The Customer Acquisition Show

Hosted by Tier 11

Business Marketing

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Jan 2024

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About the show

The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace. Learn more about us at https://tiereleven.com/ Get a free growth plan - https://tiereleven.com/apply-fsa/

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60 recent

January 30, 202433 min

Geo-Targeting, Pinterest, and Empathy: What We Learned from the Traffic and Conversion Summit 2024

What if you could learn the secrets of marketing success from the best in the business? That's exactly what we did in this episode, where we had the privilege of chatting with TJ Kelly, a marketing expert who attended the Traffic and Conversion Summit in 2024. He revealed some of the cutting-edge techniques that are transforming the way marketers reach and engage their audiences, such as geo-targeting, customer journey mapping, and Pinterest marketing. He also shared some of the key takeaways from the summit, where he learned from the likes of Richard Branson and Damon John, who inspired him to be more empathetic, data-driven, and innovative in his marketing endeavors. This episode is a must-listen for anyone who wants to stay ahead of the curve and master the art and science of marketing.Chapters:00:00:00 - Welcome: Journey into Customer Acquisition and Engagement00:02:22 - A Tour of Varied Marketing Conferences and Their Impact00:04:29 - Deep Dive: Geo-targeting's Revolutionary Role in Marketing00:09:55 - Pinterest: A Key Player in Sustained Traffic Generation00:12:58 - Decoding Marketing Math: The Predictive Edge00:15:23 - Crafting Effective Offers for Optimal Lead Generation00:17:46 - Research as the Backbone of Effective Marketing00:18:34 - Reddit: An Unconventional Source of Market Insight00:21:27 - Special Mentions: Innovative Contributions from Christine Marie and Scott Cunningham00:24:55 - The Future of Marketing: AI's Expanding Influence00:26:46 - Lessons from the Greats: Richard Branson and Damon John's Marketing Mastery00:31:56 - Wrapping Up: Looking Forward to the Next Wave in MarketingLinks and Resources:TJ KellyLinkedInTwitterTiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

December 26, 202321 min

Rewinding CAS - AI, Performance Max, and Search Generative Experience

We are looking back at the complexities and evolving landscape of Google Ads. The conversation covers a wide range of topics, including the importance of adhering to policy compliance to avoid account suspension, the shift from single keyword ad groups to broad match targeting, and the increasing role of AI in ad campaign management. The team also addresses specific strategies for managing budgets, targeting niches, and the nuances of location targeting. A significant focus is placed on the future of search ads in an AI-dominated landscape, highlighting the transition from keyword-centric approaches to AI-driven strategies. Insights into Performance Max and its impact on campaigns with repeat customers, as well as best practices for brand campaigns and high-ticket item advertising, offer listeners valuable takeaways for optimizing their Google Ads campaigns.Chapters:00:00:00 - AI, Performance Max, and Search Generative Experience00:00:19 - Optimizing Google Ads for Reengagement and Customer Lifecycle Goals00:07:55 - What's Next for Google Advertising? AI, Keywords, and Beyond00:15:10 - Leveraging Insights to Boost Lead Quality in Google Ads and Facebook AdsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

December 19, 202321 min

Rewinding CAS - Creating Content that Converts

We dive into the topic of content marketing and how it can help you grow your brand and your business. We visit 3 past CAS episodes. Where they share their insights, tips, and strategies on how to create content that attracts, educates, and engages your audience. You’ll learn how to use content to build trust, authority, and loyalty, how to repurpose your content across multiple platforms, how to measure your content’s performance, and how to overcome common challenges and misconceptions. Whether you’re a beginner or a seasoned content marketer, you’ll find valuable and actionable advice that you can apply to your own content creation process.Chapters:00:00:00 - Creating Content that Converts00:00:12 - From High-Intent Keywords to Top-of-Funnel Content00:07:50 - Lost in the Crowd? Differentiating Your Brand in a Sea of Sameness00:12:33 - Unveiling the Testimonial Magic: Discover the Power of Personal ExperiencesLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

December 12, 202323 min

Rewinding CAS - The Best Practices for Writing Copy that Resonates with Your Audience

In this rewind episode, you’ll learn how to write persuasive copy for multiple clients across different niches and audiences. You’ll discover how to research, write, and test copy that taps into the customers’ emotions, needs, and desires. You’ll also learn how to adapt your voice, tone, and language to suit each project, and how to leverage tools like Chat GPT to speed up and improve your copywriting process. Whether you’re new to copywriting or a seasoned pro, you’ll find valuable tips and insights in this episode that will help you take your copywriting skills to the next level.Chapters:00:00:00 - The Best Practices for Writing Copy that Resonates with Your Audience00:00:11 - Navigating the Complexities of Crafting Effective Copy00:11:06 - Confessions of a Copywriter...00:19:46 - How to Build Ad Creatives That Drive Sales and Grow Your BusinessLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

December 5, 202349 min

Why do Big Brands Make BIG Plans? - How to Build a Full-Funnel Marketing Plan for 2024

Daniel, Lynn, and Tom delve into the crucial strategies that shape successful brand marketing. They discuss the importance of adapting to economic changes, leveraging customer feedback, and the power of organic social media insights for developing effective marketing plans. They underscore the significance of aligning marketing strategies with the company's mission, emphasizing the role of customer service and brand building in a rapidly evolving digital landscape. This episode is a must-listen for anyone looking to understand the intricacies of marketing planning and execution in the context of the year 2024.Chapters:00:00:00 Why do Big Brands Make BIG Plans? - How to Build a Full-Funnel Marketing Plan for 202400:01:00 Post-Holiday Marketing Reflections: Black Friday & Cyber Monday Insights00:03:28 2023 Marketing Strategy Review: Lessons Learned00:08:12 Forecasting 2024: Trends and Marketing Predictions00:11:51 Streamlining Marketing for Greater Impact in 202400:16:53 Aligning Marketing with Company Mission: A Strategic Approach00:20:26 Demystifying Marketing Metrics: Making Sense of the Numbers00:23:33 Upper Funnel Marketing: Strategic Planning for Brand Awareness00:25:23 Leveraging Competitor Insights and Organic Social Media00:27:13 Ethics in Marketing: The Importance of Content Permission00:29:27 Engaging Audiences: The Role of Lead Magnets00:30:09 Maximizing Engagement: The Effectiveness of Free Activities00:33:22 Interactive Marketing: Using Quizzes for Customer Engagement00:38:36 Conversion Strategy: Effective Planning for Tangible Results00:45:53 Adapting to an Election Year: Marketing Strategies and ConsiderationsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

November 21, 202334 min

Decoding Meta’s Algorithm: Are Your Campaigns Really in Safe Hands?

We are digging into the intricacies of Meta's Advantage+ Shopping Campaigns. Join the team from Tier 11, as they explore the innovative features and strategies behind these campaigns. They discuss the importance of creative diversity, the impact of iOS 14 updates, and the integration of machine learning in optimizing campaign performance. They offer listeners a deep dive into the future of e-commerce advertising and how to harness these new tools for enhanced online shopping experiences.Chapters:00:00:00 - Kickoff to Meta's Advantage+ Shopping Campaigns00:02:30 - Evolution for Facebook Media Buyers00:04:45 - Enhancing Offer Performance Strategies00:08:00 - Deep Insights on Offer Strategy Implementation00:10:40 - Offer Categories and Audience Targeting Techniques00:14:37 - Meta's AI and Hashtag Usage in Campaign Copy00:17:35 - Harnessing Creative Diversity in Digital Campaigns00:20:15 - Effective Budget Management for Campaign Stability00:23:30 - Analyzing Metrics for Better Spend Efficiency00:26:17 - Strategies for Black Friday Campaign Readiness00:28:00 - Last-Minute Prep for Successful Sales Days00:31:00 - Concluding Insights on Campaign OptimizationLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

November 14, 202343 min

Under the Radar: Success Strategies for Restricted Ads

Tom and Landon dive into the intricate world of advertising in restricted categories. They navigate through the challenges and innovative strategies essential for thriving in environments with stringent advertising limitations. They explore the importance of data-driven insights, the art of crafting compelling narratives, and the subtle nuances of targeting specific audiences. Landon shares his knowledge for anyone looking to excel in the complex landscape of restricted category advertising, offering a unique blend of creativity, strategy, and adaptability.Chapters:00:00 - Kickoff: Exploring Advertising in Restricted Categories02:00 - Delving into the Post-Click User Experience04:00 - Expanding the Conversation: Beyond Surface-Level Questions06:00 - The Comprehensive Approach to Advertising08:00 - Strategies for Consistent Marketing Solutions10:00 - Proactive Communication: Alerting Clients to Emerging Issues12:00 - Deep Dive: The Crucial Role of a Marketing Strategist14:00 - Real-World Problem-Solving in Advertising16:00 - Balancing Problem-Solving with Empathy in Client Relations18:00 - The Critical Need for Client Transparency and Openness20:00 - The Art of Hypothesizing and Testing in Marketing22:00 - 'Fire Bullets, Then Cannonballs': A Strategy for Scaling Campaigns24:00 - Navigating the Unpredictability of Marketing Experiments26:00 - Case Study Analysis: Reducing Client CPA28:00 - Maximizing the Power of Digital Marketing Tools30:00 - The Unexpected Impact of Beige Backgrounds in Ads32:00 - Understanding Why Some Marketing Successes Are Unique34:00 - Investigating the Factors Behind Successful Campaigns36:00 - Embracing Continuous Innovation for Enhanced Market VisibilityLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

November 7, 202341 min

Black Friday Wins: Leveraging Google Ads for the Holiday Rush

We are diving into the dynamic world of Google Ads as Black Friday and Cyber Monday approach. The team from Tier 11 dissect the latest trends, from keywordless campaigns to the power of broad match keywords and the innovative Performance Max campaigns. We share insider tips on how to finalize irresistible offers, prepare compelling assets, and understand the nuances of audience targeting to ensure your ads not only reach the right eyes but also convert. Whether you're a seasoned marketer or new to the digital advertising space, this episode is packed with actionable insights to help you capitalize on the busiest shopping days of the year.Chapters:00:00:00 - Google Ads shifts from keyword-heavy to top-10 keywords for sharper audience targeting00:02:06 - Black Friday Strategies: Unveiling Google Ads Tactics00:06:15 - YouTube's Role in Google Advertising and Conversion Insights00:07:49 - Facebook vs. Google Ads: Which Social Campaign Reigns Supreme?00:11:06 - Mastering Top-of-Funnel Capture: Performance Max Campaign Insights00:16:20 - Beyond Google Ads: Diversifying Your Advertising Arsenal00:18:46 - Understanding Your Business Funnel for Conversion Success00:21:37 - Personalized Audiences with Google's Search Themes Feature00:27:01 - Navigating Keyword Cannibalization in Your Search Campaigns00:30:16 - Performance Max Campaigns: Unleashing Their Potential00:31:42 - Tips for Running High-Impact Search and Shopping Campaigns00:33:38 - Adapting to Google Ads Changes for Campaign Triumph00:39:49 - Anticipating Transformations in Standard Shopping Campaigns Post-OctoberLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

October 31, 202340 min

Full Funnel Breakdown: Where Your Strategy is Leaking

We dive into the dynamic interplay between innovative marketing strategies and the evolving landscape of user-generated content. The team from Tier 11 takes you through the nuances of creating compelling product pages that resonate with consumers, the art of leveraging UGC to amplify brand messaging, and the psychological intricacies involved in marketing high-ticket items. We explore the creative approaches to advertising that break through the noise, from fitness models to space-saving digital gyms, and the importance of diversifying content to avoid limiting a brand's reach.Chapters:00:00:00 - The Psychology of Scents: Citrus vs. Menthol's Impact on Memory and Attention00:02:12 - Twizzler vs. Red Vines: East Coast vs. West Coast Delight Debate!00:05:33 - Product Mystique: Crafting Engaging Product Pages for Customer Connection00:06:30 - Fit and Fearless: Former CrossFit Champion Redefines Home Workouts00:09:38 - Millennials' Solution: Portable Floor-mounted Devices for Compact Living Spaces00:11:23 - Confidence Building: Leveraging UGC and Tailored Ads for Enhanced Product Pages00:14:27 - Tailored Fitness: The Power of Specialized Training Programs for Results00:16:32 - Goldmine Potential: Lifetime Value and Partnerships in the Fitness Industry00:19:26 - Citrus Scents vs. Menthol: Memory Enhancement Beyond the Ordinary00:24:07 - Standing Out in a Crowded Market: What Sets Our Ads Apart00:25:07 - Blog Posts' Potential: Seizing the Opportunity for Effective Advertising00:27:35 - Unforgettable Advertising: Creating Memorable Images that Resonate00:32:32 - Unconventional Approach: 10 Boundary-Pushing Ad Ideas00:35:55 - Irresistible Hooks: The Art of Intriguing Product Page Design00:37:20 - Targeted Language Magic: Maximizing Conversions for Quick Buys and Extended PurchasesLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

October 17, 202344 min

Meta's Take on Brand Marketing: What We Learned!

Tom and the team from Tier 11 dive deep into the evolving landscape of brand marketing, drawing insights from Meta's recent summit and the innovative strategies employed by brands like Wendy's. From the importance of a brand's social media presence to the concept of 'mental availability', they uncover the nuances that make a brand stand out in today's digital age. With discussions on influencer marketing, the journey of brand engagement, and the authenticity factor.Chapters:00:00:00 Wendy's Digital Prowess: Mastering Engaging Social Media Campaigns00:03:09 Synchronizing Brand and Performance: A Strategy for Sustainable Growth00:07:57 Instagram's Magic Touch: Crafting a Brand's Solid First Impression for Lasting Relationships00:10:14 The Instagram Evolution: Shaping the Path from Discovery to Purchase00:13:58 The Tiffany Transformation: Adapting to Millennial and Gen Z Preferences00:17:29 Beyond Traditional: Embracing the Limitless Journey of Gen Z Consumers00:22:56 Inclusion in Spotlight: From Super Bowl Ads to Connecting with Core Audiences00:25:58 The Duolingo Dilemma: Weighing its Continued Relevance00:27:05 Embracing Multi-Generational Marketing: Addressing Both Young and Mature Audiences00:31:00 Walking the Tightrope: Measuring Success Beyond Immediate Outcomes00:33:15 Setting the Sail: Crafting Enduring Marketing Strategies for Tomorrow's Landscape00:39:02 Authentic Outreach: Equipping Sales Teams to Penetrate New Markets00:42:18 Wendy's Winning Strategy: Harnessing Social Media Waves for Enhanced EngagementLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!