The Dietitian Success Podcast | Business & Marketing for Dietitians

Hosted by Krista Kolodziejzyk

Business Entrepreneurship EducationInterviews guests

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Episodes

248

Latest episode

Aug 2026

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About the show

The Dietitian Success Podcast is your go-to resource for building a thriving, fulfilling business as a dietitian entrepreneur. Whether you’re starting a private practice, exploring consulting or freelance work, or growing a business of your own, this podcast is here to support you with practical strategies and real-world insights. Each week, your host, Krista Kolodziejzyk, RD, MPH, MBA, shares actionable business strategies, marketing insights, and honest conversations about what it really takes to build and grow a business as a dietitian. You’ll also hear from dietitians who are doing things differently—creating impactful, sustainable businesses across a variety of niches and practice settings. Through Dietitian Success Center, Krista and her team support dietitians with the tools, education, and community to succeed in business: Practitioner Membership – A comprehensive library of evidence-based client handouts, resources, and continuing education to help you save time, feel more confident, and deliver high-quality care in your practice. Entrepreneurship Membership – Strategic training, coaching, and resources for dietitians looking to start, grow, and streamline a business that feels aligned and sustainable. Learner Membership & Exam Prep Support – Study tools and resources designed to help future dietitians build confidence and succeed on their registration exams. Krista brings a unique perspective as a dietitian entrepreneur—she’s built a leading membership platform for dietitians, led and scaled a growing team, and worked with major brands in the food and beverage industry. If you’re looking for practical strategies, real talk, and a supportive space to grow your business, you’re in the right place. Hit play and let’s take your dietitian business to the next level!

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60 recent

August 20, 202632 min

245: Is a $99 Community Platform Worth It, How to Use Claude the Right Way in Biz, When to Hire vs. Do It Yourself

In this episode of the Dietitian Success Podcast, I'm covering three topics that are all about working smarter in your business, whether that is making better financial decisions about the tools you invest in, getting more out of the AI tools you are already using, or figuring out what to hand off and when without feeling like you have to do everything at once or nothing at all. We talk about how to evaluate whether a platform like Skool is actually worth $99 a month, the one thing most people are missing when they use Claude that makes the output feel generic, and how to think about outsourcing as a stepwise process rather than an all-or-nothing decision. Inside, we cover: Why the question is never what does this cost but what does this enable me to do How to do the actual math on a $99 monthly platform and why the answer might surprise you Why the step you are skipping with Claude is a brand book and what that actually means Why I think social content actually works better when it comes from you directly rather than AI (but how to use AI still to help you save time and build creativity) How Claude is still genuinely useful even if it is not writing your captions Why you probably do not need to outsource bookkeeping in year one of your business How my own approach to bookkeeping and taxes has evolved over six years from a Google spreadsheet to a full accounting firm Why the decision of what to hand off tends to become obvious when the timing is actually right Why messy and iterative is a completely normal and healthy part of building a business Links: Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026 Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/ Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/ Free Starter Kit: https://www.dietitiansuccesscenter.com/

August 6, 202627 min

244: Why Always Being Available Is Hurting You, What Telehealth Companies Mean for Private Practice Dietitians, and What to Look for in a Business Coach

In this episode of the Dietitian Success Podcast, I'm tackling three topics that are coming up constantly right now for dietitian entrepreneurs at every stage of business. We talk about how to actually build boundaries into your practice before the burnout hits, what the rise of telehealth companies like Nourish and Faye actually means for private practice dietitians and how to differentiate yourself, and how to choose a business coach without getting pulled in by the most polished Instagram presence in the room. Inside, we cover: Why being always available is not professional and what it actually signals to potential clients How to decide your boundaries upfront and communicate them transparently so everyone is on the same page Why an open booking schedule can make you look less in demand rather than more accessible What telehealth companies like Nourish and Faye have done to the dietetics market and why I still believe private practice has a strong future Why the answer to competing with telehealth companies is never price and always brand Why niching further and building a more specialized practice is going to become increasingly important The two most common complaints I hear from dietitians who have worked with business coaches that did not feel right Why I was allergic to the term business coach for years and why I have made peace with it How to vet a business coach before you spend money, including the one platform I think does this better than any other Links: Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians Fay, Nourish, Berry Street and Beyond: https://dietitiansuccesscenter.com/fay-nourish-berry-street-beyond-dietitian-perspectives-on-working-for-telehealth-startups/ Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026 Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/ Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/ Free Starter Kit: https://www.dietitiansuccesscenter.com/

July 30, 202633 min

243: Working ON vs. IN Your Business, Hustle Culture vs. the Soft Girl Era, and What $19,000 in Transaction Fees Taught Me About Growing a Business

In this episode of the Dietitian Success Podcast, I'm tackling three topics that are all connected by the same underlying theme: what it actually takes to build a business that grows, without burning yourself out in the process. We talk about how to carve out time to work on your business when your client schedule is already full, where I land on the hustle culture versus soft girl era debate and why I think both extremes are doing you a disservice, and a transparent look at a $19,000 line item on our corporate tax return and what it taught me about how to think about money in a growing business. Inside, we cover: Why nothing changes if nothing changes, and what that actually means for your schedule The people-pleasing habit that is keeping your calendar too open and your business too stagnant Why an overly open booking schedule can actually make you look less professional, not more accessible Where hustle culture gets it right and where it goes too far What the soft girl era gets right and where it becomes a convenient excuse Why I take issue with the phrase “giving yourself grace” and when I actually think it applies The real middle ground between grinding and coasting, and what it looked like when I was building DSC while working a nine-to-five with a three-hour daily commute $19,000 in transaction fees, why I am completely unbothered by it, and what my accountant said that reframed everything Why your job as a business owner is to grow revenue, not reduce expenses Links: Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026 Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/ Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/ Free Starter Kit: https://www.dietitiansuccesscenter.com/

June 25, 202636 min

242: Can One-on-One Sessions Be a Signature Program, How to Create Merch for Zero Upfront Cost and Why Indecision is Costing You $

In this episode of the Dietitian Success Podcast, I'm covering three topics for dietitians who are building or growing their businesses. We talk about what a signature program actually is and whether only offering one-on-one sessions can qualify, how to create physical products for your brand without spending money on inventory upfront, and what happens when you finish something in your business and then just cannot seem to pull the trigger on launching it. Inside, we cover: Why the concept of a signature program is widely misunderstood and what it actually requires Why one-on-one sessions absolutely can be a signature program and how to structure and position them that way How to name and market a signature program so it reads as a premium, client-specific offer Why you should lead with outcomes in your marketing, not the format or the features How to create merch and physical products for your brand using Printify, Canva, VistaPrint, and third-party printers How drop shipping works so you never have to touch or hold inventory The real reason most dietitians sit on finished work instead of launching it Why the indecision tax is costing you more than you realize, in mental load and in revenue The warm fuzzies folder strategy for rebuilding belief in your own work Why detaching from the outcome is the thing that actually lets you move forward Links: Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026 Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/ Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/ Free Starter Kit: https://www.dietitiansuccesscenter.com/

June 18, 202636 min

241: My Mid-Year Goal Check-In and the Goal Setting Framework That Actually Changed My Life

In this episode of the Dietitian Success Podcast, I am doing something a little different. Instead of tackling three separate business questions, I am sharing my personal goal setting framework in full, doing a mid-year check-in on my own 2026 goals, and talking about why I believe this process is one of the most transformational things you can do for your business and your life. This framework is the one I have refined over years of practice, used to go from a nine-to-five commuter to a full-time entrepreneur and Ironman finisher, and am now teaching in depth at the Dietitian Success Summit this September. Inside, we cover: Why destination goals alone almost never work and what to do instead The difference between destination goals and process-oriented goals, and why the distinction changes everything Why the point of a big audacious goal is not whether you achieve it but who you become on the way How to identify which domains of your life need attention right now: personal, wellness, professional, and financial How to set three to five process-oriented goals that are actually trackable and achievable Why tracking matters as much as setting, and the app I use to do it My five personal goals for 2026 and exactly where I am at on each one at the midpoint of the year Why being behind on your goals is not failure and how to think about it without attaching your self-worth to the outcome This framework will be taught in depth at the Dietitian Success Summit in September, and every attendee will receive the first ever Dietitian Success Planner, which is designed specifically around this process. Links: Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026 Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/ Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/ Free Starter Kit: https://www.dietitiansuccesscenter.com/

June 11, 202629 min

240: Which Website Platform Should You Use, Non-1:1 Revenue Streams for Dietitians, and Why Podcasting Is Still Underrated

In this episode of the Dietitian Success Podcast, I'm tackling three questions that come up constantly for dietitians who are building or growing their businesses online. We talk about which website platform actually makes the most sense for dietitians in 2026 and whether it even matters as much as people think, what realistic revenue streams look like beyond one-on-one client work and how to figure out which one is the right next step for you, and whether starting a podcast is worth the time investment or just another thing to add to an already full plate. Inside, we cover: Why the WordPress vs. Squarespace vs. Wix debate has shifted significantly in the age of AI Why content quality and structure now matter far more than which platform you are on Why I generally recommend Wix or Squarespace for most dietitians and when WordPress might still make sense How AEO changes the way we think about website platforms and blogging strategy Why the income ceiling in one-on-one practice is a signal worth paying attention to The self-reflection questions to ask before adding a new revenue stream to your dietitian business A full list of non-1:1 revenue streams dietitians are actually using successfully Why podcasting is one of the most underutilized marketing channels in dietetics right now How one dietitian in our community fills her group programs using only her podcast as a marketing channel Why you do not have to start your own podcast to benefit from the medium Links: Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026 Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/ Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/ Free Starter Kit: https://www.dietitiansuccesscenter.com/

May 28, 202626 min

239: Slow Growth Doesn't Mean You're Failing, Do You Need Lived Experience in Your Niche, and How to Promise Results Without Overpromising

In this episode of the Dietitian Success Podcast, I'm tackling three topics that carry a lot of emotional weight for dietitian entrepreneurs. We talk about how to tell the difference between slow business growth that is completely normal and slow growth that is a sign something needs to change, whether you actually need lived experience in your niche to be credible and effective, and how to talk about results in your marketing without crossing ethical lines or making promises you cannot keep. Inside, we cover: Why slow growth is not a problem unless it is misaligned with your actual goals How comparison-itis distorts our perception of what normal business growth actually looks like The mindset shift that changes everything: if nothing changes, nothing changes Why expecting a doctor to have lived experience in their specialty would be absurd, and why we hold ourselves to a different standard The real value you bring to the table as a clinician, even without personal lived experience Why I can coach private practice dietitians effectively without running one myself The quote that changed how I think about client outcomes: you are responsible to people, not for them How to use Island A and Island B language to paint a compelling picture of what is possible without making promises you cannot keep Why testimonials are your most powerful marketing tool and how to collect ones that actually work Whether you have been questioning your own growth, feeling like your lack of lived experience disqualifies you, or playing it so safe in your marketing that nobody knows what you actually help people achieve, this episode will help you move forward with more clarity and confidence. Try Practice Better FREE for 14 days, then new users can save 20% off their first 4 months with code DIETITIANSUCCESS20 at checkout: https://sites.practicebetter.io/dsc?utm_source=sponsorship&utm_medium=partnership&utm_campaign=dietitian-success-center&utm_content=podcast2&utm_term=ba Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026 Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/ Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/ Free Starter Kit: https://www.dietitiansuccesscenter.com/

May 21, 202637 min

238: Should You Offer One-offs or Packages, Spending Money in Your Business Without the Guilt, and Handling Wrong-fit Clients

In this episode of the Dietitian Success Podcast, we talk about the real pros and cons of offering one-off sessions versus packages versus both, how to retrain your brain to think about business spending as investment rather than cost, and what to do when you realize a client is not the right fit, whether you are still in the discovery call or already three sessions in. Inside, we cover: Why there is no single right model when it comes to one-offs versus packages, and the factors that should actually drive that decision for you The hidden challenge with offering both options at the same time The mindset shift that happens when you stop thinking about business spending as cost and start thinking about it as investment The two-part framework I use to evaluate any business purchase: likelihood and magnitude How I think about the ROI of investing in learning, coaching, and in-person events like the Dietitian Success Summit Why saying yes to the wrong client can actually cost you more than saying no How to screen clients before the discovery call even happens What to say when you realize mid-engagement that someone is not the right fit, in a way that is supportive, professional, and protects your boundaries Whether you have been going back and forth on your service model, feeling guilty about business spending, or dreading sessions with a client you should not have taken on, this episode will help you think more clearly about all three. Links: Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026 Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/ Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/ Free Starter Kit: https://www.dietitiansuccesscenter.com/

May 14, 202641 min

237: Marketing Without Burnout, How to Use ManyChat, and Landing Brand Sponsorships

In this episode of the Dietitian Success Podcast, I talk about how to market yourself consistently without burning out, why ManyChat has been one of the most impactful tools we have used in the last year for growing our email list, and the three principles that have shaped how we approach brand sponsorships and that I think every dietitian entrepreneur should know. Inside, we cover: Why marketing is non-negotiable in your business and the excuses that are keeping you stuck The concept of micro marketing and why five to ten minutes a day beats a blocked-off half day you never actually do Specific micro marketing actions you can take in five minutes or less What ManyChat is and how it works with your Instagram account Why the old "link in bio" approach is no longer effective and what to do instead How we got a 79% conversion rate on our auto DM welcome message The three principles for landing brand sponsorships that apply regardless of your audience size Why one-off sponsored posts often underdeliver and what to offer brands instead How to follow up strategically with brands based on their budget cycles Whether you have been avoiding marketing because it feels overwhelming, wondering whether automation tools are worth it, or curious about brand sponsorships as a revenue stream, this episode is packed with practical and actionable advice. Links: Try Practice Better FREE for 14 days, then new users can save 20% off their first 4 months with code DIETITIANSUCCESS20 at checkout: https://sites.practicebetter.io/dsc?utm_source=sponsorship&utm_medium=partnership&utm_campaign=dietitian-success-center&utm_content=podcast1&utm_term=ba Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026 Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/ Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/ Free Starter Kit: https://www.dietitiansuccesscenter.com/

May 7, 202629 min

236: SEO for Dietitians, How to Build a Sales Funnel Without Being Sales-y, and Should You Outsource Your Instagram

In this episode of the Dietitian Success Podcast, I'm answering three questions that come up constantly for dietitian entrepreneurs, and I'm giving you honest, practical answers. We talk about what SEO actually is and why it is non-negotiable for any dietitian with a website, how to build a sales funnel that feels authentic and aligned instead of sales-y, and how to decide whether you should be managing your Instagram yourself, stepping back from it, or hiring someone to help. Inside, we cover: What SEO actually is, explained simply, and why there is genuinely no point having a website without it How AI tools have made SEO easier than it has ever been before What AEO is and why AI engine optimization is becoming just as important as traditional SEO Why sales funnels have a bad reputation, and how to build one that feels nothing like the bro-marketing era The lead magnet, the nurture sequence, and the know, like, and trust factor explained in plain language Why selling is not something to feel icky about, and how to talk about your offer in a way that feels good The questions to ask yourself before deciding to outsource your Instagram Why outsourcing is not always the magic bullet we think it is How I personally use podcast transcripts and Claude to create consistent Instagram content without burning out Whether you have been putting off dealing with your website SEO, trying to figure out how to grow your email list, or going back and forth on whether to hire a social media manager, this episode will help you think more clearly about all three. And if you want ongoing support working through decisions like these in your own business, this is exactly the kind of work we do inside the DSC Entrepreneurship Membership. Links: Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026 Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/ Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/ Free Starter Kit: https://www.dietitiansuccesscenter.com/