The Digital Slice

Hosted by Brad Friedman

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Episodes

252

Latest episode

Oct 2026

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About the show

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

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60 recent

November 3, 2026Episode 25321 min

Episode 253 - The Google Ads Mistake That Makes Bad Campaigns Look Successful

Still hearing "trust the process" while your ad budget disappears? It's time to ask what results you're actually buying. Your Google Ads dashboard may look busy, but clicks and reported conversions mean little if they aren't helping you win customers. Are you measuring business growth—or just paying for activity? Join Brad Friedman and Jeff Coleman as they discuss why Google Ads campaigns underperform, how to build a reliable lead engine, and which metrics deserve your attention so you can attract better prospects and make more informed decisions about your advertising budget. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

October 27, 202627 min

Episode 252 - Why More AI-Generated Ads Won't Fix Your Marketing

AI can create a hundred ads. But can it give customers one good reason to choose you? AI can help you create more ads, but without a distinctive message and a process for learning what works, you could just be producing more of the same. Join Brad Friedman and Ray Jang as they explore AI and the future of creative marketing, from customer intelligence and rapid ad testing to authenticity and synthetic content, so you can make smarter advertising decisions and use AI to amplify what makes your business different. Ray Jang is the Founder & CEO of Atria, an AI Creative Strategist platform that helps brands turn advertising data into insights for creative development and campaign improvement. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

October 20, 2026Episode 25133 min

Episode 251 - Why Marketing Teams That Don't Drive Revenue Are In Trouble

Dr. Debbie Qaqish is a pioneering marketing strategist, leadership expert, and creator of The Growth Factor Method™, blending positive psychology with more than 35 years of real-world marketing experience to help leaders thrive under constant pressure. Known as the OG of Revenue Marketing™, a concept she introduced in 2011, she redefined marketing as a measurable driver of business growth and has worked extensively with CMOs and B2B teams to align strategy with revenue outcomes. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

October 13, 2026Episode 25022 min

Episode 250 - You Paid for the Lead. Then You Sent It to Voicemail

Hate talking to bots? Today's AI receptionists might change your mind. Your marketing gets the phone ringing. What happens when no one answers? A missed call can become a missed customer, and voicemail rarely makes a great first impression. Join Brad Friedman and Gene Sigalov as they discuss AI-powered virtual receptionists, customer expectations, and the trade-offs between automation and human service so you can make a more informed decision about answering calls and serving your customers. Gene Sigalov is a serial entrepreneur, licensed attorney, and Co-founder and CEO of Upfirst, an AI-powered virtual receptionist for small businesses. Having used virtual receptionist services for his law practice and a previous business, Gene brings firsthand experience with the costs and challenges of outsourced call handling. With Upfirst, he focuses on helping solopreneurs and small to midsize businesses answer calls, collect information, and manage appointments. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

September 29, 2026Episode 24924 min

Episode 249 - Your Website Gets Traffic. Why Isn't the Phone Ringing?

A website can attract traffic and still leave potential customers with no reason to call. Join Brad Friedman and Amber Goetz as they discuss website copy, practical SEO, AI search, and the reports that reveal what is actually generating leads so you can make better decisions about your marketing. Amber Goetz is the founder of Active Media, a web development and SEO agency she founded in 2005. She helps businesses improve their websites, organic visibility, and paid search efforts with a focus on getting the phone to ring. She also created SEO Sidekick, a productized solution designed to help brands improve rankings and generate leads. In this conversation, Amber brings a hands-on perspective to the work behind sustainable search visibility. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

September 22, 202622 min

Episode 248 - How PR Shapes What AI Says About Your Brand

PR is no longer just about media coverage, it's shaping what AI says about your business. AI search is changing how customers discover, evaluate, and trust brands long before they click a link or visit a website. Join Brad Friedman and Jackson Wightman as they explore the intersection of public relations and AI search, how PR influences what large language models say about your company, and why building credibility across the entire marketing funnel matters more than ever. Jackson Wightman is the founder of tech PR agency Proper Propaganda and the author of the Amazon bestselling book The Tech PR Playbook Proper Propaganda primarily helps companies build their brand and presence in the U.S. market while connecting PR efforts with the other channels and stages of the marketing funnel. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

September 15, 2026Episode 24724 min

Episode 247 - AI Is Replacing SEO: Here's What Small Businesses Must Do

Your customers are changing how they search, and getting clicks may no longer be the best measure of whether your business is being found. Join Brad Friedman and Karl-Gustav Kallasmaa as they explore how AI is reshaping search engine optimization, what makes a website useful to AI agents, and which practical tactics can help your small business earn visibility and revenue in the new search landscape. Karl-Gustav is a builder at the intersection of search, AI, and diplomacy. He takes an engineering-focused approach to helping businesses understand and improve how their brands appear in AI-generated search answers. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

September 8, 2026Episode 24630 min

Episode 246 - Why Your Expertise Isn't Enough To Win The Room

Great expertise means little if you can't communicate it clearly enough to earn attention, build trust, and move people to act. Join Brad Friedman and Matthew Hill as they explore how leaders and professionals can improve their communication, presentations, storytelling, confidence, and written messaging to connect with audiences and create greater impact. Matthew Hill is a leadership trainer and presentation coach who helps executives, emerging leaders, and teams unlock confidence, clarity, and creativity as they enjoy effective impact, whether they're pitching, presenting, or navigating high-stakes negotiations. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

September 1, 2026Episode 24524 min

Episode 245 - How To Find Sales Reps Built For Cold Outreach

Your best salesperson may be the worst person on your team to handle cold outreach, and Kevin Downey explains why. Hiring a successful salesperson does not mean you are hiring someone willing or built to spend hours every day prospecting and making cold calls. Join Brad Friedman and Kevin Downey as they discuss B2B email lead generation, sales team structure, and how to identify sales or business development reps who are built for cold outreach so you can generate more qualified conversations without expecting expensive salespeople to do work they are unlikely to sustain. Kevin is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

August 25, 2026Episode 24425 min

Episode 244 - Why Your Business Isn't Showing Up On Google Or ChatGPT

Why is your competitor ranking above you on Google? SEO isn't about tricking Google. It's about proving why your business deserves to rank first. If your business has years of experience but competitors still outrank you, the problem may be less about what you know and more about what search engines can actually see online. Join Brad Friedman and Sean Garner as they break down local SEO, AI search visibility, reviews, brand mentions, and smarter ways to use AI so you can improve your rankings and build a more discoverable, credible business online. Sean Garner is an entrepreneur, marketing strategist, and the founder of Sean Garner Consulting—a full-service agency and fractional CMO partner for local, service-based businesses. His superpower is simplifying marketing—turning confusing tactics into clear, actionable steps that drive real growth. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.