June 24, 20265 min
The Gang are on a long haul.
Bongani has a World Cup idea but Paulo prefers only fans.
Episodes
88
Latest episode
Jun 2026
Language
EN
About the show
The Curse Of The Creative is an award-winning radio promotions podcast by the creative team at Ultimate Media. Silver Award winners in the Business Category of the SA Podcast Awards and finalists in the Business Category of the African Podcast Awards, each episode they’ll unpack a creative audio solution for your show, station or clients. Whether you're a seasoned radio professional or just starting out, this podcast is designed to help spark an idea and break the curse of mundane creative. Join Paulo, Bongani, Justin, Nick, Refiloe and Ricci as they stumble through the creative world of radio promotions! **The opinions expressed in this podcast are personal opinions and not necessarily the thoughts of Ultimate Media**
Listen to episodes
June 24, 20269 min
The Gang have a shoot-out.
Curse of the Creative is back for a new season and Nick has already given away a penalty.
November 20, 20255 min
The Gang are just passengers.
Bongani takes us on a journey with an idea that is equally parked, flushed and flighted.
November 20, 20254 min
The Gang race off.
No one likes it when radio stations compete against each other. No One.
October 8, 20254 min
The Gang gleam the cube.
Bongani wants to pump money into your hands while Paulo wants to pump you full of cheap cologne.
October 8, 20256 min
The Gang want a roast.
Ricci Roasts Radio. The Response is Resounding.
October 8, 20253 min
The Gang flip out in front of your mom.
Nick lets the coin decide whether your mom finds out about your bedroom secrets.
October 1, 20259 min
The Gang Take Your Phone.
Ricci comes up with a radio promotion so clever it forces Paulo to be nice to him.
September 10, 20257 min
The Gang Dunk on Paulo.
The AI infidelity continues so Paulo switches the station.
September 4, 20255 min
The Gang are hated.
Ricci and Nick Marvel at their deception.
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