THE DIGIBLE DUDE

Hosted by Digible

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Episodes

295

Latest episode

Aug 2026

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About the show

The Digible Dude podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know exactly what’s happening. Each week, Reid Wicoff sits down with guests that are at the front of multifamily marketing to share their stories. If you want to get ahead, this podcast is for you.

Listen to episodes

60 recent

September 3, 202651 min

Bobbi Steward: How Revyse Is Reinventing Vendor Management

Vendor management has become a strategic advantage for multifamily operators, helping teams reduce risk, control costs, and make smarter decisions across their portfolios. In this episode, Reid sits down with Bobbi Steward, CEO and Co-Founder of Revyse, to discuss how connected data, AI, and automation are transforming the way operators manage vendor relationships—and why Revyse's recent acquisition by Get Covered marks the next step in that vision. The conversation also explores marketplace strategy, enterprise risk, AI adoption, and the growing need for technology that simplifies operations without replacing people. If you're interested in vendor management, PropTech, or how AI is reshaping multifamily operations, this episode offers practical insights into where the industry is headed.

August 27, 202630 min

Yuri Star: How Data & AI Are Reshaping the Multifamily Website (Part 2)

AI is changing how renters search for apartments—and what they expect to find along the way. In Part 2, Reid continues his conversation with Yuri Star, CEO of Jonah, to discuss how AI-powered search is reshaping the renter journey and why multifamily websites need to serve a growing audience beyond just humans. From structured data to changing search behavior, Yuri breaks down what marketers should be thinking about as AI becomes a bigger part of apartment discovery. The conversation also explores content strategy, website differentiation, organic media, and what it takes to stand out when AI is helping renters compare their options. While no one knows exactly what the next generation of search will look like, Yuri makes the case for focusing on what we do know: strong content, accessible information, and websites built to communicate clearly with both people and machines.

August 20, 202636 min

Yuri Star: How Data & AI Are Reshaping the Multifamily Website (Part 1)

Better website data can change the way multifamily marketers understand the renter journey. In Part 1, Reid sits down with Yuri Star, CEO of Jonah, to discuss how the Jonah Data Layer is giving marketers a clearer picture of what prospects are actually doing online. From messy integrations to misleading conversion metrics, Yuri explains how standardized data can eliminate blind spots and help teams make smarter marketing decisions. The conversation also explores multi-touch attribution, third-party integrations, smarter remarketing, and why measuring successful outcomes matters more than simply tracking clicks. As multifamily websites become more connected, Yuri shares why getting the data right is the first step toward understanding what’s actually driving leads, leases, and marketing performance.

August 6, 202654 min

Scott Allan: How AI Is Transforming the Future of Multifamily Leasing

AI is changing the leasing experience, but success depends on more than just adopting new technology. In this episode, Reid sits down with Scott Allan, Chief Revenue Officer at Property Vista, to discuss how AI is reshaping the entire leasing journey—from first search to signed lease—and why clean data, thoughtful implementation, and a human-first approach are essential to getting real results. The conversation also explores end-to-end leasing platforms, point solutions, AI adoption, and the future of leasing teams in multifamily. From reducing missed opportunities to creating more meaningful interactions with prospects, this episode highlights how AI can empower teams, not replace them.

July 30, 202636 min

Jamie Gorski: The AI Free Time Trap & Why More Technology Won't Fix Your Team

AI can save your team hours every week. But then what? In this episode, Reid sits down with Jamie Gorski, Co-Founder of Journey Lens and Founder of Catchpoint Collective, to explore what happens after AI creates efficiency. They discuss why many organizations are falling into the "free time trap," how leaders should rethink roles instead of simply adding more work, and why change management may be AI's biggest challenge. The conversation also dives into customer and associate journeys, the power of micro moments, measuring AI's ROI, and whether the future belongs to point solutions or all-in-one platforms. If you're navigating AI adoption in multifamily, this episode offers practical insights that go well beyond the technology itself.

July 23, 202635 min

Christian Davis: Why Multifamily Needs Facts, Not FOMO

The latest technology isn't always the right technology. In this episode, Reid sits down with Christian Davis of Lighthouse to discuss why multifamily operators need to evaluate AI, automation, and emerging PropTech through the lens of data, not fear of missing out. From self-guided tours to flexible rent payments and AI-powered leasing, Christian shares how Lighthouse separates industry hype from solutions that deliver measurable value. The conversation also explores human-centered leasing, evaluating new technology, AI adoption, and building a fact-based decision-making process. Whether you're investing in new PropTech or refining your existing tech stack, this episode challenges conventional thinking and offers a practical framework for making smarter technology decisions.

July 21, 202637 min

Josh Hinchley: Why Great Leaders Don't Let AI Replace Great People

Technology is changing the way multifamily operates, but great leadership is still what makes the biggest difference. In this episode, Reid sits down with Josh Hinchley, Vice President of Marketing & Technology at Sentinel Management, to discuss how organizations can embrace AI without losing the people, culture, and customer experience that drive long-term success. From building employee buy-in to proving ROI, Josh shares a practical framework for leading through change. The conversation also explores customer experience, technology adoption, and what it takes to successfully lead teams through change. If you're navigating AI, change management, or digital transformation in multifamily, this episode offers practical strategies for leading teams through change with confidence.

July 9, 202637 min

Lia Nichole Smith: Stop Selling Products. Start Solving Problems.

What if the biggest problem with multifamily marketing isn't the technology—it's the messaging? In this episode, Reid sits down with Lia Nichole Smith of Spherexx to explore why brands spend too much time talking about features and not enough time understanding customer struggles. Together, they unpack the role of storytelling, trust, and strategy in an industry racing to embrace AI. From brand positioning and customer research to responsible AI and long-term marketing strategy, Lia shares practical insights for building brands that people connect with—not just products they buy.

June 30, 202633 min

Jennifer Cyphers: Why 30% of Apartment Search Now Starts with AI (Part 2)

AI is changing apartment search—but is the industry ready for it? In the second half of Reid's conversation with Jennifer Cyphers, Founder and CEO of Pinwheel, they explore how answer engine optimization (AEO) is replacing traditional SEO, why storytelling matters more than ever, and how AI is changing the way renters discover apartments. The conversation also cuts through the AI hype, covering what multifamily leaders actually know, what they don't, and why an evidence-based approach will matter as the industry adapts.

June 18, 202628 min

Jennifer Cyphers: Why 30% of Apartment Search Now Starts with AI (Part 1)

What happens when renters start their apartment search with ChatGPT instead of Google? In this episode, Reid sits down with Jennifer Cyphers, Founder and CEO of Pinwheel, to discuss how AI is changing apartment search, leasing, and the way prospects discover communities. Jennifer shares why 30% of search is already beginning through chat interfaces, how Pinwheel is adapting to an AI-driven world, and why multifamily teams need to rethink the renter journey. The conversation also explores self-guided tours, spatial intelligence, digital leasing experiences, and why the most important leasing decisions often happen after a renter has already chosen a property. It's a fascinating look at where multifamily marketing and leasing are headed next.