The Dirt

Hosted by Jim Barnish

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107

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Mar 2024

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About the show

The Dirt is a new kind of business podcast built to Maximize Business Value. Being an entrepreneur isn't easy; it's painful, it's ugly, it's dirty and it usually entails things that people don't want to hear. Host Jim Barnish has spent the past two decades working alongside business owners in 'the dirt' and he brings those lessons to this show so you can avoid some of the pitfalls that others have faced before you.

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March 28, 202435 min

106. Embracing Change & Creating Culture, with Alejandro Pérez

The name of the game is flexibility. Today’s guest is an agent of change who has an exit under his belt, a transition from founder out of the CEO seat and recently increased the company from a 4-day, back to a 5-day work week.Join Jim and Alejandro as they go deep discussing Alejandro’s journey building Komet Sales - a vertically integrated floral platform - with a focus on what it means to build a strong culture and how to align people to the company’s long-term vision. 3 Key TakeawaysEmbrace Change: Don’t get attached. Whether that’s a title, a GTM approach, a person on your team. Things change, the ability to adapt quickly is an asset. Learn to let go, to move forward!Find a Mentor: This is a golden nugget that not nearly enough founders/CEOs do. As Warren Buffet says, “It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes.”Understand People: Take the time to know your team. This is the foundation for culture. When people believe in what you’re doing, combined with a strong sense of connection, you’ve got a recipe for company success. Resourceshttps://www.kometsales.com/https://www.linkedin.com/in/aperez/About Our Guest Alejandro started Komet Sales, the top software platform for the flower industry. He built the business from nothing until he was able to sell it successfully. Along the way, he faced many challenges that most startups deal with. His journey needed a strong passion for what he did, lots of creative thinking, and taking smart risks.About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/ Orchid Black’s LinkedIn: https://www.linkedin.com/company/orchidblack/ YouTube: https://www.youtube.com/@OrchidBlack All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

March 18, 202442 min

105. Revenue = Vanity, Profit = Sanity, with Tom Shugg

From humble beginnings in a Beijing apartment to building a business teaching 50,000 students Chinese and Spanish worldwide, Tom Shugg is well versed in immersive learning. Whether it’s changing diapers or expanding into a foreign market, Jim and Tom go deep on what it takes to build a company across country lines. 3 Key TakeawaysTrust the Market: As a business owner or leader, you likely have preconceived notions about what you think is right in your industry. But that’s not always the case, one example - a lack of Spanish teachers in the US. Gamification Warning 🚨: Beware buzzwords! Lots of companies in edtech tout gamification, but their offering really doesn’t hold water for engaging students. Ride the Wave: The beauty of building a business is that momentum makes it easier over time. Once you’ve proven your offering in one market, it makes your transition into a new one simpler because you have a playbook to follow. Resourceshttps://www.linkedin.com/in/tom-shugg-3903135a/www.meglanguages.com About Our Guest Tom Shugg is the Co-founder of Meg Languages and it was the inspiration that comes with being exposed to other cultures that inspired him to start a company that can advocate for that. Tom spent more than a decade living and working in China, he is a fluent Mandarin speaker and prior to starting Meg, worked at the Australian Embassy in Beijing.When not working, Tom is chasing after 3 young kids and spending as much time on his surfboard as possible.About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/ Orchid Black’s LinkedIn: https://www.linkedin.com/company/orchidblack/ YouTube: https://www.youtube.com/@OrchidBlack All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

March 12, 202448 min

104. From Gamer to Tech Tycoon, with Graeme Barlow

In this episode of the Dirt, Graeme Barlow, a seasoned tech founder and entrepreneur, shares his unique journey from starting an online gaming currency business as a rebellious kid to spearheading a multi-million dollar software development agency in Ottawa, Canada. With a candid recount of his entrepreneurial ventures, Barlow dives into the lessons learned from expanding and then narrowing his company's focus, the pivotal shift to a retainer-based business model, and the importance of investing in people and culture. His story is a testament to the power of adaptability, the value of focused execution, and the unforeseen paths to success.Join Jim and Graeme as they unpack his unconventional path to tech company success …3 Key TakeawaysFocus is Critical for Growth: Maintain the focus on core competencies; expanding services can dilute your core competencies. Concentrating on your strengths leads to sustainable growth.Adaptability is Key: Embracing change and the willingness to pivot in response to market demands and internal assessments is crucial to survival.Culture and Leadership are Foundational: Develop a strong culture and invest in leadership training. This is critical for maintaining alignment and ensuring quality as a company scales.Resourceshttps://www.linkedin.com/in/graemebarlow https://www.graemebarlow.com/coaching https://www.iversoft.ca/About Our Guest Graeme Barlow, a serial entrepreneur with over 24 years of experience, has co-founded five companies, including a notable digital currency firm and RocketOwl Inc., which were both successfully acquired. He's significantly contributed to the pet industry through ProPetSoftware, achieving an ARR of over $1M. Leading Iversoft since 2016, he's driven its growth from a small team to over 50 members and nearly $10M in annual revenue, specializing in mobile and emerging technologies, and delivering impactful software solutions globally.About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/ Orchid Black’s LinkedIn: https://www.linkedin.com/company/orchidblack/ YouTube: https://www.youtube.com/@OrchidBlack All contents of this show are rights of Orchid Black©️ and are not to be used unless...

March 4, 202440 min

103. Shaping the Future of Workforce Engagement, with Jenny von Podewils

In this episode of the Dirt, Jenny von Podewils, co-founder of Leapsome, shares the origin and mission of their people enablement platform, designed to help companies retain, develop, align, and engage their workforce. Starting from a personal realization of the gaps in organizational health and culture, Jenny and her co-founder embarked on a journey to create a solution that addresses these challenges. With a background in politics and economics, Jenny's pivot to entrepreneurship led to the development of Leapsome, which has seen remarkable growth and success, including a significant Series A funding. Through a focus on customer feedback, continuous learning, and challenging the status quo, Leapsome has become a crucial tool for companies worldwide, including industry giants like Spotify and Unity.Join Jim and Jenny as they unpack strategies on how to maximize employee engagement for a better culture…3 Key TakeawaysInvest in People Enablement: Investing in people enablement not only fosters a positive work environment but also directly contributes to the overall productivity and profitability of the company.  Focus on retaining, developing and engaging employees as a core strategy for business success.Embrace Feedback & Adaptability: Companies that actively seek and incorporate feedback are better positioned to evolve and meet the demands of the market.  Regularly solicit and act on feedback to improve and meet emerging challenges, as well as maintain a competitive edge.Prioritize Alignment and Clarity: Prioritizing alignment and clarity within an organization is crucial for maximizing efficiency and achieving strategic objectives.  Ensure that your team understands their roles, expectations, and how they contribute to the company’s goals.Resourceshttps://www.leapsome.com/ https://www.linkedin.com/company/leapsome/About Our Guest Jenny von Podewils is the co-founder and co-CEO of Leapsome, a people enablement platform backed by Insight Partners, Creandum, and Visionaries Club. Leapsome helps more than 1500 companies (including Spotify, Unity, and monday.com) build high-performing teams by driving employee development, productivity, and engagement.Jenny is an alumna of the Universities of St. Gallen and Oxford. Prior to Leapsome, Jenny led teams in business development, corporate development, and digital transformation roles in media and tech companies. In recognition of her work, Jenny was awarded Female Founder of the Year 2023 in the prestigious German Startup Awards and has been listed as one of the top 50 female entrepreneurs in Germany by Handelsblatt. Jenny lives in New York City with her husband and two children.About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website:...

February 28, 202453 min

102. Crafting Success in B2B and Fresh Foods Marketing, with Steven Muro

In this episode of the Dirt, Steven Muro shares his extensive journey from software to becoming a leading figure in the B2B marketing sphere, particularly within the grocery sector. With over 26 years at the helm of his own agency, Steven has mastered leveraging data analytics to elevate brands like the Hass Avocado Board and California Strawberries. He emphasizes the importance of translating complex data into simple, actionable marketing strategies, ensuring his clients stand out as category captains. Steven's approach to client relationships and his innovative use of data exemplify his belief in the power of focused, client-centric marketing.Join Jim and Steven Muro as they unpack Muro’s philosophy on blending data analysis with creative marketing to foster B2B success, offering valuable insights for business owners and marketers alike…3 Key TakeawaysData-Driven Decision Making: It is crucial to leverage data analytics not just for the sake of data gathering, but to translate data into simplified, actionable strategies that can directly contribute to overall marketing effectiveness.  This means investing in the capability to analyze and interpret data to set the foundation for informed decision makingAdapt and Innovate: The ability to remain flexible and open to integrating new technologies and methodologies can significantly enhance your competitive edge.  This underscores the importance of fostering a culture of continuous learning and innovation within your organization, ensuring that your marketing strategies evolve alongside technologically advancements and market changes Focus on the Client: tailoring your services and products to meet the specific needs and expectations of your clients is paramount.  This client-centric approach not only aids in building strong relationships but also ensures that your business’s success is directly aligned with the success of your clients Resourceshttps://www.gowithfusion.com/About Our Guest Steven Muro is the founder of a B2B marketing agency specializing in the grocery sector, leveraging over 26 years of diverse experience from software to consumer packaged goods. With a focus on fresh foods and sustainable products, Steven and his team excel in transforming complex data sets into actionable marketing strategies. His agency's work with notable brands like the Hass Avocado Board and California Strawberries exemplifies a commitment to driving category leadership through data-driven insights and creative solutions. Steven's approach emphasizes client success, innovation, and the practical application of technology in marketing.About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: <a href="https://www.orchid.black" rel="noopener noreferrer"...

February 19, 202454 min

101. Life Coaches & Lightbulbs, with Adam Roach

Adam Roach is a serial entrepreneur and CEO of I Love Coaching Co. Whether it’s shutting his laptop at 6pm, to creating a daily $1,000 accountability motivator, Adam has a unique perspective based on his coaching business and entrepreneurial experience working with a variety of people and types of companies.Whether it was immediately exiting partnerships when Adam realized he was working with the wrong people to a golf cart meets mailbox parenting fiasco, there are lessons throughout this podcast for business owners at every stage. Join Adam and Jim as they discuss a myriad of topics from faith and ego to accountability, work-life balance and sticking to your word. 3 Key TakeawaysCreate accountability: Maybe not for everyone, but Adam has a system where he has an accountability partner he texts everyday what he’s going to accomplish that day. If he doesn’t accomplish it, he Venmo's $1000 to his partner (it’s happened 12 times in 7 years if you’re wondering). Identify your who’s: Who are the people you want to work with? If those aren’t the people you’re working with today, it’s time to figure out an exit path. Go grow: “If I don’t better myself, my fear is that my past will repeat itself.” 🎤 drop Resourceswww.ilovecoachingco.comAbout Our Guest Adam has been a serial entrepreneur and a student of coaching for over two decades. From playing collegiate tennis, to owning his first tennis club in his 20's, Adam built one of the most dynamic tennis club's in Beverly Hills, CA. He later cut his real estate investing teeth in Los Angeles, with 6 and 7 figure flips and holds. In his mid 30's, Adam transitioned to owning and running 3 Keller Williams Realty franchises in SC. He developed and led a team that grew the offices from 120 agents to nearly 800 agents in 4 years. In 2018 his offices were selling $2billion in volume and sharing profits back to the agents in excess of $600k annually. As he sold his franchises in his early 40's, Adam turned his focus to building a whole life coaching company that would impact the masses through his proprietary R.E.A.L. coaching model. In 2019, The I Love Coaching Co. brand was created. To-date that company has hundreds of coaches and clients all over the globe, along with his recruiting softwares that have recruited over 130,000 real estate agents in North America. In addition to that, Adam hosts a weekly podcast (I Love Coaching Podcast), invests in multi-family real estate, plays tennis with his kids, and loves family weekends on the boat in Charleston, SC. About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black Jim Barnish’s LinkedIn: <a...

January 18, 202440 min

100. Revving Up Ecommerce: The CarParts.com Story, with David Meniane

Today’s guest has a few things going for him that sets him apart from the typical CEO:✅ CEO of a publicly traded company ✅ Has a streak of 7 years without a day off [Jim note: not sure I’d recommend this for most!]✅ Runs a website with 100+ million visitorsJoin Jim and David Meniane, CEO of Carparts.com as they hit on a variety of topics from strategic consolidation to free cashflow.3 Key TakeawaysDefine Yourself: On the surface Carparts.com looks like an ecommerce company. But when you peel back a few layers, there is an advanced analytics engine and logistics infrastructure that has been purpose-built over the years to give consumers high-end car parts at a fraction of the cost due to their underlying inventory infrastructure. Less is More: Carparts.com used to be one of 17 different digital storefronts owned by the same company. It wasn’t until a strategic decision was made to ‘abandon’ the other stores (that had built up value in their brand following, URL traffic, etc.) and focus on their most valuable asset (Carparts.com). Since turning full attention to Carparts.com, the company has achieved significant growth in revenue and profitability.Speak Last: As CEO, it’s your responsibility to listen. If you’ve done your job right, you’re surrounded by people smarter than yourself in specific areas and are closer to the problems in their areas of the business. So when you’re in a meeting, shutup and listen (respectfully!). ResourcesCarParts.com David’s LinkedInAbout Our Guest Named CEO of CarParts.com in April 2022, David Meniane is responsible for providing sound strategic, financial, and operational leadership for the organization. Prior to this, David served as CarParts.com’s Chief Operating Officer and Chief Financial Officer since 2019.Under his leadership at CarParts.com, the company has undergone a comprehensive operational turnaround with record financial growth. The company has achieved eight consecutive quarters of year over year growth, doubling the size of the business in just three years. David hired more than 800 people in 2020 and 2021, and the firm now has over 2,000 employees globally.  About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/ Orchid Black’s LinkedIn: <a...

January 10, 202441 min

99. Disrupting Airlines with AI-driven Pricing, with Roy Cohen

Roy Cohen is the Co-Founder and CEO of Fetcherr, an Algo based company using an AI-based Generative Pricing Engine (GPE) to disrupt pricing and profitability in the airline industry. Join Jim and Roy as they go into the details of what it takes to build a company for profitability. Roy is in the business of making money; not raising capital. 3 Key TakeawaysEBITDA > ARR - Build a business to become cash positive. ARR does not meet the strategy to become profitable. Markets will go dark, but cash positive businesses will not go out of style. CEO KPI = Self Sufficiency - One of your goals as a CEO should be to make the company self-sufficient. Your job is to work yourself out of a job. Know Your Customers - Do you have a truly disruptive technology that solves a big problem, so much so that potential customers don’t believe the problem can be solved? If that’s the case, then be prudent about who you’re selling to initially - identify and go after the trailblazers. ResourcesRoy Cohen on LinkedIn: https://www.linkedin.com/in/roy-cohen-a9a7093a/Fetcherr: https://www.fetcherr.io/About Our Guest Roy Cohen is the Co-Founder and CEO of Fetcherr. Roy has twenty years of experience in operational management, product strategy, and product and business development with large global companies.About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/ Orchid Black’s LinkedIn: https://www.linkedin.com/company/orchidblack/ YouTube: https://www.youtube.com/@OrchidBlack All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

December 12, 202351 min

98. How to Hand Over Your Company to a New CEO, with Thad Price

Thad Price is the CEO of Talroo, a company that’s transforming the hiring and recruiting landscape for essential workers.On a mission to disrupt the talent acquisition industry, Thad provides leadership, strategy, and guidance to all departments in his company, ensuring it’s moving in the right direction with the right talent.Join Jim and Thad as they unpack the problems and opportunities that small, medium, and enterprise clients face hiring and developing talented people. 3 Key TakeawaysStop Being a Chief Everything Officer: When you’re starting a business, managing every task and wearing multiple hats — it's all part of the hustle. But eventually you’ve got to focus more on your strengths and free up time for what you do best, and that means you’ve got to ensure you have the right talent in place that you trust to handle the other tasks effectively. Chase the Big Idea: Thad talks about the benefits of helping his staff believe that what they’re doing is bigger than their company. They’re helping transform their industry. They’re innovating. They’re creating positive change. When employees feel connected to a larger purpose, they're more motivated and engaged. When It Comes to Failing, Walk the Walk: A ton of business owners and CEOs talk about how it’s ok to fail. But most of them, when it comes down to brass tacks, put high expectations on their designers and engineers to succeed at all costs. Failure can be a natural part of the creative process. But rather than just giving lip service to this idea, successful leaders actually empower their teams to push boundaries—and never berate them if they don’t succeed. ResourcesThad Price on LinkedIn: https://www.linkedin.com/in/thad-price-2368b Talroo: https://www.talroo.com/ About Our Guest Thad Price is CEO at Austin-based Talroo, the data-driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. With more than 17 years of experience in online recruitment and the job search vertical, Thad is a recognized thought leader in the HR/TA space. He genuinely believes that there is no industry that plays a more integral role in the economy. Thad uses his cross-functional experience to turn client feedback into innovative products that help companies hire better. Under Thad’s leadership, Talroo continues its mission of disruption in the industry. About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black Jim Barnish’s LinkedIn: <a href="https://www.linkedin.com/in/grow-smart-grow-fast/" rel="noopener noreferrer"...

December 5, 20239 min

97. Entering the US Market: A Playbook for Navigating Potential Pitfalls (Solocast)

In this solocast, Jim Barnish explores three actions an international company needs to take when entering the US market. Some of what Jim gets into: Testing for Product Market Fit: An international company can have an amazing product, but if it doesn't resonate with the US market, then it’s going to almost certainly fail. Understanding the cultural nuances and preferences of the American consumer base is crucial for penetrating the market effectively. Leverage a US-based Growth Consulting Firm: They’ll have a deep cultural understanding, networking advantages, and market research expertise that you’ll need to be successful. Embarking on your US expansion journey shouldn’t be a crapshoot. To successfully enter the US market and avoid stumbling blocks, you need to carefully plan and execute a strategic market entry strategy. Be sure to listen to this episode for Jim’s actionable strategies to avoid common mistakes. About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/ Orchid Black’s LinkedIn: https://www.linkedin.com/company/orchidblack/ YouTube: https://www.youtube.com/@OrchidBlack All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.