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The Difference: Nonprofit Fundraising in a For-Profit World

The Difference: Nonprofit Fundraising in a For-Profit World

Hosted by Jay Werth, Host

Episodes

20

Latest episode

Aug 2026

Language

EN-US

About the show

In every community, nonprofits compete within a narrow band of funders. Many struggle to stand out and make their case the most compelling. What difference allows your nonprofit to reach fundraising goals and achieve financial sustainability? In each episode, an expert addresses what makes the difference for major investments, feasibility studies, campaigns, and effective organizations.

Listen to episodes

20 recent
August 19, 202632 min

Strategic Fundraising Solutions for an Uncertain Economy

Send us Fan Mail How can your organization secure critical funding during an uncertain economy? Host Jay Werth breaks down practical fundraising strategies with experts Clint Neesmith and Erin Sammis. Discover how to leverage available resources and maximize opportunities across every nonprofit sector.

July 14, 202626 min

The Difference Between Charity and Trust-Based Philanthropy

Send us Fan Mail In this episode of The Difference , Jay Werth sits down with Carmen James Randolph, Founding President and CEO of the Women's Foundation of the South, to discuss why traditional philanthropy often falls short for women and girls of color—and what it takes to build a different model. Carmen shares the story behind the launch of the Women's Foundation of the South. After more than two decades in philanthropy, she explains why trust-based grantmaking matters, and discusses how investing in healing, leadership, and long-term endowments can create lasting change. Whether you're a nonprofit leader, funder, or donor, this conversation offers practical insights into building stronger communities by changing how we think about giving.

July 6, 202624 min

Record Giving. Tougher Fundraising. Here's Why.

Send us Fan Mail Giving reached a record $617 billion in 2025. So why does fundraising feel harder than ever? In this episode of The Difference , Jay Werth is joined by Convergent's Brian Abernathy and Tom Ralser to unpack the story behind the headline. Together, they explore the shrinking donor base, growing competition for funding, and why today's funders increasingly think like investors. Listen now to discover why the future of fundraising may be less about asking and more about proving impact.

May 26, 202619 min

Trust, Transparency, and the $1B Mission

Send us Fan Mail What do donors expect from nonprofits in 2026? According to Catherine LaCour, it’s simple: transparency, speed, and accountability. On this episode of The Difference , Jay Werth welcomes the new leader of The Blackbaud Giving Fund for a conversation about the evolution of workplace giving and philanthropy's future. They unpack: Why corporate giving has moved into the C-suite spotlight How technology is accelerating charitable impact The growing importance of trust in donor behavior What nonprofits must do to build long-term corporate partnerships This episode is a masterclass in a modern fundraising strategy.

May 11, 202622 min

From Charity to Investment: A Mindset Shift for Philanthropy

Send us Fan Mail Major donor fundraising is changing, and fast. In this episode, Convergent's Tom Ralser joins Jay Werth to unpack the rise of “impact giving.” Drawing from new 2026 research from the Dorothy A. Johnson Center for Philanthropy and Giving USA, we explore why donors are increasingly focused on measurable outcomes, strategic engagement, and ROI-style philanthropy. Tom shares practical insights on donor communication, restricted gifts, impact reporting, and how nonprofits of every size can adapt to the more investor-minded generation of philanthropists. We also discuss the risks for a sector increasingly dependent on fewer, wealthier donors, and what fundraisers can do now to prepare for the years ahead.

April 22, 202625 min

Beyond the Gala

Send us Fan Mail Are fundraising galas truly worth the investment, or are they being misunderstood? In this episode of The Difference, a podcast from Convergent , Host Jay Werth sits down with Justin Goodhew, CEO and Co-founder of Trellis , to unpack how nonprofits can rethink events as more than one-night fundraisers. With experience helping over 500 organizations raise more than $100 million, Justin brings a data-driven perspective to one of the sector’s most debated strategies. The conversation challenges a common assumption: that events should be judged by immediate net profit. Instead, Justin reframes them as “moments of belonging”, powerful opportunities to build long-term donor relationships and unlock future revenue. Together, they explore: Why traditional ROI metrics fail to capture the full value of events Where “hidden revenue” lives beyond the night of the gala How events create uniquely human connections in an increasingly algorithm-driven world The most overlooked data points nonprofits should be tracking and how to capture them without sophisticated tools Practical tactics like “Donate Your Bid” and multiple giving drivers to increase engagement without creating donor fatigue How to reduce friction in the giving experience and avoid leaving money on the table The episode also dives into post-event strategy, including the critical follow-up window and how to turn one-time attendees into lifelong advocates. Plus, a rapid-fire lightning round covering: Galas vs. golf tournaments for long-term ROI The biggest “revenue leak” at nonprofit events The one data point every fundraiser should sync to their CRM And what the future of fundraising really looks like Justin makes a compelling case that the organizations best positioned for long-term resilience are those that create meaningful opportunities for people to gather, connect, and belong. To learn more and access additional resources, visit convergentnonprofit.com . Thanks for listening to The Difference... and for making a difference in your corner of the world.

April 6, 202624 min

Fundraising From the Trenches: What Can Go Wrong (and How to Fix It)

Send us Fan Mail In this episode of The Difference , Host Jay Werth sits down with his Convergent colleagues Erin Bemis, Greta von Unruh, and Andy Brubaker to unpack what really happens with fundraising ... the wins, the missteps, and the lessons learned along the way. Drawing from years of experience, the team shares candid stories from the field, highlighting common pitfalls like not following a strategic plan and chasing short-term dollars instead of building long-term relationships. At the heart of every success, and every failure, is one critical factor: relational equity.

March 16, 202620 min

Soar, Don’t Settle: Leading with Energy, Entrepreneurship, and Community Impact

Send us Fan Mail Tom Ulbrich, Chief Energy Officer at Goodwill of Western New York, joins Host Jay Werth to discuss how nonprofit organizations can adopt entrepreneurial strategies without losing sight of their mission. From developing talent and investing in people to creating innovative revenue streams, Tom explains how Goodwill of Western New York blends business discipline with social impact to create lasting change in the communities it serves.

March 1, 202616 min

Stronger Together: Announcing The Convergent + RDG Merger

Send us Fan Mail In this special episode of The Difference , Host Jay Werth speaks with Brian Abernathy, General Manager, Convergent, and Clint Nessmith, CEO of Resource Development Group, to discuss the merger uniting the two respected fundraising firms. The partnership expands national capacity, strengthens board-led capital campaign execution, and brings together the largest dataset in economic development fundraising. Brian and Clint share the strategic vision behind the merger, what it means for current clients, and how the integrated team will support economic development, chambers, and philanthropic organizations moving forward. Tune in for a concise look at what this next chapter means for fundraising nationwide.

February 23, 202615 min

Beyond the Transaction: The Art & Science of Donor Connection

Send us Fan Mail Fundraising can often feel like chaos, spreadsheets, shifting metrics, donor churn, and constant pressure to hit the next goal. But what if the real breakthrough isn’t in more tactics… but in a fundamental mindset shift? In this episode, I sit down with Erik Tomalis, Chief Revenue Officer at Avid and a fundraising leader with more than 20 years of experience and 4,000+ face-to-face donor solicitations. Erik has helped raise millions for healthcare, education, human services, and youth-focused nonprofits and now he’s helping organizations simplify and scale their efforts through the first AI-powered Fundraising Operating System built specifically for nonprofits. We explore: What “chaos” really looks like inside fundraising teams—and why it’s so hard to cut through The hidden costs of transactional donor relationships How to shift from spreadsheets to community The 1–2 data questions that actually matter Why retention breaks down and how to fix it in the first 90 days How to empower fundraisers to act with clarity and confidence If you want to stop chasing numbers and start building lasting donor relationships, this episode is for you.

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