The Digital Advantage

Hosted by Bynder

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May 2026

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The Digital Advantage by Bynder is a show by marketers for marketers who want to create engaging content experiences to differentiate their brand from the competition. In each episode, a member of the Bynder team will host a conversation with a leading marketing expert to discuss trends, challenges, solutions, and priorities in marketing—and how to remain competitive in an uncertain economic landscape.

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13 recent

May 20, 2026Episode 424 min

Context Is King: Turning AI From Brand Risk to Brand Advantage in Retail, Fashion and F&B | The Digital Advantage Podcast

👉 Want to see how CX User Community can help your brand scale with confidence? Learn more at https://www.bynder.com/en/products/content-experiences-for-user-community/?utm_source=tdayoutubeAI is making it easier than ever to create content, but without the right infrastructure, more content means more brand risk. In this episode of The Digital Advantage, Ashley and Jovana, Group Product Manager for CX User Community, explore why context (not just content) is the real competitive advantage for brands in retail, fashion, and food & beverage.From the AI-driven content explosion to regional compliance challenges, they break down how globally operating brands like DOUGLAS, PUMA, and Pernod Ricard are using Bynder’s Content Experiences for User Community and AI to scale content production while preserving brand coherence, meeting governance requirements, and driving ROI.The brands that win won't be the ones creating the most content. They'll be the ones with the systems to scale it. On-brand, on-market, and on-time.#AI #ContentStrategy #BrandManagement #DigitalAssetManagement #DAM #Bynder #Retail #Fashion #FoodAndBeverage #MarketingStrategy #BrandConsistency #ContentAtScale #CXUserCommunity

May 18, 2026Episode 331 min

How AI Agents Are Transforming the Content Supply Chain | The Digital Advantage Podcast

In this episode, we take a deep dive into how AI agents are opening up new opportunities and unlocking tremendous value for today’s organizations. As content volumes grow and teams are asked to do more with less, AI agents are augmenting workforces to solve challenges across the content supply chain without sacrificing control or quality. We explore how configurable, context-aware AI agents go beyond simple automation to solve unique business needs, unpacking their potential impact in 2026 and beyond, supported by real-world customer use cases. From this episode, you will learn:How AI agents act as digital team-mates, supplementing teams without adding headcountExamples of agents performing context-dependent tasks across asset enrichment, asset management, governance and content generation in a fraction of the time An approach to using agents where humans remain in control, while AI enables increased scale of operationsReal-world use cases from enterprise brands across multiple industriesThe Digital Advantage is a podcast exploring the latest innovations at Bynder, the world’s leading digital asset management platform. Visit bynder.com to learn why 4,000+ brands trust our AI-powered DAM to deliver exceptional content experiences.

May 11, 2026Episode 246 min

How Chewy’s DAM delivers emotional ROI — The Digital Advantage Podcast

Watch now to see how Chewy ‘leashed the chaos’ and turned digital asset management into a source of emotional and operational return.In this episode, we dive into a story every creative and marketing team can relate to… ‘content chaos.’ Join Bynder’s Chief Customer Officer Heidi Lasker, as she sits down with Jeff Ross and Don Browning from pet supplies brand Chewy to unpack how the brand transformed scattered systems into a sleek, AI-enhanced DAM engine that delivers not just productivity, but emotional ROI.Listen to more podcast episodes at: https://www.bynder.com/en/videos/the-... In this episode, you’ll learn about:• The human side of content chaos: Discover what ‘content chaos’ feels like for creative teams, and why it’s not just ‘a tech problem,’ but a human one too.• Finding clarity at scale: Learn how Chewy migrated millions of assets and moved from outdated folders to AI-powered metadata tagging that helps teams find what they need in seconds.• Quantifying success through emotional ROI: Hear how Chewy redefined ROI beyond numbers, measuring confidence, creativity, and joy as real business outcomes.• AI search and pet expressions: Discover how Chewy’s need to search for ‘happy dogs’ and ‘curious cats’ inspired innovation in Bynder’s AI Search, shaping the future of DAM for everyone.• The leadership lessons learned: Jeff and Don share insights on earning trust, driving adoption, and changing the culture at Chewy — turning skeptics into champions. The Digital Advantage: the podcast that explores cutting-edge innovations at Bynder, the world’s leading digital asset management platform. Visit bynder.com to learn why 4,000+ brands trust our AI-powered DAM to deliver exceptional content experiences.

May 4, 2026Episode 126 min

Introducing Bynder Labs - The Digital Advantage Podcast

Welcome to The Digital Advantage, the podcast that explores cutting-edge innovations at Bynder, the world’s leading digital asset management platform! In this episode, we unveil Bynder Labs, our dedicated innovation program focused on revolutionizing DAM with AI.Join your host, Michiel Maandag, Senior Director AI Consultancy, as he sits down with two key innovators behind Bynder Labs, Jules Reijnen and Aris Kalgreadis. Discover what Bynder Labs is, why it was created, and how it's shaping the future of digital asset management.In this episode, you’ll learn:What is Bynder Labs? Get an insider's look at Bynder's hub for AI innovation and how it engages with customers to shape the future of DAM.The journey to Bynder Labs: From early AI adoption in 2016 to the acquisition of EMRAYS and the successful launch at Bynder Connect 2024.Introducing labs.bynder.com: Explore the "home of AI innovation at Bynder" where you can discover the latest AI capabilities, engage with future projects, and access valuable AI education resources.A day in the life at Bynder Labs: Learn how UX research, engineering, and customer collaboration drive AI advancements.The AI principles at Bynder: Learn about our commitment to human oversight, augmentation, transparency, integrity, education, control, safety, and bias mitigation.Where AI Ideas Come From: See how customer insights and industry trends fuel our innovative projects, including the success story of Face Recognition.Exciting Projects on the Horizon: Get a sneak peek at AI for Asset Authenticity and AI-powered asset modification.The Future of AI in DAM: Explore the evolution towards context-aware AI, generative AI, and the importance of human-approved AI.Visit labs.bynder.com to explore the future of AI in DAM and stay ahead of the curve!

April 5, 2024Episode 334 min

Scrappy, Resourceful, Strategic: The 3 Stages of Martech (with Greg Lambert)

In this episode of The Digital Advantage, host Dónal O Mearáin talks with Greg Lambert (VP of MarTech at @MiiROfficial ) about integrating digital strategies with sustainability. Lambert shares insights from his career, highlighting the importance of innovation in both product development and marketing to drive MiiR's mission forward. Here's what makes an unconventional path a boon in marketing: 🔵 Diverse perspectives: Seeing the world through different lenses can fuel creativity. 🔵 Adaptability: Varied experiences mean you're ready for anything. 🔵 Rich storytelling: Every unique experience adds a chapter to your brand's narrative. Greg notes, "I've kind of fallen into marketing like a lot of marketers have done." This candid admission highlights the serendipitous nature of career paths that, while unplanned, lead to profound insights and innovation in marketing. For more wisdom on leveraging an eclectic background in your marketing career, check out Greg's insights on The Digital Advantage. Looking to elevate your content experiences? Supercharge your brand's content creation, management and distribution with Bynder. http://www.bynder.com/ #contentstrategy #brandgrowth #customerjourney #contentexperience #marketingstrategy #marketingtips #digitalassetmanagement #generativeai #digitalmarketing #digitalmarketingtips #martech

March 8, 2024Episode 240 min

How to Elevate Your Content Operations (with Thomas Peham from @Storyblok)

In this episode of The Digital Advantage, host Dónal O Mearáin engages with Thomas Peham, (VP of Marketing at @Storyblok-com) to explore the transformative power of content management systems in today's digital landscape. Tune in to find out more about: 🔵 The need for agility and flexibility in content management 🔵 The importance of a centralized content hub for multi-platform delivery 🔵 Strategies for overcoming common digital marketing challenges 🔵 Consumer expectations for personalized content experiences 🔵 Strategies that prioritize customer-centric approaches Looking to elevate your content experiences? Supercharge your brand's content creation, management and distribution with Bynder. http://www.bynder.com/

February 2, 2024Episode 130 min

From AI Hype to Reality: How to Consider AI for Your Content Strategy in 2024 (with Michiel Maandag)

The Digital Advantage is back! Join your host Dónal O Mearáin, as he sits down with Bynder's Senior Director of AI Consultancy Michael Maandag. This tell-all chat will take you to the heart of the AI-fueled digital solutions that the world's leading brands are using to get ahead of the competition. From optimizing marketing operations and enhancing creativity to driving huge growth and rocketing revenues, learn how AI's impact can be a game-changer when used smartly. Tune in to learn: 🔵 Why smart investment in AI can take a brand to the next level 🔵 How to balance innovation with practical, human-centered approaches 🔵 Adapting AI strategies to align with evolving legal landscapes 🔵 The obstacles that come with introducing new technology, and how to bulldoze them out of your way Looking to elevate your content experiences? Supercharge your brand's content creation, management and distribution with Bynder. Visit https://www.bynder.com/ to unleash the power of AI-driven solutions for seamless and impactful content experiences.

November 24, 2023Episode 640 min

How to Establish Your Content Mission (with Zoe Hawkins, Content Principal ⁠ @SumoLogic, ⁠ and Sara Stella Lattanzio, B2B Content Advisor and Senior Marketing Manager ⁠ @Adnovum)

Host Dónal O Mearáin dives into the world of content strategy and the role of AI with two insightful guests, Zoe Hawkins (Content Principal @sumologic ) and Sara Stella Lattanzio (B2B Content Advisor and Senior Marketing Manager @adnovumAG ). Together, they unravel the challenges and opportunities faced by companies in today's digital landscape. Tune in to this episode of The Digital Advantage to learn about: 🔵 Business-Centric Content Strategy: Strategizing Content to Enhance Brand Consistency and Customer Trust 🔵 Authenticity Over Automation: Establishing Trust through Human-Crafted Content Over AI Automation 🔵 Tailored Customer Journey Content: Driving Engagement and Conversions via Customized Content Strategies Looking to elevate your content experiences? Supercharge your brand's content creation, management and distribution with Bynder. Visit https://www.bydner.com/ to unleash the power of AI-driven solutions for seamless and impactful content experiences. #contentstrategy #brandgrowth #customerjourney #contentexperience #marketingstrategy #marketingtips

November 3, 202335 min

How to Build a Tech Stack to Grow Revenue (with Jasmin Guthmann, Head of Corporate Communication @Contentstack)

The way customers discover, engage with, and buy from brands is undergoing a seismic shift. Jasmin Guthmann, Head of Corporate Communication at @Contentstack , dives deep into the evolving landscape of content and its strategic importance in today's digital age. Tune in to this episode of The Digital Advantage to learn about: 🔵 Holistic Content Experience: It's not just about channels anymore. 🔵 Consistent User Experiences: Seamlessly integrate content across various touchpoints. 🔵 Challenges: Delivering consistent content experiences across an increasing number of channels. 🔵 Tailored Tech Stack: Customize your technology stack to fit unique business requirements. Looking to elevate your content experiences? Supercharge your brand's content creation, management and distribution with Bynder. Visit https://www.bydner.com/ to unleash the power of AI-driven solutions for seamless and impactful content experiences. #marketing #userexperience #contentstrategy #contentmarketing #growthmarketing

September 28, 2023Episode 444 min

How to Use Content to Grow Your Brand (with Ari Murray, VP of Growth @Sharma Brands and Host of @GoToMillions)

Unlock the Potential of User-Generated Content (UGC) for Your Brand with The Digital Advantage Podcast In the latest episode of The Digital Advantage, host Dennis Wright and guest Ari Murray, VP of Growth at Sharma Brands and host of @gotomillions, delve into the world of #brandgrowth through content. They discuss how to harness the power of user-generated content (UGC) to propel your brand forward. Ari Murray emphasizes the importance of authenticity in #marketing : "Content that appears authentic, spontaneous, and created in the moment often resonates more with audiences." Authenticity is indeed a brand's greatest asset. Balancing brand consistency and originality is a challenge worth tackling, and this episode provides insights into striking that equilibrium. Don't miss out on these valuable insights. Tune into The Digital Advantage to learn more about leveraging #content for your brand. #marketingstrategy #contentmarketing #contentstrategy