter at Eleanor Mollie, helping small business owners find the words to explain who they are, what they do, and why they're so bloody good at it. When she asks you follow-up questions about your job or hobby, she genuinely means it. She's consulted for companies like NOTHS and Pinterest, and is currently obsessed with tiramisu. Where to find EllieInstagramInstagram 2 (because Ellie's so epic she has 2 IGs)LinkedInWebsite - Ellie has given listeners of the Disobedient Business Podcast a wonderful gift of 15% off all her digital products (excl. Eleanor Mollie Money) just use the code DISOBEDIENT 🥳🚨 BIG NEWS YOU GLORIOUS HUMANS 🚨Disobedient Business® LIVE; the newbie palooza is coming June 2024! A 4-day virtual summit aimed at helping newbie business owners with wtf this online biz thing is and how tf it all works! Tickets available real soon, get on the VIP list and be the first to hear at disobedientbusinesslive.comOur group programme The Disobedient Business® Mastermind is now enrolling - check it out. Visit our website at disobedientbusiness.comCome say hi at hello@disobedientbusiness.com Come and chat on Instagram at @disobedientbusinessco

May 7, 202431 min

So, you've started a service-based business, what TF now

What's this episode about?In this playful episode of the Disobedient Business Podcast, we dive headfirst into the exhilarating world of solo entrepreneurship, specifically zooming in on service-based business ventures. We're all about shattering the mould, tossing 'business as usual' out the window, and embarking on a journey to build utterly unique and integrity-packed businesses. Together, we tackle the vital need to trust ourselves over any cookie-cutter advice and steering clear of the dreaded 'one-size-fits-all' approach. We're banding together to champion realistic and deeply personal success markers, keeping our financial safety nets (like our day jobs!) snugly under us to keep those entrepreneurial dreams afloat. Plus, we're on a quest to sift through the world of guidance and support, advocating for choices that vibe with our own values and aims. We challenge the ubiquitous 'just be yourself' mantra, opting instead for a more nuanced exploration of authenticity in business. It's all about finding and fiercely following our own paths, making informed, heartfelt decisions, and, of course, causing a bit of good-natured trouble along the way. So join us on this wild ride every Tuesday for more daring business insights and a healthy dose of disobedience!Key points in this episode:01:21 What Exactly is a Service-Based Business?04:17 The Realities of Starting Your Own Business06:10 The Golden Rule: Trust Yourself Above All12:52 Practical Tips for New Business Owners21:12 Investing in Yourself: The Ultimate Business Strategy23:44 Authenticity in Business: More Than Just a Buzzword25:51 Navigating Social Media and Industry Comparison29:10 Wrapping Up and What's Next🚨 BIG NEWS YOU GLORIOUS HUMANS 🚨Disobedient Business® LIVE; the newbie palooza is coming June 2024! A 4-day virtual summit aimed at helping newbie business owners with wtf this online biz thing is and how tf it all works! Tickets available real soon, get on the VIP list and be the first to hear at disobedientbusinesslive.comOur group programme The Disobedient Business® Mastermind is now enrolling - check it out. Visit our website at disobedientbusiness.comCome say hi at hello@disobedientbusiness.com Come and chat on Instagram at @disobedientbusinessco

April 30, 20242 min

Welcome to Season 4 🌈

Welcome back folks! We are b-u-z-z-i-n-g that Season 4 is starting NEXT WEEK (that's Tuesday 7th May) 🥳Join Pippa Parfait, The OG Disobedient Biz Coach, and guests while we get into all things from marketing, copywriting, building a disobedient business and MORE!This season will travel through all (well, as many as we can do in a season) aspects of running an online service -based business and is a must listen for any new business owners starting out in this wild online world!Build a badass business you love that's packed with integrity and makes you some money ('cos errr, bills) with these top tips brought to you by our expert guests. We'll see you next Tuesday! Our group programme The Disobedient Business® Mastermind is now enrolling - check it out. Visit our website at disobedientbusiness.comCome say hi at hello@disobedientbusiness.com Come and chat on Instagram at @disobedientbusinessco

March 12, 202433 min

Building an "audience" vs. "building a community" and why it matters [Part 2]

In this cheeky little podcast episode of ours, we have a good old chinwag about the pearls of wisdom Siobhan Fisher dropped on us about of what sets apart building a gaggle of followers from nurturing a proper community for those plucky small businesses.We're having a chat about how a community is all about getting stuck in and having a proper back-and-forth, while an audience is more about sitting back and soaking it all in, using social media as an example. And blimey, do we get into a spirited debate about the need to create a cosy nook where all sorts of views can have a exchange ideas. We're also taking a trip down memory lane, sharing our own little love stories with brands – like Pippa's soft spot for Lucy & Yak.🚨 BIG NEWS YOU GLORIOUS HUMANS 🚨Disobedient Business® LIVE; the newbie palooza is coming June 2024! A 4-day virtual summit aimed at helping newbie business owners with wtf this online biz thing is and how tf it all works! Tickets available real soon, get on the VIP list and be the first to hear at disobedientbusinesslive.comOur group programme The Disobedient Business® Mastermind is now enrolling - check it out. Visit our website at disobedientbusiness.comCome say hi at hello@disobedientbusiness.com Come and chat on Instagram at @disobedientbusinessco

March 5, 202444 min

Building an "audience" vs. "building a community" and why it matters [Part 1]

In this episode we welcome the wonderful Siobhan Fisher to the pod to talk with Pippa about your audience and your community, the pros and cons of each and how to go about building them! Siobhan is a marketing magician and brings her wealth of knowledge from years working with the 'big dogs' in the corporate world to support the 'little fish' in the small business pond. Don't forget to join us next week where Pippa and Lucy dive deeper into this meaty topic. 🚨 BIG NEWS YOU GLORIOUS HUMANS 🚨Disobedient Business® LIVE; the newbie palooza is coming June 2024! A 4-day virtual summit aimed at helping newbie business owners with wtf this online biz thing is and how tf it all works! Tickets available real soon, get on the VIP list and be the first to hear at disobedientbusinesslive.comOur group programme The Disobedient Business® Mastermind is now enrolling - check it out. Visit our website at disobedientbusiness.comCome say hi at hello@disobedientbusiness.com Come and chat on Instagram at @disobedientbusinessco

February 27, 202435 min

How to do affiliate marketing in your business without being a 💩 [Part 2]

Bet you didn't wake up this morning thinking "I need to hear Lucy attempt to sing Chicago the musical on a podcast" but alas, that's what we're giving you! This animated episode is brought to you by Pippa and Lucy talking about their thoughts on all things affiliate marketing, capitalism, restaurant-running and tech. There's ✨opinions✨, singing, laughing and knowledge abound on this auditory adventure so buckle in, keep your appendages inside the vehicle and enjoy the journey.Oh, and the film Lucy was thinking of was Man on Fire.  LINKS - there are so many!This episode follows on from the previous episode with guest Alex Okell - listen first for context. Get started with affiliate marketing with these fab resources from Alex Okell;Aligned Affiliates Masterclass *affiliate linkThe Anatomy of a High Converting Affiliate Blog Post *affiliate linkLooking for checkout/ cart software? Check out Thrivecart to build sales pages and more. *affiliate link with Disobedient Dosh to spend on DBCo goodiesNeed transcription software? Looking for an easy audio editing platform? Want to make some cool audiograms or put a video project together? Lucy loves Descript for all these things and more! *affiliate link (check out the video trailer Lucy made using Descript here.)Simple and pretty email marketing platform? Flodesk has got you covered with an easy email designer and simple automations and workflows. *affiliate link Now have Chicago in your head? Sorry, our bad. Listen to When You're Good to Mama here. 🚨 BIG NEWS YOU GLORIOUS HUMANS 🚨Disobedient Business® LIVE; the newbie palooza is coming June 2024! A 4-day virtual summit aimed at helping newbie business owners with wtf this online biz thing is and how tf it all works! Tickets available real soon, get on the VIP list and be the first to hear at disobedientbusinesslive.comOur group programme The Disobedient Business® Mastermind is now enrolling - check it out. Visit our website at disobedientbusiness.comCome say hi at hello@disobedientbusiness.com Come and chat on Instagram at @disobedientbusinessco

February 20, 202441 min

How to do affiliate marketing in your business without being a 💩 [Part 1]

Wow wow wow, we are so excited to be bringing this episode with Alex Okell into the world!Alex and Pippa talk about affiliate marketing, a lil' bit about why you might want to have an affiliate scheme in your biz but mostly all about doing some affiliate marketing to incorporate another revenue stream to you biz and doing so without being a knob and compromising your integrity. Don't forget to tune in for part 2 next week where Pippa and Lucy will get deeper into in about their relationship with affiliate marketing.About Alex OkellAlex Okell is a non-diet nutrition blogger and fad-free business strategist helping booked-out business owners make 1:1 optional with affiliate marketing & expansive product suites.Check out Alex's offers for getting started with affiliate marketing 👇Aligned Affiliates Masterclass *affiliate link The Anatomy of a High Converting Affiliate Blog Post *affiliate link Where to find AlexWebsiteInstagramOther links mentionedThe Contract Shop for policy templates *affiliate link🚨 BIG NEWS YOU GLORIOUS HUMANS 🚨Disobedient Business® LIVE; the newbie palooza is coming June 2024! A 4-day virtual summit aimed at helping newbie business owners with wtf this online biz thing is and how tf it all works! Tickets available real soon, get on the VIP list and be the first to hear at disobedientbusinesslive.comOur group programme The Disobedient Business® Mastermind is now enrolling - check it out. Visit our website at disobedientbusiness.comCome say hi at hello@disobedientbusiness.com Come and chat on Instagram at @disobedientbusinessco

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