The Digital Marketer's Guide Podcast

Hosted by Fujisan Marketing

Business Marketing

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Latest episode

Sep 2024

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About the show

We break down digital marketing topics into bite-sized episodes to help make your marketing program--and you--a little better. We cover digital marketing topics like SEO, paid search, paid social, Google and Facebook.

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17 recent

September 17, 2024Episode 812 min

From Marketing to Public Service: Jared Nieuwenhuis on Audiences and Community Engagement

In this podcast episode, Jared Nieuwenhuis discusses his journey from marketing in the video game industry to serving as a council member and deputy mayor in Bellevue. He shares how his marketing experience has influenced his approach to public service, particularly in terms of branding, messaging, and community engagement. Jared also highlights the importance of digital channels in reaching diverse audiences. He shares the complexities of managing passionate fans in the gaming industry with persuading local residents on community initiatives, emphasizing the value of feedback in both arenas.

July 10, 2024Episode 88 min

Building an Effective PPC Strategy

PPC is a core tenant of a holistic digital marketing strategy, and it's an important one. But setting up a PPC strategy isn't a simple task. Understanding the client is a useful place to start, from getting to know their business and their current digital marketing program, but what else is involved? How do you build an effective PPC strategy from scratch? PPC expert Alec Hider joins us to share his years of wisdom on creating PPC strategies for clients. Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to contact@fujisanmarketing.com.

June 26, 2024Episode 94 min

How to Become a Digital Marketer

Digital marketing is an exciting field to work in, but it may seem difficult to get your food in the door. How do you get involved in digital marketing, and how do you land a job in the digital marketing field? What about digital marketing is so appealing to work in? Piper Shethar joins us to share her experience in the world of digital marketing. Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to contact@fujisanmarketing.com.

June 12, 2024Episode 1311 min

Founding a Digital Marketing Agency

Starting your own digital marketing firm is a huge undertaking, and one that takes experience, talent, and willpower. This episode, we flip the table by having our host and founder of Fujisan Marketing, Preston Parshall, in the hot seat to answer questions about his career, founding a digital marketing agency, and the challenges that he had to overcome to grow. Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to contact@fujisanmarketing.com.

May 29, 2024Episode 126 min

Understanding the Podcasting Landscape

Podcasts have exploded in recent years. They're a new medium that's uniquely personal and conversational. As marketers, we need to understand how to leverage new mediums to achieve our business goals. How do podcasts stack up to other channels? And how do you measure success? Our own podcast producer Kyle Getz joins us to share his knowledge of the podcasting landscape. Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to contact@fujisanmarketing.com.

May 15, 2024Episode 115 min

Scoring a Digital Marketing Internship

Digital marketing is an exciting field to work in, but it may seem hard to get your foot in the door. One way: through a digital marketing internship! Companies are always looking for interns to help support their digital marketing efforts. What are they looking for? What skills will help you land the job? Our own digital marketing intern Bianca Bucerzan joins us to share her wisdom on how she landed her internship. Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to contact@fujisanmarketing.com.

May 1, 2024Episode 1021 min

How to Better Understand Your Audience

Your end customer is the most important thing in digital marketing, and the more you understand them, the better your marketing program can be. Across every point of the digital campaign, from strategy development to evaluating success, understanding your audience can improve your process and performance. Eric Layland from the Matters Group joins to share his insight on how to better understand your audience. Learn more about the Matters Group at https://thematters.group/. Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to contact@fujisanmarketing.com.

April 17, 2024Episode 1412 min

The Role of Creative in Digital Marketing

Creative is sometimes the first thing that catches a user's eye. Visuals are meant to capture our audience's attention and draw them in, encouraging them to learn more about the business and services we offer. And there's more that goes into creative than just images. Molly Hawkins, founder of We Are Unicorns, joins us to talk about what makes for great creative, and what to do with a limited budget, and how AI can help support creative efforts. Learn more about We Are Unicorns at https://weareunicorns.co/. Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to contact@fujisanmarketing.com.

April 3, 2024Episode 1515 min

Raising the Account Management Game

When working with clients, account managers are on the front lines of communication. But what makes for a good account manager? What makes a bad account manager? Chris Copacino from the agency Copacino Fujikado joins us to shed light on account management best practices, expectation setting, and how good account management leads to client success. Plus, Chris shares the five P's and talks about putting a rock on the table. Learn more about Copacino Fujikado at https://www.copacino.com/. Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to contact@fujisanmarketing.com.

March 20, 2024Episode 716 min

The State of eCommerce Today

eCommerce impacts our day-to-day life because it's how we find new products and get them delivered to our front door. But it's not just Amazon anymore! Social media is changing the game by getting involved in online shopping, not to mention the small shops that have all the tools at their disposal to set up their own eCommerce site. Iestyn Mullins joins us to talk about the state of eCommerce marketing. Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to contact@fujisanmarketing.com.