The Digital Sauce

Hosted by Visualsoft

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Latest episode

Aug 2026

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EN-GB

About the show

Conversations on commerce by Visualsoft.

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10 recent

August 18, 202644 min

10 | What Shopify’s latest updates mean for UK retailers | Digital Sauce - Editions Decoded

Shopify Editions brings hundreds of updates and in this episode we help you break down which ones to prioritise for your business and why. In this episode of Digital Sauce, Shopify expert Ben Homer joins Visualsoft’s Carl Swann and Liam Quinn to decode the most impactful Shopify Editions updates and translate them into real commercial opportunities. From faster storefronts and smarter checkout experiences to AI-powered workflows and operational efficiencies, this episode digs into how retailers can turn product updates into tangible performance gains. Packed with expert insight, practical examples, and clear takeaways, this is a must-watch for ambitious UK retailers looking to scale faster, trade smarter, and stay competitive.

January 22, 202634 min

09 | Clearer.io x Gardening Naturally | The Art of Doing More With What You Have

The art of doing more with what you have: Maximising existing customers, data & channels for smarter engagement. Growth in 2025 isn’t just about expanding, it’s about optimising. With acquisition costs rising and retail budgets tightening, the most successful brands are the ones squeezing more value from what they already have: their customers, their data, and their existing channels. With it now costing at least five times more to acquire a new customer than to retain an existing one, the need to focus on engagement has never been clearer. In this episode, we’re joined by experts from clearer.io and Gardening Naturally to unpack practical ways retailers can unlock smarter, more sustainable growth. From simple personalisation wins to trust-driven retention strategies and better product discoverability, you’ll learn how to create bigger results without bigger budgets. Packed with real examples and actionable takeaways, this episode is essential for any retailer looking to boost revenue, increase engagement, and streamline operations using the tools they already own. #ecommerce #podcast #growth #optimising

October 7, 202534 min

08 | Moda in Pelle x Attentive | The customer engagement shift: How to win tomorrow’s shopper

Customer expectations are shifting fast - and retailers can’t afford to stand still. In episode 08 of The Digital Sauce, we sit down with Moda in Pelle and Attentive to explore how brands are rethinking engagement strategies ahead of 2026. From turning anonymous visitors into known customers, to harnessing AI, SMS and email for hyper-personalised journeys, we unpack the tools, tactics and early lessons shaping a new era of customer connection. Plus, hear how Moda in Pelle is reimagining its in-store presence to fuel omnichannel growth - all while keeping the customer firmly at the centre. #ecommerce #podcast #retailinnovation #tech #ecommerce #shopping

July 25, 202536 min

07 | Shopify x Yotpo | Unifying Bricks and Clicks: Turning Store Visits into Online Revenue

Join us for episode 07 of our vodcast series, 'The Digital Sauce', where we'll be bringing you conversations on camera with some of the industry's leading minds to discuss the latest insights, trends and topics they’ve been keeping bottled up. In episode 07 we're joined by experts from Shopify, Yotpo, and Visualsoft as we explore how unified commerce is helping top retailers turn store visits into digital conversions, increase customer lifetime value, and move faster with leaner operations.

February 14, 2025Episode 648 min

06 | Walk London x Shopify | Creating an online shopping experience they'll love in 2025

In episode 06, we're joined by Walk London and Shopify to discuss how brands can craft a compelling online experience that pushes the needle on conversions and builds lasting connections with your customers.

December 17, 2024Episode 51 hr 0 min

05 | Grenade | The long game: Leveraging an omnichannel approach for lasting impact

In episode 05, we’re joined by Grenade to discuss how retailers can transform a single promotion into a powerful, long-term strategy by using multiple marketing channels to reach and engage customers, boost brand loyalty, and drive lasting results.

September 5, 2024Episode 422 min

04 | Leader Online x ASKBOSCO | Smarter shopping: AI's effect on eCommerce

In episode 04, we're joined by Leader Online & ASK BOSCO ®, to discuss the role of artificial intelligence in both eCommerce and marketing, and uncover how forward thinking retailers are adopting tools to assist in every aspect of the customer journey.

July 1, 2024Episode 322 min

03 | Klaviyo x Reviews.io | Get personal or get lost: Mastering the art of personalisation in marketing

In episode 03, we're joined by Klaviyo & REVIEWS.io , to unravel the importance of personalisation within a marketing strategy, it's role in consumer confidence, and why it could be the deciding factor between a customer choosing yourself or your competitor.

May 9, 2024Episode 229 min

02 | TikTok x Unsociable | Redefining retail: The TikTok Shop effect

In episode 02, we're joined by TikTok Shop & Unsociable to dive into how social platforms are quickly becoming the go-to shopping destinations for consumers. We take a deeper look into the game-changing impact TikTok Shop has had on the world of social commerce as a whole in the past year, and myth bust the views on the platform's purpose as a 'Gen Z playground'.

March 19, 2024Episode 11 hr 12 min

01 | SportsShoes x Pion | Deal or die-hard: Discount hunters vs brand loyalists in 2024

Listen to the very first episode of our new vodcast series, The Digital Sauce, where we unpick the role consumer confidence plays in the battle of voucher codes over brand loyalty, alongside retail giant, sportsshoes.com & Pion.