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The Dietitian Success Podcast | Business & Marketing for Dietitians

The Dietitian Success Podcast | Business & Marketing for Dietitians

Hosted by Krista Kolodziejzyk

BusinessEntrepreneurshipEducationInterviews guests
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Episodes

244

Latest episode

Jun 2026

Language

EN

About the show

The Dietitian Success Podcast is your go-to resource for building a thriving, fulfilling business as a dietitian entrepreneur. Whether you’re starting a private practice, exploring consulting or freelance work, or growing a business of your own, this podcast is here to support you with practical strategies and real-world insights. Each week, your host, Krista Kolodziejzyk, RD, MPH, MBA, shares actionable business strategies, marketing insights, and honest conversations about what it really takes to build and grow a business as a dietitian. You’ll also hear from dietitians who are doing things differently—creating impactful, sustainable businesses across a variety of niches and practice settings. Through Dietitian Success Center, Krista and her team support dietitians with the tools, education, and community to succeed in business: Practitioner Membership – A comprehensive library of evidence-based client handouts, resources, and continuing education to help you save time, feel more confident, and deliver high-quality care in your practice. Entrepreneurship Membership – Strategic training, coaching, and resources for dietitians looking to start, grow, and streamline a business that feels aligned and sustainable. Learner Membership & Exam Prep Support – Study tools and resources designed to help future dietitians build confidence and succeed on their registration exams. Krista brings a unique perspective as a dietitian entrepreneur—she’s built a leading membership platform for dietitians, led and scaled a growing team, and worked with major brands in the food and beverage industry. If you’re looking for practical strategies, real talk, and a supportive space to grow your business, you’re in the right place. Hit play and let’s take your dietitian business to the next level!

Listen to episodes

60 recent
June 11, 202629 min

240: Which Website Platform Should You Use, Non-1:1 Revenue Streams for Dietitians, and Why Podcasting Is Still Underrated

In this episode of the Dietitian Success Podcast, I'm tackling three questions that come up constantly for dietitians who are building or growing their businesses online.We talk about which website platform actually makes the most sense for dietitians in 2026 and whether it even matters as much as people think, what realistic revenue streams look like beyond one-on-one client work and how to figure out which one is the right next step for you, and whether starting a podcast is worth the time investment or just another thing to add to an already full plate.Inside, we cover:Why the WordPress vs. Squarespace vs. Wix debate has shifted significantly in the age of AIWhy content quality and structure now matter far more than which platform you are onWhy I generally recommend Wix or Squarespace for most dietitians and when WordPress might still make senseHow AEO changes the way we think about website platforms and blogging strategyWhy the income ceiling in one-on-one practice is a signal worth paying attention toThe self-reflection questions to ask before adding a new revenue stream to your dietitian businessA full list of non-1:1 revenue streams dietitians are actually using successfullyWhy podcasting is one of the most underutilized marketing channels in dietetics right nowHow one dietitian in our community fills her group programs using only her podcast as a marketing channelWhy you do not have to start your own podcast to benefit from the mediumLinks:Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansJoin the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

May 28, 202626 min

239: Slow Growth Doesn't Mean You're Failing, Do You Need Lived Experience in Your Niche, and How to Promise Results Without Overpromising

In this episode of the Dietitian Success Podcast, I'm tackling three topics that carry a lot of emotional weight for dietitian entrepreneurs.We talk about how to tell the difference between slow business growth that is completely normal and slow growth that is a sign something needs to change, whether you actually need lived experience in your niche to be credible and effective, and how to talk about results in your marketing without crossing ethical lines or making promises you cannot keep.Inside, we cover:Why slow growth is not a problem unless it is misaligned with your actual goalsHow comparison-itis distorts our perception of what normal business growth actually looks likeThe mindset shift that changes everything: if nothing changes, nothing changesWhy expecting a doctor to have lived experience in their specialty would be absurd, and why we hold ourselves to a different standardThe real value you bring to the table as a clinician, even without personal lived experienceWhy I can coach private practice dietitians effectively without running one myselfThe quote that changed how I think about client outcomes: you are responsible to people, not for themHow to use Island A and Island B language to paint a compelling picture of what is possible without making promises you cannot keepWhy testimonials are your most powerful marketing tool and how to collect ones that actually workWhether you have been questioning your own growth, feeling like your lack of lived experience disqualifies you, or playing it so safe in your marketing that nobody knows what you actually help people achieve, this episode will help you move forward with more clarity and confidence.Try Practice Better FREE for 14 days, then new users can save 20% off their first 4 months with code DIETITIANSUCCESS20 at checkout:https://sites.practicebetter.io/dsc?utm_source=sponsorship&utm_medium=partnership&utm_campaign=dietitian-success-center&utm_content=podcast2&utm_term=baCheck out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansJoin the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

May 21, 202637 min

238: Should You Offer One-offs or Packages, Spending Money in Your Business Without the Guilt, and Handling Wrong-fit Clients

In this episode of the Dietitian Success Podcast, we talk about the real pros and cons of offering one-off sessions versus packages versus both, how to retrain your brain to think about business spending as investment rather than cost, and what to do when you realize a client is not the right fit, whether you are still in the discovery call or already three sessions in.Inside, we cover:Why there is no single right model when it comes to one-offs versus packages, and the factors that should actually drive that decision for youThe hidden challenge with offering both options at the same timeThe mindset shift that happens when you stop thinking about business spending as cost and start thinking about it as investmentThe two-part framework I use to evaluate any business purchase: likelihood and magnitudeHow I think about the ROI of investing in learning, coaching, and in-person events like the Dietitian Success SummitWhy saying yes to the wrong client can actually cost you more than saying noHow to screen clients before the discovery call even happensWhat to say when you realize mid-engagement that someone is not the right fit, in a way that is supportive, professional, and protects your boundariesWhether you have been going back and forth on your service model, feeling guilty about business spending, or dreading sessions with a client you should not have taken on, this episode will help you think more clearly about all three.Links:Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansJoin the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

May 14, 202641 min

237: Marketing Without Burnout, How to Use ManyChat, and Landing Brand Sponsorships

In this episode of the Dietitian Success Podcast, I talk about how to market yourself consistently without burning out, why ManyChat has been one of the most impactful tools we have used in the last year for growing our email list, and the three principles that have shaped how we approach brand sponsorships and that I think every dietitian entrepreneur should know.Inside, we cover:Why marketing is non-negotiable in your business and the excuses that are keeping you stuckThe concept of micro marketing and why five to ten minutes a day beats a blocked-off half day you never actually doSpecific micro marketing actions you can take in five minutes or lessWhat ManyChat is and how it works with your Instagram accountWhy the old "link in bio" approach is no longer effective and what to do insteadHow we got a 79% conversion rate on our auto DM welcome messageThe three principles for landing brand sponsorships that apply regardless of your audience sizeWhy one-off sponsored posts often underdeliver and what to offer brands insteadHow to follow up strategically with brands based on their budget cyclesWhether you have been avoiding marketing because it feels overwhelming, wondering whether automation tools are worth it, or curious about brand sponsorships as a revenue stream, this episode is packed with practical and actionable advice.Links:Try Practice Better FREE for 14 days, then new users can save 20% off their first 4 months with code DIETITIANSUCCESS20 at checkout:https://sites.practicebetter.io/dsc?utm_source=sponsorship&utm_medium=partnership&utm_campaign=dietitian-success-center&utm_content=podcast1&utm_term=baCheck out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansJoin the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

May 7, 202629 min

236: SEO for Dietitians, How to Build a Sales Funnel Without Being Sales-y, and Should You Outsource Your Instagram

In this episode of the Dietitian Success Podcast, I'm answering three questions that come up constantly for dietitian entrepreneurs, and I'm giving you honest, practical answers.We talk about what SEO actually is and why it is non-negotiable for any dietitian with a website, how to build a sales funnel that feels authentic and aligned instead of sales-y, and how to decide whether you should be managing your Instagram yourself, stepping back from it, or hiring someone to help.Inside, we cover:What SEO actually is, explained simply, and why there is genuinely no point having a website without itHow AI tools have made SEO easier than it has ever been beforeWhat AEO is and why AI engine optimization is becoming just as important as traditional SEOWhy sales funnels have a bad reputation, and how to build one that feels nothing like the bro-marketing eraThe lead magnet, the nurture sequence, and the know, like, and trust factor explained in plain languageWhy selling is not something to feel icky about, and how to talk about your offer in a way that feels goodThe questions to ask yourself before deciding to outsource your InstagramWhy outsourcing is not always the magic bullet we think it isHow I personally use podcast transcripts and Claude to create consistent Instagram content without burning outWhether you have been putting off dealing with your website SEO, trying to figure out how to grow your email list, or going back and forth on whether to hire a social media manager, this episode will help you think more clearly about all three.And if you want ongoing support working through decisions like these in your own business, this is exactly the kind of work we do inside the DSC Entrepreneurship Membership.Links:Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansJoin the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

April 30, 202637 min

235: Overcoming Your Fear of Posting, Summit vs. Membership, and Substack vs. Blogging

In this episode of the Dietitian Success Podcast, I'm answering three questions that have been coming up a lot lately, and one of them is something I've been working through personally in my own business right now.We talk about the very real fear that comes with putting yourself online as a dietitian, the difference between the DSC Entrepreneurship Membership and the Dietitian Success Summit Entrepreneur Pass, and how to think about Substack versus blogging on your own website in 2026.Inside, we cover:Why the fear of posting online is real, valid, and not unique to you — and why it doesn't mean you should stopHow perfectionism shows up as a response to online fear and how it keeps you stuckThe framework I use personally to navigate this fear, including what my therapist told me that completely reframed itWhy I ask myself what 85-year-old Krista would think when I'm too scared to post somethingThe difference between the DSC Entrepreneurship Membership and the Summit Entrepreneur Pass, and how the two are designed to work togetherWhat Substack actually is, how it works, and who it makes sense forWhy blogging on your own website and Substack serve fundamentally different purposes — and how to decide which one is right for youWhether you've been paralyzed by the fear of saying the wrong thing online, trying to figure out which DSC offer makes sense for where you are right now, or wondering if Substack is worth your time in 2026, this episode has something for you.And if you're looking for ongoing support as you build your business, the DSC Entrepreneurship Membership was built for exactly that. Strategy, coaching, community, and the practical tools to keep moving forward.Links:Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansJoin the Dietitian Success Summit 2026 Waitlist: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

April 17, 202631 min

234: Everything You Need to Know About the Dietitian Success Summit (+ member discount)

In this episode of the Dietitian Success Podcast, I'm finally spilling everything about the Dietitian Success Summit — the first ever in-person gathering of the DSC community, happening September 28-30, 2026 at the Toronto Beach Club in Toronto, Ontario.If you've been waiting to hear the full picture before deciding whether to come, this is the episode. I'm walking through everything: the schedule, the sessions, the speakers, the swag, the vibe, the pricing, and how to get a discount if you're a DSC member.Inside, we cover:Why we decided to do this and what makes it completely different from a traditional dietetics conferenceThe day-by-day experience, from breakfast to cocktail hour to professional headshots (yes, really)The session topics, including communication and presence, coaching skills, navigating nutrition misinformation on social media, and personal brandingThe Entrepreneur Pass, what it includes, and why the Day 3 business planning session might be the most valuable thing DSC has ever offeredThe swag bag, including the very first Dietitian Success PlannerHow to attend even if you're introverted, coming alone, or based in the USPricing, payment plans, and the DSC member discountThe FAQ we've been getting over and over again, answered honestlyTickets go on sale Saturday, May 2nd at 10 a.m. Eastern. With more than double the waitlist than available tickets, especially for the Entrepreneur Pass, you will want to move quickly.Whether you're already sure you want to come or still on the fence, listen to this one. It was designed for you.Links:Join the Dietitian Success Summit 2026 Waitlist: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansFollow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

April 16, 202638 min

233: How to Get Clients as a Dietitian, Is 100K Possible for a Dietitian Business, and Should You Run Paid Ads

In this episode of the Dietitian Success Podcast, I answer three questions that come up all the time for dietitian entrepreneurs: how to get clients as a dietitian, whether earning 100K as a dietitian is realistic, and whether you should be running paid ads.We talk about why having a website and posting on Instagram isn't always enough, how to think about your income goals using real math instead of guesswork, and what I've learned from running ads across Facebook, Instagram, LinkedIn, and Google for Dietitian Success Center.Update: The Entrepreneur Office Hours on Paid Ads with Olivia Hudock are on Wed, Jul 22, 2026 at 1PM EST / 12:00 PM CSTInside, we cover:Why marketing is a learned skill and why we need to stop expecting to be great at it overnightThe two questions to ask about your website before anything elseWhy Instagram may or may not be the right client acquisition channel depending on your geography and business modelThe most consistently effective way to get clients that comes up again and again when I talk to dietitians with full practicesWhy financial pressure on a new business can actually work against youThe math exercise you need to do before deciding if 100K is realistic for your situationWhy most dietitians earning six figures have more than one income streamThe egg carton visual for thinking about multiple revenue streamsWhen paid ads actually make sense and when they don'tWhy paid ads work best when you already have something working organicallyA real example of how strong SEO generated client inquiries without any ad spendWhether you're just starting to build your practice, wondering if your income goals are achievable, or thinking about investing in paid advertising, this episode will help you think more clearly about where to focus your energy.And if you're looking for support as you build your business, this is exactly the kind of work we do inside the Entrepreneurship Tier of Dietitian Success Center. It's designed to help dietitians with strategy, marketing, offers, and growth, with coaching, community, and practical tools to move forward with clarity.Links:Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansJoin the Dietitian Success Summit 2026 Waitlist: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

April 9, 202636 min

232: Feeling Behind, Wanting to Pivot, and How Much to Pay Yourself

In this episode of the Dietitian Success Podcast, I'm answering three questions that have been coming up often in our DSC community lately - and honestly, they're three of the most emotionally loaded topics in dietitian entrepreneurship.We cover:Comparisonitis - what to do when you see another dietitian doing similar work and it sends you into a spiral of self-doubt (plus the mindset reframe that actually helps)Pivoting your niche or business model - how to tell the difference between a season of low motivation and a genuine sign that it's time to change directionHow much to pay yourself in your business - a practical, beginner-friendly breakdown of the percentage approach and when it makes sense to use itPlus, I'm sharing an insider look at what's happening behind the scenes with the Dietitian Success Summit coming to Toronto this September 28–30 and what it actually takes to plan an in-person event.Links:Join the Dietitian Success Summit Waitlist: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansFollow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Join the Free Dietitian Starter Kit — client handouts, PES statement & MI cheat sheets, and our RD community: https://www.dietitiansuccesscenter.com/

April 2, 202624 min

231: Shiny Object Syndrome, Failed Launches, and Selling Courses in the Age of AI

In this episode of the Dietitian Success Podcast, I answer three questions that come up all the time for dietitian entrepreneurs: how to stay focused when you have too many ideas, how to handle disappointment after a launch, and whether online courses are still worth it in the age of AI.We talk about how to manage shiny object syndrome without losing creativity, how to evaluate your launch results using real data (instead of emotion), and how to rethink your offers so they stay relevant in a changing landscape.Inside, we cover:Why entrepreneurs are naturally drawn to new ideas (and how that can derail your progress)A simple system to capture ideas without acting on them immediatelyHow to tell the difference between a good idea vs. a distractionWhy most launches aren’t actually failures—and how to evaluate them properlyWhat realistic conversion rates look like for email lists and online offersWhy audience size plays a bigger role than you think in launch successHow to reframe disappointment so it actually helps you move forwardWhat’s changing about online courses in the age of AIWhy purely informational products are becoming less valuableWhat AI cannot replace (and how to build that into your offers)Simple ways to evolve your course to make it more impactful and sellableWhether you’re feeling pulled in different directions, questioning your last launch, or wondering how to adapt your business in today’s world, this episode will help you refocus and move forward with clarity.And if you’re looking for support as you build your business, this is exactly the kind of work we do inside the Entrepreneurship Tier of Dietitian Success Center.It’s designed to help dietitians with strategy, marketing, offers, and growth, with coaching, community, and practical tools to move forward with clarity.Links:Check out the NEW Entrepreneurship Tier of Dietitian Success Center:https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansJoin the waitlist for The Dietitian Success Summit:https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram:https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram:https://www.instagram.com/kristako.rd/Free Starter Kit for dietitians:https://www.dietitiansuccesscenter.com/

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