The Digital Slice

Hosted by Brad Friedman

Business

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Episodes

245

Latest episode

Sep 2026

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About the show

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

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60 recent

September 8, 2026Episode 24630 min

Episode 246 - Why Your Expertise Isn't Enough To Win The Room

Great expertise means little if you can't communicate it clearly enough to earn attention, build trust, and move people to act. Join Brad Friedman and Matthew Hill as they explore how leaders and professionals can improve their communication, presentations, storytelling, confidence, and written messaging to connect with audiences and create greater impact. Matthew Hill is a leadership trainer and presentation coach who helps executives, emerging leaders, and teams unlock confidence, clarity, and creativity as they enjoy effective impact, whether they're pitching, presenting, or navigating high-stakes negotiations. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

September 1, 2026Episode 24524 min

Episode 245 - How To Find Sales Reps Built For Cold Outreach

Your best salesperson may be the worst person on your team to handle cold outreach, and Kevin Downey explains why. Hiring a successful salesperson does not mean you are hiring someone willing or built to spend hours every day prospecting and making cold calls. Join Brad Friedman and Kevin Downey as they discuss B2B email lead generation, sales team structure, and how to identify sales or business development reps who are built for cold outreach so you can generate more qualified conversations without expecting expensive salespeople to do work they are unlikely to sustain. Kevin is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

August 25, 2026Episode 24425 min

Episode 244 - Why Your Business Isn't Showing Up On Google Or ChatGPT

Why is your competitor ranking above you on Google? SEO isn't about tricking Google. It's about proving why your business deserves to rank first. If your business has years of experience but competitors still outrank you, the problem may be less about what you know and more about what search engines can actually see online. Join Brad Friedman and Sean Garner as they break down local SEO, AI search visibility, reviews, brand mentions, and smarter ways to use AI so you can improve your rankings and build a more discoverable, credible business online. Sean Garner is an entrepreneur, marketing strategist, and the founder of Sean Garner Consulting—a full-service agency and fractional CMO partner for local, service-based businesses. His superpower is simplifying marketing—turning confusing tactics into clear, actionable steps that drive real growth. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

August 18, 2026Episode 24325 min

Episode 243 - Your Business Isn't Worth What You Think

Your business probably isn't worth what you think it is. Most business owners focus on growing revenue without stopping to ask whether their decisions are generating enough return or increasing the actual value of the business. Join Brad Friedman and Saul Cohen as they discuss ROI, business valuation, acquisitions, exit planning, culture, and gross profit so you can make smarter financial decisions and build a more valuable business. Saul is an experienced accountant and acquisitions advisor, passionate about helping entrepreneurs achieve financial growth through strategic acquisitions and insightful financial planning. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

August 11, 2026Episode 24226 min

Episode 242 - Why Everyday Investors Are Buying Websites

What if the next valuable asset isn't a house or stock, but a neglected website hiding in plain sight? AI has created an internet-scale opening for people who learn to treat websites and online businesses like digital property instead of simply technology. Join Brad Friedman and Matt Raad as they explore why AI and the borderless internet could create the next major online wealth opportunity, and how everyday professionals can start small, build practical digital skills, and pursue cash flow and equity without massive capital or technical expertise. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

July 23, 2026Episode 24124 min

Episode 241 - Why Most Branded Podcasts Fail To Earn Trust And Results

Has your podcast become a long-form ad instead of audience-first content, making it harder to earn attention, trust, and measurable business results? Join Brad Friedman and Roger Nairn as they explore how brands can build audience-first podcasts, measure ROI, choose the right audio/video strategy, repurpose episodes across the funnel, and grow loyal audiences so you can turn your podcast into strategic content that drives thought leadership, loyalty, and results. Roger Nairn is the Co-Founder and CEO of JAR Podcast Solutions, a global branded podcast agency that helps brands create high-performing shows built for real audience engagement. Roger and his team have built podcasts for organizations including Amazon, lululemon, RBC, Cirque du Soleil, Deloitte, and The Wharton School, along with many other brands looking to make podcasting a meaningful part of their content strategy. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

July 14, 2026Episode 24026 min

Episode 240 - Why Your AI-Written Content Is Killing Your Brand

If your emails, ads, and landing pages sound generic—and your audience notices—your clicks, conversions, and brand trust can take a hit. Join Brad Friedman and Evelina Kaganovitch as they discuss the importance of good copywriting in email and marketing campaigns, why AI can't replace real brand voice, and how better messaging can improve trust, conversions, and results. Evelina Kaganovitch is a messaging strategist and copywriter who helps creative founders turn their content, especially email lists, into revenue engines. In this episode, Evelina shares practical guidance on using AI without sounding generic, writing stronger ad hooks, improving trust through human-centered messaging, and creating copy that better matches your audience's needs and level of awareness. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

July 7, 2026Episode 23919 min

Episode 239 - Podcasting And PR Can Work Together To Grow Your Brand

Podcasts build depth; PR builds reach. Here's how smart brands use both to compound authority. If your message is unclear or your show selection is off, even strong brands can miss the trust, authority, and ROI that the right podcast appearances can create. Join Brad Friedman and Liz Brooks as they explore how podcast interview marketing and PR work together, how to choose the right shows, and how strategic storytelling helps small and medium-sized enterprises and brands connect with their audiences so you can build authority, visibility, and measurable results. Liz Brooks is a Client Account Manager at Interview Valet with a focus on podcast interview marketing and PR. With experience at top media outlets and PR agencies, Liz helps small and medium-sized enterprises and brands connect with their audiences through strategic storytelling and smarter podcast outreach. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

June 30, 2026Episode 23826 min

Episode 238 - The One Growth Lever Service Businesses Ignore

Most service-based businesses use the same software and the same playbook, hoping efficiency alone will create a competitive edge. Join Brad Friedman and Ghazenfer Mansoor as they break down how AI automation, process mapping, and proprietary technology can help service-based businesses improve efficiency, increase valuation, and prepare for a stronger exit so you can build a more scalable, defensible company. Ghazenfer Mansoor is a founder, author, and tech strategist who helps businesses unlock significant growth through AI and custom software. He is the CEO of Technology Rivers, a software development firm that builds HIPAA-compliant healthcare platforms, SaaS products, and internal tools that automate operations and increase valuation, especially for service-based and regulated industries. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

June 9, 2026Episode 23727 min

Episode 237 - 80% Of Healthcare Marketing Budgets Get Wasted: What Smart Practices Do

80% of healthcare marketing budgets are burning money. Here's what actually works — and it's not billboards. Join Brad Friedman and Rob Odell as they discuss why so many healthcare marketing dollars get wasted, how educational videos build trust, and what better lead follow-up looks like so you can create a more effective patient acquisition system for your practice. Rob Odell is the owner of wpDuo and a revenue infrastructure specialist who helps medical practices, particularly in ophthalmology and dental, transform their marketing into scalable patient acquisition engines. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.