The Dave Kittle Show

Hosted by Dave Kittle

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471

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Oct 2026

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About the show

Have you considered selling some or all of your healthcare business? Do you have an exit strategy or succession plan? Do you need a broker? Do you want to know how you can sell your business for top dollar? This show will give you the answers.Hi I’m Dave Kittle, Doctor of Physical Therapy and Owner of Concierge Pain Relief - Home Physical Therapy in Brooklyn, NY. Welcome to The Dave Kittle Show. Each week we talk to leading experts in healthcare mergers and acquisitions, and physical therapy private practice owners. This show will also give you proven strategies, actionable insights, and essential skills to buy or sell your physical therapy practice. And, if you like what you hear from the host, Dave Kittle, then it's possible that he and his team, The Fieldmaker Group, may be interested in acquiring some or all of your physical therapy practice. Connect with him on LinkedIn: https://www.linkedin.com/in/davekittle Hosted on Acast. See acast.com/privacy for more information.

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October 23, 202626 min

The Content Strategy Most Practice Owners Won’t Try

Dave Kittle did something most practice owners would never consider: he publicly posted one of his one-star Google reviews. Dave and the guys break down why imperfect and unexpected content can outperform polished marketing, how negative feedback can clarify who your practice is actually for, and why taking a stand matters. Then Dave shares the behind-the-scenes challenge of delegating his front desk to virtual assistants and what the process is teaching him about systems, scheduling, training, and actually running a business. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] — Why This Show Doesn’t Have a Filter [03:45] — Why Changing Your Opinion Is a Good Thing [07:34] — Dave’s 1-Star Google Review [10:58] — Why Boring Content Doesn’t Work [13:31] — Turning Bad Reviews Into Good Marketing [18:22] — Tony Joins the Conversation [19:03] — Dave’s Virtual Front Desk Experiment [21:05] — Training VAs and Scheduling Home Visits [24:40] — Do You Want a Business or Just Clinical Freedom? You get a 1-star Google review. What do you do? A) Ignore it B) Try to remove it C) Respond professionally D) Make a video about it 😅 Dave chose D. Would you ever publicly use a bad review in your marketing? - Want to Connect with Dave? Book a strategy call: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales Thinking of selling your practice or partnering? https://www.fieldmakergroup.com Connect with Dave: Email: Dave@Conciergepainrelief.com Instagram: @davekittle https://www.instagram.com/davekittle/ LinkedIn: https://www.linkedin.com/in/davekittle/ or Call (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

October 21, 202631 min

Could 80% of Outpatient Physical Therapy Disappear?

Could most traditional outpatient physical therapy eventually be replaced by home programs, AI, and lower-cost care models? Dave Kittle and Tony break down reimbursement pressure, bundled payments, AI, premium cash-pay PT, and why the future of outpatient therapy may look completely different from the model clinicians know today. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] — Should You Hire Skill or Develop It? [02:03] — Who Fits a Premium PT Model? [05:16] — New Grads, Culture Fit, and Hiring [07:18] — Why We Stopped Hiring [09:07] — What a 15-Year Employee Taught Us About Hiring [12:21] — Interviewing for Core Values [15:21] — Are Surgeons Referring Less Physical Therapy? [16:51] — Why Insurance Is Squeezing Outpatient PT [21:01] — Could AI Disrupt Outpatient Ortho? [28:57] — Premium PT, Scale, and the Equinox Model Tony says: “80–90% of what outpatient ortho does could be wiped out tomorrow.” Not because patients stop needing help. But because some of that care could potentially be delivered through: A) AI B) Home exercise programs C) Lower-cost remote care D) All of the above Do you think he’s right? And if he is… what does a physical therapy clinic look like 10 years from now? - Want to Connect with Dave? Book a strategy call: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales Thinking of selling your practice or partnering? https://www.fieldmakergroup.com Connect with Dave: Email: Dave@Conciergepainrelief.com Instagram: @davekittle https://www.instagram.com/davekittle/ LinkedIn: https://www.linkedin.com/in/davekittle/ or Call (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

October 16, 202627 min

The PT Hiring Red Flags You Can’t Ignore

A PT candidate showed up late to a phone interview… while driving. Dave Kittle explains why he ended the process, the red flags he watches for when hiring therapists, and how he uses multiple interviews and reference checks to predict whether someone will actually be reliable after they’re hired. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] — Reference Checks Are Usually Formalities [02:13] — Reliability Matters More Than Talent [03:15] — When Talent Lets the Team Down [05:12] — How to Hire for Reliability [06:46] — Dave’s Multi-Step Interview Process [09:21] — The Candidate Who Took an Interview While Driving [13:11] — Set Expectations or Test Candidates? [18:11] — Why Employee Behavior Changes Over Time [22:14] — Dave’s Reference Check Strategy You schedule a job interview for 11:00 AM. The candidate misses the call. They call you back 6–8 minutes later… while driving. What do you do? A) Keep going B) Reschedule C) End the interview D) Depends on the rest of their resume Dave chose C. What would you do? - Want to Connect with Dave? Book a strategy call: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales Thinking of selling your practice or partnering? https://www.fieldmakergroup.com Connect with Dave: Email: Dave@Conciergepainrelief.com Instagram: @davekittle https://www.instagram.com/davekittle/ LinkedIn: https://www.linkedin.com/in/davekittle/ or Call (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

October 14, 202654 min

The Problem With Charging Per PT Visit

What if PT clinics stopped selling visits and started selling the outcome patients actually want? Dave Kittle breaks down his experiment with results-based PT packages, why therapists struggle to confidently present premium plans of care, and why $350 per visit may be the wrong thing to sell altogether. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] — Why Physical Therapy Has to Evolve [05:40] — Trends Change. PT Should Too. [09:44] — Networking and Recruiting Differently [18:41] — Reinventing the PT Business Model [21:11] — Should We Rename Physical Therapy? [25:50] — Marketing PT: Show, Don’t Tell [29:56] — Inside Dave’s $175 Mailer Experiment [31:17] — Stop Selling Visits. Sell Outcomes. [33:50] — Why Results-Based Packages Are Hard to Sell [35:43] — The PT Commodity Trap [39:41] — What PT Can Learn From Higher Education [44:41] — Should Therapists Handle the Sale? [45:44] — Using AI to Coach PT Sales [50:31] — Will AI Become the Salesperson? Would you rather sell: A) $350 per PT visit B) 12-visit package C) A complete program built around one specific patient outcome D) Something else entirely And if you picked C: How would you explain the price without making it feel like a sales pitch? - Want to Connect with Dave? Book a strategy call: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales Thinking of selling your practice or partnering? https://www.fieldmakergroup.com Connect with Dave: Email: Dave@Conciergepainrelief.com Instagram: @davekittle https://www.instagram.com/davekittle/ LinkedIn: https://www.linkedin.com/in/davekittle/ or Call (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

October 9, 202655 min

Teaching My Virtual Assistant To Sell $350 / Visit PT

Dave trains his virtual assistant to handle the hardest question in premium PT: “Why would I pay $350 when I already have insurance?” They role-play objections, break down Meta vs. Google leads, and show how a $97 evaluation turned into a $3,000 package. --- ⏱️ EPISODE BREAKDOWN [00:00] — Ad Campaign Overview [01:03] — The 4-Step Lead Form [03:28] — Qualifying Self-Pay Leads [07:56] — Chris Voss and “No” Questions [10:56] — The 3 Types of Lead Mindsets [13:02] — Using Form Answers to Handle Objections [15:57] — Role-Playing the Insurance Objection [17:37] — How $97 Became a $3,000 Package [25:15] — Why Speed to Lead Matters [30:15] — Framing Value vs. Insurance [32:47] — Google Leads vs. Meta Leads [41:33] — Why Friction Improves Lead Quality [46:46] — Handling After-Hours Leads [49:22] — The Economics of a Free Visit You’re selling premium PT at $350 per visit. The prospect says: “But I already pay for insurance. Why wouldn’t I just use that?” What do you say? Drop your response below 👇 Then watch how Dave coaches Luis through it in this episode. - Want to Connect with Dave? Book a strategy call: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales Thinking of selling your practice or partnering? https://www.fieldmakergroup.com Connect with Dave: Email: Dave@Conciergepainrelief.com Instagram: @davekittle https://www.instagram.com/davekittle/ LinkedIn: https://www.linkedin.com/in/davekittle/ or Call (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

October 7, 202624 min

My Virtual Assistant Sells PT Better Than Me?...

I hired a virtual assistant in Costa Rica to help book premium PT patients in New York City and he might be better at selling it than I am. I break down what Luis is doing differently, how we trained him, and why his approach is converting skeptical self-pay leads. --- ⏱️ EPISODE BREAKDOWN [00:00] — My Virtual Assistant Sells PT Better Than Me?! [00:40] — Why Luis Stands Out [02:37] — Could He Train the Next Sales Rep? [03:31] — A New Marketing Curveball [05:05] — Inside Our Lead Follow-Up System [08:28] — Facebook vs. Instagram Leads [08:56] — Reviewing the Ad That’s Bringing in Leads [11:37] — The Sales Message Behind the Ad [14:33] — Why Social Media Makes Him Better at Sales [16:42] — Selling to High-Profile Clients With Confidence [19:18] — The Prospect Journey [21:42] — From Lead to $350/Visit Patient Would you trust a virtual assistant outside the U.S. to handle your PT leads? A) Yes, with enough training B) Only for basic follow-up C) No, sales should stay in-house D) I already use one E) I’d try it if the numbers worked And for PT owners already using VAs: What’s the hardest thing to train sales, scheduling, objections, or follow-up? - Want to Connect with Dave? Book a strategy call: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales Thinking of selling your practice or partnering? https://www.fieldmakergroup.com Connect with Dave: Email: Dave@Conciergepainrelief.com Instagram: @davekittle https://www.instagram.com/davekittle/ LinkedIn: https://www.linkedin.com/in/davekittle/ or Call (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

October 2, 202626 min

The PT Business Assets Most Owners Ignore

What actually makes a PT practice valuable? Dave Kittle, Tony Maritato and Jimmy McKay break down the systems, tech stack, content, recruiting and business model choices that can turn a physical therapy practice from an owner-dependent job into an actual asset. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – Tools Not Partners [00:54] – EMR And Resale Value [02:40] – Nine Questions Framework [03:42] – Cheaper Costs More [05:03] – What Is Your Tech Stack [06:10] – Accounting Tools Debate [07:34] – Patient Studio Setup [08:41] – Software As Interchangeable [09:03] – Tool Versus Partner Debate [09:50] – One Platform Vs Point Solutions [11:17] – Switching EMRs Nightmare [13:33] – Due Diligence Before Buying [14:22] – Social Media Growth Playbook [18:08] – Content Psychology And Authenticity [21:56] – Hiring Pipeline And Parting Shots PT owners what creates the most value in a practice besides revenue? A) Staff B) Patient database C) Referral relationships D) Systems / SOPs E) EMR + tech infrastructure F) Marketing engine G) Recruiting pipeline H) Brand / reputation And the bigger question: Could your practice continue operating without you? - Want to Connect with Dave? Book a strategy call: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales Thinking of selling your practice or partnering? https://www.fieldmakergroup.com Connect with Dave: Email: Dave@Conciergepainrelief.com Instagram: @davekittle https://www.instagram.com/davekittle/ LinkedIn: https://www.linkedin.com/in/davekittle/ or Call (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

September 30, 202626 min

2 PT Clinics. $400K Revenue. Would You Buy It?

Two PT clinics generating roughly $400K in annual revenue sounds interesting until you realize they’re averaging only about $59.70 per visit. The guys break down what a buyer is actually acquiring: staff, contracts, patients, location, relationships or potentially just another job. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – Revenue Per Visit Shock [00:50] – Therapist Positivity Mindset [01:51] – Can PTs Charge 200 [03:00] – New Coaching App Trend [03:45] – Niche Audience Strategy [05:57] – Monetizing Audience Evolution [07:02] – Knee Pain Advice Value [09:14] – Jimmy Joins The Call [09:32] – Summit And Bourbon Story [10:28] – Practice For Sale Breakdown [11:00] – The Listing Details [12:41] – Tony Spots Red Flags [14:11] – $59 per Visit? [15:30] – What Is Actually For Sale [20:41] – Who Would Buy This? Would you buy this practice? 2 locations ~$400K annual revenue ~6,700 visits/year ~$59.70 revenue per visit Existing staff + referral relationships What would you investigate first before making an offer? And would you view this as: A) Opportunity B) Turnaround project C) Buying yourself a job D) Valuable only to a larger operator - Want to Connect with Dave? Book a strategy call: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales Thinking of selling your practice or partnering? https://www.fieldmakergroup.com Connect with Dave: Email: Dave@Conciergepainrelief.com Instagram: @davekittle https://www.instagram.com/davekittle/ LinkedIn: https://www.linkedin.com/in/davekittle/ or Call (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

September 25, 202628 min

What Actually Makes Physical Therapy “Premium”?

What makes physical therapy truly premium? Join the guys this week as they tell all about the patient experience, hiring the right clinicians, cash-pay psychology, premium positioning, direct-mail marketing, and why great clinical care alone may not differentiate your practice. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – Paying Changes Commitment [00:51] – Premium Care Vibe [01:48] – Small Practice Magic [03:16] – Selling The Experience [04:55] – Limits Of Scaling Relationships [05:51] – Portfolio Of Cash Practices [07:44] – Hiring Is The Business [08:35] – People Process Product [09:57] – Affinity And Likability [11:11] – ARC Triangle Framework [13:04] – Interview Funnel Red Flags and Hiring Process [15:29] – Postcard Campaign Results [21:01] – Analog Marketing Swipe File [23:47] – Ad Copy For Skeptics [25:48] – Parting Shots What actually makes PT “premium”? Is it: 1. One-on-one treatment 2. Same therapist every time 3. Better service 4. More convenience 5. Stronger relationships 6. Better results 7. All of the above Tony said something on this week’s episode that sums it up well: “I don’t sell physical therapy. I sell an experience.” - Want to Connect with Dave? Book a strategy call: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales Thinking of selling your practice or partnering? https://www.fieldmakergroup.com Connect with Dave: Email: Dave@Conciergepainrelief.com Instagram: @davekittle https://www.instagram.com/davekittle/ LinkedIn: https://www.linkedin.com/in/davekittle/ or Call (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

September 23, 202624 min

Why Premium PT Clinics Keep Patients Longer

Why do premium PT clinics keep patients longer? Dave Kittle, Jimmy McKay, and Tony Maritato break down what makes premium physical therapy feel more valuable and why better retention often comes from continuity, certainty, service, and experience. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:51] Pricing Golf PT Concierge Idea [02:09] Could It Sell In NYC [03:36] Front End vs Back End Offer Structure [05:41] Naming Your Offer [06:44] Niche PT For Dentists [07:10] Instagram Fall Training Clip [09:16] Fraud And Scope Questions [10:24] Licensing Moat Debate [11:22] Burnout and Finding Your Niche [14:10] Competition Like Uber Airbnb [15:53] Hotels vs Airbnb Marketing [20:00] Positioning Cash PT Better What do you think makes patients stay longer in a premium PT clinic? A) One-on-one care B) Better continuity C) More convenience D) Better service / experience E) Clearer plan of care F) Something else If you own or run a clinic, what’s one thing you do that makes patients want to keep coming back? - Want to Connect with Dave? Book a strategy call: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales Thinking of selling your practice or partnering? https://www.fieldmakergroup.com Connect with Dave: Email: Dave@Conciergepainrelief.com Instagram: @davekittle https://www.instagram.com/davekittle/ LinkedIn: https://www.linkedin.com/in/davekittle/ or Call (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

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