The Direct Selling Accelerator Podcast

Hosted by The Direct Selling Accelerator Podcast

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316

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Jun 2026

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EN-US

About the show

The Direct Selling Accelerator podcast, hosted by Samantha Hind, is your go-to resource for accelerating your results with direct selling through online marketing, particularly on social media. From tips and strategies, to traps to watch out for, to the latest techniques to improve your results, Sam has you covered.

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June 14, 202625 min

EP 316: The Secret About Courage That Will Change Your Life

What if one simple shift in your language could change the direction of your life? In this episode of the Direct Selling Accelerator Podcast, I share how developing courage, confidence, and changing the way I spoke to myself changed the trajectory of my life. We dive into the power of shifting from "I will" to "I am," and why the biggest breakthroughs don't come from giant leaps, but from the small, intentional one-degree shifts we make every day. From running a half-marathon I once thought was impossible to finding the courage to write and publish my book, Show Up Anyway, I've learned that courage isn't something we're born with - it's something we build. Every time we take the next step despite fear or uncertainty, our courage grows. And as courage grows, confidence follows. Perhaps you've been carrying a big, hairy, audacious goal for a while now.. but for one reason or another you haven't fully stepped into it yet.  As you listen to this episode, I hope you're encouraged, challenged, and reminded that courage isn't about having it all figured out - it's about taking the next step anyway.   I’ll be talking about: ➡ [02:36] Courage Is a Choice➡ [05:24] The One-Degree Shift Principle➡ [06:45]] The Golf Ball Analogy➡ [09:24] The Power of Self-Talk➡ [10:15] The Half Marathon Story➡ [12:15] How Limiting Beliefs Are Created➡ [13:15] Taking Ownership of Your Story➡ [14:45] The Identity Shift: “I Am”➡ [16:30] Applying the One-Degree Shift➡ [17:15] Building the Self-Belief Muscle➡ [21:54] Showing Up Before You're Ready➡ [22:24] Courage Starts With a Decision➡ [23:03] Your Big Hairy Audacious Goal➡ [24:15] Let Courage Become Contagious   Resources: Looking for more? Head to our earlier episode or check out my book: ➡ Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome    Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://facebook.com/auxanomarketing ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.

June 7, 202652 min

EP 315: Self-Motivation, Momentum & Business Growth – With Alfredo Bala

From the factory floor to his time as CEO of global wellness and network marketing company Mannatech, Alfredo Bala’s journey is proof of what belief, vision, and persistence can create. In this episode of The Direct Selling Accelerator Podcast, I’m joined by an incredible leader, coach, author, and motivational expert - Alfredo Bala, also known as ‘The Motivation Guy.’ Having known Alfredo for the past 7 years, I’ve seen firsthand the impact of his wisdom on mindset, self-belief, and the power of spoken words. We dive into how to regain motivation when you’ve lost your mojo, why having an ‘outer focus’ instead of an ‘inner focus’ can completely shift your momentum, and the importance of continually redefining your ‘why’ as you grow through life and business. Drawing from insights in his book, The Motivation Equation, Alfredo shares practical tips and powerful reminders that will help you grow your business, elevate your mindset, and move the needle in your life. I’m so excited for this conversation - I know you’ll walk away inspired, motivated, and ready to take action!   We’ll be talking about: ➡ [03:42] From ‘Factory Worker’ to CEO ➡ [05:15] 46 Years in Direct Selling ➡ [08:24] Becoming “The Motivation Guy” ➡ [11:33] The Power of Spoken Declarations ➡ [15:21] Motivation = Dreams x Beliefs ➡ [18:09] Clarity Creates Momentum ➡ [25:09] Building Self-Belief in Business ➡ [28:12] Get Around Successful People ➡ [35:09] The Butterfly & Cocoon Lesson ➡ [39:54] Stop Focusing Only on Yourself ➡ [41:39] Finding Your “Why” ➡ [46:54] Motivation vs Manipulation   About Our Guest: Alfredo Bala is a global business leader, keynote speaker, executive consultant, and author of the upcoming book The Motivation Equation. With more than 45 years of experience in entrepreneurship, leadership, manufacturing, wellness, and Network Marketing, Alfredo has built and scaled organizations across more than 65 countries worldwide. He previously served as CEO of Mannatech, a publicly traded wellness company specializing in glycan technology and cellular nutrition, where he led the organization through a major global transformation and expansion. Prior to that, he spent nearly two decades helping build one of the largest international Network Marketing organizations in the world through Britt Worldwide and Amway. Known for his dynamic communication style and deep understanding of leadership psychology, duplication systems, culture-building, and personal reinvention, Alfredo now mentors CEOs, entrepreneurs, and top field leaders on how to scale organizations while building purpose-driven legacies. Originally born in Dakar, Senegal, to Cape Verdean parents, Alfredo brings a unique global perspective shaped by resilience, faith, family values, and multicultural leadership. His message centers on helping people unlock their full potential through mindset, discipline, personal growth, and service to others. Today, Alfredo continues to speak internationally on leadership, motivation, entrepreneurship, wellness innovation, and the future of the Direct Selling profession.   Resources: Pre-Order Al’s Book: The Motivation Equation: The Art And Science of Getting People To Take Action Paperback by Al Bala https://bit.ly/4e8E8yG Al’s Recommendation: The Magic of Thinking Big: The motivational bestseller on the power of positive thinking by David J Schwartz https://bit.ly/4fP5ifb Quote: “In all adversity lies seeds of greater opportunity” - unknown source Connect with Alfredo Bala: ➡ Website: https://alfredobala.com/  ➡ Facebook: https://www.facebook.com/alfredo.bala/  ➡ LinkedIn:https://www.linkedin.com/in/alfredo-bala-9719013/    Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome    Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://facebook.com/auxanomarketing ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.

May 31, 202615 min

EP 314: Dating 101 - Part three, second base (how to turn a lead into a sale)

What does dating have to do with Social Media? Everything. In this episode of The Direct Selling Accelerator Podcast, we explore Part 3 of the Dating 101 analogy behind building long-term, sustainable relationships with our ideal customer and how to move people from simply engaging with your content to becoming long-term supporters. Lean in, as I unpack what it really means to take the relationship to the ‘next level’ through intentional follow-up, genuine connection, and consistent communication. From personalised voice notes to remembering the small details about your audience, I share practical strategies that help people feel genuinely valued instead of feeling like just another number in today’s social media landscape. You’ll also hear a timeless technique straight from our membership group that you can start implementing today, along with insights on how to strategically place yourself in the path of your ideal customer and stay top of mind in authentic ways. This episode wraps up our 3-part series: where to date, how to date, and how to get to second base. Now the question is.. how can YOU implement this into your daily Social Media strategy? *This Spotlight Special was first shared as part three of our Dating 101 series, and while some platform names and features have evolved since then, the core strategy is still incredibly relevant: genuine relationships, intentional communication, and making people feel seen will always be the foundation of building long-term customers and meaningful connections in business.   I’ll be talking about: ➡[02:12] The 4 Dating Tips for Business Growth ➡[02:48] Tip #1: Regular Reach-Outs Matter ➡[03:30 The A-to-Z Reach-Out Technique ➡[04:24] How to Structure Weekly Reach-Outs ➡[06:03] Tip #2: Why Voice Notes Work ➡[08:42] Tip #3: Tailor Your Offerings ➡[09:18] Why Personalisation Converts Better ➡[11:42] Tip #4: Create a Nurture Sequence ➡[14:12] Build a Sustainable Business Through Relationships   Resources: ➡ Grab my FREE Scripts To Start A Conversation: https://go.auxano.global/conversationstarters    Join our Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome    Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://facebook.com/auxanomarketing ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.

May 24, 202612 min

EP 313: Dating 101 - Part two, how to date (what content to use)

Building a business on Social Media is a lot like dating - you can’t force connection, copy someone else’s personality, or expect commitment without building trust first. Today on the Direct Selling Accelerator Podcast, I’m breaking down a simple content formula built around the 3 key components of every successful business: so you can create social media content that builds trust, delivers real value, and actually connects with your ideal customer. Because copying someone else’s strategy won’t make you successful. Their content works for THEM because it’s built around their personality, audience, voice and style. In this power episode ‘How To Date’ we cover:1. How to create content that provides value2. The posts that build connection and interaction3. Sharing stories that create relatability If you’re waiting to become perfect on social media… you’ll be waiting forever, let’s start today!    *This Spotlight Special was first shared as part two of our Dating 101 series, and while some platform names and features have evolved since then, the core strategy is still incredibly relevant: when your content adds value, education, and support, growth comes naturally.  I’ll be talking about: ➡ [01:03] How to 'Date' Your Ideal Customer➡ [01:42] Why Copying Others Won’t Work➡ [02:39] Formula vs Recipe Explained➡ [02:51] Building Your Social Media “Recipe”➡ [05:03] The Content Formula That Works Today➡ [06:45] Why Storytelling Builds Trust➡ [07:24] Using Hooks to Stop the Scroll➡ [08:00] Sell Without Selling➡ [08:54] The Most Important Ingredient: Value➡ [10:30] Attract, Convert & Retain➡ [11:54] Taking Conversations to 'Second Base'➡ [12:15] Free Hooks conversation starter   Resources: ➡  Grab my FREE Scripts To Start A Conversation: https://go.auxano.global/conversationstarters  Join our Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome    Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://facebook.com/auxanomarketing ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.

May 17, 202616 min

EP 312: Dating 101 - Part one, where to date (pages, profiles or groups)

Imagine going on a first date and someone immediately asked, “Will you marry me?” Sounds ridiculous, right? Yet so many businesses approach Social Media the same way.. jumping straight to the sale before building any real connection. In today’s power episode on the Direct Selling Accelerator Podcast, we’re exploring ‘where to date’ or really where you should be building your relationships on Social Media, and why authentic relationships are the key to attracting ideal customers.  Because people buy from people they like, know, and trust. So where should you be? Where should you date? There’s Facebook business pages, profiles, groups, Instagram, TikTok, LinkedIn and the list goes on.  Listen in as we unpack the important difference between Facebook pages, profiles & groups  and how you can create meaningful engagement and genuine connection to help grow your business, one relationship at a time.   *This Spotlight Special was first shared as part one of our Dating 101 series, and while some platform names and features have evolved since then, the core strategy is still incredibly relevant: choose where you show up based on where your ideal customer actually spends time and how they prefer to connect. I’ll be talking about: ➡ [2:07] Where to date? ➡ [3:03] Questions you need to ask yourself ➡ [4:40] Pay attention to HOW people use Social Media platforms ➡ [5:29] Personal Profile, Business Pages and Groups ➡ [6:05] Let's unpack Personal Profiles ➡ [8:12] How important is a Business Page?  ➡ [11:10] Facebook Groups explained ➡ [15:10] What’s your nurture sequence?   Resources: Looking for more? Head to our earlier episode or check out my book: ➡ Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/   Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome    Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://facebook.com/auxanomarketing ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.

May 10, 202657 min

EP 311: What’s Changed + What Still Matters in Network Marketing - with Garrett McGrath

In a time where trust is low and connection matters more than ever, the leaders who are winning are the ones having real conversations - choosing collaboration over competition, and remembering one simple truth: people buy from those they like, know, and trust. This week on the Direct Selling Accelerator Podcast, I sat down with Garrett McGrath - Top Advisor at Bravenly Global, President of Association of Network Marketing Professionals and Co-Editor in Chief of Business For Home. Alongside his wife, Sylvia McGrath, he’s built success both in the field and in leadership, grounded in faith and family. We unpack the growth opportunities, field success and what still matters in a changed industry: Turning customers into advocates Building trust in a ‘silent observer’ world Making human connection your competitive edge There’s so much gold in this episode! So get ready, take notes, and get excited - because the future of Network Marketing is full of possibility.   We’ll be talking about: ➡ 00:14 The Future of Network Marketing Growth ➡ 00:18 Collaboration vs Competition in the Industry ➡ 00:19 Biggest Shifts in Network Marketing Today ➡ 00:21 Why Field Experience Still Matters Most ➡ 00:24 Turning Customers into Referrers ➡ 00:27 AI vs Human Connection in Business ➡ 00:33 Building Trust in the “Silent Observer” Era ➡ 00:36 Authenticity, Courage & Showing Up as Yourself ➡ 00:40 Stop Acting: Attract the Right People ➡ 00:45 Leadership Skills Needed in 2026 ➡ 00:47 Blind Spots & Mentorship in Business   About Our Guest: Garrett McGrath has served as President of the Association of Network Marketing Professionals since 2012 and on its Board since 2011. He has 30+ years' experience as a top network marketing professional and is a sought-after keynote speaker, leadership trainer, and team-builder. He has built organizations of 200,000+ distributors in 21 countries worldwide with his wife and business partner, Sylvia, and has served as Master Distributor for four network marketing companies over the past three decades. In February 2025, Garrett and Sylvia were asked to serve as Co-Editors in Chief of Business For Home - the largest industry news publication, established in 2007, with millions of viewers worldwide in direct selling, home-based business, and network marketing. The McGraths have worked side-by-side since 1999, providing leadership training, coaching, and personal development to network marketing professionals through live daily broadcasts, training events, mentorship, and systems. Together they have produced numerous videos, audios, websites, guidebooks, and marketing tools for companies and large teams, and founded a leadership training and personal development organization. Alongside the ANMP Board - and now in their new role with Business For Home, the McGraths are ambassadors for network marketing, working to elevate the profession to new levels of awareness, credibility, partnerships, education, service, and global reach.   Book Recommendations:  The Bible Recap (in 90 days) by Tara-Leigh Cobble: https://bit.ly/3RdoKId Everything that you want is on the other side of hard by Ken Rideout: https://bit.ly/4t3ZzoP Quote: “The right strategy at the wrong time will bring you pain”   Connect with Garrett McGrath ➡ Website: https://www.garrettandsylvia.com/ ➡ Facebook: https://www.facebook.com/garrettmcgrath ➡ LinkedIn:  https://www.linkedin.com/in/garrett-and-sylvia-mcgrath/   Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome    Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://facebook.com/auxanomarketing ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.

May 3, 202623 min

EP 310: Why most people don’t ‘Show Up’

If you’re like me, you’re self-taught - and you might think your struggle with Social Media comes down to time, tools, or not knowing enough. But the truth is, it’s not any of those things! It’s confidence. In this episode of the Direct Selling Accelerator Podcast, we unpack what’s really holding you back and how to overcome it. I share how stepping forward before I felt ready changed everything, and why your audience is already out there, waiting for you to do the same. We dive into key lessons around decision fatigue, perfectionism and simple easy-to-action principles from my book ‘Show Up Anyway’ - to make showing up easier, without overthinking every post. Because here’s the shift:Less selling. More showing up. When you stop hiding and start being real, relatable, and valuable - that’s when things start to move.   I’ll be talking about: ➡ [00:42] Why Most People Don’t Show Up ➡ [02:51] You’re More Capable Than You Think ➡ [06:57] Step Before You’re Ready ➡ [12:18] Why Planning Content Matters ➡ [15:30] Why Perfection Kills Growth ➡ [16:27] Strategy #1: Engagement Posts ➡ [20:00] Strategy #2: Be Real & Relatable ➡ [21:30]] Strategy #3: Deliver Value ➡ [21:57] Share Tips, Ideas & Hacks ➡ [22:30] Think Like Your Audience   Resources: Looking for more? Head to our earlier episode or check out my book: ➡ Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth ➡ Grab your FREE posting calendar: https://go.auxano.global/10-simple-steps-to-transform-your-facebook-posts1664249416382   Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome    Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.

April 26, 202628 min

EP 309: I Almost Didn’t Write This Book… Here’s Why I Did

Can you believe a lack of Self-Belief almost stopped me.. that’s right, my book ‘Show Up Anyway’ wouldn’t exist if I hadn’t learnt the lessons I’m about to share with you. Whilst running my business, juggling a full schedule, and spending time with my kids - I gave myself a deadline, 30 days to complete my book. AND I did it in secret. Not because I was hiding anything, but because I didn’t want fear to stop me from stepping out. This episode is about the ‘aha’ moments that changed everything. I share the importance of self-belief, changing the way you talk to yourself, and why your WHY matters more than anything else. So stop waiting to feel ready and make the decision to Show Up, Share & Make an Impact.  I’ll be talking about:➡ 02:06 The Power of Self-Belief➡ 15:03 Why I Finally Decided to Write a Book➡ 16:57 I Gave Myself 30 Days to Finish➡ 18:39 How Self-Talk Shapes Your Reality➡ 21:15 Turning a Dream Into a Must➡ 22:00 Holding My Book for the First Time➡ 23:00 Timeless Strategies That Always Work➡ 23:45 Human Connection Will Always Win➡ 24:36 The Only Thing Holding You Back➡ 25:24 Why Your “Why” Matters Most➡ 26:06 Step Before You Feel Ready Resources: Looking for more? Head to our earlier episode or check out my book: ➡ Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth Quote: “Your social media marketing is too important to be left with the marketing department”  - Mari Smith, Facebook Marketing Expert & Keynote Speaker   Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome  Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.

April 19, 202655 min

EP 308: Rebuilding Trust in Network Marketing — With Gordon Hester

What if the future of network marketing doesn’t depend on better strategies, but on rebuilding trust? In this episode of the Direct Selling Accelerator Podcast, Sam sits down with Gordon Hester, a Direct Selling transformation expert and founder of Shapetech Solutions, to explore how the industry is evolving and what it will take to move forward with credibility and confidence. They unpack the roles of storytelling, leadership, and consumer focus in shaping the future of direct selling, and why the industry's narrative needs to change. From the importance of sharing real, positive experiences to understanding the impact of growing competition, this conversation highlights what’s missing and what needs to shift. If you want to build a business that’s sustainable, trusted, and relevant, this episode offers a powerful perspective on what comes next. Here’s the Key Insights from our conversation:➡ 14:33 The Power of Testimonials & Stories➡ 17:33 Skills People Gain from Direct Selling➡ 20:33 Why Trust Is Broken and How to Fix It➡ 25:00 The Danger of Losing Community & Events➡ 25:45 Affiliate vs Network Marketing Debate➡ 32:00 Inside the Florida Direct Selling Coalition➡ 40:00 Why Simplicity Wins for New Distributors➡ 45:27 Changing the Industry Through Content➡ 48:09 Superpower: Mastering AI➡ 52:00 Avoid Toxic Relationships   About our guest Gordon Hester: Gordon’s area of expertise is with direct selling businesses that use an independent contractor entrepreneurial model to market products and services to a large global customer base. Today, much of his time is spent helping companies evolve their businesses to ensure they are relevant and competitive in a business environment driven by customers, technology and data. His 30+ years in Direct Selling has uniquely prepared him to be a transformative change agent. He has extensive experience with field leaders and has coached successful Direct Selling entrepreneurs in many global markets. Much of Gordon’s work since 2016 has been focused on modernization initiatives. Today, the speed and magnitude of change is forcing companies to transform all areas of their business. Gordon’s technology company, Shapetech Solutions, LLC, has enabled him to help companies with innovative technology solutions focused on strengthening their business both operationally and with their independent salesforce. Today, that is the core focus of both his consulting and technology business.   Connect with Gordon Hester:  ➡ Gordon Hester’s email: gordon@hesterconsulting.com ➡ Gordon Hester’s LinkedIn: https://www.linkedin.com/in/gordonhester  ➡ Gordon Hester’s website: https://hesterconsulting.com/ ➡ Gordon Hester’s Facebook: https://www.facebook.com/gordondhester?locale=sr_RS   Resources: Looking for more?  ➡ On the Podcast: https://youtu.be/gEvZfbSzfdI ➡ Currently Reading:  The Science of Scaling https://bit.ly/4m3Igm4  Authentic Happiness https://bit.ly/4sb6w7l ➡ Favourite Quote: “God promises nobody a tomorrow, so make the best out of today”   Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome    Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.

April 12, 202628 min

EP 307: Not Getting Social Media Results in 2026? Here’s Why

In this episode of the Direct Selling Accelerator Podcast, Sam breaks down the core activities that actually drive growth in 2026, and why so many people are overcomplicating the process. Social media is often treated like a performance game, focused on views, reach, and numbers. But at its core, it’s a tool for connection. Behind every screen is a real person, and the businesses that succeed are the ones that never lose sight of that. Sam shares why chasing visibility alone isn’t enough, and how shifting your focus towards connection, understanding your audience, and building relationships can completely change your results. If you’re ready to stop chasing numbers and start building a business through genuine connection, this episode will give you the clarity to refocus on what actually works.   We’ll be talking about: ➡ 01:06 Why You’re Not Getting Results in 2026 ➡ 05:12 Mistake #1: Looking for the Wrong Signals ➡ 10:27 Views Don’t Equal Sales ➡ 14:12 Mistake #2: Trying to Please Everyone ➡ 14:33 The Power of Your “Red Thread” ➡ 15:48 How the Algorithm Learns Your Content ➡ 17:24 Content That Stops Your Audience Scrolling ➡ 17:42 Mistake #3: No Clear Strategy ➡ 18:24 The CARE Method Explained ➡ 27:15 Recap: The 3 Reasons You’re Not Growing   Resources: Looking for more? Head to our earlier episode and check out Sam’s book. ➡ Podcast: The Red Thread Principle: https://youtu.be/RiJyNdhqcVU ➡ Book: Show Up Anyway by Sam HInd: https://a.co/d/8rk0Qth   Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome    Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.